Guía para crear un plan de digitalización para tu pyme PDF

# Guía para crear un plan de digitalización para tu pyme Oct. 17, 2022. 11:53 5 min. de lectura The digital transformation of SMEs is key to the economic recovery of the country and to achieve this, the use of technology is vital. Therefore, we have developed a guide that explains the steps to tak...

# Guía para crear un plan de digitalización para tu pyme Oct. 17, 2022. 11:53 5 min. de lectura The digital transformation of SMEs is key to the economic recovery of the country and to achieve this, the use of technology is vital. Therefore, we have developed a guide that explains the steps to take to digitize your company. ## Digitalizing a company implies relying on the use of new technologies in the different departments and work processes. This in order to optimize efforts and resources, adapt to the demands of the new digital consumer and build new business models. ## For an SME, the ability to adapt in this digital age can bring a number of advantages, such as: improving its flexibility and competitiveness, growing at a faster pace or being able to respond to new demands and customer expectations. ## In fact, more and more companies are joining the digital transformation and implementing new technologies. According to the Digital Economy and Society Index (DESI), 62% of Spanish SMEs have at least a basic level of digital intensity. ## However, there are a large number of technologies and processes that need to be covered in order to digitize a company. Since we understand that this can be confusing, we have created this guide to accompany you and guide you in the digital transformation of your SME. ### Steps to create a digitization plan #### 1. Preliminary analysis The first step to undertake the digitization process of your business is to know the state of digital maturity in which it is located. To do this, you must perform an evaluation of its assets, digital capabilities, and competitive situation. On our website, we offer a free tool that will allow you to know, through a questionnaire, the level of digital maturity of your company. #### 2. Internal digitization After carrying out the preliminary analysis, we must study which tasks and processes we can automate or make more efficient through the use of technology. #### 3. External digitization This step is related to online digital strategy. Having an online presence and relying on social networks is also part of the digitization process. To do this, you must identify which channels are most suitable for reaching your customers with your value proposition. #### 4. Digital Team To be able to carry out the digital transformation of your SME, it is key to promote the use of collaboration tools among members of your team. This with the objective of developing the necessary digital skills to optimize their tasks. Training is vital in a digitization process, as it increases productivity, efficiency and innovation. #### 5. Action Plan Once the previous steps have been taken, it is vital to develop an action plan that includes a roadmap with priorities and desired objectives with respect to digital transformation. ## What technologies can help you? According to a study carried out by McKinsey, companies that use more technologies have more successful transformations. In fact, more than 80% of businesses that have successfully digitized use traditional web technologies such as websites and online stores, in addition to cloud-based services. For this reason, we recommend the following tools that you can implement so that you can address the digital transformation of your SME without any problems. - **Intelligent Management Platforms:** such as a CRM (Customer Relationship Management) to integrate sales information and to respond to customer expectations in a digital manner. - **Digital Management and Office Applications:** these are accessible from any device, as they allow you to integrate information in real time and automate tasks such as, for example, electronic invoicing. - **Websites and Online Stores:** implementing them will allow you to reach more customers and strengthen your digital relationships with them. - **Basic Security Applications:** whether to clean your email or protect your company’s information. We advise you to pay special attention to the cybersecurity of your SME and to implement the tools and services needed to protect it. - **Business Intelligence (BI) or Big Data (BD) Services:** they will help you to improve the use of data and the information collected. As you can see, digitization is not a simple process nor is it immediate, since it requires a certain level of planning and effort. However, it is vital to create a digitization plan so that you can be able to take advantage of the benefits it brings you. If you have doubts about where to begin, within our "Resources" section, you will be able to find a series of materials designed to inform you, guide you and assist you throughout the path of digital transformation of your SME. Do not wait any longer and... Join the digital change!