innovaAcademy Session 4 Quiz Time PDF
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This document is a presentation on user research and the design process. It covers topics such as problem statements, context, impact, desired outcomes, and methodologies for gathering user feedback.
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innovaAcademy Session 4 15Mins... Quiz Time Problem Statement Concise description of an issue that needs to be addressed or a condition that needs improvement. It identifies the gap between the current state (what is) and the desired state (what should be) Context...
innovaAcademy Session 4 15Mins... Quiz Time Problem Statement Concise description of an issue that needs to be addressed or a condition that needs improvement. It identifies the gap between the current state (what is) and the desired state (what should be) Context & Background Impact Provide context to the problem. Explain Describe the implications of the the current situation or environment problem. Explain why it is important to where the problem exists. solve it and what negative outcomes might occur if the problem persists. Problem Description Desired Outcome Clearly and specifically state the State the desired outcome. What problem. Include who is would the situation look like if the affected, where it occurs, and problem were resolved? when it happens. Let’s Discuss Session 3 Task Let’s Discuss our Design Process Double Diamond Process Structured and iterative approach to solving complex problems. consists of four distinct phases: Discover, Define, Develop, and Deliver. These phases are visually represented as two diamonds, each symbolizing a process of divergent and convergent thinking. Where are We Now? 1 Activities User research, market research, stakeholder interviews, observations, and gathering user feedback. Discover Objective: Understand the problem space by gathering insights and identifying user needs Divergent Thinking: In this phase, the goal is to explore widely and collect a broad range of information Outcome: A deep understanding of the problem from multiple perspectives, identifying key issues and opportunities. What is UX Research? “Building products without factoring in users is like shooting in the dark” Consequences of not doing UX research Assumptions start to take place Assumptions Can Lead to... You could end up with a product that does not solve your users’ problem You could end up with a product that is not user-friendl You could end up with a product that offers great value but creates confusion for your users How to approach User Research 1 Set specific Goals UX research can be time and resource-consuming if you do not know what you’re looking for. At each stage of the design process, identify what information you’re seeking from your users. Are you looking to learn their tastes and preferences? Perhaps, you’d like to know their greatest pain points? 2 Identify available resources People are often intimidated by the term UX research, believing it to be too expensive and time-consuming. However, several research methodologies are available to fit various budgets and time frames. Determine the number of resources available at your end and then seek a methodology that suits you. 3 Select a methodology People are often intimidated by the term UX research, believing it to be too expensive and time-consuming. However, several research methodologies are available to fit various budgets and time frames. Determine the number of resources available at your end and then seek a methodology that suits you. 4 Collect Data Once you’ve determined your test sample, you can administer the tests in either users’ real environments or artificial environments 5 Analyze your findings The most vital part of UX research is using the data you’ve collected to answer questions and meet the goals that you initially set.