BBA/IMBA 1st Semester Syllabus 2024-25 (Gujarat Technological University) PDF

Draft Teaching Scheme and Syllabus Bachelor of Business Administration (BBA) and Integrated MBA (IMBA) 1st Semester (w.e.f 2024-25) Gujarat Technological University Nr. Visat Three Roads, Visat - Gandhinagar Highway Chandkhed...

Draft Teaching Scheme and Syllabus Bachelor of Business Administration (BBA) and Integrated MBA (IMBA) 1st Semester (w.e.f 2024-25) Gujarat Technological University Nr. Visat Three Roads, Visat - Gandhinagar Highway Chandkheda, Ahmedabad – 382424 – Gujarat  BBA/Integrated MBA Semester- 1 Teaching Scheme Subject Total E_ M_ I_M V_ Total_ Semester Subject name L T P Category Credit max Max ax Max mark Principles and Practices of 1 Core Course 3 1 0 4 70 30 50 0 150 Management 1 Financial Accounting Core Course 3 1 0 4 70 30 50 0 150 Business Statistics and 1 Core Course 3 1 0 4 70 30 50 0 150 Logic Ability General and 1 Enhancement 3 1 0 4 70 30 50 0 150 Communicative English Courses (AEC) 1 Indian Knowledge Systems MDC-IKS 2 0 0 2 50 30 20 0 100 Fundamentals of ESG for Value Added 1 2 0 0 2 50 30 20 0 100 Sustainability Courses  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Principles and Practices of Management w. e. f. Academic Year: 2024-25 Semester: 1 Category of the Course: Core Course (CC) Prerequisite: UG Course Rationale: This course will provide foundational understanding of how organizations operate and are managed. It equips students with essential skills in planning, organizing, leading, and controlling, which are critical for effective decision-making and problem-solving in any business environment. Understanding these principles helps future managers to motivate teams, optimize resources, and navigate complex business challenges. Moreover, it fosters strategic thinking and adaptability, preparing individuals to handle managerial roles and contribute to organizational success in a dynamic, global marketplace. Course Outcome: After Completion of the Course, Student will able to: No Course Outcomes RBT Level CO1 Remember history, nature and functions of management Remember CO2 Understanding planning and staffing in the organization Understand CO3 Apply control functions and motivational theories in the formal organization Apply CO4 Analyze business environment and its social responsivity Analyze *Revised Bloom’s Taxonomy (RBT) Teaching and Examination Scheme: Total Teaching Scheme Credits Assessment Pattern and Marks (in Hours) L+T+ (PR/2) Total Marks Theory Tutorial / Practical L T PR C ESE PA / CA PA/CA (I) ESE (V) (E) (M) 3 1 0 4 70 30 50 0 150 w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 1 of 5  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Principles and Practices of Management Course Content: Unit No. of % of Content No. Hours Weightage NATURE AND FUNCTIONS OF MANAGEMENT Definition, Nature- Features of Management, Management Functions, Management as a Process, Importance of Management, Management and Administration. Functional Areas of Management, Managerial Skills, Roles of a Manager, Levels of Management, Management as a Science, an Art and 1. as a Profession. 10 20 HISTORY OF MANAGEMENT Schools of Management Thought, Classical Approaches: Systematic Management, Scientific Management, Administrative Management, Human Relations Movement and Contemporary Approaches: Quantitative Management, Organizational Behavior, Systems Theory, Contingency Theory PLANNING Planning – Meaning and Definition, Features, Steps in Planning Process, Approaches, Principles, Importance, Advantages and Disadvantages of Planning, Types of Plans, Types of Planning, Management by Objectives. DECISION-MAKING Decision-making- Meaning, Characteristics, Decision-Making Process, Guidelines for Making Effective Decision, Types of Decisions. 2. 12 25 ORGANIZATIONANDORGANIZATION STRUCTURE Organizing Process– Meaning and Definition, Characteristics, Process, need and Importance, Principles, Span of Management. Organization Chart – Types, Contents, Uses, Limitations, Factors Affecting Organizational Chart, Organizational Structure–Line Organization ,Line and Staff, Functional, Project, Matrix and Virtual. Informal Organization – Meaning, Characteristics, Importance, Limitations, Difference between Formal and Informal Organization w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 2 of 5  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Principles and Practices of Management STAFFING Staffing–Meaning, Nature, Importance, Staffing Process–Manpower Planning, Recruitment, Selection, Orientation and Placement, Training, Remuneration, Performance Appraisal, Promotion and Transfer. DIRECTION AND SUPERVISION Direction–Definition, Nature, Need and Importance, Principles of Directing. Supervision– Role and Functions of a Supervisor, Effective Supervision, Direction and Supervision. CONTROLLING 3. Controlling–Meaning, Features, Importance, Control Process, 12 25 Characteristics of an Effective Control System, Types of Control. CO-ORDINATION Co-ordination – Characteristics, Essentials, Types and Techniques, Principles, Obstacles and Needs. MOTIVATION: Concept, Theories – Classical and Modern, Importance, Financial and Non- Financial Motivation, Positive and Negative Motivation, Group Motivation. Leadership: Definition, Meaning, Factors, Theories, Principles and Leadership Styles. COMMUNICATION: Definition, Meaning, Nature, Communication Process, Types and Barriers to Communication. 4 SOCIAL RESPONSIBILITY 12 30 Meaning, Definition, Features, Scope, Social Responsibly of a Manager, Interested Group – Shareholders, Workers, Customers, Creditors, Suppliers, Government, and Society. Indian Business and Social Responsibility. STRATEGIC MANAGEMENT Meaning, Definition, Elements, Scope and Dimensions, Process, Importance, Strategic Decisions and SWOT Analysis Practical: Students should choose and visit an organization from SME/MSME of their choice to assess the implementation of the 5 Principles of Management and present a report on the same. The students 15 NIL may suggest any changes to the organization after consultation with faculty members. Industrial visit should be planned for the students. Total 60 100 w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 3 of 5  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Principles and Practices of Management Suggested Specification Table with Marks (Theory): Distribution of Theory Marks (in %) R Level U Level A Level N Level E Level C Level 20 30 30 20 0 0 Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom’s Taxonomy) References/Suggested Learning Resources: (a) Books: S. Title of Book Author Publication with place, year No. and ISBN Principles and Practices of L.M. Prasad S Chand and Sons – 1 Management ISBN: 9788180548918 2 Principles and Practices of Swapna Pillai and Publication Rudra Publications Management Umesh U 9789391333805 Fundamentals of management Stephen P. Robbins, Pearson Publication ISBN 3 (Essential Concepts And Mary Coulter, David Number 9789332574120 Applications) De Cenzo (b) Open source software and website: 1. https://blog.hubspot.com/marketing/management-principles 2. https://www.shiksha.com/online-courses/articles/principles-of-management-every-manager- should-know/ 3. https://www.uagc.edu/blog/5-principles-of-great-management 4. https://www.atlassian.com/blog/leadership/motivation-theory 5. https://imarticus.org/blog/leadership-and-motivation-exploring-10-theories-of-motivation/ Suggested Project/Practical Activity for PA: (50 Marks) Students should choose and visit an organization from SME/MSME of their choice to apply the implementation of the Principles of Management and present a report on the same. The students may suggest any changes to the organization after consultation with faculty members. Institute may plan industrial visit to various manufacturing and services organization and study their functions and departments. w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 4 of 5  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Principles and Practices of Management CO- PO Mapping: Semester-1 Principles and Management of Practices (Course Code: ) POs Course Outcomes PO1 PO2 PO3 PO4 PO5 CO1 3 2 1 1 1 CO2 2 3 3 2 1 CO3 2 2 2 2 2 CO4 2 2 2 3 3 Legend: ‘3’ for high, ‘2’ for medium, ‘1’ for low and ‘-’ for no correlation of each CO with PO. ******* w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 5 of 5  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Financial Accounting w. e. f. Academic Year: 2024-25 Semester: 1 Category of the Course: Core Course (CC) Prerequisite: UG Course Rationale: Financial Accounting is a business language so every students of Business Administration should know this. All students have to take an introductory financial accounting course to develop the managerial perspective of accounting terminology, rules, methodology and preparation as well as analysis of financial statements of various organizations. This course focuses on the understanding and application of financial accounting, which is necessary for every Business Administration students. Course Outcome: After Completion of the Course, Student will able to: No Course Outcomes RBT Level CO1 To remember fundamental Principles of Financial Accounting Remember To Understand preparation of primary as well as secondary books of accounts Understand CO2 and Final Accounts of companies To Apply accounting fundamentals to prepare financial accounts of Non-profit Apply CO3 organization, Valuation of Inventory, Shares and Cash Flow statement to take effective Managerial Decision To Analyze the financial performance of companies with the help of different Analyze CO4 tools & techniques of analysis *Revised Bloom’s Taxonomy (RBT) Teaching and Examination Scheme: Teaching Scheme Total Credits Assessment Pattern and Marks (in Hours) L+T+ (PR/2) Total Theory Tutorial / Practical Marks L T PR C ESE (E) PA / CA (M) PA/CA (I) ESE (V) 3 1 0 4 70 30 50 0 150 w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 1 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Financial Accounting Course Content: Unit No. of % of Content No. Hours Weightage INTRODUCTION OF ACCOUNTING Meaning and Definition of Accounts, Nature and scope of Accounts; Users of Accounting information, Branches of Accounting, Accounting Concepts and Conventions, Accounting Process; Accounting Terminology, Meaning and Importance of GAAP, Introduction to Ind Accounting Standard, Types of Transactions, Classification of Accounts, Rules of Debit and Credit and Accounting Equation 1. 10 25% JOURNALS, SUBSIDIARY BOOKS, LEDGER & POSTING AND TRIAL BALANCE Preparation of Journal Entries, Cash Book, Purchase Book, Sales Book, Purchase Return and Sales Return Book, Ledger and posting of Journal and Subsidiary Book, Trial Balance PREPARATION OF FINAL ACCOUNTS Preparation of Final Accounts (Vertical) - Profit & Loss Account and Balance Sheet (with schedules) including Closing Entries and Adjustment Entries 2. FINANCIAL STATEMENT ANALYSIS TECHNIQUES 13 25% Horizontal Analysis Vertical Analysis Trend Analysis Ratio Analysis FINAL ACCOUNTS OF NON-PROFIT ORGANIZATION Final Accounts of Non-Profit Organization (Receipt-Payment Account, Income-Expenditure Statement and Balance Sheet) 3. 12 25% CASH FLOW STATEMENT Operating Activity, Financing Activity, Investing Activity, Preparation of Cash Flow Statement as per AS-3 VALUATION OF INVENTORY 4. Meaning, Applicability, Measurement of Inventory, Methods of 10 25% Inventory Valuation – FIFO, LIFO & WAC Methods. w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 2 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Financial Accounting VALUATION OF SHARES: Need of valuation of Shares, Practical Sums on various Methods for valuation of Shares: Net Assets Method, Yield Method and Fair Value Method. Practical: Assignments should be given to prepare Final Accounts, Financial Statements Analysis of different companies, Cash Flow Statements and other topics of the syllabus. Students should select a particular firm of any industry, refer the notes below the financial 5 15 NIL statements and prepare the report about how accounting principles and above concepts applied to prepare the final accounts and valuation. Students should well-versed to analyze the financial performance of companies using above mentioned tools and techniques. Total 60 100 Suggested Specification Table with Marks (Theory): Distribution of Theory Marks (in %) R Level U Level A Level N Level E Level C Level 30 30 20 20 0 0 Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom’s Taxonomy) References/Suggested Learning Resources: S. Title of Book Author Publication with place, year No. and ISBN 1 Financial Accounting V. Rajasekaran & R. Lalitha Pearson Publication House, Latest Edition 2 Financial Accounting: A South Godwin, Alderman & Sanyal Cengage Learning, Latest Asian Perspective Edition 3 Introduction to Accountancy T.S. Grewal S. Chand and Company, Latest Edition 4 Total Management by Ratios Rushikesh Bhattacharya Sage Publications, Latest Edition 5 Financial Accounting Narayanswami McGraw- Hill, Latest Edition 6 Financial Accounting P. C. Tulsiyan Pearson Education, Latest Edition w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 3 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Financial Accounting (b) Open source software and website: SWAYAM Platform for Course on Financial Accounting (www.swayam.gov.in) Suggested Project/Practical Activity for PA: (50 Marks) Students should select a particular firm of any industry, refer the notes below the financial statements and prepare the report about how accounting principles and above concepts applied to prepare the final accounts and valuation. Students should well-versed with reading of Annual reports of the companies and Collection of annual reports of the listed companies, Selection of Companies from different industries for comparative study of financial performance, Analysis of Cash Flow statements of different companies, etc. CO- PO Mapping: Semester ___ Course Name (Course Code: ) POs Course Outcomes PO1 PO2 PO3 PO4 PO5 CO1 3 1 - 1 2 CO2 2 3 1 - 2 CO3 2 2 1 - 1 CO4 1 1 1 1 - Legend: ‘3’ for high, ‘2’ for medium, ‘1’ for low and ‘-’ for no correlation of each CO with PO. ******* w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 4 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name: Business Statistics and Logic w. e. f. Academic Year: 2024 – 25 Semester: 1 Category of the Course: Core Course (CC) Prerequisite: UG Course Rationale: The goal of this course is to familiarize BBA students with the fundamentals of business statistics and logic. It helps students improve their crucial analytical and decision-making skills. This subject enables students to interpret data effectively and make informed business decisions. Course Outcome: After Completion of the Course, Student will be able to: No Course Outcomes RBT Level 01 Remember the fundamental concepts and formulas of various statistical methods Remember Understand basics of Logic and graphical as well as tabular presentation of Understanding 02 quantitative data and measurement of central tendency Apply different methods of correlation and regression in various businesses Apply 03 situations for decision making 04 Analyze various circumstances of business and economy through Index number Analyze *Revised Bloom’s Taxonomy (RBT) Teaching and Examination Scheme: Total Teaching Scheme Credits Assessment Pattern and Marks (in Hours) L+T+ (PR/2) Total Marks Theory Tutorial / Practical L T PR C ESE PA / CA PA/CA (I) ESE (V) (E) (M) 3 1 0 4 70 30 50 0 150 w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page 1 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name: Business Statistics and Logic Course Content: Unit No. of % of Content No. Hours Weightage Unit 1: Introduction to Business Statistics Introduction to Statistics - Overview – Definition, Functions, Scopes & Limitations. Types of Data - Primary and Secondary Data, 1. 10 25% Organization of Data - Frequency Tables and Frequency Distribution, Presentation of Data - Bar Graph, Pie-Chart, Line Graph, Histograms & Frequency Polygons. Unit 2: Measurement of Central Tendency & Dispersion Measurement of Central Tendency- Arithmetic Mean, Median, Mode, Percentile and Quartile (for Ungrouped and Grouped Data. Measures 2. 12 30% of Dispersion – Concept of Dispersion, Absolute and Relative measure of Dispersion, Range, Variance, Standard Deviation, Coefficient of Variation and Basic Concept of Skewness & Kurtosis. Unit 3: Linear Correlation, Regression & Index Numbers Correlation - Meaning, Definition, Scatter Plot Diagram of Correlation, Karl Pearson's Coefficient of Correlation, Spearman's 3. Rank Correlation Coefficient. Simple Linear Regression - Lines of 15 30% Regression, Concepts and uses of index numbers - Construction of Index Numbers: Laspeyres, Paasche, and Fisher’s Ideal Index, Cost of Living Index number. Unit 4: Fundamentals of Logic Basic Logical Concepts: Propositions, Arguments, Validity, 4. Soundness. Methods of Reasoning: Deductive and Inductive 8 15% Reasoning. Permutation & Combination: Methods and their Business Applications Practical: The practice assignments of Tabulation, Graphical presentation of Data, Measurement of Central Tendency, Correlation, Regression, Index Number, etc should be given to students. A project 5. 15 NIL report to understand the application of statistics in real life situations which helps to implement the classroom learning to find solutions for current issues in the society/businesses/economy. Total 60 100 w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page 2 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name: Business Statistics and Logic Suggested Specification Table with Marks (Theory): Distribution of Theory Marks (in %) R Level U Level A Level N Level E Level C Level 15 35 30 20 0 0 Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom’s Taxonomy) Suggested Learning Resources: Sr. Title of Book Author Publication with place, year No. and ISBN Business Statistics J. K. Sharma Vikas Publication House Pvt. Ltd. 1 (Latest Edition) 2 Fundamental of Statistics Gupta S. Chand & Sons (Latest Edition) Statistics (Theory, Methods Sancheti & Kapoor S. Chand & Sons (Latest Edition) 3 & Applications) Statistics for Managers Levine, Stephan & Pearson Publication House (Latest Edition) 4 Szabat Note: wherever the standard books are not available for the topic appropriate print and online resources, journals and books published by different authors may be prescribed. Suggested Project/Practical Activity for PA: (50 Marks) The practice assignments of Tabulation, Graphical presentation of Data, Measurement of Central Tendency, Correlation, Regression, Index Number, etc should be given to students. A project report to understand the application of statistics in real life situations which helps to implement the classroom learning to find solutions for current issues in the society/businesses/economy. Course Outcomes (COs) and Program Outcomes (POs) Mapping COs Course Outcomes PO1 PO2 PO3 PO4 PO5 Remember the fundamental concepts and formulas CO1 3 3 - - 3 of various statistical methods Understand basics of Logic and graphical as well as CO2 tabular presentation of quantitative data and 3 3 - - 3 measurement of central tendency w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page 3 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name: Business Statistics and Logic Apply different methods of correlation and CO3 regression in various businesses situations for - 3 3 - 3 decision making Analyze various circumstances of business and CO4 - 3 2 - 3 economy through Index number Legend: ‘3’ for high, ‘2’ for medium, ‘1’ for low and ‘-’ for no correlation of each CO with PO. ******* w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page 4 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : General and Communicative English w. e. f. Academic Year: 2024-25 Semester: 1 Category of the Course: Core Course (CC) Prerequisite: UG Course Rationale: Studying General and Communicative English in a BBA program is essential for developing effective communication skills crucial for business success. Proficiency in English enhances students' ability to articulate ideas clearly, engage in professional discourse, and write reports and presentations. It also aids in understanding and interpreting business literature, fostering critical thinking and comprehension. Moreover, strong communication skills are vital for networking, negotiating, and leading diverse teams in a global business environment. This foundation in English equips BBA students with the linguistic tools needed to excel in their academic pursuits and future careers. Course Outcome: After Completion of the Course, Student will able to: No Course Outcomes RBT Level CO1 Remember the fundamental concepts in English Grammar R Understand sentence construction and be able to translate one’s thoughts into U CO2 words Understand basics of good oratory and develop the same along with self U CO3 confidence Apply the 4Ws and 1H of communicative English to develop self confidence in A CO4 oral and written communication Analyze the structure of various types of communication required for N CO5 effectiveness *Revised Bloom’s Taxonomy (RBT) Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom’s Taxonomy) w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 1 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : General and Communicative English Teaching and Examination Scheme: Teaching Scheme Total Credits Assessment Pattern and Marks (in Hours) L+T+ (PR/2) Total Theory Tutorial / Practical Marks L T PR C PA / CA ESE (E) PA/CA (I) ESE (V) (M) 3 1 0 4 70 30 50 0 150 Course Content: Unit No. of % of Content No. Hours Weightage GRAMMAR AND USAGE : SENTENCE CONSTRUCTION  Accurate Grammatical Usage  Words often confused and misused  Synonyms and antonyms  Understanding expressions 1. 12 20  Common Grammatical Errors  Phrasal Verbs and Idioms  Standard Vocabulary  Sentence Structure LISTENING AND SPEAKING COMPETENCE  Listening and feedback  The hearing listening distinction,  Stages of listening process  Developing Listening Skills:  Understanding gist, main points, deduce meaning. 2.  Communicative Functions Listening for specific information 12 20 Listening to a conversation, speech and lecture Listening for global information  Loud Reading for pronunciation and fluency  Situational Conversation  Extempore ENGLISH COMPREHENSION & COMPOSITION: 3.  Reading Comprehension – Skimming and Scanning, Identifying 11 30 Main Ideas, Drawing inferences Summarizing w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 2 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : General and Communicative English  Precis Reports Abstract Article Writing Expansion Writing  Composition: Reflective, Descriptive, Narrative and Argumentative  Dialogue Writing PUBLIC SPEAKING AND PRESENTATION:  News writing and reading- radio and television  Public service announcements  Making commentary or demonstration (with visual aids)  Compering (in given situations), 4. 10 30 Making a speech or radio/ T.V panel discussion  Analyze the oratory of various orators on Audio-visual media  Analyze the presentation skills of various presenters from various fields Practical: Students may be given the assignment to read the newspapers, novels, magazines, autobiography, books written on life journey of leaders from various fields i.e. sports person, scientist, freedom fighters, spiritual gurus, politicians, business tycoons, social workers, musicians, singers, dancers, noble laureates, etc. and present 5 the key points of learning. Students should Practice all the aspects 15 NIL mentioned in the syllabus for improvement in communicative English. Students may be asked to Write/Design at least one Short Story, Paragraph on any topic of interest, public announcement, Address of any event, etc. TOTAL 60 100 Suggested Specification Table with Marks (Theory): Distribution of Theory Marks (in %) R Level U Level A Level N Level E Level C Level 20 20 30 30 0 0 Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom’s Taxonomy) w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 3 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : General and Communicative English References/Suggested Learning Resources: (a) Suggested Learning Resources: S. Title of Book Author Publication with place, year No. and ISBN 1 Communication Skills in English Anjana Tiwari Khanna Publishing 2 Communication Skills Sanjay Kuman, Pushp Oxford University Press, Second Lata Edition, 2015 3 Written and Spoken Board of Editors Universities Press Communication in English 4 Communicative English – Text Dr Jayachandiran, R. United Global Publishers Pvt Ltd. Book and Work Book combined Gopalakrishnan (b) Software/Learning Websites 1. Dr R Krishnamurthi, Communicative English for Career Excellence, Through Amazon.in 2. http://yout.tube/1nGfWO75-MU?si-GtzdMR3gaemxcUL Suggested Activities for Students for PA: (50 Marks):  Prepare Slides / Animations of the content for better understanding  Students may be given the assignment to read the newspapers, novels, magazines, autobiography, books written on life journey of leaders from various fields i.e. sports person, scientist, freedom fighters, spiritual gurus, politicians, business tycoons, social workers, musicians, singers, dancers, noble laureates, etc. and present the key points of learning.  Write/Design at least one: Short Story, Paragraph on any topic of interest, public announcement, Address of any event CO- PO Mapping: Semester-1 General and Communicative English (Course Code: ) POs Course Outcomes PO1 PO2 PO3 PO4 PO5 CO1 - 1 - - 2 CO2 - 1 - - 2 CO3 - 1 - - 2 CO4 - 1 - - 2 CO5 - 1 - - 2 Legend: ‘3’ for high, ‘2’ for medium, ‘1’ for low and ‘-’ for no correlation of each CO with PO. ******* w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 4 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Indian Knowledge Systems w. e. f. Academic Year: 2024-25 Semester: 1 Category of the Course: Multi-Disciplinary Course- IKS Prerequisite: UG Course Rationale: In the last 2000 years of economic history, India contributed to almost 40 % of the world GDP* for 1000 years and remained a major economic power in the world till 1850. It is only in the last 150 years that it lost this position and became a marginal player in world trade. This superlative economic performance was achieved without the abuse and exploitation of nature which we are a witness to since the industrial revolution of Europe till present. This was a model of life in which economic growth and ecology were not positioned against each other. How this was conceived and achieved in reality? What was the vision of the rishis, our forefathers, who conceived, designed and developed a way of life which is based on reverence for all existence? What was their understanding about life and its meaning? This course introduces the learners to the rich and varied knowledge traditions of India from antiquity to the present. This also helps the learner to know and understand their own knowledge systems and traditions which are imperative for any real development and progress. Course Outcome: After Completion of the Course, Student will able to: Sr. No. Course Outcomes RBT CO1 Understand the role of Indian knowledge systems in our society and, U conversely, society’s impact on its knowledge traditions CO2 Comprehend the importance of Sanskrit Language in the corpus of Indian U Knowledge Traditions CO3 Classify the Shruti and Smriti parts of Sanskrit Literature – Vedas, Upanishads, U Puranas and Itihasa - Ramayana and Mahabharata CO4 Summarize the Indian knowledge contributions in the field of Philosophy, U Mathematics, Astronomy, Music and Architecture CO5 Interpret the relevance of Indian Knowledge systems in Governance, A Management, Health, Wellness and Psychology *Revised Bloom’s Taxonomy (RBT) w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 1 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Indian Knowledge Systems Teaching and Examination Scheme: Teaching Credits Examination Marks Scheme Total Theory Practical Marks L T P C ESE (E) PA(M) ESE (V) PA (I) 2 0 0 2 50 30 20 0 100 Course Content: Unit Content No. of Weightage No. Hours (%) 1 INTRODUCTION:  Importance of Ancient Knowledge,  Defining Indian Knowledge System,  Importance of Oral Tradition in the continuity of IKS  Historicity and some unique aspects of IKS SANSKRIT LANGUAGE & SANSKRIT LITERATURE:  Phonetics in Sanskrit Language  Patterns in Sanskrit Vocabulary  Role of Sanskrit in Natural Language Processing 12 50%  Some Unique Aspects of the Sanskrit Language Shruti Literature  Introduction to Vedas and Upanishads Smriti Literature  Puranas  Itihasa as a source of Wisdom  Ramayana & Mahabharata 2 SIGNIFICANT CONTRIBUTIONS OF INDIAN KNOWLEDGE SYSTEMS Mathematics  Number System in India – Historical Evidence  Great Mathematicians and their Contributions Astronomy  Unique aspects of Indian Astronomy  The Indian Calendar System w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 2 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Indian Knowledge Systems Indian Music & Architecture  Hindustani and Carnatic Music, Architecture 13 50%  Vastu Shastra – The Science of Architecture Governance and Management  Arthashastra and its relevance  Shukraniti : An Overview  Concept of Leadership and Management in IKS Health and Wellness  Ayurveda as a complete medical system Psychology Consciousness – The true nature of an Individual 3 Practical: Students should be motivated to visit heritage places of their respective cities’/areas of residence. Group Discussions 05 NIL and Debates on topics related to IKS should be organized. Paintings and write up on Important Personalities in the Indian Knowledge Tradition may be organized. Total Hours/Marks: 30 100 Suggested Specification Table with Marks (Theory): Distribution of Theory Marks (in %) R Level U Level A Level N Level E Level C Level 0 80 20 0 0 0 Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom’s Taxonomy) Suggested Learning Resources: S. Title of Book Author Publication with place, year No. and ISBN 1 Introduction to Indian B Mahadevan PHI Learning Pvt Limited, New Knowledge Systems – Concepts Vinayak Rajat Bhat Delhi and Applications Nagendra Pavana R N 2022 Edition 2 Vedic and Post Vedic Thought Dr. Margie Parikh Gujarat University, in Leadership Ahmedabad,2017 3 Canakya on Management, Ashok R Garde Jaico Publishing 2013 w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 3 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Indian Knowledge Systems 4 India that is Bharat: Coloniality, J Sai Deepak Bloomsbury India, 2021 Civilization Software/Learning Websites https://iksindia.org/ www.sanskrit.nic.in https://infinityfoundation.com/ Suggested Student Activities for PA: (20 Marks)  Course Projects on India Heritage of their respective cities’/areas of residence  Group Discussions and Debates on topics related to IKS  Paintings and write up on Important Personalities in the Indian Knowledge Tradition CO- PO Mapping: Semester 1 Indian Knowledge Systems (Course Code: ) POs Course Outcomes PO1 PO2 PO3 PO4 PO5 CO1 - - - - - CO2 - - - - - CO3 - - 2 2 - CO4 - - - - - CO5 1 1 1 1 - Legend: ‘3’ for high, ‘2’ for medium, ‘1’ for low and ‘-’ for no correlation of each CO with PO. ******* w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 4 of 4  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Fundamentals of ESG for Sustainability w. e. f. Academic Year: 2024-25 Semester: 1 Category of the Course: Value added Courses (VAC) Prerequisite: UG Course Rationale: Sustainability is a strategic business approach that fosters enduring value by meticulously considering ecological, social, and economic dimensions. This course will help students understand the importance of various ecological, social and economic as well as legal dimensions for sustainable business growth. The ESG framework will create sensitivity amongst students towards climate change and it’s impact on business in particular and the entire habitat in general. Course Outcome: After Completion of the Course, Student will able to: No Course Outcomes RBT Level Understand the basic framework of Ecology and Environmental issues on U C01 sustainability of the business Understand the practices need to be modified in order to abide by the U C02 Sustainable Development mandate Apply one’s knowledge base on organizational practices and improvements A C03 being made to attain ESG *Revised Bloom’s Taxonomy (RBT) Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom’s Taxonomy) Teaching and Examination Scheme: Teaching Scheme Total Credits Assessment Pattern and Marks (in Hours) L+T+ (PR/2) Total Theory Tutorial / Practical Marks L T PR C ESE (E) PA / CA (M) PA/CA (I) ESE (V) 2 0 0 2 50 30 20 0 100 w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 1 of 3  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Fundamentals of ESG for Sustainability Course Content: Unit No. of % of Content No. Hours Weightage Introduction to Ecosystems: Meaning & Definition of Ecology, Scope & Importance, Evolution of Sustainable Development, Concepts of Ecosystem Environmental Issues Meaning & Definition of Pollution, Environment and Pollutants, Causes and Effects of different types of Pollutants on Ecosystem, 12 50 1. Greenhouse Effect, Global Warming and Climate Change Sustainability of Business Enterprise Sustainability and its Background, Business Strategies of Sustainable Development, Concept of Green Business, Green Ranking and Carbon Credit, Environmental Reporting Standards & Certifications Sustainable Development Goals (SDGs) :  Meaning, Importance and History of SDG announcement  17 goals under SDG and how they are linked with ESG  Why is “making a difference” very critical Ways of making a difference – initiatives by Individuals, organizations, society and government. 13 50 2. ESG (Environmental, Social and Governance) Framework :  Importance and Main Focus of ESG Framework  Individual Components of the ESG Framework and value creation for businesses ESG and EHS (Environment, Health and Safety), CS (Corporate Sustainability) and CSR (Corporate Social Responsibility) Practical: Student should be motivated to Read and Present about Industry initiatives for achieving Sustainable Development Goals, Industry initiatives in the areas of EHS and CSR and how they address 3 ESG goals. Tree Plantation Program, Clean Campus Drive, Energy 05 NIL Saving Activities, etc. may be carried out at Institute. Joint activity with NGO for different initiatives related to promotion of Sustainability may be carried out. TOTAL 30 100 w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 2 of 3  GUJARAT TECHNOLOGICAL UNIVERSITY Program Name: Bachelor of Business Administration Level: UG Course / Subject Code: Course / Subject Name : Fundamentals of ESG for Sustainability Suggested Specification Table with Marks (Theory): Distribution of Theory Marks (in %) R Level U Level A Level N Level E Level C Level 0 60 40 0 0 0 Where R: Remember; U: Understanding; A: Application, N: Analyze and E: Evaluate C: Create (as per Revised Bloom’s Taxonomy) References/Suggested Learning Resources:  Suggested Learning Resources: Sr. Title of Book Author Publication with place, year No. and ISBN Understanding ESG and Sustainability Sunny Revankar Jec Publication 1 ISBN-13: 978-9357494724 ISBN-10:9357494723 Sustainable Development Goals Vinod Malhotra Pentagon Press LLP 2 ISBN: 978-9390095629 Software/Learning Websites http://unglobalcompact.org Suggested Activities for Students for PA: (20 Marks)  Read and Present about Industry initiatives for achieving Sustainable Development Goals  Read about Industry initiatives in the areas of EHS and CSR and how they address ESG goals  Tree Plantation Program, Clean Campus Drive, Energy Saving Activities, etc. may be carried out at Institute  Joint activity with NGO for different initiatives related to promotion of Sustainability may be carried out. CO- PO Mapping: Semester 1 Environment Sustainability and Governance (Course Code: ) POs Course Outcomes PO1 PO2 PO3 PO4 PO5 CO1 2 3 - 1 2 CO2 2 3 - 1 2 CO3 1 2 - 2 2 Legend: ‘3’ for high, ‘2’ for medium, ‘1’ for low and ‘-’ for no correlation of each CO with PO. ******* w.e.f. 2024-25 http://syllabus.gtu.ac.in/ Page no. 3 of 3