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PSYC226_3-26-24_chap8-part1.pdf

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Chapter 8 part 1 Lecture Notes 3-26-24 1 ⚫ Conformity How and why do people change their behavior in response to the real, imagined, or implied influence of other people? – 2 Conformity gone wrong? ⚫ Mass Psychogenic Illness – – – – – Conversion disorder What is “voluntary”? Stress Mirror neurons...

Chapter 8 part 1 Lecture Notes 3-26-24 1 ⚫ Conformity How and why do people change their behavior in response to the real, imagined, or implied influence of other people? – 2 Conformity gone wrong? ⚫ Mass Psychogenic Illness – – – – – Conversion disorder What is “voluntary”? Stress Mirror neurons Need to belong What happened to the girls of Le Roy, NY? 3 1 Informational Function of Social Influence ⚫ Seek information from others as heuristic strategy – e.g., Political primaries ⚫ Early primaries dictate the national candidate (…..typically!) 4 Which of the three lines on the right are closest in length to the line on the left? ⚫ Asch Line Judgment Studies ⚫ 75% conformed at least once 7% on all trials Average person conformed on 33% of the trials Normative Function of Social Influence ⚫ ⚫ ⚫ 5 Asch: Experimental Variations ⚫ Social Impact Theory – – – ⚫ Non-unanimous majorities – – – ⚫ ⚫ ⚫ Strength: Importance of Group (except see: Idiosyncrasy credits) Immediacy: Physical proximity Number: The role of majority size three or larger have an equal effect. The presence of a “true partner” (10.4% conformity) A unanimous majority of three is more effective than a 7–1 split majority. Withdrawal of a “true partner” increase conformity dramatically Difficulty and clarity of task Status Cultural differences 6 2

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psychology social influence conformity
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