Marketing Planning Introduction PDF

Marketing Planning: An introduction What is Marketing? Class discussion  "According to the CIM, Marketing ''Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements...

Marketing Planning: An introduction What is Marketing? Class discussion  "According to the CIM, Marketing ''Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably."  "This definition highlights the strategic role of marketing in a business. It's not just about promoting a product; it's Marketin about understanding the customer's needs and delivering solutions that provide value. g Definition By identifying what customers want, anticipating their needs before they even realise them, and ensuring satisfaction, businesses can build strong, loyal relationships. Marketing Definition Successful marketing also means doing all of this profitably. It's about creating a balance between customer satisfaction and business growth. In essence, marketing is about connecting with people, understanding their needs, and delivering value in a way that drives both customer satisfaction and business success. It’s a dynamic, ever-evolving process that sits at the core of any thriving organisation. Marketing Planning The CIM definition highlights the importance of a systematic approach to marketing, where planning plays a crucial role. By carefully planning, businesses can identify customer needs, anticipate market trends, and develop strategies that not only meet but exceed customer expectations—leading to sustainable profitability. In essence, planning is the backbone of successful marketing, ensuring that every decision is aligned with the goal of delivering value to both customers and the business.  Group 1: A new brand of energy drinks targeting young professionals. Group 2: A well-established baby care Class Activity product line (e.g., diapers, baby wipes). Group 3: A line of organic snacks aimed at health-conscious consumers. Group 4: A popular household cleaning product looking to expand into eco- friendly versions. Group 5: A premium skincare product line planning to launch a new anti-aging cream.  Brainstorming Session (10-15 minutes): Write down as many factors as they can think of that would impact decisions for their assigned product. They should consider: What customers want (e.g., healthiness, convenience) What competitors are doing (e.g., pricing, new products) Market trends (e.g., increasing demand for eco- friendly products) Task Any challenges (e.g., supply chain issues)  Each group will share their list with Finally the class, explaining why they think each factor is important.