Psychology Lecture Notes: Scientific Culture, Pseudoscience & Research Methods - PDF
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University of British Columbia
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These lecture notes cover key concepts in psychology, including scientific culture, pseudoscience, and research methods. Topics include experimental design, variables, and the scientific method. The notes also introduce the goals of psychological research and how to measure behavior.
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LECTURE NOTES SCIENTIFIC CULTURE Principles of good science Materialism - Everything in the universe has a physical basis - Can be measured physically / objectively - Everything follows principles of cause and affect - Love, your thoughts, your emotions, etc… has a physical basis - is...
LECTURE NOTES SCIENTIFIC CULTURE Principles of good science Materialism - Everything in the universe has a physical basis - Can be measured physically / objectively - Everything follows principles of cause and affect - Love, your thoughts, your emotions, etc… has a physical basis - isn’t always easy to access though. - If some aspect of us was immaterial, there would be no point in studying psychology! - We follow the same laws as everything else in the universe. - Neuroscientests today can agree that all aspects of humans have a physical basis. Universalism - We make systematic observations that are measured objectively - Try to agree upon standardized, empirical measurement strategies - Everyone has the same measuring tools, everyone can support or refute each others observations, engage in scientific dialogue. Communality - Data should be open and accessible - Scientists should be open about their methods that yielded results so that other members of the scientific community can replicate it - Researchers shold engage in consistent dialogue with each other. - Ensures that science is for the greater good and not just for profit. Disinterestedness - Science should not be interested in the outcome / tailor the experiments for a particular outcome. - Often, companies rush / exaggerate scientific process to begin profiting from outcome. - Leads to questionable data, questionable science, and questionable results. Organized skepticism - Evaluating things based on scientific merit - Not on the prestigiousness of the journal publishing them. Developing a theory “Theory” - A way to organize and explain a variety of facts/descriptions/observations - Explains larger phenomena causing things to happen. - We can always put theories to the test = falsifiable - Important way of generating new knowledge - Parsimonious Pseudoscience - Often relies on authority - Emphasis on scientific-sounding jargon - E.G. = COLD F.X. - extracted polysaccharides of the gingko tree = literally sugar! - Emphasis on jargon to make product sound more science-based than it is - E.g., increased vitality; increased precision; how do we measure this? - Products are not peer review - Poor to no methodology used in production - Ignores or conflicts with known / existing scientific evidence - E.G. - eat dark, leafy greens to oxygenate your blood (?) - complete BS - E.G. how pheremones work - the smell of mens sweat bypasses “rational” brain of women and they respond with attraction (BS) - Consistently vague claims - Often reinforces existing status quo or a particular worldview (misconceptions) - Does not facilitate further research / engage with existing scientific research. Goals of psychological research - Describe behaviour - Predict behaviour - Determine causes and mechanisms of behaviour Once we can accomplish these three things, we can now attempt to influence / control this behaviour - E.G. - Facebook experiment - “Massive scale emotional contagion through social networks” - people with negative timelines reported more negative feelings on average - Whether or not you believe in science, the social media you consume is curated by dedicated psychology teams at companies - Designed to curate what you see and how you feel = more engagement - EXAMPLE 2: Marshmallow test - Children are given a marshmallow and challenged to resist eating it, with the promise that if they wait a certain amount of time, they will be rewarded with a second marshmallow - 1/3 children exhibit self control and wait - 2/3 eat the marshmallow as soon as the psychologist leaves the room - Some children reported feeling angry having to wait for the marshmallow - Speaks to broader trends in psychology. Types of research - Basic research - Applied research Research design basics - What is a variable? - A thing that varies (haha) - Some people are tall, some people are short - height is a variable - The temperature in a room is a variable - In psychology , we are interested in conceptual variables - Memory is a conceptual variable - Emotion is a conceptual variable - Attention is a conceptual variable. Operationalization = turning a conceptual variable to a measured variable - E.g., we can’t directly measure love, but we can measure behaviours like numbers of hugs, kisses, etc… - Operational variable is a stand-in for an abstract concept that we can’t measure by itself (in this instance, hugs and kisses are operational variables). - Most of the time, one operational variable isn’t enough - For love, we could measure heartbeat, kisses, hugs, eye patterns, etc… Four general categories of variables - Independant variable - Dependant variable - - Situational variable - Temperature in room at time of experiment - Quality of computers being used for a testing experiment, etc… - Aim to control, standardize as much as possible. - - Participant Variables - Gender identity - Language of origin - Socioeconomic background - Personal experience - Takeaway: high sample size, ensuring diverse sample groups. - Equally spread out amongst all levels of the dependant variable. Relationships Between Variables Non-Experimental Method: Correlation Research Positive correlation = two variables generally moving in a positive linear direction (e.g., attitude change and speech rate are a positive correlation) Negative correlation = two variables generally moving in a negative linear direction (e.g., amount of noise and group size go down) Curvilinear correlation = positive at first, but eventually reaches a point of diminisning returns (e.g., caffeine and performance). Relationships Between Variables Experimental Method - Independant variable affects change in the Dependant variable - This allows us to understand cause and effect. Causality - Covariation of cause and effect - If the cause happens = the effect happens - If the cause doesn’t happen = the effect doesn’t happen - For instance = drug use: what came first? The economic challenges leading to drug use, or the drug use leading to economic challenges? Temporal precedence - We have to see the cause before the effect. - Cause comes first, effect comes after. - No more plausible alternative explanation - Best way to collect “true” information is by controlling an independant variable, and watching the behaviour of a dependant variable. Confounding variable DEFINITION - Variable that varies along with the independent variable. - Your variable that isn’t supposed to be changing (independant variable) is changing alongside the dependant variable and screwing up the experiment - E.G. = injecting rats with alcohol. - Independent variable = alcohol - Dependant variable = amount of alcohol - Confounding variable = the amount of fluid the animal is being filled with; could be influencing results. - FIX = all animals receive the same volume of fluid, with the alcohol content being higher or lower. - E.G. - rat drug experiment - Rats were given the choice to administer drugs, which many chose to do and became addicted. - Confounding variable = social isolation lead rats to administer the drug out of boredom and inactivity where otherwise they might not have. - This correlates to humans = social isolation is often a predictor of drug use. EXAMPLE = clinical drug studies - In a drug study, we usually have a controlled environment where nothing occurs - Placebo is a method of control - Exception: if treatment already exists - Placebo is contrasted with research-backed product - - Treatment arms - Some participants get higher dose, some get lower dose, some get placebo. - Confounding variable = people behave accordingly with what they expect to happen - People will act more “drunk” if they are told they consumed alcohol - even if they hadn’t - We often want to “perform” for researchers in a study - Social animals = want to do what’s expected of us SOLUTION: Blinded procedures - Single blind = participant doesn’t know what they’re getting - Double blind = participant AND researcher both don’t know what the participant is getting. - Open label Animal Models for Research - Animals are used for research - Understand basic mechanisms, genetics, etc… - Because there are no viable alternatives - Because they have high predictive value - Ethical considerations are always made - Have a number of protections in place (e.g., CCAC, ACC). Human Research - Ethical considerations must also be made - Federally mandated committees review human research proposals - Informed consent. Mean, median, mode - Important for understanding and splitting up your data - Histogram diagrams. Standard deviation and standard error Standard deviation on curve graph = tells you how wide the normal curve is, e.e., how much variance there is in your data. What is p value? - Is our information between groups really that different, or is it the product of noise? - Tells you how likely it is that your data could have occurred under the null hypothesis. - Typically, significance level is p