Business Model Canvas Guide PDF

Module 05 THE BUSINESS MODEL CANVASS  KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS PROPOSITION Wh...

Module 05 THE BUSINESS MODEL CANVASS  KEY KEY VALUE CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS PROPOSITION Who will help you? How do you do it? What do you do? How do you Who do you help? interact? 7 4 2 KEY RESOURCES CHANNEL 8 What do you need? How do you reach them? 1 6 3 COST STRUCTURE REVENUE STREAM What will it cost? How will you earn? 9 5 BUSINESS MODEL CANVASS The Business Model Canvas is a great way of mapping out a business idea, allowing it to be understood, tested and improved. The tool is a single page with nine connected boxes, which show how all parts of your business work together for success. The following guide will make the process clear and straightforward. BUSINESS IDEA Example: Creating a bamboo toothbrush that’s both stylish and environmentally beneficial.  Identify the purpose of the business STEP 1: Example: PURPOSE “To reduce the amount of plastic that goes to landfill.”  CUSTOMERS For whom are we creating value? Who are our most important customers? STEP 2: Your business is centered around your customers, the people who you believe will be CUSTOMER motivated enough to try your new product/service in order to receive some sort AND VALUE of compelling benefit. PROPOSITION  CUSTOMERS This is a real person, someone who is walking around right now. They’re looking for solutions to their STEP 2: current problems, and like finding ways to make their lives easier. CUSTOMER AND VALUE PROPOSITION  CUSTOMERS Our job is to get a good understanding of this person: What are their jobs, tasks and obligations? What are their hopes, dreams and aspirations? What are their core beliefs and worldviews? STEP 2: Do they have a good understanding of how they CUSTOMER might get what they want? AND VALUE This is what we list in the Customer PROPOSITION Segments box.  CUSTOMERS STEP 2: Keep in mind that our customers are the people who CUSTOMER make decisions and pay for our AND VALUE STEP 2: PROPOSITION products/services (not to be confused with the End User or CUSTOMER the Beneficiary). AND VALUE PROPOSITION  In the VALUE PROPOSITIONS BOX, we describe what the customer is really looking for. This isn’t about what we sell them, but rather why it matters. These might be Gain Creators like STEP 2: increased social status, wellness, professional credibility or indulging our CUSTOMER guilty pleasures. AND VALUE These might be Pain Relievers like fear of PROPOSITION exclusion, social shame, regaining wasted time, or reduced anxiety.  VALUE PROPOSITIONS We want to understand how our products/services make their lives better, to the point that customers will happily pay STEP 2: us for this Value Proposition. “Our will help to by so they