Persuasive Writing Techniques PDF

Persuasive Writing Techniques Lesson Objectives: 1. Distinguish the various persuasive writing techniques; 2. Demonstrate the ability to use persuasive techniques effectively in their own writing; and 3. Develop a critical understanding of persuasive writing's impact and learn to apply persuas...

Persuasive Writing Techniques Lesson Objectives: 1. Distinguish the various persuasive writing techniques; 2. Demonstrate the ability to use persuasive techniques effectively in their own writing; and 3. Develop a critical understanding of persuasive writing's impact and learn to apply persuasive techniques in a constructive and practical manner. What’s the difference between persuasion and argumentation? Persuasio Argumentatio n appeals to rnelies on logic readers’ and evidence to emotions to build a case for make them a specific claim. believe Argumentation something or de-emphasizes take specific appeals to action. emotion. What’s the difference between persuasion and argumentation? Persuasio Argumentatio n Example: n Example: Imagine the life of Communities an abandoned without animal house pet— shelters often unwanted, hungry, struggle to control and cold. Your the proliferation of donation to an stray and feral animal shelter can dogs and cats.  1. ATTACKS The writer attacks an opponent or an idea. He puts down persuasion techniques against the opponent or idea. Attacks can attempt to embarrass or insult an opponent. EXAMPLE: Anyone who judges other people based on race is unfair and foolish. Anyone who denies the emotional depth of her songs simply hasn't listened closely enough. 2. CLICHES It is a term that has been overused to the extent that they are commonly understood by society. EXAMPLE: Actions speak louder than words. All's fair in love and war.  These are the words used to create an emotional 3. EMOTIVE impact or response from the audience purposely. LANGUAGE The writer uses Emotive language in order to have a great emotional impact on their EXAMPLE: audience. This disastrous situation will not only get worse unless we do something about it.  Taylor Swift's haunting melodies and poignant lyrics have the power to move us to tears.  4. EVIDENCE Collecting the evidence in an informal manner and relying entirely on personal 4.1 Anecdotal testimony. It helps the writer Evidence to support an argument and to make themselves appear more EXAMPLE: credible You know, when I was a kid, my dog was my best friend. My childhood was better because of him.  4. EVIDENCE To make a writer’s position seem more credible, they 4.2 Expert may quote the opinions of Opinion experts that correspond with their own. EXAMPLE: Teenagers are becoming more rebellious as they enter childhood, says child psychologist Jean Marie.  4. EVIDENCE Statistics evidence are the numerical proof of an 4.3 Statistical argument. It is showed Evidence through the bar diagram, graphs, and statistics. EXAMPLE: A recent survey found that 90% of students favored no school uniforms at all. Music critics praise Taylor Swift's songwriting prowess, hailing her as one of the greatest lyricists of our time.  5. HYPOTHETICAL EVIDENCE based on claims typically based on a “what if” statement.. EXAMPLE: What if the world ends tomorrow.  What if we could eliminate poverty with just a few policy changes?  These are types of question asked in order to create a dramatic effect or 6. RHETORICAL to make a point rather than to get an answer. The QUESTION idea here is not to receive an answer but to give EXAMPLE: stress on a point. Do we want our children growing up in a world where people threaten them with violence on every street Do you want to be a failure for the rest of your life?  Ethos 7. Aristotle’s Modes of Logos Persuasion (Rhetorical Appeals) Patho s Ethos: Appeal to Authority The way the writer or speaker conveys credibility and authority on a subject. In order for a message to be persuasive, an audience must believe or trust that the person providing the information is trustworthy. Ethos: What titles, degrees, or life How to experiences give the author authority to speak on this issue? Evaluate How does the author use language to establish credibility with the audience? What is the credibility of the sources the author uses to support the ideas?  Ethos in the Wild Sometimes ethos looks like... An actor wearing a white What are some coat in a medical commercial examples of this in A celebrity spokesperson your life? promoting a product An influencer using a product A politician referring to their life experience  Logos: Appeal to Reason It refers to the appeal to reason or logic in an argument. When using logos, speakers or writers present evidence, facts, and reasoning to support their claims or arguments. This appeal relies on logical reasoning, empirical evidence, and rationality to persuade the audience. Logos: Does the writer make claims that How to can be supported by evidence? Evaluate What kind of evidence is being used to support the ideas presented? What language is used to signal relationships between ideas?  Logos in the Wild Sometimes logos looks like... A personal testimonial How do you use “1 out of 5 dentists...” logos in your own A before and after reveal A demonstration of the life? product at work Data in a chart or graph Pathos: Appeal to Emotion The way the writer or speaker engages the audience’s emotions in order to move the audience to action or belief. The idea that people think and behave differently based on what they are feeling. Pathos: Does the writer use personal stories How to or other anecdotes to support ideas? Evaluate What emotions are being evoked throughout the piece? What language does the author use to engage a specific emotional response from the audience?  Pathos in the Wild Sometimes pathos looks like... Dramatic music in the What commercial background of a effectively uses commercial A close up of a sad pathos? animal outside in the cold A dramatized re- enactment A hyperbolic figure of  WHAT? TELL ME WHY! Let’s analyze the statement! Crime rates have decreased by 20% since the implementation of this program. Statistical Evidence Let’s analyze the statement! "We can't let fear dictate our decisions; we must act with compassion." Pathos Let’s analyze the statement! Better late than never. Clichés Let’s analyze the statement! "Imagine a world without clean water; it's a scenario too terrifying to contemplate." Hypothetical Evidence Let’s analyze the statement! "Can we really afford to ignore the plight of the homeless in our community?" Rhetorical Question Let’s analyze the statement! "It's a fact that regular exercise leads to better physical health." Logos Let’s analyze the statement! "Economists agree that implementing this policy will boost the economy." Expert Opinion Let’s analyze the statement! "Those who oppose our initiative are clearly out of touch with reality." Attacks Let’s analyze the statement! "Our hearts ache for the innocent victims of this tragedy." Emotive Language Let’s analyze the statement! "I've been using this product for years, and it's never let me down." Anecdotal Evidence Let’s analyze the statement! "As responsible citizens, it's our duty to support this worthy cause." Ethos "Studying the different persuasive techniques is not merely an academic exercise; it's an essential tool for navigating the  LIVE Performance COMMERCIAL: task in English MASTERING # 3.1 THE ART OF PERSUASION Feb. 10, 2025 Performance task in English # 3.1  Content & Message – 30 Delivery & Creativity – 25 Criteria: Teamwork & Coordination – 15 Visual & Technical Elements – 15 Overall Impact – 15 TOTAL: 100 POINTS