Digital Business Design Analysis PDF

Introducing to Digital 11/28/2024 Business DIGITAL BUSINESS DESIGN ANALYSIS BY 3rd AND 6th GROUP 2024I DIGITAL BUSINESS Our Team Digital Business Design Analysis....

Introducing to Digital 11/28/2024 Business DIGITAL BUSINESS DESIGN ANALYSIS BY 3rd AND 6th GROUP 2024I DIGITAL BUSINESS Our Team Digital Business Design Analysis. THIS IS OUR TEAM 3rd Group 6th Group Student ID Student ID Name: Name: Number Number Ahmad Naufal Putra A 24081494087 Ardi Wiryawan 24081494160 Dewi Puspitasari 24081494240 Ario Jodi Fitrian 24081494091 Francisca Fortunata 24081494129 Assyifa Fany Nugroho 24081494085 Hizkia Wiratara Wardana 24081494051 Ghazyan Ahmadinejad 24081494135 Meyra Amelia Dwi 24081494019 Julita Adianti 24081494021 Rahmawati 24081494178 Rifqa ramadhani 24081494156 Mohammad Naufal Firdaus 24081494165 Nadia Octa Safitri Introduction Digital Business Design Analysis. Digital Business Design. Digital business design is a framework that integrates digital technology to create added value for companies. It covers strategic, technical, and customer experience aspects that aim to achieve efficiency and customer satisfaction. Contents Digital Business Design Analysis. TABLE OF CONTENTS 01 | Examining 02 | Process Aspects of Digital Modeling and Business Design Data Modeling We will talk about this We will talk about this first. second. 03 | User-Centered Design and Customer 04 | Reviewing Experience Security Design Management Then, we will talk about After that, we will talk this. about this. Section 01 Digital Business Design Analysis. EXAMINING ASPECTS OF DIGITAL BUSINESS DESIGN Examining aspects of digital business design involves understanding how digital technologies are integrated into business operations to enhance value, efficiency, and customer engagement. Aspects of Digital Business Digital Business Design Analysis. Design DID YOU KNOW? Did you know that the key aspects of digital business design include: Digital Business Strategy Focus on the company's vision and mission in the context of digital transformation. Organizational Structure Adjusting the organizational structure to support the implementation of digital technology. Technology Integration Utilize AI, IoT, and cloud computing technologies to improve operations. Case Example Digital Business Design Analysis. Companies like Tokopedia use digital business design to improve logistics efficiency with big data technology. Section 2 Digital Business Design Analysis. PROCESS MODELING AND DATA MODELING Process modeling is a visual representation of a workflow or business process. Process Modeling and Data Digital Business Design Analysis. Modeling Process Modeling Data Modeling Data modeling is the process of Process modeling is a visual designing data structures to support representation of a workflow or information systems. business process.  Types of Data Model Tools Used Conceptual BPMN (Business Process Model and Focus on business needs. Notation). Logical Benefits Details the relationships between Identifying process bottlenecks and data. optimizing efficiency. Physical Technical implementation in the database. Case Example Digital Business Design Analysis. An E-Commerce model uses customer data to provide more relevant product recommendations. Section 3 Digital Business Design Analysis. USER-CENTERED DESIGN AND CUSTOMER EXPERIENCE MANAGEMENT User-Centered Design (UCD) and Customer Experience Management (CEM) are approaches that focus on users and customers. UCD ensures the design of a product or service is built around the needs and preferences of users through research, prototyping, and testing. Meanwhile, CEM manages every customer interaction to create a positive experience and build loyalty. Both approaches help businesses create relevant, effective, and competitive solutions. About UCD Digital Business Design Analysis. USER-CENTERED DESIGN (UCD) User-centered design User (UCD) is an approach to the design process that Research focuses on users' needs, to understand who the product wants, and constraints users are and their needs more throughout the product deeply. development cycle. Prototyping Testing with Users The designer creates an This stage ensures that the early version of the design matches the users’ needs product to visualize and and preferences. test design ideas. First step of UCD Digital Business Design Analysis. USER RESEARCH Steps how to do USER RESEARCH: 1. Identify the target audience >> Determining who will use the product or service. 2. Data collection >> Using methods such as interviews, surveys, observations, or ethnographic studies to understand user behavior, habits, and needs. 3. Persona >> Creating a representation of the user based on the research results, including demographics, motivations, goals, and pain points. 4. User Journey Map >> Visualize the user journey as they interact with the product or service to identify areas of improvement. Output: Data and insights about users, including their needs, problems encountered, and goals to be achieved. Second step of Digital Business Design Analysis. UCD PROTOTYPING Steps how to do PROTOTYPING: 1. Low-Fidelity Prototype >> A simple sketch or wireframe to illustrate the basic layout and structure of the product. 2. High-Fidelity Prototype >> A more detailed, often interactive, design to simulate the real user experience. 3. Rapid iteration >> Prototypes are changed and improved based on feedback received, speeding up the development cycle. Output: An early representation of the product that can be tested, either in digital or physical form. Last step of UCD Digital Business Design Analysis. TESTING WITH USERS Steps how to do for TESTING WITH USERS: 1. Usability Testing >> Observing how users interact with the prototype to identify difficulties or confusion. 2. A/B Testing >> Comparing two versions of a design to see which is more effective. 3. Feedback loops >> Getting feedback from users and implementing changes based on their feedback.Performance 4. Analysis >> Measuring the performance of the design against predetermined goals (e.g., task completion time, user error rate). Output: Data that directs design refinement until it optimally meets user needs. About CEM Digital Business Design Analysis. CUSTOMER EXPERIENCE MANAGEMENT (CEM) Customer experience Ease in management (CEM) is the key to increasing Access customer loyalty and the extent to which customers satisfaction. can easily interact with the business, either through online or offline channels. Personalization Responsive an approach that tailors Customer Service the customer experience the ability of the service team based on individual to quickly and effectively handle preferences and customer queries and behaviors. complaints. Main Element of Digital Business Design Analysis. CEM EASE IN ACCESS Customers expect a quick and seamless process when seeking information or making a purchase. By providing easy access, businesses can increase customer satisfaction and reduce the level of frustration that may arise due to difficulties in interacting. Implementation Strategy Ensure the website and mobile app are easy to navigate. Provide various communication channels (phone, email, chat) to answer customer questions. Main Element of Digital Business Design Analysis. CEM PERSONALIZATION By personalizing interactions, businesses can show that they value each customer as an individual, not just a number. This can increase customer engagement and loyalty. Implementation Strategy Using data analytics to understand customer preferences and offer relevant product recommendations. Remembering customer names and purchase history to provide more personalized service. Main Element of Digital Business Design Analysis. CEM RESPONSIVE CUSTOMER SERVICE Customers want to feel valued and heard. A quick response to their issues shows that the business cares about their experience Implementation Strategy Train employees to provide fast and friendly service. Using a customer relationship management (CRM) system to track interactions and ensure no questions are missed. Case Example Digital Business Design Analysis. Gojek implements UCD by providing easy-to-use features such as the “GoPay” service for digital payments. Section 4 Digital Business Design Analysis. REVIEWING SECURITY DESIGN The Importance Componets of of Security Security Design Design Importance of Security Digital Business Design Analysis. Design THE IMPORTANCE OF SECURITY DESIGN The Importance of Security Design With the rise of digital transformation, companies must integrate cybersecurity from the start to prevent attacks that could harm their reputation and finances. Well-planned security helps reduce the risks and costs associated with handling security incidents later on. Security Design Digital Business Design Analysis. Components COMPONENTS OF SECURITY DESIGN Authenticatio Data n Authorization Somethin Encryption The process of verifying The process of g about Techniques for securing user identity to ensure restricting user access data both when stored that only authorized based on their role in the this. and when transmitted. users can access the organization. Also, Also, can help protect system. For example, ensuring that users can sensitive information using OTP (One Time only access information from unauthorized Password) codes and and systems that are access, thus maintaining biometrics such as relevant to their tasks, data confidentiality and fingerprints or facial thereby reducing the risk integrity. scans. of data leakage. Case Example Digital Business Design Analysis. Digital banks like Jenius use data encryption and two-factor authentication to protect customer information. 4 Steps of Digital Business Plan Preparation DRAFT DIGITAL BUSINESS PLAN Situation Goal Setting Analysis Using SWOT Analysis to Determine what you want understand the current to achieve through business position. digitization, such as Improving operational efficiency, Enhancing customer experience, and Expanding market reach. 4 Steps of Digital Business Plan Preparation DRAFT DIGITAL BUSINESS PLAN Strategy Risk Implementati Management on Select appropriate Identify potential risks that technologies to support may arise during the business objectives, such as digitization process, such as project management software, data security risks and the data analytics tools, and e- uncertainty of new commerce platforms, and technologies, and plan involve all stakeholders in the mitigation measures to reduce implementation process to these risks, such as ensure their support and implementing strict security understanding of the changes. policies and conducting training for employees on the Conclusion Digital Business Design Analysis. Conclusion. In this presentation, we explored how digital business design integrates technology to improve value, efficiency, and customer engagement. We discussed the importance of aligning digital business strategy with the company’s vision for transformation and adapting the organizational structure to support technology implementation. Key technologies like AI, IoT, and cloud computing were highlighted for optimizing operations. We also covered process and data modeling, tools that help visualize workflows, and design data structures to improve efficiency. User-Centered Design (UCD) and Customer Experience Management (CEM) are crucial for focusing on user needs and enhancing customer relationships. Lastly, we emphasized the importance of cybersecurity in protecting sensitive data and the need for a solid digital business plan that includes setting goals, managing risks, and involving stakeholders. Overall, a well-structured digital business design leads to greater Reference Digital Business Design Analysis. Our references. Book: Digital Transformation by Lindsay Herbert. Article: “How Digital Business Models Work” in Harvard Business Review. “Cybersecurity by Design : Merencanakan Keamanan Siber untuk Perusahaan Anda” in Arthatel “Mengoptimalkan Pengalaman Pelanggan: Strategi Bisnis untuk Meningkatkan Kepuasan dan Loyalitas” in Ilmu Keuangan Quiz Digital Business Design Analysis. 😍 QUIZ TIME! Raise your QUIZ TIME! hand and answer the quiz! Thank you Digital Business Design Analysis. THANK YOU! By 3rd and 6th Group 2024I Digital Business End of the Digital Business Design Analysis. presentation MOHON MAAF JIKA ADA SALAH WAJARLAH MANUSIA, BUKAN NABI BOYY