AI-Generated Works in Audiovisual and Music Markets

CISAC, as a key stakeholder, represents five million artists, their works, and their concerns. This may explain why the report dedicates the first 116 pages to outlining its methodology in detail. It includes interviews with over 50 stakeholders, including creators, producers, publishers, distributo...

CISAC, as a key stakeholder, represents five million artists, their works, and their concerns. This may explain why the report dedicates the first 116 pages to outlining its methodology in detail. It includes interviews with over 50 stakeholders, including creators, producers, publishers, distributors, technology companies, and AI institutions. Among those interviewed are major players like Sony, Warner, SGAE, Deezer, the European Filmmakers Federation (Fera), and the European Parliament, as well as companies such as Ask Mona, Kyutai, and Fairly Trained --- all of which approach AI from a copyright-friendly perspective. Google and Microsoft were also interviewed. However, while OpenAI, the company that has garnered the most headlines, fascination, and fear in recent times, is frequently referenced in the report, it was not directly interviewed. The study is also based on market data, AI reports, copyright laws, and eight workshop sessions between industry members and CISAC. With this comprehensive approach, the report aims to answer three critical questions for 2028: What role will AI-generated works play in the audiovisual and music markets? How much revenue will developers of these technologies generate? And what will the financial impact be for creators?