MICE Management PDF
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Summary
This document provides an overview of MICE (Meetings, Incentives, Conferences, and Exhibitions) management, covering problem-solving strategies, decision-making, and other management concepts. It also discusses important factors in marketing and financial management related to events.
Full Transcript
MICE - PROBLEM-SOLVING Step 1: Identify the Problem MICE MANAGEMENT Step 2: Analyze the Problem Management is a distinct process consisting of planning, organising, actuating and...
MICE - PROBLEM-SOLVING Step 1: Identify the Problem MICE MANAGEMENT Step 2: Analyze the Problem Management is a distinct process consisting of planning, organising, actuating and Step 3: Describe the Problem controlling Management as getting things done through effective people and efficient Step 4: Look for Root Causes processes. Step 5: Develop Alternate Solutions FUNCTION OF MANAGEMENT Step 6: Implement the Solution Step 7: Measure the Results - PLANNING setting goals and deciding on the best approach to achieve them. OTHER MANAGEMENT CONCEPTS 1. Strategic plans (overall objectives and consider the major influences- DECISION-MAKING involves the political, economic, environmental, assessment and implementation of possible etc.) strategies 2. Specific plans (specific objectives TEAM BUILDING is the ability of an such as budget estimates, resource production, promotion plans) organized group of people to work together 3. Administrative, organizational, DELEGATION means giving people and structural plans (overall something to do which they are capable of objectives ) achieving. - ORGANIZING determining the special LEADERSHIP is an interpersonal activities to be accomplished and gathering influence exercised in a situation and activities into relevant structures. directed through the communication process toward the attainment of goals. 1. Organization is the way in which ideals and aims are turned into STAFF APPRAISAL & TRAINING is an reality. evaluation of the accomplishment, strength, and weaknesses of the employees in order - MOTIVATING making special effort to to improve their performance and keep motivation high and mice leaders commitment to duty. should know how to motivate employees AUTHORITY, RESPONSIBILITY, & - COMMUNICATING highly needed to POWER The management of the event produce good coordination and efficient must make it clear where the authority, organization and Pay attention to verbal, responsibility and power lie. written, visual and electronic communication CRISIS MANAGEMENT MICE planners - Creating is the ability to produce an must be skillful, efficient and proactive to the original idea or thought through the use of crises imagination. - Controlling is the monitoring of the performance of systems and resources. MARKETING MANAGEMENT FINANCIAL MANAGEMENT Marketing is a management process responsible for identifying, anticipating, and Adequate FUNDING is essential for a satisfying customer successful event. requirements-profitability (Institute of Marketing) Funding- money provided, especially by IMPORTANT FACTORS IN an organization or government, for a MARKETING particular purpose Location traffic, scenery, attractiveness and accessibility of the location. BUDGET- is an estimate of income and expenses. Social Factors attitude of people, attitude of friends and colleagues. FINANCIAL STRUCTURES Everyone must know who manages the money and who authorizes and controls expenditures. Cultural Influences different groups, ethnic origins and social classes. CONTROL Effective financial control. Keep accurate records of all income and Fashion events from certain historical expenditure. periods, certain types of events. SOURCES OF FUNDING SWOT analysis 1. Local authority leisure department - STRENGTHS the internal strengths of 2. Education authority the organization. 3. Local or national sports & arts council - WEAKNESSES the internal weaknesses 4. Foundation for Sports and the Arts of the organizations. 5. Local or national tourist authorities - OPPORTUNITIES the external 6. Sponsorship agencies opportunities which may arise. SPONSORSHIP- is a mutually beneficial - THREATS the external threats facing the business agreement between the sponsor organization. and sponsored in order to achieve the agreed objectives. Marketing mix is a combination of factors THE BIDDING PROCESS to get the correct balance for an enterprise. - The bid is a proposal to host an event. The four basic factors are: 1. Preparation- Includes acquiring a copy PLACE, PRODUCT, PRICE, PROMOTION of a “bid form”. A bid form is a document that gives a detailed explanation of the The other Ps: requirements of the association in hosting a meeting. PEOPLE, PACKAGING, PARTNERSHIP, PROGRAMMING 2. Presentation- can be delivered through an oral or written presentation or both 3. After-presentation- a MOA will be signed for a winning bidder while the lost bidder will revise the bid and bid again. FINANCING FOR BIDS AND EVENTS The cost of bidding and organizing international events can often be a financial burden to the host city. IMPORTANCE OF HOSTING INTERNATIONAL EVENTS multiplier effects economic regeneration plan boost local economy hotels, restaurants, clubs, shopping centers, and local transportations will benefit from the event.