Marketing Medicines Part 1 Slides PDF

Marketing medicines Dr. Louise Hughes  Learning outcomes By the end of this lesson, students should:  have an understanding of the regulations and guidance relating to the marketing of medicines  appreciate the role of NICE in advising health professionals on the prescribing of...

Marketing medicines Dr. Louise Hughes  Learning outcomes By the end of this lesson, students should:  have an understanding of the regulations and guidance relating to the marketing of medicines  appreciate the role of NICE in advising health professionals on the prescribing of medicines  What external influences affect whether or not a medicine is prescribed?  Advertising / marketing  Clinical evidence e.g. treatment guidelines for specific conditions  The National Institute for Health and Care Excellence Marketing medicines Part 1 Dr. Louise Hughes Advertising and marketing of medicines  Cost of getting drug to market = $1bn+  Need to recover those costs and make money  Advertising – To the public (Direct to consumer) – To health professionals  Is there any control over advertising? Laws and regulations  The Human Medicines Regulations 2012/1916 (Part 14)  The Consumer Protection from Unfair Trading Regulations 2008/1277 (general advertising including of medicines)  The Business Protection from Misleading Marketing Regulations 2008/1276 (general advertising including of medicines) Also: guidance from MHRA and ABPI code of practice (see Part 3)  Is there any control over advertising? Quality standards All adverts for medicines must:  Comply with particulars in SmPC – Only for patients and diseases for which it is licensed  Encourage rational use of medicine by presenting it objectively and without exaggerating its qualities – Factual accuracy which can be verified, how / when to take, refer to limitations etc.  Not be misleading – E.g. with regard to potential risks / benefits  Is there any control over advertising? Advertising to the public  NB applies to internet / broadcasts as well as written materials  Only allowed for P / GSL meds (except approved vaccination campaigns)  Can’t advertise to children (