Marketing Exam Questions PDF

1. What is marketing? A. a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others B. a need of buying suitable products with long anticipated life cycles C. a process in which a group of individuals can exchange products and goods D. a person who offers the most quality, performance, and innovative features 2. What is the Goal of Marketing? A. To obtain differences in competitors' marketing capabilities B. To attract new customers by promising superior value, and to keep current customers by delivering satisfaction C. It is achieved when sales of a firm’s existing product cut into sales of the same product D. To deliver a high level of satisfaction to all suppliers 3. What is market? A. A place where you can buy groceries B. A set of incoming and outgoing sellers and buyers C. The set of all actual and potential buyers of a product or service D. The majority of population under specific conditions 4. What terms are the most important in order to explain marketing definition? A. Needs B. Wants C. Demands D. All of the above 5. Which statement is true? A. Product is anything that can be offered to a market to not satisfy a need or want B. There is no relationship between products and services C. Services include products D. Products include services 6. New economy is characterised by: A. A substantial increase in purchasing power. B. A greater variety of available goods and services. C. A great amount of information about everything. D. All of the above 7. What products will be favoured by consumers? A. Those which offer the greatest quality, performance, and innovative features B. Those which are at the lowest price C. Those which are the most popular D. Those which are the most available 8. What is needed to undertake by organisation to make consumers buy their products? A. A large-scale selling and promotion effort B. Reducing the prices of the products offered C. Creating websites to review your product D. Investing in product advertising 9. Who takes decision regarding selection of the most appropriate channel of distribution like wholesaling, distribution and retailing? A. Marketing manager and sales manager B. Logistics manager C. Product manager D. CFO 10. What does it mean when the products and services of company brand are using an R (Registered) symbol of trademark? A. trademark registration attempt was successful, no other company will be able to legally safeguard work that is too similar as long as trademark remains active B. it signals that a word, graphic etc. is being claimed by a specific company C. it means that at achieving this R symbol was used one of tools for data analysis - R Studio D. it signals that a word, graphic etc. is not being claimed by a specific company 11.How the process of marketing management starts? A. With the activity of setting objectives. B. With the activity of designing marketing strategy C. With the activity of analysing marketing opportunities D. With the activity of planning marketing programmes 12.What is an explanation of SMART used when setting goals? A. Specific, Measurable, Achievable, Relevant, Time based B. Specific, Measurable, Achievable, Relevant, Time consuming C. Specific, Measurable, Archaic, Recently stated, Time based D. Significant, Measurable, Achievable, Relevant, Time based 13.What is the SWOT analysis? A. A strategic planning technique used to identify the Strengths, Weaknesses, Opportunities and Threats related to project planning and business competition. B. It is a planning of product distribution C. It is planning of marketing campaign D. It is a part of marketing research 14.What is contained in PESTLE in the political factor? A. Stability of government, political changes to legislation, global influences B. Economic situation, investments in R&D, interest rates C. Demography, lifestyle, people’s attitude to new technologies D. R&D activity, innovation, rate of technological changes 15. What is market segmentation? A. Division of the total market into smaller, relatively homogeneous groups. B. Division of the total market into smaller, relatively heterogeneous groups. C. Identification of potential customers D. An aggregation of all customers into a single database 16. Which of the statements does NOT belong to the bases for segmenting consumer markets? A. Psychographic B. Demographic C. Firm size D. Geographic 17.Which of the statements is NOT a benefit of market segmentation? A. Better adjustment of products B. Efficient promotion C. Reduction of workload D. Easier to track change on the market 18.The basis for market segmentation is: A. Product category differences B. Differences between consumer demand and purchasing behaviour C. Market size differences D. Differences in competitors' marketing capabilities 19.Cannibalization is a situation: A. when sales of a new product cut into sales of a firm’s existing products B. when sales of a firm’s existing product cut into sales of a new product C. when sales of a product increase dramatically D. None of the above 20. Which are the target market selection strategies regarding to approach? A. Extensive approach or broad approach. B. Mass approach, in segments approach, niche approach and local or individualized marketing. C. Mass approach, geographical approach, niche approach and local or individualized marketing. D. None of the previous ones. 21. A market segment should be: A. Measured and available. B. Stable, large and distinctive. C. A and B are right. D. Available, measured and competitive. 22. What is placing (positioning) the product? A. Influencing the consumer to shape his perception of the product compared to other offers. B. Selecting the date and launch conditions of the product to maximize product performance. C. Scheduling the distribution details with retailers and clients. D. The discipline by which the most efficient logistical mean is chosen in order to deliver the product onto the consumer’s reach. 23.What are the 4 P’s of Marketing Mix? A. Plan, Programme, Power, People B. Product, Promotion, Price and Place C. Project, Plan, Place, Problem D. Product, Points, People, Public 24.What are the 4 C’s? A. Customer Value, Cost, Convenience and Communication B. Consume, Commonalities, Customer and Criticism C. Comparison, Conduction, Celebrity and Complexity D. Carefulness, Contempt, Contribution and Controlling 25. What is the definition of a Business model by Alexander Osterwalder? A. A Business model describes the competition on the market B. A Business model gives an overview about potential opportunities and risks C. A Business model is only needed in large companies D. A Business model describes how an organization make, develop and capture value 26.Which of these elements is NO element of the Business Model Canvas framework? A. Key Activities B. Cost Structure C. Management D. Revenues Streams 27.What includes explanatory studies? A. Verification of phenomena B. Strict scope C. Objective selection D. All of the above 28. Which are the variables of the marketing mix: A. Product, promotion, production and place B. Product, promotion, price and place C. Programme, promotion, product and place D. Product, prime, promotion, price 29. Which are the three additional “Ps” in Marketing Mix. A. People, process and physical evidence B. People, planning and personal C. Planning, promotion and prime D. Product, promotion and price 30.Which of the following facts are related with price? A. Discounts B. Publicity C. Channels D. Warranty 31.Which is the order of Kotler's product levels? A. Core, generic, expected, potential, augmented. B. Generic, core, expected, potential, augmented. C. Core, generic, expected, augmented, potential. D. Expected, core, potential, generic, augmented. 32. In what stage of life cycle costing is higher than the level of sales? A. Development B. Growth C. Maturity D. Decline 33.What of this characteristics are part of the 5 I´s of services? A. Intangibility B. Inseparability C. Inventory D. All are correct. 34. Which of these phases are in the external product strategy? A. Product strategy & roadmap and go to market. B. Ongoing amplification and positioning and messaging C. Ongoing amplification and go to market D. None of them 35. Developing a product strategy includes primarily: A. shaping product range structure B. selecting and undertaking product-related activities C. launching the product on the market D. All of the above 36.Which one of those segments is NOT one of the four segments which has a competitive impact? A. Revolutionary innovation B. Technological innovation C. Regular innovation D. Niche creation 37.What are the phases of the benchmarking process? A. Planning - integration - analysis - action - maturity B. Analysis - integration - planning - action - maturity C. Planning - analysis - integration - action - maturity D. Analysis - planning - integration - action - maturity 38.The paradigm: A. Changes in manufacturing and delivery methods B. Changes in items offered the company C. Changes of circumstances in which products and services are introduced D. Changes in basic mental models that shape how the company works 39. Which of the below is NOT one of Originality Criterion? A. Pioneering B. Unconjugated C. Adaptable D. Apparent 40. Which part of Transilience Map is both Preserved (technical capabilities) and Destroyed (market capabilities)? A. Niche B. Architectural C. Regular D. Revolutionary 41. Which of the below shows the right order of Xerox Benchmarking Process? A. Planning, Analysis, Action, Integration, Maturity B. Analysis, Planning, Maturity, Action, Integration C. Planning, Analysis, Integration, Action, Maturity D. Planning, Integration, Action, Analysis, Maturity 42. What are the benefits of benchmarking? A. Improved Performance & Improved Productivity B. Community Intelligence & Improved Performance C. Improved Productivity & Community Intelligence D. All of the above 43. Which of the below statements describes the POSITION in model 4 Ps of innovation? A. Changes in basic mental models that shape how the company works. B. Changes in manufacturing and delivery methods. C. Changes in items (products or services) offered by the company. D. Change of circumstances in which products and services are introduced. 44.What is the type of innovation by services like Wikipedia or Spotify? A. Paradigm B. Position C. Process D. Product 45. Which of the statements below does NOT refer to Penetration Pricing? A. Typical in mass market products – chocolate bars, food stuffs, household, goods, etc. B. Suitable for products with long anticipated life cycles C. Prices set in order not to ‘penetrate the market’ D. May be useful if launching into a new market 46. Which of the costs do NOT count as non-monetary costs? A. Time costs B. Fixed costs C. Convenience costs D. Psychological costs 47. Which of the price structures below is one of the Three Basic Marketing Price Structures? A. Competition-based B. Cost-based C. Demand-based D. All of the above 48. How can you calculate the contribution pricing? A. Contribution = Buying price + Variable direct costs B. Contribution = Selling price + Variable direct costs C. Contribution = Buying price + Fixed costs D. Contribution = Selling price + Fixed costs 49.In the case of a price leader, in which situation the rivals have difficulty in competing on price? A. When the price is too high B. When the price is too low C. When the price leader would match price D. All of the above 50. What factors need to be considered in the pricing process? A. Market Demand B. Product Costs & Company Objectives C. Competition D. All of the above 51. What’s the difference between penetration pricing and price skimming? A. Price skimming will increase gradually as time increases. B. Price skimming starts with high entry price and penetration pricing starts with low entry price. C. Penetration pricing will decrease gradually as time increases. D. Penetration pricing and price skimming grow at the same rate over time. 52.Which of the following cases are related to psychological pricing: A. e.g. If u take on contract package u will get ‘Free’ mobile phone. B. e.g. A snack in the supermarket for only $9.99. C. e.g. When Microsoft's Windows98 (Chinese version) entered the Chinese market, it was priced at 1998 yuan. D. e.g. Museum charges half price for students. 53.Which of the following strategies is not related to psychological pricing? A. Value pricing B. cost-plus pricing C. loss leader D. material pricing 54.Which of the following answers is not in Four Customer Definitions of Value? A. Value is high price. B. Value is everything I want in a service. C. Value is the quantity I get for the price I pay. D. Value is all that I get for all that I give. 55. Which is not the primary objective of the relationship pricing? A. Long-term contracts B. Price bundling C. Mixed bundling D. Flat-rate pricing 56. Physical distribution is: A. Organizing and moving products through the channels B. Logistics = ordering, transporting, storing, handling and inventory control C. The 3rd largest expense for most businesses D. All of the above 57. Challenges of distributing services does not include: A. Distance B. Differences in time zones C. Differences in laws in tax rates D. Presence of Wi-Fi 58.What influences location constraints? A. operational requirement B. geographic factor C. need for economies of scale D. all of the above 59.Which factors encourage people to use virtual stores (e-commerce)? A. Broader selection B. 24-hour service with prompt delivery C. Ease of search D. All of the above 60.The internal factors of pricings are: A. Competition and company objectives B. market demand and product costs C. products costs and company objectives D. market demand and product costs 61. Market skimming (price strategies) is suitable for: A. Suitable for products that have short life cycles B. Suitable for products that will face competition at some point in the future C. A and B are correct D. Suitable for products that don’t face competition at any time 62. Psychological pricing is used to: A. Play on consumers’ perceptions B. Play on seller’s perceptions C. Play on consumers and sellers perceptions D. None is correct 63. Which one is not the role of non-monetary costs? A. Time cost B. Search cost C. Convenience cost D. Social cost 64.Which definitions belongs to horizontal conflict? A. occurs between channel members at the same level B. refers to conflict between different levels of the same channel C. both are correct D. none are correct 65.Which one is not a disadvantage of exclusive distribution? A. Betting on one dealer in each market B. The problem of choosing the right distributor may arise C. Only suitable for high price, high margin and low volume service D. Restrict resellers from carrying competing brands 66.Which are the benefits of segmentation? A. Better adjustment of products B. Easier to research C. Efficient promotion D. All the above are correct 67. Which are the five I’s? A. Intangibility, inseparability, inconsistency, inventory, inability to own. B. Invention, inseparability, inventory, inaccessible, independent C. Increase, individual, inconsistency, inseparability, intangibility D. Inability to own, inseparability, inconsistency, intangibility, inventory 68.Correct order of product life cycle: A. Development and intro, growth, maturity and saturation, decline B. Decline, maturity and saturation, growth, development and intro C. Development and intro, maturity, growth, decline D. Development and intro, growth, decline, maturity 69. What is NOT an advantage of exclusive distribution? A. Control maximization over service level/output B. Promotion of dealer loyalty C. Full market coverage D. Possibility of higher mark-up 70. Main advantage of franchising is: A. conflicts B. effective service concept without a high level of monetary investment C. possibility to have own name of service D. more frequent checks 71. What are the three most important product range dimensions: A. width, length, depth B. length, volume, size C. depth, width, volume D. volume, width, size 72. What does WTO means? A. Work and Travel Opportunities B. World Tourism Organization C. World Trade Organization D. Week Training Organizer 73. To channel members belongs: A. selection B. Management C. Motivation D. All of the above 74. For setting channel objectives it is crucial to: A. meet the needs and wants of their target market B. determine what company is trying to achieve C. give their product a competitive name D. A&B are correct 75. Which channel level is the shortest? A. 5th level B. 4th level C. 3rd level D. 2nd level

Marketing Exam Questions PDF

Document Details

Tags

Related

Summary

Full Transcript