POM - Unit 3 (Chp 8-11) Short Notes (1) PDF

Summary

This document contains short notes on product, service, and branding strategies focused on marketing, pricing, and new product development. It covers topics including brand equity and brand valuation.

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btal Qualty Honagemnt CTaM)- agpyoach in whih al bu comyang assMate psople poroducs, sewices 4 bucinet proceese. Date...

btal Qualty Honagemnt CTaM)- agpyoach in whih al bu comyang assMate psople poroducs, sewices 4 bucinet proceese. Date Page ClA- Revision Praduet Sewice Deisione Sralivicoebrocluct Produot line Podust Hr Dacisiona deciston decuLen CProduet ne tou Aunlity o produote that a coseby 9ulated becaue tun 'that a pantiu AttsubutaFaatuw they lnction in a imils EByandbng Deig e-mateteet Prodwck mi width Packagung &ame LabetingSDRAoibe pxice nage) Cauo the total nuhb PXomate o phoduts within the Poduct Bne stetching Produt mindepbh (xeau o t nunb a toeert tshet-eompang Ase the coctengthey its odut e Develo a Both Crs to how cloely Voddin mo d Usepxoduction the But cul diatibution Chanrale, Reas Satsyng (4o kemp out othe woy compory name has en customex apone to thu pxdct ox exvie. Bxandk Valuatan he pioLlA ctimatig tu tatal inuacial Value e band Adrankau btang bxand aquity Buitd styong 4 Pioitabta cultom Conen bxand Moxe aant sulatonahig uattoyattyj with liney baand Cutomy Rguity o mare band cormpctition Cedibllih rough paduct brands psdmanksreas modipicativ 4 prectuk in hoducts, Oiginab (Davlopmttd patut compony whde Buyunga C oprnnk NeD-paduot Acqiclhion StrakyyDevelgmunt Audusk- Now Chapter 9 gola) ing por dëng byan Nus cahgug pasduc sme the compani on n odtu nuw tuo namso intoctu to ckditienoL pxoc'ofee CO sgy (Estab Corbxandbg Aals putectin Seiga th,yoencucts m¡k capable Phoutde hanl Usting tougittu-bronet rsymboy Longlager -t nams atan inta RaLily nsion licene CCompanie tonte Yshoutd Band band icenttot extnolabla 9houtsl ba nt eistg distintve Shouldba paitonig ownd aby 4 dean cxeates bxond CA pronoune to Value Tzes, avouse bxand Prvte name nom byonl pesitioning borfits Prosact on undr solPracret d brand Suggettsometling pastio Poduct urt Manupctu epon Baond shoulo 3t aelcion name Bxard poxitonig Band Bo Tancl Deisisn Stxgksgu Branol Haa Page. Date. Data Page, he New-Piocluet Duwelopmnt Broceei )4cdlea Geneatton-Systematic Aearh Sousca Neu-Poduot icha denal owces iclea COetatibn ol new proct New procuot otom'utome omputa, ouaa rpm psople wcthin the eompany odtvodne piing Sügt omaination tert-phet piing tdting a standatol maxkup to tte cost Evyday Low Aigh-ow icing CH, o the product n oxdur to co CChangi corukant, on an vyday bi, Unit Cost Vaiable + Fxedcost tow psice No öf uit saty with pxomotions o seleced-item [i-Desidl kate o e t n on sally Valecodded phángtaing Bxaak=even piicins 4osq1-pa yalu addol otus and asuna to cottng pieL ta baak aren an. highun poltee and aoidk the tost makiy ared mathbng pio compatition make a tetyet psioft Fined cost yolunL Cos the pn-nt piadction cost due to tha iinysovede auxagewith accwmulated pneducton penDe. Date. Page. Tntenal 4 Caternaf fiacngtotes Biuny Coneidoations. Intuna Factond Etna Factan Maeeting Nate Damanal e Nacket Puxe compelitton Hankekng st atedg ucing on oth ogtbret Mankahng miz vauables may unilown comhodiy oe' t psluing deelsilns No bingle buys Pue to be Pic docis Lol muat be Sovival degn, distibutn on thu ging maxki Cuxet DVORall makutins pRoit masmizntiov 4 to porm ation dusionsl! on an eletre staatay, ineudihg Mawect oduhie Moncpoliste,: competittor tasqit maat ustom Atentior Chany Position telotiuhip buildjn pxie, beeoAe th >Otacsganizokionel coneidiatas Manaawt mt decceuua uithin ests the bxganinatig shoulo iek poited buye Small Dndustial >0igopoly cormiyetro masukets CFalu dooninant Salespope bp managquriny -Cortponiee Disionad in the maxket, dalirg wtth thithux to, negoticd wite stomy within cantain pxbducks, Gnd e Jn indaatieg psica ange highly uuitive to uere psteing aohothetk picing ogot. costing- Pcin that stot ut an > Monopoiy computitiorn poicingopaxtnrt thorideal n, n tatgato eob CMatith a Singde will eae thatt the Shov to pico at whak thmaet will b Compettto Danano Othuc itunat iHactovis Klationghip) comtito costj pri, mait 5Eonomic condiion ofeinge. psicng sthategle then CSuch ad lboom o,. secee4ion, Not goodg0 tbixant Atngth in the moeet Saatvnhip salottwip ) SDaman uwue ttve showing theno witd the roskst wil Gioveanmwnt buy chntpice leu, othb factoxe umaifhisng-ocnitant ’ Soeia concns dlembnd to Chang in palay -PgD-A in Qantydomanded Tnelauico Daneas Demon Page Nuopsodut puicing txabgiz Madetkkimming conditon Maxket- Penetsaton Piing Che practi ting a bxacic o seting a highOoxodndty pxice fa a new pxoduck psoducts n ood to to atiact a lo u uidiny to pay higk price- uough wart buyaAthe Company makes Kewo but looaa maset hae. fhe pxoduckat that pxi ce an oling costs, allbvng the omeany nduca tha p~be ren ustth Podirg o Showd Rot be Conditions &nallen Volume able to te Should nobe 40 high that the maxdeat eaig and urdeyeut thehe nakuk costs mytfatt Eay concl (igh poice. a the sae the adntoge highly prie robmeincol s0 thata ow psica poaduee must help kenp out the Competttion, qthe ptlatin picex mLat maintin ks Lowpic portin Produck N Pxicing txteail Doduct-ne Dpuonat-tootuct Captlpxalud By-ppududt Pouscuot Pucng Bunde (setting pices Attny Psücing CGuttirg pes Comnbining ox optionaL ox beto dcceldoxy pxoducks be mut be ued n oxdos to make Ptoduots'a porodhut along with the Compary Jün ba Dn main pxoduct) PCampettol mai poduct maun paodudi tha CostdfotnpoceL bundle betoea CatonuL Rvaluotior ucs Date Page 9mnted Psicing Paychalagat Puicing eloMoncellpniing AAvice at two ot mee Pricing agpuoodk by wkich sua &utonx pcea uhou tu wioornt Discots in costs) pritng no &impy the economiee e ttbaitnducin hocodtion about an pud on puzdha Custom e=The Releence pxice SaAonol Disçpunts poie tha the bun Cash Fudetiod pwuchae) Covy in thix mnde ? dixcoun Quontty TodhrgdsDurt dhcou\calerto tada ptuo onnel membet who puon n anevoluma Pxomotipgol Cash subatu ottonal mony oss leader paid bylmoachutou (Aempoxaily taw-tt to xauu'in n dist paie ometineg even below t e cost Anancg eatut manuactwwi's neto cate broduts n tome way ehost- ur soles AneeeAe Bemaintenane Pomotioral Sducounts) in albwanes aloaes (Psice ductions tpriet etactnt fo adlvetising pouticipatirg when 4ale kuppo Pte oduatnuxt Abaatrgiu Ccontinuad) Geogxahical Pynauntie Prtcing Jntesnctional ostotuto continually malet tain nclsidul cutume psoducts intwatinly Fxuignk mut dacide what FDE-Ogin Pxiring abtcsption pxicig picer to cha i uhich thl wiieh fooe dillonnt absosbs cOwta in Foe) a coULOL, the point d tie bulgt ost wheh operate) he doaiscasl busine yhenc ,uhil othe tha cestomas pays tothethfouig lactba ht cotnaion) Bauing-point chag dirunt Undn dallveedpicung which courtia a ciby pre ptus the same gt fox all noointy and choge Ba tomes t eton uight cost om tho godeete o the city Zone CTheto which te actualy ahppad) Zon,& the 'certomws wilhn tha coue

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