Consumer Behavior: Buying, Having, and Being PDF
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Uploaded by HolyMercury3977
Emlyon Business School
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Summary
This document is a detailed analysis that explores consumer behavior, from purchase motivations to the establishment of identities linked to brands in modern societies. It explains how products, brands and consumption satisfy various needs of society.
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23:23 21/10/24 Consumer behavior: buying, having, and being https://r2.vlereader.com/Reader?ean=9781292057019# 1/5 23:23 21/10/24 Consumer behavior: buying, having, and bein...
23:23 21/10/24 Consumer behavior: buying, having, and being https://r2.vlereader.com/Reader?ean=9781292057019# 1/5 23:23 21/10/24 Consumer behavior: buying, having, and being https://r2.vlereader.com/Reader?ean=9781292057019# 2/5 23:23 21/10/24 Consumer behavior: buying, having, and being https://r2.vlereader.com/Reader?ean=9781292057019# 3/5 23:23 21/10/24 Consumer behavior: buying, having, and being https://r2.vlereader.com/Reader?ean=9781292057019# 4/5 23:23 21/10/24 Consumer behavior: buying, having, and being https://r2.vlereader.com/Reader?ean=9781292057019# 5/5
