The Media - Written Report PDF

THE MEDIA Written Report Reporters: Sencida, Edcel Anne Sumalinog, Angel Mae Tejamo, Michaella Joy D. Velacruz, Jandale DEFINE MEDIA - A definition of media is the main means of mass communication using platforms such as broadca...

THE MEDIA Written Report Reporters: Sencida, Edcel Anne Sumalinog, Angel Mae Tejamo, Michaella Joy D. Velacruz, Jandale DEFINE MEDIA - A definition of media is the main means of mass communication using platforms such as broadcasting, publishing, and the internet. In its simplest form, media is a means of communication, as radio and television, newspapers, magazines, and the internet, that reach or influence people widely. SOCIOLOGICAL PERSPECTIVES ON THE MEDIA: FUNCTIONALIST PERSPECTIVE - Functionalists examine the structural relationship between the media and other social institutions. Even before the content is created, political, economic, and social realities test the stage for media content. Through electronic and print messages, the media continue to frame our under- standings about our lives, our nation, and our world. The media serve as a link between individuals, communities, and nations. CONFLICT PERSPECTIVE - The media, says Noam Chomsky (1989), are like any other businesses. Commercial television nda radio programming depend on advertising revenue, and inturn, the networks promise that you, the consumer audience, wil buy the advertisers' products. - The media, according to conflict theorists, can only be fully understood when we learn who controls them. FEMINIST PERSPECTIVE - Douglas Kellner (1995) says that the media represent a" contested terrain, reproduc- nig on the cultural level the fundamental conflicts within society”. Feminist theorists attempt to understand how the media represent and devalue women and minorities. - The Feminist Perspective examines how the media either use stereotypes disparaging women and minorities or completely exclude them from media images (Eschholz, Bufkin, and Long 2002). INTERACTIONIST PERSPECTIVE  - In what they tell us and what they choose not to tell us, the media define our social world (McNair 1998). The interactionist perspective focuses on the symbols and messages of the media and how the media come to define our "reality." Digital Divide: The gap separating individuals who have access to new forms of technology from those who do not. As of 2023, recent data indicates that approximately 2.9 billion people worldwide still lack internet access, highlighting the ongoing digital divide. In developed countries, internet penetration rates are around 90%, while in developing regions, this figure drops to about 50%. Four Online Content Barriers According to Lazarus and Mora (2002) Lack of Locally relevant information Lack of information at a basic literacy The need for content for non-English speakers There is a need for more diverse and cultural website The Death of Newspapers? In our increasingly digital age, newspaper readership has declined while the use of online news sources has increased. In 2010, 37% of Americans said they read a paper yesterday(compared with 43% in 2006), while the number who said they read news online yesterday was 34% (compared with 29% in 2006). The Relationship Between Media Technology and Boundary-Less Workplace Media Technology - Media technology refers to the use of technological innovations in the circulation, storage, and production of media content. It covers everything from digital tools and platforms to systems that enable the creation, distribution, and consumption of media in today's digital-first world Communication - Media technology facilitates instant and continuous communication, allowing employees to stay connected regardless of their physical location. This supports the notion of a boundary-less workplace where geographical barriers are minimized. Collaboration  - Tools such as shared digital workspaces and project management software enable real-time collaboration, making it easier for teams to work together across different locations and time zones. Flexibility: - The rise of remote work options supported by media technology means employees can work from various locations, leading to a more fluid and less traditional workplace structure. Accessibility - Technology allows employees to access work resources and data from anywhere, breaking down physical boundaries between home and office environments. Boundaryless Workplace A boundaryless workplace refers to an organizational structure where traditional barriers and hierarchies are minimized or eliminated. This concept emphasizes fluidity and flexibility in roles, communication, and collaboration. Flexible Workspaces - Google’s campuses feature open and adaptable workspaces where employees can move around and choose where they work. This layout encourages spontaneous collaboration and interaction. Virtual Assistant - Open Communication: Google fosters an open communication culture where employees can freely share ideas and feedback. They use various platforms to facilitate this, including internal forums and town hall meetings. Youtube Content Creator - Content creators can benefit from increased flexibility and collaboration opportunities. They can work across various time zones and leverage diverse talents without geographic constraints, enhancing creativity and productivity. However, the lack of clear boundaries may also blur work-life balance and require strong self-discipline to manage time and maintain consistent Nas Daily - Remote Work Options: NAS-DAILY offers flexible remote work options, allowing employees to work from various locations, not just the office.This approach helps stay innovative and responsive to changes while maintaining a high level of employee engagement and satisfaction.  The Relationship Between Media Technology and Boundary-Less Workplace Media technology has been a catalyst for the development of a boundary-less workplace, offering both opportunities and challenges. It has enabled greater flexibility, global collaboration, and access to diverse talent, but it also requires careful management of work-life balance, organizational culture, and security.