Luxeland: India's Peer-to-Peer Luxury Marketplace (PDF)

Luxeland REDEFINING LUXURY India’s Peer-to-Peer Marketplace What is holding luxury resale back? LUXELAND Priyanka, 28, Young Professional Jaipur "I admire luxury fashion, but finding authentic pre-owned pi...

Luxeland REDEFINING LUXURY India’s Peer-to-Peer Marketplace What is holding luxury resale back? LUXELAND Priyanka, 28, Young Professional Jaipur "I admire luxury fashion, but finding authentic pre-owned pieces is tough. Boutiques are too pricey, and I'm always worried about fakes. I want a trusted marketplace for timeless designer pieces that makes luxury feel accessible." Meet the LuxeLand team Kinara Capital CFO, strong track record in Aiswarya Rav the financial services industry 15+ years of experience in transformational Sabah Khan growth across industries 13+ years experience in operations Persis Mbangsi management and manufacturing industries results-driven executive and leader in Alibek Kulibayev complex corporate restructuring founder of software development holding, Vitalii Gorovyi driving expansion and innovation Luxeland - Luxury Reimagined To disrupt and redefine luxury consumption in India by creating a tech-driven, sustainable, trusted peer-to-peer marketplace. Uncovering the opportunity  Who’s Buying? T h e New F a c e s of Luxury Co n su m pt ion “Frustrated by unreliable sellers and poor-quality listings” “Frustrated by overpriced resellers and counterfeit products “ “Prioritize sustainability and conscious consumption“ Aarav, 32, entrepreneur, Bangalore Meera, 26, consultant, Delhi  Who’s Selling? Luxury is a way of life “Affluent individuals, mainly in Tier 1 cities, often have gently used luxury items to sell and want to declutter while prioritizing privacy and secure transactions.” “Occasional luxury buyers are middle or upper- middle-class individuals who purchase luxury items, typically for special occasions.” “Collectors and luxury enthusiasts who own rare, vintage, or highly valuable items and are open to selling them for the right prices” LuxeLand’s Solution Seamless, Secure, Sustainable How Luxeland Works SUBMISSION COLLECTION AUTHENTICATION VALUATION LISTING Seller DISCOVERY PURCHASE DELIVERY POST-PURCHASE Buyer Fashion That Gives Back Turning Waste into Opportunity 92 million tons of waste annually 10% of global carbon emissions Only 2% of Indians can afford to buy luxury at retail prices Disrupting Luxury Resale Enter Luxe-Cycling Seller convenience Removes barriers to reselling. Pickup, cleaning, and professional photography Sustainable buyer Curated shopping experience. journey Partnerships, Trust Unique ecosystem enhancing & Personalisation customer loyalty. Seamless end-to-end A smooth, transparent process from Oversight listing to delivery. Marketing, Security & Customer Confidence  Market Opportunity - India From Niche to Necessity Total Addressable $17 billion All Luxury Goods TAM Market ($85 bn by 2030) Serviceabl All Luxury Resale Addressable Market Goods Available $3.5 billion SAM Serviceable Luxury Resale Goods $360 million SOM Obtainable Market Sold on Platform (2027 target) Vogue Business, ‘Understanding luxury in India’ (2024) Goldman Sachs, ‘India’s affluent population is likely to hit 100 million by 2027’ (2024)  Why Luxury Resale is Exploding $17.67B luxury goods market in India (2024) growing at 3.16% annually Luxury resale market growing 4x faster than primary luxury retail Resale market to make up 15-20% of the luxury market By 2027, 69% increase in Indian millionaires S. Majumdar, ‘How India's luxury market is becoming a stellar example of exponential growth’, BT (2023) M. Shoaib, ‘Luxury’s growth stutters as 50 million consumers pull back on spending’, Vogue Business (2024)  GTM Strategy Creating Buzz, Building Trust Influencer & Community Marketing Partnerships with Influencers Digital & Social Media Marketing (Primary Channels) Performance Marketing (Paid Advertising) Brand Collaborations Statista, ‘India's luxury market 2024: The right GTM strategy for luxury brands’ (2024)  The Tech Behind Trust Smart Tech, Total Trust, and a Greener Future Verifies items via image recognition & AI Authentication AI testing. Immutable records for authenticity & Blockchain Security ownership. Virtual replicas for item previews & VR Digital Twins avatars. Fraud Prevention Flags suspicious listings & transactions. Smart Pricing AI-driven market value prediction. Seamless UX AI chatbots & automated matching for buyers & sellers. Payment gateways Razorpay, Paytm Payment Gateway, Stripe, Paypal, Card payment Competitive Advantage A Crowded Market, But No True Leader… Until Now Competitive Landscape NYKAA ENDLESS FASHION LUXE LUXELAND 4 2 Luxury & Trust 0 -2 -4 -4 -2 0 2 4 Affordability CAROUSELL THE LUXURY GROUP CLOSET How We Outshine the Competition Exclusive Supply Premium, hard-to-find luxury items Affordable & Low Fees Exceptional value Tech Integration Seamless, AI-driven luxury resale Every transaction is reliable Authentic, Safe & Secure and worry-free Inclusive Offering Championing local craft Revenue, Monetisation, Metrics & Funding How Luxeland Makes Money Transaction scalable, sustainable revenue commissions Authentication fees ensuring trust, generating revenue Premium exclusive perks for high-value users memberships Data monetisation partnerships with leading brands K e y Metrics REVENUE GROSS PROFIT EBITDA NET PROFIT $ 124 CAC - Customer Acquisition Cost $200M $150M $ 3,450 LTV - Lifetime Value $100M $50M $ 84 Gross Profit Margin $0 -4 2025 -2 2026 0 2027 2 2028 4 2029 $ 34 ROI - Return on Investment Launch Plan The Investment That Will Power Luxeland Mobile Apps Tier 2/3 Cities Stylist Partnerships AR Visualisation Platform Development Launch in Tier 1Cities Expand Marketing Reach Stylist Referral Program Q2 ‘25 Q4 ‘25 Q2 ‘26 Q2 ‘27 The Road to Profitability When and How We Break Even Net Loss $1.87M Break-even point Profitability 2025 2027 2029 Strategic Funding The Investment That Will Power Luxeland $ 250K $ 1,25M $ 2M Seed Funding Series A Series B Building the Scaling operations Drive regional infrastructure and tech stack expansion Capex Technology Recurring (IT) Development Opex Building the Approximately $8000 $8,730 per month in year 1, infrastructure to ~$12,000 monthly growing 50% year on year recurring cost at scale reaching $40k in Year 5 Interesting Questions How We Manage and Mitigate Risks Enhancing Logistics & Delivery Partner with logistics providers, real- time tracking, premium shipping. Minimising Shipment Risks Insured shipping, experienced couriers, company- approved packaging. AI-powered fraud detection, blacklist Preventing Fraudulent Returns users, partial refunds when necessary. Proof of ownership, law Combating Theft enforcement databases, suspend stolen item sellers. Strict authentication, luxury brand Ensuring Authenticity experts, educate buyers. Now is the time for Luxeland The Social and Economic Impact of Luxeland Encouraging Conscious Luxury resale is exploding Consumption growing 4x faster than primary luxury retail. Consumers are High-quality, durable products. Monetize shifting toward pre-owned, sustainable fashion. items they no longer use. Competitors are lagging Global Redistribution Existing platforms struggle with high fees, poor authentication, Luxury goods sourced from one market and lack of accessibility. can find new owners in another. Expansion-ready Prolonging Product Lifespan First-mover advantage in South Asia, positioned to dominate market Reselling underused luxury items Prevents by 2027. 2028 expand internationally, cross-border transactions. premature disposal, reducing landfill waste. Thank you