Market Segmentation PDF

# Marketing Principles in Hospitals ### 30/10/24 The underlying principle of market segmentation is divide and conquer. Market segmentation is also called micro marketing. Mass marketing means the marketing of a signal product to everyone is not a practical marketing strategy. ## Applications of...

# Marketing Principles in Hospitals ### 30/10/24 The underlying principle of market segmentation is divide and conquer. Market segmentation is also called micro marketing. Mass marketing means the marketing of a signal product to everyone is not a practical marketing strategy. ## Applications of marketing principles to hospitals ### Competition The hospitals are emerged like mushrooms, yet diminished the demand of hospitals. ### Marketing your hospital – Norman H McAlellan McAlellan says that the hospitals talk to the big fight but small hospitals sometimes perform best. ## Correcting the imbalance McAlellan suggest the use of marketing techniques to correct the imbalance b/w the society and healthcare system. ## Hospitals are created for the sole purpose of serving the needs of the people. - Their mission is to help patients to get well and stay well. - Patients are the hospital’s reason for their existence. - People have a genuine interest in hospitals, the way hospitals operate. - When hospital posts get too high, people take the initiative and self-act towards controlling them through government regulations and legislations. In our country public interest cases are becoming a common occurrence nowadays. - Hospitals are mindful of people's needs and concerns. - Well-managed hospitals lead to failure. ## Consumer Research It is a tool used by business organizations to **listen** to consumers. It is also used to evaluate the effectiveness of programs after they are implemented. ## Benefits of Marketing ### Benefits to the society - Developing goods and services to meet the needs of society and thereby improve its quality of life. - Society is the connecting link between the producer and consumer. - Help people to obtain products at stable and fair prices by creating a competitive market environment. - Increased marketing activities generate more employment opportunities.