Integrated Marketing Communications Revision for Test 1 PDF

**Integrated Marketing Communications** **Revision for Test 1** **Chapters 1 to 4** **H2025** 1\. What is the definition of Integrated Marketing Communications? What does it involve? 2\. Name some types of marketing communications that you can use in an IMC campaign? 3\. What is the difference...

**Integrated Marketing Communications** **Revision for Test 1** **Chapters 1 to 4** **H2025** 1\. What is the definition of Integrated Marketing Communications? What does it involve? 2\. Name some types of marketing communications that you can use in an IMC campaign? 3\. What is the difference between product advertising and trade advertising? 4\. What is the primary goal of sales promotions? 5\. What is promotional advertising? What are some examples of sales promotions? 6\. What are public relations? Give some examples 7\. What is event marketing? 8\. What is sponsorship? 9\. What are some issues and trends affecting advertising today? 10\. What is a database management system? 11\. What is direct response communications? Why is it important? 12\. What does CRM stand for and what does it do? 13\. What are the levels of Maslow's hierarchy of needs. Provide some examples of products/services that can be offered at each level 14\. What is a motive? 15\. What are the four components of the self concept theory? Which ones do marketers mostly focus on? 16\. What are attitudes and how do we normally form them? 17\. What is selective retention? 18\. What is selective exposure? 19\. What is selective perception? 20\. What is a reference group? 21\. What is double targeting? 22\. What are some differences between a consumer market and a business to business market? 23\. What are the 3 elements of strategic planning? 24\. What are the different types of competition? What are the main characteristics of each? Ex: in a monopoly there is only one company with no competition and it has control over price but is highly government regulated 25\. What are some elements of the external environment? (i.e the SLEPT analysis) 26\. What is the difference between a strategy and a tactic? 27\. What is direct versus indirect competition? 28\. What is consumer generated content? 29\. What is a mission statement? 30\. What is a marketing plan? 31\. At what levels is strategic planning done? 32\. What are some corporate level strategies? Chapter 2-find them and know examples for each 33\. What is a SWOT analysis? 34\. What are the steps involved in the marketing planning process? 35\. What is demographics? 36\. What is psychographics? 37\. What is an objective? 38\. What are some ways come up with advertising budgets? 39\. What is a product analysis? 40\. What is a target market analysis? 41\. What is a market analysis? 42\. What is a brand? What are some elements of a brand? 43\. What are the 3 stages of brand loyalty? 44\. What is brand equity? 45\. What is USP? 46\. What are the different types of positioning? (ex: head on, leadership etc) 47\. What are the elements of the communication process? 48\. What is an attribute? 49\. What is a creative brief? 50\. What does ACCA stand for? 51\. What is a key benefit statement? 52\. What are some different types of appeal techniques?