Manipulative Media PDF

Manipulative Information and Media Media and Information Literary  Summative Test 1. Which of the following is the type of manipulation used by certain firms to control information in favor of a client who wants to create a good image or to promote their products/...

Manipulative Information and Media Media and Information Literary  Summative Test 1. Which of the following is the type of manipulation used by certain firms to control information in favor of a client who wants to create a good image or to promote their products/services? a. audio manipulation b. media manipulation c. motion manipulation d. multimedia manipulation 2. Which of the following firms generate the sales of goods and services of a company and directly contributes to the company’s profitability? a. production firm b. advertising firm c. administration firm d. public relations firm 3. Which of the following firms aim to change the public’s action by influencing their opinions in favor of their client? a. production firm b. advertising firm c. administration firm d. public relations firm  Summative Test 4. Information publicized through is being withheld for the safety and protection of the public. a. hoaxing b. gatekeeping c. propaganda d. fearmongering 5. Exaggerating news about a viral infection is an example of _ which creates fear to the public. a. hoax b. gatekeeping c. propaganda d. fearmongering  What I Know 6.Which of the following is the type of manipulation where releasing information intends to deceive the public? a. hoax b. gatekeeping c. propaganda d. fearmongering 7.Which of the following is the type of manipulation that targets the consumers’ belief, emotion, and/or reasoning towards a certain product or services? a. crowd manipulation b. consumer confusion c. celebrity endorsements d. psychological manipulation  What I Know 8.Exposing hidden wealth is the usual type of used during a campaign season to inflict damage to the image of a politician running for office. a. hoax b. gatekeeping c. propaganda d. fearmongering 9. To which of the following types of manipulation does the “Buy One, Take One” promotion belong? a. crowd manipulation b. consumer confusion c. celebrity endorsements d. psychological manipulation 10.Creating false survey results or testimonies to convince the consumers the benefits of a certain product is a kind of. a. hoax b. gatekeeping c. crowd manipulation d. psychological manipulation  01 Manipulative Information and M This refers to thee mdateira ials, programs, applications, and the like that we can use to formulate new information.  01 Manipulative Information and Media manipulM atioe n isd thiea strategy used by advertising or marketing firms to manipulate information in favor of a client who wants to promote their product or service.  01 Manipulative Information and Media  “Various research agreed that TV advertisements have a positive influence on the consumer’s buying behavior.”  FORMAT AND TYPES OF Recall the timMes yE ouDhaIv Ae watched a TV com me rcia lan db ec am e pers ua dedto M A N IP UL AT IO N buy a certain product, and/or the times you believed in fake news found on the internet.  CONSUMER CONFUSION Consumer confusion is the state of mind of the consumers during purchasing products that leads them to having lack of confidence towards their purchasing decision. This can even lead to incorrect purchasing decisions. This is a result of having too many of the same products in the market. Some sellers become creative with their packaging so it stands out. Meanwhile, some try to attract the consumers with different kinds of promotions which confuses the customers. HERE ARE SOME EXAMPLES  CROWD MANIPULATION Crowd manipulation is the intentional use of principles and techniques of crowd psychology. This is used by advertising firms to engage, control, and/or influence the desires of the consumers to make them believe that there is a great demand for the product being advertised. HERE ARE SOME EXAMPLES  PROPAGANDA It is the information or idea that an advertising firm can release using different forms of media which can help the image of their client and adversely affect the image of its opponent.  Showing the charity work done by the client while HERE ARE SOME exposing the opponent’s EXAMPLES slush funds.  Gatekeeping Gatekeeping is the type of manipulation where information is being filtered for dissemination (whether for publication, broadcasting, the Internet, or some other mode of communication). The public is informed with only a portion of the truth for different kinds of purposes.  ❖During a gas leak accident in a condominium, only few casualties are mentioned to protect the HERE ARE SOME owner of the condominium. EXAMPLES ❖During a terrorist attack, the strategy of the soldiers to rescue the hostages are not disclosed to the public for security and protection purposes.  CELEBRITY ENDORSEMENT This is the use of celebrities as endorsers of a certain product or services who will attest to its effectiveness and good quality. HERE ARE SOME EXAMPLES  HOAX This is use of manipulative information which intends to deceive or defraud the public.  In 2015, Peter Onneken and Diana Löbl, a pair of documentary filmmakers from Germany, and HERE ARE SOME John Bohannon, a biologist and EXAMPLES science journalist based at Harvard, tricked millions of people into believing chocolate could help them lose weight. (source: https://www.cjr.org/analysis/the_history_b ehind_the_chocolate_hoax.php)  PSYCHOLOGICAL MANIPULATION This is used by advertising agencies which aim to influence and affect the public’s belief, emotions, motives and/or reasoning towards a certain product, service, or situation.  FEAR MONGERING OR SCAREMONGERING It is the dissemination of frightening and exaggerated rumors of an imminent danger or the tactic of purposely and needlessly aiming to instill fear to the public. HERE ARE SOME EXAMPLES  ADVANATAGES AND LIMITATIONS  ADVANTAGES AND LIMITATIONS Advantages of Manipulative Information ❖ It can boost the image of a person, product, or services. ❖ It can filter the information that would be disseminated to the public. ❖It can provide a sense of control and order when it comes to the kind and amount of information to be publicized. Limitations of Manipulative Information ❖ It can be biased and/or subjective to protect the image of a person, product, or services. ❖ It can mislead the facts and conceal sensitive issues. ❖It can hide the truth that the public has the rights to know.