Media and Information Literate Individual PDF

MEDIA AND INFORMATION LITERATE INDIVIDUAL WEEK 3  After going through this lesson, you are expected to: ▪ Discuss the implication of media and information to an individual and the society (MELC). ▪ Synthesizes the overall implication of media and information to an individual (personal, profes...

MEDIA AND INFORMATION LITERATE INDIVIDUAL WEEK 3  After going through this lesson, you are expected to: ▪ Discuss the implication of media and information to an individual and the society (MELC). ▪ Synthesizes the overall implication of media and information to an individual (personal, professional, educational) and the society as a whole (economic, social, political, and educational). (MIL11/12CFTIIIi-29)  STAND UP OR SIT DOWN STAND UP OR SIT DOWN Media and information have re-made the learning environment. STAND UP OR SIT DOWN Creation of jobs is media’s role in our economy. STAND UP OR SIT DOWN Fake articles can be difficult to spot at first. STAND UP OR SIT DOWN Media and information literate individuals enjoy an improved quality of life. STAND UP OR SIT DOWN Communication between media and information literate individuals have become more complicated. STAND UP OR SIT DOWN IT based jobs needed in the media. STAND UP OR SIT DOWN The Internet is an incredible resource for news and information, but unfortunately not everything online is trustworthy. STAND UP OR SIT DOWN Only paid online content generates income. Introduction A Media and Information Literate Individual is someone who knows how to find, evaluate, and use information from various media sources effectively The Media and Information Literate Individual enables people to interpret and make informed judgments, as well as to become skillful creators and producers of information and media messages.  MEDIA AND INFORMATION INDIVIDUAL Media and information literate individuals capable of doing : 1. Attract greater opportunities and enhances the way of living 2. Promote awareness and activities that impact the community 3. Fosters informed decision-making 4. Increase political and social participation 5. Empower economic stability 6. Enhance business and career opportunities 7. Encourages personal and professional growth 8. Improved learning environment 9. Maximize more cohesive social units Unpacking Media Messages - means breaking down and analyzing the content you encounter in media Ads, news, movies, TV shows, and many other types of media, all of them want you to accept them and believe in them. However, you should look beneath the surface and ask questions to decode what these media messages are really saying. Who is the source of the message? Knowing who is responsible for a message can reveal its true intention, as well as any possible bias. If the source isn’t obvious, you can find it by following links or checking legal disclaimers. How is it trying to get your attention? Creators can use a multitude of techniques to grab your attention, and they will often craft the contents to appeal to a specific audience. Even if you enjoy the message, try to remain critical so you can see if it contains actual substance or if it’s all smoke and mirrors. Unpacking Media Messages What is the purpose? (Is it to inform, entertain, persuade, or sell something?) What information is missing or omitted? (What perspectives are not shown?) Who is the target audience? (Who is the message intended for?) Deconstructing media messages is a critical skill in our media-saturated culture, as it helps you cut through the noise and reach your own conclusions. FAKES NEWS Fake news is any article or video containing untrue information disguised as a credible news source. While fake news is not unique to the Internet, it has recently become a big problem in today’s digital world. Fake news typically comes from sites that specialize in bogus or sensationalized stories. In recent years, however, fake news has been responsible for a great deal of misinformation because more and more people have begun consuming and believing these articles without bothering to fact check or even read beyond the headlines. This acceptance of incorrect information has led to confusion, panic, and an inability to discuss the actual facts surrounding current events. FAKE NEWS How did fake news become such a problem? A fake news article is designed to outrage and shock, causing some readers to share it on Facebook, Twitter, or another type of social media platform without questioning it. Sharing the article exposes it to more people who may be outraged by it, who also share it without question, and so on. This cycle continues until a sizeable number of people believe this fake story is the truth. Why do people write fake news? Writers of fake news typically create it for one of two reasons: to fulfill a social agenda, like angering a population against a political opponent; or to earn advertising revenue through visits to their sites. Unfortunately, their business is booming. FAKE NEWS What’s being done about it? Online giants like Google and Facebook are attempting to crack down on fake news by banning suspicious sites from advertising on their platforms and asking users to report dishonest articles. However, many critics feel that Google, Facebook, and other online services still aren't doing enough. Unfortunately, fake news writers will likely continue to create new sites and methods to get around any digital roadblocks. How can I tell if an article is fake? Fake articles can be difficult to spot at first, which is why it’s good to develop a habit of checking the accuracy of any article you read, especially ones you find through social media. Here are some things you can do if you come across an article that seems fishy: ACTIVITY 3 – ESSAY ½ sheet of paper. 1. If media giants like Facebook, Google, and X are not doing enough to combat the proliferation of fake news, what could you do as a student to minimize and eventually stop the spread of fake news? 2. How can you tell if a content is fake or not? Provide examples. How can I tell if an article is fake? 1. Enter the keywords of the story into a search engine and get a second opinion from a credible news site with verifiable sources. 2. Check the dates involved in the article. Fake news writers sometimes take a real story from the past, put an outrageous headline on it, and try to pass it off as a current event. 3. Find the source of the author’s information for the article. Is the source credible? 4. Does the website’s appearance look a little strange? Some fake news sites mimic the appearance of legitimate news sources, tricking the casual reader. 5. Take a look at the headlines of other stories from the same website. Are most of them hard to believe? Shocking? Inflammatory? If so, question the website’s practices. 6. Is the article actually a joke? When we say fake news, we aren’t talking about comedy sites which write humorous stories based on current events. Media and Information Improve Quality of Life The media and information age has significantly improved people's lives. Communication has become easier and more accessible. Information is now widely available and easy to access. Research and knowledge acquisition has become more convenient. Media-literate individuals enjoy these benefits and experience an improved quality of life. Children are exposed to technology, such as computers and mobile phones, from preschool age. Computer-literate individuals are familiar with various applications and tools available on computers. Even young children who cannot read are able to interact with computers by playing games. Media and Information Improve Quality of Life Ease of Editing: Students can use computers to encode and edit research papers without the need for erasers or carbon paper, ensuring clean and original copies. Text Formatting: Important items in research papers can be easily highlighted through bold, italics, or different font styles. Job Hunting: Finding a job is simplified with job sites; applications, resumes, and qualifications can be sent via email or social media like Facebook. Remote Work: Overtime work can now be done from home using computers, eliminating the need to stay in the office beyond work hours. Media and Information Improve Quality of Life Online Shopping: Busy individuals can shop online for clothes, gadgets, and more using credit cards, with home delivery services available. Travel Planning: Vacations can be planned online with airline discounts, and reservations can be paid for via credit card with e-tickets used for travel. Convenient Research: Researching has become more convenient with access to e- books, e-journals, and other digital resources, eliminating the need for lengthy library visits. Better Economic Opportunities The media industry has expanded significantly in the information age, both in content and workforce. New media allows individuals to share content, often for free or at a cost. Modern technology and media open up many job opportunities for young people with English proficiency. English proficiency includes skills in listening, speaking, reading, and writing. Companies prefer new media for its cost-efficiency, often reducing the need for large workforces. Many transactions are now digital, resulting in less paper usage and more computer-based work. Improved Learning Environment Growth of the Media Industry: The media industry has expanded in terms of content and workforce in today’s information age. Open Content Contribution: The open nature of new media allows ordinary individuals to offer their content for free or at a cost. Modern Technology and Job Opportunities: The availability of modern technology and media information has created many job opportunities for young people with the right skills. English Proficiency: Proficiency in English, which includes listening, speaking, reading, and writing, is essential for these job opportunities. New Media Preference: Many companies prefer using new media, which reduces the need for a large workforce and decreases the use of paper in transactions and filing. MORE COHESIVE UNITS Concept of Unit Cohesion: Unit cohesion originates from a military concept, where bonds between soldiers increase effectiveness in achieving missions. Cohesive Social Units: Media and information literate individuals form more cohesive social units by staying informed and connected in new ways, creating both relational and social impacts. Media's Role in Social Change: While the media has the power to influence social change, it is the individuals, prompted by media, who drive the demand for change. Holistic Development: Media plays a role in societal development, but collective action by media and information literate individuals is necessary for true progress. Mobile Communication Replacing Landlines: Most families now use mobile phones, eliminating the need for landlines except when required for internet connections. PERFORMANCE TASK #1 and 2 CREATE AN ORIGINAL PROTOTYPE/MINIATURE/MODEL OF FUTURE MEDIA AND INFORMATION TECHNOLOGY INVENTION. PREPARE A SHORT BACKGROUNDER OF THE PROTOTYPE: - Highlights special features - Discusses its advantages to the society - Printed in short coupon bond, single margin on each side, 12- Cambria, justified, single-spaced. DUE ON JANUARY 8, 2024 PERFORMANCE TASK #3 and 4 6-minute recorded TV Broadcast: OBB (Opening Billboard) 1 international news 1 national news 1 infomercial (awareness, advocacy etc) 1 local news 1 entertainment news CBB(Closing Billboard) JANUARY 31, 2024 PERFORMANCE TASK #3 and 4 1. Content Criteria 3. Presenter Performance a. Clarity of Message a. Confidence b. Engagement Factor b. Mastery c. Information Accuracy c. Non-verbal Cues d. Storytelling and Flow 2. Technical Criteria a. Audio and Visual Quality b. Editing Precision c. Graphics and Visual d. Camera Work PERFORMANCE TASK #1 CREATE AN ORIGINAL PROTOTYPE/MINIATURE/MODEL OF FUTURE MEDIA AND INFORMATION TECHNOLOGY INVENTION. PREPARE A SHORT BACKGROUNDER OF THE PROTOTYPE: - Highlights special features - Discusses its advantages to the society - Printed in short coupon bond, single margin on each side, 12- Cambria, justified, single-spaced. Due January 8, 2024. Week 4 PEOPLE AND MEDIA Objectives The learners are expected to: define the meaning of people media and other concepts related to it compare the difference people in media and people as media identify different text types used in media discuss design principles and elements of texts  READ: “messages shape the way you think and behave, so you should be aware of the extent of the influence of this message and the subtle ways that they influence you”. READ: READ: PEOPLE MEDIA PEOPLE MEDIA The People Media refers to persons that are involved in the use, analysis, evaluation and production of media and information (Source: DepEd MIL Curriculum Guide) THE EFFECTS OF MEDIA 1. Powerful Effects - states that media is capable of greatly influencing the attitude and behaviors of these audiences without even realizing it. 2. Limited Effects - Limited effects paradigm, believes that you are highly capable of discerning propaganda and that media has limited capacity to persuade you. 3. Moderate Effects - moderated effects perspective acknowledges that media influence is not uniform and can vary based on individual differences and contextual factors. It recognizes that certain conditions or moderators can enhance or diminish the impact of media messages. PEOPLE as MEDIA PEOPLE AS MEDIA These are individuals who serve as channels of information dissemination. Before, they make use of writing essays, literature and news to create artefacts. But with the advent of technology and social media, people are now empowered to not just produce artifacts but also evaluate, analyze, edit and give feedback to media. 1. Opinion Leaders You are considered Opinion Leaders when you are highly exposed to and activity using media. They are the source of viable interpretation of messages for lower-end media users and often the opinions are accepted by a group. PEOPLE as MEDIA – Opinion Leaders The two-step flow theory explains the role of opinion leaders in developing consciousness among lower- end users of media. The proponents of the theory are Paul Lazarsfeld and Elihu Katz. They dentified the following reasons as to why opinion leaders are more influential than the media themselves: a. They are seen as trustworthy and non-purposive. b. They have a more changing or determining role in an individual’s opinion or action. You become an effective opinion leader when you are able to influence your followers to produce educated opinions and make informed choices. PEOPLE as MEDIA – Citizen Journalism These are People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others. PEOPLE as MEDIA – Citizen Journalism Citizen journalism refers to any type of news gathering and reporting -- writing and publishing articles about a newsworthy topic, or posting photographs or video of a newsworthy event -- that is done by members of the general public rather than the professional news agencies. Ordinary citizen like you become people media in your own rights because you perform the same functions professional journalist do. PEOPLE as MEDIA – Social Journalism Social Journalists and Content Accessibility: Social journalists utilize social media platforms to increase the accessibility of their content. The focus is on making information available to a wider audience through social media channels. Instant News Delivery via Social Media: News consumption has become instant, with social media platforms such as Twitter and Facebook serving as primary sources. Community-driven News Selection: Social news networks operate as communities where writers and editors collectively decide what news is relevant and should be shared. PEOPLE as MEDIA – Crowdsourcing The Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community. This is when a group of people or a crowd is solicited for information by certain entities or institutions. It is also called collective mobilization. Wikis are applications allowing several people to collaborate, modify, extend, or delete the contents or structure of a particular page devoted to a topic or content. Unlike blogs, a wiki has no defined writer or author and has “little implicit structure, allowing structure to emerge How do people become the “media?” Short Role-Play: Let the students make a group. The students will act as citizen journalists on different events and issues. They are given 15 minutes to prepare and 1 minute to present. FLASHBACK… PEOPLE IN MEDIA PEOPLE IN MEDIA These people are media practitioners, they provide information coming from their expert knowledge or first-hand experience of events. These are people who manipulate behind the lens and pen. They use Text, Audio, Visual, and Multimedia, to spread information and messages for the public. People in media are those involved in the media forms that they are primarily engage in – print, broadcast, film, new media, and gaming. WITH THAT BEING SAID, WHAT ARE THE EXAMPLES OF PEOPLE IN MEDIA? Types of Journalist by Medium: (People in Media) 1. Print Journalists – These are people who underwent training in journalism writing. Equipped with the fundamental and significant knowledge and strategies in writing news and stories based from real events in the community; written for the people in the community. They generally report in newspaper and magazine. Types of Journalist by Medium: (People in Media) 2. Photojournalists - They are physically and emotionally attached to their high end cameras which they use to capture important scenes and events from the surroundings which carry with it stories that give impact to the society as a whole. Types of Journalist by Medium: (People in Media) 3. Broadcast Journalists - They are who we often see on television, giving us updates on the local, national and world events. They are skilled not just in journalism but also in public speaking. Types of Journalist by Medium: (People in Media) 4. Multimedia Journalists - They are the ones who have abilities in accessing, evaluating and producing information using several forms of media. Mostly, they make use of social networking sites to connect to the masses for easy and wider dissemination of their reliable news stories. ACTIVITY 1: 1. Make a group, find one photo from your gallery and make a short story out of it. Each group will present one story. You are given 10 minutes to do it, and 1 minute to present it in class. ACTIVITY: COMPARE AND CONTRAST. WRITE YOUR ANSWERS IN ½ SHEET OF PAPER. PEOPLE IN MEDIA PEOPLE AS MEDIA