Menachem-Frank.mp4.txt

Menachem-Frank.mp4 [00:00:00] Welcome to the in partnership with Clive K-factor podcast with your host, Rabbi Yehoshua Worthy, Director of CHC. Each week we bring you interviews with amazing Jewish entrepreneurs sharing their challenges and successes. Their stories will inspire you to make the leap...

Menachem-Frank.mp4 [00:00:00] Welcome to the in partnership with Clive K-factor podcast with your host, Rabbi Yehoshua Worthy, Director of CHC. Each week we bring you interviews with amazing Jewish entrepreneurs sharing their challenges and successes. Their stories will inspire you to make the leap to take your business aspirations to the next level. Shalom Aleichem, everybody. Welcome back to another exciting edition of the K-factor podcast. This week, I’m excited to be sitting with a special Crown Heights entrepreneur who has a company called Berry Tech Dev. And it’s a it’s a technology company where they help companies build software and special technologies to make their to improve the systems and efficiencies of the company. And it’s a fascinating journey to sit here with a baker who went through the regular yeshiva system and somehow ended up in this world. So welcome, Menachem, to the K Factor Podcast. Hey, how are you? I’m doing great, thank God. Menachem Frank is is a good friend. He’s many people here in Crown Heights probably know him very, very well, a very popular guy as a fixture of 770. And, you know, he’s been a big resource to the many local yeshivas and he’s worked with with so many businesses through his company and through his business experiences. And I’m excited today to be sitting together with you, for you to share your journey with our audience. So let’s let’s get started from the beginning. Tell us a little bit about your background, first of all. [00:01:26] So I went to Shiva to Mesivta Mesivta. I did Ultra, and then the whole Ultra basically went The sugar plums have to win to Miami that year. Rizal I went back to Ultra XL Shulka Cincinnati, and then similarly, then back to 770 and then started doing sugar basically in Alter Mesivta. [00:01:54] Nice, that’s all. So you basically you just did the typical yeshiva journey of every regular Bucher from the community. So at what point in time did you how did you end up in, you know, in technology, how did you end up in the business that you were in? Like what? What brought you that way? [00:02:10] So Circus in Cincinnati, basically, the dorm counselor was a graphic designer and he’s like, Hey, by the way, people need websites. I’m like, Oh, that’s really cool. So I got a client from one of the lawyers into the website. I’m like, Okay, you know what? You know, it’s $5,000, let’s do it. And I hired someone overseas in, let’s say, India. [00:02:33] Sight unseen. You just like, Hey, you could get someone from India. You just. [00:02:37] Did it. I thought it was just like, easy, right? And then we hired the guy for $200 to do the $5,000 website and obviously did not work right. We did that many, many times over until, um, and we also lost money on that deal. You probably imagine like, how did you lose money? Your cost are $200. Obviously it was a lot more and things different things come up. [00:02:59] Well people don’t realize how complicated it is. And we’ll talk more about that later, too. You know, using technicians from overseas, it’s a real complicated to get, you know, when you get it right, it works very well and it saves you lots of money. But to get it right is very challenging. And we’ll talk more about that later. So there you are, you know, in yeshiva and you started to build somebody’s website, you know. So what happened, though? Like what made you keep on going after all the heartache of that experience? [00:03:24] I really like the intensity and the realness of like of doing business. I’m like, Wow, this is great. It’s fun. The guy needs a product, he has a business going on. Let this is this is this is fun. You know, like obviously, let’s try to get this right the next time. The next few times. Obviously, you’re sort of don’t really get it right and you then the next thing would have the big change was when I got someone who was who I could trust in the tech industry. He’s like, okay, you could hire this guy. You can’t hire this guy. You know, that type of stuff. That’s when things started, like getting way better. [00:03:55] Okay, so what what gave you the courage to keep on going then? Like, if you got if you you went through so many challenges to start off like that, why don’t you just give up? [00:04:05] I think it’s an enjoyment of just like I wanted to actually help someone who needs a product. I think that’s a good feeling. And also just real. Like this is a business where you’re going to get into like, I’m not going to like stay on the side and like, watch people play the game. I want to be in the. [00:04:16] Game, right? Nice. So and how did people keep on giving you the chance like that? [00:04:21] Like that was probably wondering the same thing in the in the technology field. There’s let’s say I think there’s like 10 million unfilled jobs in America and let’s say in the world is like 30 million. And obviously everybody wants to get to everyone tries to get into tech, but a lot of people still don’t know how to code. There’s a certain type of brain you need. It’s not the regular brain. If you want to say it’s more like maybe like Shenorock and like maybe Holon. Like it’s very, very unique. Like super technical, like these little tiny details which most people wouldn’t really. And so if you don’t have that brain, you might get into coding, you might get a decent job to start and you might like break our system. So. So basically, the demand is so, so, so high and the supply is not just not going to be there and it’s never I don’t think might never get there. It’s a lot of a lot of stuff now, solutions like low code, no code they’re doing right now just to do basic things without coders. Right. [00:05:13] Right. Well, look, the one thing we’re seeing here at CSI is there’s no question that there’s a great demand for good qualified programmer. And, you know, for those of you listening to think that it might be for you, check it out. Try it, try coding a programming. Because if you do it right and it’s for you and it fits. There’s great jobs with great salaries. Tremendous. So there you are. And you know, you’re you’re in yeshiva, you know, full time. And on the side you have these gigs going for you. At what point did you, like say, hey, this looks like, you know, this could become a real business, so to say. [00:05:45] Yeah. So I guess a few years down the line I was in Yeshiva. I kept the whole time I was doing this on the side, just sales. I was more and more so this like a sales thing, right? Like imagine doing sales for anything, any business. [00:05:57] So let’s clarify this for everyone listening in over here. So in other words, you’re not you you’re not a real heavy duty programmer. [00:06:04] You know, I can’t write a line of code. I don’t I barely know. [00:06:06] How you could do design. You have. [00:06:08] I know. Design a little bit. [00:06:09] Yeah. So there you are. So basically your forte has been finding customers and liaising between the programmer and the customer, so to say. Yeah. [00:06:19] So the best thing I think also a big reason how I got into this business because I guess a more of a business brain type person. So like I’m getting the businesses like, Oh, I should change this, change that, and like, Oh, this was really helpful. Thank you. Oh by the way, I also make software. Oh really? That’s so cool. I need software. I need a website or app or system or inventory system, whatever you need. So. Great. Let’s use us. [00:06:39] Nice. Yeah. So. So bottom line is you got you got close with business people. They trusted you. You shared with them valuable advice. They began to feel close to you. And then you offer them opportunities. Yeah, that’s super important. [00:06:50] So I think when people start up like, how do you get into business? You have to give like if you give ten people business guys, especially business people you usually know who give them, who doesn’t give them, right? So if you’re giving ten people, you’re probably get my one back. I might come back. Like, you know, I really appreciated that. Like, like, don’t be stingy on your device. That’s like that’s I think that’s big. [00:07:09] Nice. So, so for people listening, if you hear this here, there’s an angle even if you yourself maybe are not necessarily a coder programmer, but it is possible to have a role in companies as a project manager or as a sales person. In other words, if you like the world of tech and you’re not a techie, you could find other things to do within that world. Yes. [00:07:29] And also another thing on that is that I like the business because the supply is so little and demand is crazy high. So that’s why obviously I stayed with it like this is this is great and it’s the future. So you can do a lot of creative things which are not even done in coding yet, right? And yeah, about the sales and projects. Tons of stuff to do. You don’t need to be a coder, but I think I do. I do see a lot of people like learning code, they forcing themselves and they’re really not good at it and they keep forcing themself because they think they’re going to make $100,000 the first year. Right? And they just drop it after like a half a year, a year. So you should probably know, like try to go to some like everybody, what am I good at? You know, try to figure. [00:08:04] That we actually have on our, um, on our website, on our website we have a video library and we actually did an introduction to coding and programming for people that want to check it out. You could find it there on our YouTube channel that we have. And yes, I mean people should explore the possibility, you know, but it’s not for everybody. It’s definitely not for everybody. If if you know, if you like it and it works, then do it. But yeah. [00:08:29] Like I’m like zero technical, like zero like. Yeah. So. [00:08:33] So there you are. I mean, you’re getting some customers, you know, you have some traction going, so to say, what was your first big like the big, big break so to say or your big deal. [00:08:44] Yeah. So the big break I was an alternative to and I did a hyena deal, so the deal was kind of funny like you would you’re basically it’s everyone a lot of people use hyena. So my brother was like, Hey, you should do an app. I’m like, Oh, that’s such a good idea, Let’s do that. So he’s like, Oh, actually know the guy a little bit through someone else. So he gave me a meeting with the guy and the guy basically said, Oh, who do you which coder do you work with? So I said the name, and he’s like, Oh, that guy. I heard he doesn’t have a code. I’m like, I’m like, Oh, shoot, how am I going to get this deal? This was a massive deal. Like this was probably 40 x, 40 times basically what I was doing before. So so he’s like, I don’t think we can work with you because you work with this coder. So this is the only coder I knew. I’ve been working with him for two years, right? I know the past deal. He was not great with them. So he’s like, No, I could do it. [00:09:30] I could do it, I could do it. So I went to this guy’s office maybe seven times. I’m like, No, we’re doing this app for you. We’re doing it. And then I didn’t give up. And the big thing here is also like a lot of times people go, like, who do you hire? Who do you trust? That type of stuff. So a lot of times when people who are very honest to themselves tell me something I almost always like, I’m not saying I’m sure I’m going to believe it, but like it’s a much bigger chance I’ll believe it because most people are not that honest themselves. What they’re good at, what they’re not good at. So. I’m not a tech guy. I had to hire all these coders. It’s because when people who are honest themselves tell me stuff, then I really listen to them like, Oh, let me see. Oh, that’s that’s really cool. So he kept telling me, I know I could do this app, I could do this app. Um, yeah. And also in the text he’s not really. [00:10:15] Competing with to, to, to trust me. Trust you. Yeah. [00:10:18] So I think a big thing is like you see companies do especially also said before like free like on free advice like when you go to a websites how do they get your email for marketing They give you free advice. Same thing. Um, so the same thing you’re like for me to go into business. So I gave them like a lot of, like, like trials. I’ll just try us out, you know, just don’t put any money down, that type of stuff. Like just see how we’re going to work, Right? Right. So you’re not going to go from 0 to 100. I went from him saying, you know, we’re not doing this for you to, like not stop bugging him like we’re doing it for you. So it was more like free trials, like, you know, 30, 30 day trials for software, for anything that’s you that you need to do that. So then yeah. And then he, he, once he used us like everyone’s like, oh you did new guy like, oh you’re the new guy. You the new guy. Like, okay we want to, we want to hire you. [00:11:04] Nice. That’s great. Open the door. So when you say it was a 40 X project, like how long did it take you to build? [00:11:10] I knew is like, I don’t know, two, three years, maybe. Obviously the first phase maybe was like a year and a half and there was like maintenance money. They’re paying me monthly, right? Just to like, you know, upkeep, like, takes it down type of stuff. Right. [00:11:21] Right. Very nice. And there’s the updates that they constantly have to be added. Yeah. [00:11:25] So you’re going through these like 5000 websites down, you know, up to way higher. Right. [00:11:29] Very nice. Very nice. So from there, as far as I understand you, aside from, you know, taking companies and jobs, you sort of you found a niche. You found an area where, like, you really liked what you were creating and you started like focusing in. Tell us a little bit about that. Yeah. [00:11:45] So and like app development software similar to, I guess like, let’s say most people relate to real estate, right? So there’s contractors and there’s developers, right? Right. Obviously developers in coding is usually mean a coder, but let’s just take that example. So we got into the, the rental car space, so more specifically into TLC. So most Uber guys you see in New York City, a lot of them, not most of them, a lot of them, I don’t know the exact numbers basically do not own their car. They rent it like so the first company maybe a lot of people heard of, it’s called buggy. So they hired us like, for example, to do all our inventory systems, like a lot, a lot of stuff. And then once we got into that system, once you got into buggy, we started seeing all these different things they needed, right? So they needed when the cars come in, the cars come out, are they clean? Not clean. They pay all these like random things. And then we saw something where they needed with like a ticket system basically where, um, people basically it transfers liability to the driver, basically goes automatically off to the company they transfer. So we created robots for that. And then we realized, like, everyone needs that, like, oh my God, let’s get this out to everyone. So that’s where you really make money in software. When you basically make one product and you just lease it out a thousand times, right? [00:12:59] So SaaS software. [00:13:00] As a service, software as a service. So that’s where people really. So it’s like sort of like owning, owning a building and you keep renting out more units. So the difference in software is the real estate is like you’re not having a bank behind you. Like, you know, put it down 80%. You’re going to put down the building 20%. You get a bunch of investors, let’s say you put it down a million and they get few investors for a few million. So you’re going full, full on risk. So, um, that’s basically the big, big difference. And then you want to minimize your risk as much as possible. So you basically want to go to companies and say, hey, like we went to, let’s say five different rental car companies each have a few thousand cars leasing out to the Uber guys and also, let’s say a bunch of small companies. Are you going to put down five grand right now? Like this is what we want to make. Like, oh, I really need that. You know, I spent, let’s say, 100 grand a year just hiring employees and stuff. So let’s do that for you. So super important right there. A lot of times people start companies and businesses, they do not there. [00:13:52] They have their own little idea on their head like, this is going to be great. Like, it’s fine, it’s great you have ideas, but like, are you speaking to the clients who are actually going to pay you? Right, Right. So like, you know, it doesn’t matter Like your mom, there’s a whole story to get money out of someone is a whole is a whole deal. So like that’s, that’s the big thing. Like, so obviously you want to be creative because you need to be ahead of the game, right? But at the same time, like just confirm like, are people going to pay you? Yeah, that’s beautiful. So that’s the two things we do. So one thing we do, we build our own system, renting it out like we also did for galas for like a good success of America uses a gem. All these organizations used us basically when they had gala dinners before the pandemic, and we had that also. We owned that. So we were just leasing that out a lot, right? I mean, that’s much smaller than the rental car thing, but did make decent money. [00:14:41] That’s nice. So bottom line is you have two streams of revenue, you have fresh clients and you’re making custom software for particular companies and then you’re creating your own system of systems. Yeah, that’s cool. That is cool. So here on the K Factor, our audiences love to hear about how. Company had a struggle, a challenge, and then they overcame. So what would you say? What was a challenge you went through and how did you overcome it? [00:15:06] So I think probably the biggest challenge, but like in a way, because I really like playing the game of business, if you want to say the biggest challenge might have been obviously finding the right coders because everyone is trying to find the right coders. Because like I was saying before, a lot of people do not know how to code. Like you go this guy who’s owns a pretty big company in Borrowbox like, Oh, I just spent the half million on a system and it doesn’t work. Like he’s completely shocked. Basically, a lot of coders just don’t know how to code, right? [00:15:31] I’ve heard these nightmare stories with technology before. It’s really scary. [00:15:34] Yeah. So and it’s and a lot of times these coders because I like to say like people I like to say basically their heart is not really connected to their mind. They really a lot of times don’t know what they’re saying. So they say, Oh, yeah, I’ll cost, you know, 30 grand or 100 grand and it ends up being like 500 grand and still doesn’t work. Like, what are you like? How is it even possible? So at the same time, everyone needs coders like to make business or fishing or whatever it is, and then they don’t really know how it works. So like a building, you can see them putting the cement on or whatever, or like a guy makes a pizza for you. You see what the process is here. You have no idea what’s going right. So the biggest challenge was is to was obviously getting the front end, right coders And it’s, yeah, it’s just trusting the right people who actually want the best for you. Another thing is like the companies because I was doing sales for a lot of their coders were leaving all the time. So. Right, So you pay them, let’s say, let’s say the companies are paying them ten an hour or whatever it is, and you’re building, let’s say, 90 or 100 an hour. They kept leaving, right? Because some other guy down the block was paying them $11 an hour. So our business we do right now is a really, really good friends with these coders. So that’s a very, very big thing. [00:16:40] Like you’re mixing two things. So first of all, how did you in other words, you’re telling you tell us about the struggle. How did what was your secret recipe? How did you find them before you kept them? [00:16:50] So it’s really getting to become friends with one guy who’s like friends with everybody who trusts like you want to say the marker in that little like, thing, like one coder or one guy in UX or something in the coding field. And then you become really good with them. Like, you know, you know, let me, my friend, will work for you. So then it becomes like a trust thing, right? So I had a UX guy who won a like probably one of the biggest competitions, UX, I want to say in the world, whatever it is. And then I even, like I saw his name, you’re like, Hey, Frank, Like he showed it to me. A guy from Bangladesh, top, top, top guy. And he had a big, big companies going after him. He’s talking like maybe with BMW Vic really, really big stuff. And he’s like, you know, I’m staying with you because we were friends. I’m like, Wow. I was completely shocked. Like, really? And like, I saw his name there on the Instagram, you’re talking about like, really big page. Wow. So yeah, So you have a relationship with someone like Money obviously is great, but when you’re making a certain when these guys, let’s say in Bangladesh or India or wherever you’re hiring them from, they’re doing very well, right? So they’re making ten an hour. [00:17:48] But for them here, it’s like tons of money they don’t need. I don’t want to say they don’t need more, they want more money. But like if you have like a relationship with them, like that’s a whole nother added, like, wow, like I’m not just disappearing from this guy’s like, my one of my lead developers actually had a baby. So I had another coder who was not even part of his team. A different team we have there who went to him. We had set up a whole party. He went to his house, got a baby. It was like he’s like. So I’m like, Oh my God, He was just texting me this morning, Hey, Frank, I’m redoing my basement and put the coders in my basement. He’s so excited. So it’s yeah, like because they all like you have these high level jobs. A lot of times paying more is nice, but like, you know, even guys in America, let’s say they’re making two 300. But if someone feels connected to a space, they’re going to stay there, right? Most likely. [00:18:35] And they feel valued. [00:18:36] That’s that’s very big. That’s like because because you’re we work on really big projects with other companies. When I was doing sales and like guys just disappear in the middle of the job and like you’re talking like, say, half $1 million project, like where do they just disappear to? And they don’t care. They just take they don’t even say goodbye. They’re just done. So I’m like, Oh my, I cannot have that. And yeah. And then another thing is a lot, a few, three of my top, my lead guys all got full scholarships to American colleges. So that for me is like a massive like filtering system before I go to them. So it’s important you want you want to have that. You’re like, okay, these guys are really smart, right? And they’re coming from, from, let’s say, Bangladesh or India where like, that’s massive. Like there’s millions of people applying to the University of Texas or whatever these places are. So that was another thing about hiring people, right? [00:19:22] Wow. That’s so all these things you basically learned on the job. Self-taught, Really? Did you do you have anyone in business you looked up to? Was there someone that gave you guidance or. This was all just. [00:19:32] I think it’s. [00:19:33] Natural. [00:19:35] You have to make mistakes. Obviously, it’s the way you learn. But like, I try to learn from other people’s mistakes before I make my own. Obviously I make plenty of mistakes too. But yeah, I think you learn a lot on the job. It’s like I think the biggest thing is a lot of times people want to run a business. Like the question is like, do they have the intuition to run a business, right? So that is kind of natural, right? So. I’m like. [00:20:01] Talk about that a little bit. I mean, you’re working with a lot of companies for time. When you say intuition, like, what do you see? What? How would someone know if they have business intuition? [00:20:09] So business intuition is just regular life intuition. It’s not like you’re, you know, you know, like some random, like mystical stuff or some spiritual stuff. It’s basically regular life intuition. So let’s say we’d have to divide into two different life and two different smarts. There’s obviously a lot more, but let’s just say book smart and people smart, right? You’re just reading people situations and and then there’s the book, Smart. Like you just, you know, you’re happy to read books all day or, you know, learn whatever it is, Right? So 90% of business people I know, right? I haven’t met everyone yet, but they have the the business like the more success you want to call it EQ, emotional intelligence. Right? They’re constantly reading people. So when you’re when you’re closing deals, let’s say real estate, whatever it is you’re reading people, you’re reading what people’s needs like, what do people need, right? So very simple example. Let’s say you want to open a restaurant and you keep selling Indian food. And let’s say in Borough Park, no one’s buying Indian food, right? It’s just something. [00:21:01] So if you don’t have that emotional intelligence, it might sound like a really extreme, stupid example. But just to make it really clear, another like more bigger example is let’s say you, you bought you bought a piece of property, let’s say in a really bad neighbor ten years ago, like the shootings and everything. And then you’re like, you kept you kept your like feeling of like, I’m putting $1 million down and I’ll get the bank to put, let’s say, another 80% on it. And then now it’s worth like $100 million, let’s say. Right? So you bought a 50 million hundred like, so it’s that again, it’s that emotional intelligence of reeling with really feeling what people actually actually need, right? So if you don’t have that emotional intelligence, you’re just not going to be in touch with that. So also also for you to put money down on something and to get other people to you really have to feel it. Obviously, the emotional intelligence with someone who can take hits. So if you can take hits, you can have emotional intelligence. But explain. [00:21:52] What you mean and what it takes to hit. [00:21:54] Take hits. So like, let’s say let’s say you try to buy this property in the middle of nowhere ten years ago. Right now it’s doubled. But ten years ago, nobody no one believed in it, Right? So you went to like 100 people. Like times you hear these guys start, Oh, I went to everyone. I didn’t give up. Like, why didn’t they give up? Most normal people give up. So taking hits is is probably a lot of times you don’t even have to be that smart. If you could take tons and tons and tons of hits. So like you have guys in cash advance, for example, let’s say you’re just doing a thousand calls a day. They’re just saying, no, no, no, no, all day. But they just they don’t care. They just keep they keep going. It’s like it becomes like they don’t, they don’t. It’s like, imagine you shoot a bunch of shots in basketball and you just miss half of them, right? So you don’t care. You just you’re. You just. You could take a ton, a ton, a ton of hits. Like there’s no pride involved. So like, if you have, you can take hits with with the emotional intelligence thing you’ll do God willing with a to help you do most probably do really, really well because you just keep swinging. And if you sniff sniff out the right deals obviously without without zero. But I’m saying like up naturally that’s like that’s most. Almost, almost literally. Almost always. Yeah. So like a lot of times, like people who don’t really get people are successful, they don’t really understand, like, why did he, like, like I tried so hard this and that. [00:23:14] And when you speak to them, a lot of times they’re like a 9 to 5 person. They can’t handle the pressure. Like, let’s say, imagine someone could take hits, hits, hits for like basically I ordered something in China, let’s say, and didn’t show up. And the stores are screaming at him. They put money down like someone regular who cannot take those hits. It’d be like, Oh my God, it’s crazy. But the guy who like can handle it. Unexpected is like, okay, whatever. You know, just we’ll deal with this. And they go, Let me go. Go for a walk. I’ll come back. Hopefully the order will be there. And yeah, I mean, that’s the price you pay. But if you really love, you really love the game of business. And also it’s fun, you know, it’s intense. Obviously you’re providing real value for real people and real companies, but those are those are like the two things, like literally the two things. So like when you see people who are like really running a company and like, imagine, like you see a guy out of a store or restaurant, the employees don’t show up a lot of things when you’re an employee. I’m sure you have to work very hard and your life is not that easy. You have kids, you have tuition, you have you know, it’s hard, but you still don’t have that like of like, oh, what’s going to be tomorrow? Maybe, Maybe. I don’t know. The order won’t come through. Like, you don’t have that feeling. Yeah, right. [00:24:22] That’s great. That’s a great insight. Now Hashgacha this. We’re a big fans over here. You know, the burger shop said that the business people are the ones that get to see the hand of a Shem. But Mukesh, so to say. Have you ever had any interest in Kashkak or thought the stories that happened to you along the way? [00:24:41] Probably, like everything in business is good. I know that probably sounds like. Yeah, right. But like a lot of a lot of my whole team was just becoming friends with the UX guy, UX designer who does design software. And I was even looking and literally my top people came from him. I mean. Also, when you meet clients all time, it’s like, Oh, the guy called you out and it’s like, not most times. It’s like it’s like meant to be, you know? I found my first coder. I asked some guy who who didn’t see the guy in like ten years and he, like, literally started the whole business, so. Right. Yeah. So it’s all basically all the time. [00:25:16] Nice. So now let me ask you like this. I mean, we touched on it a little bit before, but this whole business acumen that you have over here is this did you grow up surrounded by business? Like what? Not at all. No. [00:25:27] You know, so my brother owns Brinsley. The drink? [00:25:30] Yes. Let’s do a shout out for everyone that’s listening over here. Marsha Frank is the founder of a company called Spritz. Spritz. Spritz. If you’re thirsty and you go to the local grocery store, now you have they have delicious grape flavored seltzer. Yeah. Shout out to Marsha for that. Yeah. So what were you saying about Marsha? So no. [00:25:49] People ask them that a lot. Also like, Oh, you have like. No, not at all. Like my father. [00:25:53] And while we’re giving a shout out for Marsha, let’s give him a shout out for his Lavenham art gallery. Yeah. Wow. [00:25:58] Are you generous today? Yeah, The art gallery for mice. So it’s a great drink. First of all, people ask me that all the time. No, my father is like, you know, he’s. He knows 9 to 5 job, regular simple job. And obviously really, really, really from and he taught us about like obviously waking up on time for Minion. He’s like, see, these guys are doing well like wake up for minion. There’s no like, you know waking up late. That doesn’t happen, right? My mother actually ran a sort of her own private practice for social work, like she writes in Hamodia every week. So she’s I guess you want to say more of maybe the business type, but. Yeah, but not nothing was about business ever. I think it just I think we just again, business is more like if you like love you, like you like dealing with people and like real things and like if you’re creative, like you want to, like, almost create this thing, this is so cool. Let’s create this. And you’re like, you’re really passionate. Like, like most people know this. Like, he reached out to big companies, Hey, why don’t you make this flavor? And everyone was like, ignoring him. And people don’t know that part. But so he’s like, Let me just make this myself. And then like, I mean, he’s not thinking a thousand stores right now in like, what, six months or something and tons of reorders. So go spritzy right there. Wow. [00:27:08] Yes. Yeah. Moysha is a is everyone that’s listening those moisture frames. But he’s a very determined person when he decides he’s going to do something called conquer the world. [00:27:17] And he loves it literally. He loves going in that store and like bringing them. It’s not like he really loves the he loves the whole thing of it. [00:27:24] Yeah. So what about Kiddush Hashem? You know, we we in Lubavitch were big fans of the using utilizing our business as a way for you know to to be McCarthy Shem Shamayim what’s the story of the Shem or something. [00:27:39] It was kind of shocked actually. I still don’t really believe it because like I work with mainly game. I was somebody you didn’t like who do project management, like talk to my clients sometimes, like more into detail. My my one of my one of my guys who actually hired me, all my coders, he started telling me, God willing, God willing, I’m like, What? And then he was like, getting everyone to say, I’m like, this is wow. This is like, sounds like it was really cool. I guess. Like, maybe maybe I say it to them because sometimes they’re like, Wow. [00:28:04] So maybe the next time someone’s out in India and they bump into someone and he’s like. [00:28:08] 3 billion people there. [00:28:09] But yeah, very nice. Yeah, that’s beautiful. That’s beautiful. Tell us, you know, you know, we’re talking so much business, but every business person, you know, should have some sort of hobby, an outlet, so to say, to let out their, their, their, their energy. And especially the Rebbe was such a big fan that we shouldn’t only be about business, we should be about higher things. What’s your outlet? [00:28:32] Yeah. So I like once you start a business a lot of it’s just I don’t want to say automated, but a lot of things like you have the right employees like you don’t have, you don’t have to do that much anymore. I mean, you still have the stressor of making clients stress, making clients happy. When they call me, they know I’ll answer right away. Also, a big thing people want to be successful. Just sound like obviously I’m starting up and we do a bunch of stuff, but very, very big difference between someone successful is not is you know they’re going to get back to you. You know, they hear you and they’re listening like they’re not going to start like, Oh, I’m not in the mood. I am in the mood. You don’t hear that from them. Just something right there. But how do I even get to that? [00:29:09] You’re talking about your hobby that you’re like, Oh. [00:29:12] Yeah. So what I do is basically is I started going to old time mesivta. So I thought like, I wish when I was like I was in Sifter, someone came out. They’re like, Oh, by the way, you’re good at this. You go to that. So I do that in business. And I was just like, Oh, maybe, like, maybe I can go there and like, you know, mesivta kids were I’m not saying not sure what they want to do. They do want to, you know, that type of stuff. Um, we supposed to start off as learning. We do some Tanya, you know, like, oh, let’s get, let’s get to the something else, whatever. And it’s really, yeah, it’s really, really cool. It’s cool. Like, it’s something, it’s something with money. I’m not. There’s no deals going on. It’s just like. Like you’re trying to help. So what are you good at? What are you not good at? Like, what do you want to do? Like, I don’t know. Do I want to be in Shiva or do I not want to be in Shiva? Do I want to learn? Do I like learning? Is learning important? What am I good at? Right.