Summary

This document outlines a review process for manpower and workforce, focusing on methods, processes, machines, production, materials, and quality. It emphasizes understanding the target audience and using compelling language to communicate product benefits.

Full Transcript

Manpower -- Workforce Method -- Process Machine -- Production Materials -- Quality Know who your target audience is -- interest Focus on the Product Benefits -- Content of the product Tell the full story -- Who originally made this product Use natural language and tone -- Real conversation U...

Manpower -- Workforce Method -- Process Machine -- Production Materials -- Quality Know who your target audience is -- interest Focus on the Product Benefits -- Content of the product Tell the full story -- Who originally made this product Use natural language and tone -- Real conversation Use power words that sell -- amazing, delicious etc. Make it easy to scan -- bullet point / short paragraphs Optimize for search engine -- keywords Use good images -- more important than description Create a concept sketch -- 1^st^ step / drawing Develop a virtual prototype -- 3D models / software Build a Physical Prototype -- Tangible sample of product Locate a manufacturer -- Product ready to be sell. Executive Summary -- Introduction 1-3 pages Organizational Plan -- Focus on organization itself and the hierarchy of decision making Product Plan -- Product and Process Marketing Plan -- 7ps Financial Plan -- Costing / Financial Statements Corporate Social Responsibility -- Corporation were expected to give back to: Community Customer Suppliers Competitors Environment Economy Global

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