E-commerce: Business & Society PDF

E-commerce: Business & Society 1 Ethics and E-commerce 2 1  Privacy and information rights 3 Privacy and Information Rights Privacy Moral right of individuals to be left alone, free from surveillance or interference fr...

E-commerce: Business & Society 1 Ethics and E-commerce 2 1  Privacy and information rights 3 Privacy and Information Rights Privacy Moral right of individuals to be left alone, free from surveillance or interference from other individuals, organizations, or states. Information privacy Right to control information collected about them “Right to be forgotten” Right to know when information is collected and give consent “Informed consent” Right to personal information due process Right to have personal information stored in a secure manner © 2023 Pearson Education Ltd. All Rights Reserved 4 2  Information Collected by Websites Data collected includes Personally identifiable information (P I I) Anonymous information Types of data collected Name, address, phone, e-mail, social security Bank and credit accounts, gender, age, occupation, education Preference data, transaction data, clickstream data, browser type © 2023 Pearson Education Ltd. All Rights Reserved 5 Key Issues in Online Privacy of Consumers Top concerns Profiling and ad targeting Social network privacy Sharing of information by marketers Mobile phone privacy © 2023 Pearson Education Ltd. All Rights Reserved 6 3  Marketing: Profiling, Behavioral Targeting, and Retargeting (1 of 2) Profiling Creation of data images that characterize online individual and group behavior Anonymous profiles Data image- collection Personal profiles of data records used Facial recognition a new dimension to create a behavioral profile of consumers Advertising networks (such as Google Ads, Microsoft Advertising, and others) Track consumer and browsing behavior on Web Dynamically adjust what user sees on screen Build and refresh profiles of consumers © 2023 Pearson Education Ltd. All Rights Reserved 7 Marketing: Profiling, Behavioral Targeting, and Retargeting (2 of 2) Business perspective: Increases effectiveness of advertising Enables sensing of demand for new products Critics’ perspective: Undermines expectation of anonymity and privacy Enables price discrimination © 2023 Pearson Education Ltd. All Rights Reserved 8 4  Social Networks: Privacy and Self-Revelation Social networks Encourage sharing personal details Pose unique challenge to maintaining privacy Facebook Massive database Serving ads to users not on Facebook Sharing information with third parties Personal control over personal information versus organization’s desire to monetize social network. © 2023 Pearson Education Ltd. All Rights Reserved 9 Mobile Devices: Privacy Issues Mobile apps Funnel personal information to mobile advertisers for targeting ads Track and store user locations Track users’ use of other apps Persistent location tracking © 2023 Pearson Education Ltd. All Rights Reserved 10 5  Privacy Policies Website Terms of Use Notices Recent study showed these polices would take average reader eight hours to read Have conflicting statements Little oversight and comparison between policies of different companies © 2023 Pearson Education Ltd. All Rights Reserved 11 12 6