Retorika-tételek (evis) PDF

### **1. What is Rhetoric?** Rhetoric is the art of persuasion. Several key thinkers have defined it: - - - - - - - - #### History of Rhetoric: - - #### Features of Rhetoric: Rhetoric is meant to figure out what to say in specific situations. It deals with probabilities,...

### **1. What is Rhetoric?** Rhetoric is the art of persuasion. Several key thinkers have defined it: - - - - - - - - #### History of Rhetoric: - - #### Features of Rhetoric: Rhetoric is meant to figure out what to say in specific situations. It deals with probabilities, addressing situations where certainty is impossible. The main aim is to help people solve real-life issues through persuasive communication. ### **2. The Rhetorical Situation** Rhetoric is the strategic use of language to achieve specific goals. It is situational, meaning it must fit the time, place, speaker, and audience. - - #### Defining the Situation: - - #### Building Solidarity: - #### Audience: - #### Constraints: - ### **3. Persuasion and Identification as the Goals of Rhetoric** Rhetorical discourse is a type of communication aimed at a specific audience for a particular purpose. Persuasive discourse aims to influence how the audience thinks or acts. - #### 5 Canons of Rhetoric: 1. - - 2. - - - - - #### Identification: Rhetoric helps create identification between the speaker and the audience. This means people can feel both distinct and connected at the same time, a concept known as **consubstantiality**. ### **4. The Mosaic Persona -- MLK Jr. as Moses** **Persona**: In ancient theatre, a persona was the mask an actor wore, representing a character distinct from the actor. Rhetoricians use personas to gain sympathy from the audience. **Moses as an Archetype in African-American Culture**:\ Moses\' story mirrors themes of liberation and struggle, resonating deeply in African-American culture. - - - - **Moses and MLK**: Elements of Moses\' story became central to Martin Luther King Jr.\'s identity. Some of these elements were attributed to him by his audience, who saw him as a modern Moses. **Rhetorical Functions of the Mosaic Persona**: - - ### **5. Rhetoric and Genre** **Genre**: A category or type of discourse that shares common characteristics, distinguishing it from other genres. **Generic Criticism**: The idea that genres are shaped by specific situations. - - **Three Classical Types of Rhetoric**: 1. 2. 3. **Presidential Inaugural Address as a Genre**: - - - **6. Rhetoric and Style** There are two main approaches to understanding style in rhetoric: 1. 2. **Nominal Style vs. Verbal Style**: - - **7. Figures of Speech** - - - - - - - - - - - - - - **8. Propaganda** There are two main views on propaganda: 1. 2. **Definitions:** - - - **Types of Propaganda:** - - **World War I Propaganda**: - **Propaganda Models:** - - **Hitler's \"Big Lie\"**: - **9. Six Memorable Speeches** 1. 2. 3. 4. 5. 6. These speeches demonstrate the power of words to inspire, unite, and challenge humanity on themes of courage, justice, and freedom.