MACRO PERSPECTIVE (REVIEWER).pdf

Macro Perspective of Tourism and Common Tourism and Hospitality Terms Hospitality Visitor – A traveler taking a trip to a main destination outside his usu...

Macro Perspective of Tourism and Common Tourism and Hospitality Terms Hospitality Visitor – A traveler taking a trip to a main destination outside his usual environment. What is Tourism? Tourist – A visitor (domestic, inbound, - Tourism is a social, cultural, and economic outbound) wherein his trip includes overnight phenomenon related to the movement of stay in a country or place visited. people to places outside their usual place of residence, pleasure being the usual Excursionist (same-day tourist) – Refers to motivation. any person who does not spend even a night in a collective or private accommodation at the place of visit. Travel Motivators Tourism Product – This consist of tangible - These may be leisure, business, pilgrimage, and intangible elements of a trip, including or any other reasons. These may be also a what a person does on the way to his combination of internal and external forces destination when staying there. that motivate tourists, driving the tourism industry. Travel – Refers to a movement of people or objects from one place to another. 1. Physical Motivators – These motivators are concerned with an individual’s physical Trip – Refers to the travel by person from health and well-being. time of departure from his usual residence until he returns. It is a made up visits to 2. Interpersonal Motivators – These different places. motivators revolve around the desire of a person make friends, visit and meet relatives Hospitality – An act of providing food, and friends, or escape from the daily hassles beverages, and lodging to travelers. It is of life. derived from the Latin word “hospes” (visitors). 3. Cultural Motivators – These motivators are based on tourists’ curiosity and want to Hospitality Industry – Comprises experience cultures, traditions, lifestyles, are, businesses that proves accommodation, and music. travel, food and beverage, and entertainment to the traveling public. 4. Status and Prestige Motivators – Engage the need for fame and status or self-esteem Front of the House - It refers to the and personal development. This include departments or personnel working with direct travel for business and professional interest. contact with guests. Back of the House – It refers to the Forms of Tourism department or personnel performing behind - In the tourism and hospitality, concepts are the scenes. introduced to understand its services and The Scope and Sectors of the Tourism Industry products better. Accommodation – This sector provides an Domestic Tourism – It involves residents of enormous variety of accommodation types to a given country traveling only within that suit a wide range of visitors/travelers. country. Food and Beverage Service – This sector Inbound Tourism – It involves non-resident can be broadly defined as the process of traveling to a given country. preparing, presenting, and serving food and beverages to customers. It also contributes Outbound Tourism – It involves resident greatly to the economy of a country and the from a country traveling to another country. hospitality industry. International Tourism – It consist of Attractions – This sectors refers to the outbound and inbound tourism. It involves facilities visited by tourists for entertainment, the activities of resident visitor outside the education, and leisure. (Natural Attraction country of reference and activities of non- Man-made Attraction) resident visitors within the country.  Transportation – This sector provides the DOT Attached Agencies medium for the actual movement of the Department of Tourism (DOT) – it is the primary travelers, which can be through air, road and planning, programming, and coordinating, rail. implementing, and regulatory government agency in developing and promoting the tourism industry, both Travel Trade – This sector is comprised of domestic and international. people and companies that resell travel products and services they have bought and Attached Agencies reserved from other parties. 1. National Parks Development Committee (NPDC) Meetings, Incentives, Conventions, and 2. Intramuros Administration (IA) Exhibitions (MICE) – This sector refers to a 3. Philippine Commission on Sport Scuba fast-growing segment of tourism industry Diving (PCSSD) dedicated to planning, organizing, booking, 4. Philippine Retirement Authority (PRA) and facilitating conferences, seminars, and 5. Nayong Pilipino Foundation other events. 6. Duty Free Philippines Corporation (DFPC) o Meeting – refers to any occasions 7. Tourism Infrastructure and Enterprise Zone where two or more people come Authority (TIEZA) together with a common agenda to 8. Tourism Promotions Board (TPB) discuss. o Incentive – rewarding employees for their quality of work and International Organizations performance. o Convention – involves the gathering Association of Southeast Asian Nations of delegates representative, and (ASEAN) members of an organization for a Asia Pacific Economic Cooperation common purpose coupled with (APEC) activities happening simultaneously. International Union for the Conservation o Exhibition – an event that promotes of Nature (IUCN) new products, services, and materials United Nations World Tourism to attendees that may be potential Organization (UNWTO) customers. United Nations Educational, Scientific, and Cultural Organization (UNESCO) Government – This sector provides elected World Travel and Tourism Council people responsible for creating, facilitating, (WTTC) and enforcing law to ensure safety, security, Cruise Lines International Association and right of the people and organization (CLIA) under them. Pacific Asia Travel Association (PATA) 1. Plan and Facilitate Tourism - World Wildlife Fund (WWF) involves devising policies, planning, and creating safety regulations for tourism development. Tourism Network 2. Control and Supervision of - Defined as “partnership involving different Tourism – this roles is performed to interacting elements, such as the tourists, prevent disastrous events, ensure enterprises, institutions, and the host orderliness, maintain quality communities.” standards, and help match supply and Direct Providers – involves businesses demand. that provides services, activities, and 3. Direct Ownership of Components products such as consumed and of the Tourism Industry – These are purchased directly by the used to facilitate the development of travelers/tourists. the tourism industry. Support Services – they lend support to 4. Promote Tourism to Home and direct providers who then sell these Overseas Market – involves products and services directly to tourist. producing and distributing maps, A good example is a wholesaler who charts, and tourism literature, prepares tour packages and sells them operating information centers, through travel agencies. advertising, and organizing sales Developmental Organization – deals promotion and public relations with tourism development that is more activities directed at home and complex and broader in scope. overseas market.  Tourism Demand - Is the number of people that plan to purchase tourism products supported by sufficient purchasing power. Demand consist of the determinants, motivators, and buyer behavior. Bridging Components - In the tourism system are suppliers connected to the tourists through the tourism marketing channels consisting mainly of intermediaries (such as operators, retail trade, and meeting and convention planners) and facilitators who assist in the efficient functioning of the tourism system (i.e., flow of information, marketing, money, and knowledge). Tourism Supply Flow - The tourism supply (includes but is not limited to attractions, services/facilities, and infrastructure) provides the resources enjoyed and consumed by tourists. Therefore, tourism system flow is formed as transactions between these components are made. Tourism Supply Chain - Involves transactions with different sectors to operate. “A network of tourism organizations engaged in different activities ranging from the supply of different components of tourism products/services such as flight and accommodations to the distribution and marketing of the final tourism products at a specific tourism destination, and involves as a wide range of participants in both the private and public sectors.