Scopes and Sectors of Tourism PDF
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Summary
This document explores various sectors of tourism, categorizing them into private and public sectors. It also analyses current trends and issues within the industry, encompassing legal, human resource, and operational aspects.
Full Transcript
Scopes and Sectors of Tourism Pineapple – a symbol of welcome, friendship, (internationally recognized as symbol of) hospitality TRAVEL LODGIN ASSEMBLY & RESTAURAN RECREATION G EVENT T&...
Scopes and Sectors of Tourism Pineapple – a symbol of welcome, friendship, (internationally recognized as symbol of) hospitality TRAVEL LODGIN ASSEMBLY & RESTAURAN RECREATION G EVENT T& MANAGEMENT MANAGED SERVICES o Air Hotel o Meetings Restaurants o Attraction o Cruise Motel o Convention and other s ships Resorts s managed o Gaming o Railway o Expeditions services o Parks o Coach o Automobil e o Ecotouris m SECTORS and Their ROLES 1. PRIVATE Sectors - Commercial enterprises that are in business for profit maximization as their primary aim Hospitality - companies/orgs that provide food, beverages, and /or accommodation to their guests. Transportation - medium for the actual movement of travelers, which is categorized as air, water, road, and railway Attractions – destinations and facilities visited by tourists. 2. PUBLIC Sectors - government departments and some public tourism orgs that provide a wide range of services to promote tourism development of a destination. Government roles can be divided as: Plan and Facilitate Tourism - devises policies and plans for development. Include generation of guidelines and objectives for the growth and management of tourism (short and long-term) and devising strategies to achieve their objectives. Control and Suspension of Tourism - performed to prevent undesirable growth, to maintain quality standards, to help match & supply demand, and to protect tourists against industrial malpractice. Direct Ownership of Components of the Tourism Industry – ports, airlines and airports, galleries, museums, etc. owned by government, which are used to facilitate the development of tourism industry. Promote Tourism to Home and Overseas Market – produces maps, chart, tourism literature, information centers, and public relations activities directed at home and overseas markets. Increase tourism growth by effective marketing. Tourism Organizations – involved in tourism policy planning, control, and education Others Current Trends and Issues The BRIGHT FUTURE of Tourism & Hospitality (GGELSS) 1. Early Retirement – many workers retire at an earlier age (as young as 62). 2. Longer Life Span – average expectancy will be beyond 70 and longer, larger customers 3. Shorter Work Week – five-day work week to four-day work week (soon) 4. Greater Disposable Income – average family has more money than before due to higher wages and two-earner households. 5. Greater Mobility – improved roads and better transportation make travel easier 6. Smaller Families – average family size decreased ISSUES in Tourism & Hospitality (CHOLMF) 1. Marketing – changing demographics: population of other countries is aging. Median is now 33 years and is projected to increase in the coming years. Increase of single parent Growth of people traveling for personal rather than business purposes Growth in number of international travelers Frequent Guest Programs - because of the proliferation of properties and increase cooperation among them, some lodging operations have begun to develop programs to regain customers. Market Segmentation – aim is to appeal to a broad group of potential visitors, appeal to selected segments Maturation in Segments of the Fast-Food Industry – segments of fast-food industry are no longer expanding to the extent that was formerly possible. It is necessary to develop new products to maintain desired sales level. Consolidation in the Commercial Lodging Industry- number of larger nationwide lodging companies will increase in the coming years, small will remain. Changing in Vacation Patterns – traditional once-a-year vacation of two weeks or more is declining and becoming short and more/less frequent 2. Legal Issues (LE) Liquor Liability (automobile accidents) Ethics in the Tourism Industry (ethics → academic discipline that deals with the study of the codes of moral conduct practiced by individuals or groups) Business practices of some operators of tourism establishment are questionable. 3. Human Resource Issue (SEEE) Sexual Harassment Employee Turnover Employee Assistance Plan Employee Empowerment 4. Operation Issues Automation (technology) Sanitation and Public Smoking and non-smoking health areas Recycling solid waste 5. Consumer Affair Issues Fire and safety Diet / Nutrition / Health Truth in menus Future of Tourism & Hospitality (will grow to 40-50% in the next 10 years) 1. Increase speed and shopping use of the internet in developed countries 2. Extended reach in less-developed countries 3. Improved security of personal info 4. Robotic labour sources 5. Reservation systems with more sophisticated, voice-activated, artificial intelligence 6. Improved navigational systems for rental cars. 7. Electronic entertainment venues in rental cars and on planes and cruise ships. 8. Upgraded internet personal digital assistants for operations 9. Marketing mass customization 10. Comprehensive branding campaigns for large and small operations. 11. Virtual online customer communication 12. Just-in-time seats/rooms/car inventories 13. Electronic travel agents 14. Blended hybrid accommodations 15. Global anti-terrorist microchip security systems. 16. More nutritional fast-food offerings 17. Emphasis on ecotourism 18. Improved customer relationship marketing info Virtual Reality in Travel Virtual → “near”, reality is what humans experience “Near-reality”, usually refers to a specific type of reality emulation. useful and can provide deep historical context Virtual Reality (VR)- experience more accessible and helps in terms of mental preparation for real world experiences or experiencing activities like diving with sharks. Space Travel Between 2001 and 2009, seven (7) civilians visited the International Space Station, which costed $20 million to $40 million at that time. Tourist-friendly space station would open, but as of now, costs are high. The trip planned by SpaceX around the moon will cost between $175 million and $300 million per passenger. Streamlining Travel Travelers choose to share info about themselves Electronic passport and fingerprint reader Hands Free Travel Robots at airports, train stations. Luggage will check itself in and enable a traveler to pick up a snack or anything else at the airport. Mobile Photography Looking to share experiences with loved ones back home. Wanting to document their travel memories as they’re taking place. Millennials Travel Full cultural immersion through cuisine, local hotspots, and activities; The ability to make a business trip into leisure travel (or vice-versa). Seniors Travel Baby boomers are traveling now more than ever. Asian Travel Growth in Asia's outbound market was especially spurred by Chinese travelers, with a growth of 18% in outbound trips. South Korea came in behind China with an 11% growth. Experiential/Immersion Travel Form of tourism focus on experiencing a country/city/etc by actively and meaningfully engaging with its history, people, culture, food, and entertainment.