LESSON 5 TRANSCRIPT PDF

LESSON 5 TRANSCRIPT Welcome to lesson 5, how to get your first customers. In this lesson, we'll embark on a journey to help you attract your first clients and set the stage for a thriving career in the beauty industry. This lesson is divided into 2 essential parts. In part 1, the fundamentals of...

LESSON 5 TRANSCRIPT Welcome to lesson 5, how to get your first customers. In this lesson, we'll embark on a journey to help you attract your first clients and set the stage for a thriving career in the beauty industry. This lesson is divided into 2 essential parts. In part 1, the fundamentals of attracting customers, we'll focus on identifying your target audience, building brand visibility, crafting irresistible offers, and delivering exceptional experiences that will make your clients fall in love with your services. Part 2, setting financial goals and building your strategy will guide you through setting achievable financial goals, determining the number of clients needed to reach those milestones, creating a comprehensive action plan to acquire and retain customers by leveraging your skills, nurturing relationships, and implementing effective marketing strategies. Whether you work independently or at a salon, having a steady stream of clients willing to pay you for your services is crucial to building a career in this industry. The key is not just getting a client here and there, but to have a system in place to continually acquire new clients over time. _______________________________________________________________________________________ Let's outline the 6 basic steps to get a customer. Step 1, identify your target client. This step is crucial as it lays the foundation for your entire client acquisition strategy. In beauty school, start by reflecting on who you can best serve. As we discussed in the lesson, building your brand through conversations, customers are broken into distinct age groups such as Gen z, millennials, Gen x, and baby boomers. Each group is characterized by unique traits, preferences and needs. We also discussed the use of personas. Personas help you dive deeper into the individual within each group. Think of personas as zooming in from a 10,000 foot view of people to a close-up picture of your future clientele. Do you wanna target the busy professional? How about the trendsetter? Why not the luxury lover? No matter what persona you choose, better understanding your ideal client in detail will help you tailor your marketing efforts, services and branding to attract them. Step 2, build your brand visibility. Your brand is how clients perceive you and your services. In beauty school, start by creating professional social media profiles, showcasing your work, style, and personality. Create your own unique look and feel by designing a unique logo and using consistent branding across all materials. Tell the world your story on social media platforms where your customers spend their time. Share tips and best practices or new products to gain a following, developing business cards, flyers, and promotional materials to distribute within your local community, Launch promotions such as introductory discounts or package deals to attract initial clients. As a student, focus on building a personal brand that represents your style and skills. Use social media platforms like Instagram and TikTok to showcase your work, share your journey and engage with potential clients. Step 3, attract and retain customers with special offers. In this step, we will explore how offering special promotions and discounts can be an effective strategy to both attract new clients and keep them coming back for more. Creating enticing offers requires a thoughtful approach, so consider these discount and promotion ideas. 1, introductory discounts. Offer first time clients an attractive discount to encourage them to try your services. This initial incentive can entice them to experience your expertise without hesitation. 2, package deals. Create package deals that bundle multiple services together at a discounted rate. This not only increases the average transaction value, but also incentivizes clients to return for additional treatments. 3, loyalty programs. Implement a loyalty program where clients earn rewards or discounts after a certain number of visits. This rewards their loyalty and gives them an extra reason to choose your salon over competitors. 4, referral rewards. Encourage your existing clients to refer friends and family by offering rewards for successful referrals. This turns your satisfied clients into advocates for your services. 5, seasonal and special occasion promotions. Plan promotions around holidays, seasons, or special occasions like weddings, proms, or birthdays. Tailor your offers to match the needs of clients during these specific times. 6, membership subscriptions. Consider offering membership or subscription programs that provide exclusive benefits and discounts for members, ensuring a steady stream of recurring revenue. 7, social media. Exclusive offers. Use your social media presence to promote exclusive offers, engaging with your online community and encouraging them to book appointments. 8, upsell and add ons. Offer complimentary services or products during appointments, allowing clients to enhance their experience and customize their treatments. 9, personalized discounts. Tailor discounts based on individual client preferences and past behaviors. This personal touch shows that you value and appreciate their loyalty. 10 limited time flash sales create a sense of urgency by occasionally running flash sales on specific services or products. Limited time offers can prompt quick decisions. By strategically implementing many of these discount and promotion ideas, you can not only attract new clients, but also retain them by providing added value and incentives for returning. Balancing these offers with your service quality and brand image will lead to long term success in the beauty industry. Step 4, deliver excellent experiences. In this step, we'll delve into the art of providing outstanding experiences to your clients with a focus on helping them look and feel better about themselves. Remember that clients come to you not just for services, but also for an emotional and confidence boost. Here's how you can go above and beyond. 1, active listening. Begin each client interaction with active listening. Ask questions to understand their specific needs, preferences and concerns. Create a safe and open space for them to share their beauty goals and desires. 2, personalized consultations. Offer personalized consultations before starting any service. Assess their hair type, skin tone and individual style. Discuss options and make recommendations based on their unique features. 3, confidence building. Emphasize the transformative power of your services. Explain how a new hairstyle, makeup look or nail treatment can boost their confidence and self esteem. 4. Customized recommendations. Tailor your services to suit their individual preferences and lifestyle. Suggest haircuts, colors, or skin care routines that are not only in trend, but also align with their personal style. 5, education. Educate clients about the products and techniques you use. Provide tips on maintenance and self care routines to help them maintain their look between appointments. 6, emotional connection. Build an emotional connection with your clients by being empathetic and supportive. Offer words of encouragement and positivity during the service. 7, attention to detail. Pay meticulous attention to detail in every aspect of your work, from precision haircuts to flawless makeup application. Strive for perfection, as even the smallest details can make a significant difference. 8, stress relief. Create a soothing and relaxing ambiance within your salon. Offer stress relief techniques such as scalp massages during hair treatments or calming aromatherapy scents. 9, genuine compliments. Compliment your clients sincerely and highlight the positive changes you've made. Help them see and appreciate their enhanced beauty. 10, post service feedback. Encourage clients to provide feedback after each appointment. Use their input to continuously improve your services and tailor them to their preferences. Remember that your clients are seeking not just physical transformations, but also emotional ones. They wanna leave your salon feeling more confident, beautiful, and refreshed than when they arrived. By focusing on delivering exceptional experiences that help them look and feel better about themselves, you will build strong and lasting client relationships, paving the way for repeat business and positive word-of-mouth referrals. Step 5, request feedback and ask for client reviews. In this step, we'll explore the importance of requesting client reviews and how to make the most of them to boost your beauty business and help you get customers. 1, why reviews matter? Reviews are crucial for building trust and credibility in the beauty industry. Potential clients often rely on reviews to make informed decisions about choosing a stylist or salon. Positive reviews act as powerful endorsements, attracting new clients and helping your business grow. 2, timing is key. Request reviews at the right moment when clients are most satisfied with their experience. Ideally, ask for reviews immediately after completing a successful service, when clients are still in a positive frame of mind. 3, professional request. Politely and professionally ask clients for feedback. Express your appreciation for their business. Provide multiple platforms for leaving reviews, such as Google, Yelp or social media to accommodate their preferences. 4, offer incentives with caution. While offering incentives for reviews can be effective, be cautious and ensure compliance with review platform policies. Ensure that reviews remain authentic and unbiased. 5, follow-up and reminders. If clients agree to leave a review but haven't done so, consider sending a gentle reminder. A follow-up message shows your dedication to client satisfaction and encourages them to take action. 6, respond to reviews. Respond promptly and professionally to all reviews, whether positive or negative. Express gratitude for positive reviews and address concerns raised in negative reviews with empathy and a commitment to improvement. 7, showcase reviews. Display positive reviews prominently on your website, social media profiles and promotional materials. Create a dedicated testimonials section to showcase the success stories of satisfied clients. 8, utilize reviews for marketing. Incorporate snippets of positive reviews in your marketing materials to build credibility. Share client transformations along with their reviews to demonstrate the real impact of your services. 9, monitoring and learning. Regularly monitor and analyze reviews to gain insights into areas where you excel and areas that may need improvement. Use feedback from clients to refine your services and provide an even better experience. By actively requesting and leveraging client reviews, you not only enhance your reputation, but also establish a connection with your clients that goes beyond the salon chair. Positive reviews become a powerful tool for attracting new clients and reinforcing the loyalty of your existing clientele. Step 6, stay top of mind. Follow-up and gentle reminders. In this step, we'll delve into the art of following up with clients and sending gentle reminders to encourage them to leave reviews that can boost your beauty business. [1,] Post service thank you. After providing your beauty services, send a heartfelt thank you message expressing your appreciation for choosing your salon. Let clients know that their satisfaction is your top priority and that their feedback would be valuable. 2, timely follow-up email. Send a follow-up email within a day or 2 of their appointment. Keep the communication warm and personal. Express your hope that they had a positive experience and kindly request their honest feedback. 3, clear and simple instructions. Make the review process as straightforward as possible by providing clear instructions on where and how to leave a review. Include direct links to review platforms or mention if they can easily review you on your website or social media. 4, offer assistance. Be open to assisting clients who may have questions or encounter difficulties while leaving reviews. Provide contact information or a point of contact they can reach out to for support. 5, multiple touch points. If you don't receive a review within a reasonable time frame, consider sending a gentle reminder email or message. Frame the reminder as a friendly follow-up, expressing your eagerness to hear about their experience. 6, gratitude and personalization. In your reminder message, reiterate your gratitude for their patronage and the opportunity to serve them. Personalize the message by referencing their specific appointment date and services received. 7, no pressure approach. Emphasize that leaving a review is entirely voluntary and that you value their honest feedback, whether it's positive or constructive. 8, feedback collection. Consider using feedback forms to gather client opinions and suggestions privately, especially if they're hesitant to leave public reviews. 9 automate reminders. To streamline the process, consider using automated tools or email marketing software to send timely reminders without overwhelming your schedule. By mastering the art of follow-up and gentle reminders, you'll create a client centric approach that not only encourages reviews, but also strengthens your client relationships. This approach showcases your commitment to their satisfaction while helping you build a strong online reputation. _______________________________________________________________________________________ Let's recap the key strategies from part 1 of lesson 5 for attracting your first customers in the beauty industry. We covered identifying your target audience, building brand visibility, creating enticing offers and delivering exceptional experiences. We also discussed the importance of requesting feedback and reviews from satisfied clients and following up with gentle reminders. To encourage them to share their experiences, showcasing your commitment to their satisfaction and helping you build a strong online reputation. By mastering these fundamental aspects, you've laid a solid foundation for your career. In part 2, we'll focus on setting goals and developing a comprehensive strategy to acquire and retain clients, ensuring your long term success in this exciting field. _______________________________________________________________________________________ Welcome to part 2 of lesson 5, setting financial goals and building your strategy. We'll help you to establish clear income objectives and calculate the number of clients needed to achieve your desired financial outcomes. By gaining a deep understanding of the connection between your target earnings and the size of your customer base, you'll be well prepared to develop a comprehensive strategic plan that paves the way for your success in the beauty industry. We'll end part 2 with a super useful exercise, where you can plug in a few simple numbers to reveal how many customers you'll need to reach these goals. As you embark on your journey in the beauty industry, it's crucial to set clear revenue targets to guide your early customer acquisition efforts. Understanding the relationship between your desired earnings and the number of customers you need is key to achieving financial success. [1, Talkwalker Exercise] Let's break down this concept using a simple yet illustrative example. Suppose your goal is to generate $50,000 in salon services revenue within your 1st year. While this may initially seem daunting, breaking it down into achievable steps is the key to success. 1st, let's estimate the average revenue per client visit. For instance, let's say each client typically spends $40 on a haircut and returns to you approximately 10 times throughout the year for various styling, coloring, conditioning, or blowout appointments. With an average spending of $40 per visit and 10 visits per year, each client would contribute approximately $400 annually to your salon's revenue. Now let's determine the number of steady clients needed to reach your annual revenue target. Dividing your total revenue goal of $50,000 by the annual spend per client, 400, reveals that you would require approximately 100 25 regular clients to meet your benchmark. While the idea of acquiring 125 loyal clients may seem daunting initially, it translates to around 10 appointments per workday. Some clients may visit less frequently, but the goal remains to build a loyal clientele base. However, it's essential to acknowledge that these wonder 25 loyal clients won't materialize overnight. Acquiring such ideal prospects who appreciate your skills, style, and customer service requires strategic networking, persistent marketing efforts, and consistently delivering exceptional experiences. By identifying this target number of clients and understanding their annual value, you can strategically plan how to attract, retain and impress early adopters who will become advocates for your business. This approach sets the foundation for attracting more of these ideal recurring visitors over the course of your 1st year in the beauty industry. The number of customers exercised now would be a perfect time to change things up a bit and give you an exercise to help you understand this concept further. We've created a very simple calculator in Excel called, how many customers do I need? Please go to your student resource center and download how many customers do I need? Once you've downloaded it, come back and follow along as we show you how to use the calculator. We'll use our example, but we encourage you to plug in your own numbers and have some fun. To use the how many customers do I need calculator in Excel, follow these steps. Enter your revenue goal per year. In the cell next to revenue goal per year, enter the total amount of money you want to make in a year. For example, if your goal is to make $50,000, enter $50,000 in the cell. Enter your revenue per service. In the cell next to revenue per service, enter the amount of money you charge for each service. For instance, if you charge $40 per service, enter 40 in the cell. Enter the number of services per year. In the cell next to number of services per year, enter how many times a client typically visits you for your services in a year. For example, if clients visit you 10 times in a year, enter 10 in the cell. Notice that we've automatically calculated the annual revenue per customer. It's calculated by multiplying the revenue per service by the number of services per year for that customer. So in this example, it will calculate 40 times 10 equals 400 is in annual revenue per customer. The number of customers needed sell tells you how many customers you need to reach your revenue goal for the year. It's calculated by dividing revenue per year by annual revenue per customer, or 50,000 divided by 400 equals 125. In this example, you would need 125 clients to make $50,000 in a year. Plug in your own numbers to see what works for you. By following these simple steps, you can use the calculator to understand how many customers you need to achieve your financial goals in your beauty business. Play around with the calculator. What would it take for you to make $25,000, $75,000 or how about $100,000? Welcome to the next section in part 2 of setting financial goals and building your strategy, your action plan. How to get 125 customers? A journey of a 1000 miles begins with a single step. The quote, a journey of a 1000 miles begins with a single step means that even the longest and most challenging journeys start with a small initial action. In the context of acquiring 125 customers, it emphasizes that building a substantial clientele may seem like a daunting task, but it begins with taking small manageable steps towards that goal. In relation to getting 125 customers, the quote suggests that the process of acquiring a substantial client base begins with acquiring just one customer at a time. Each customer you gain represents progress along your journey towards your goal. By focusing on taking small actionable steps, such as building your skills, nurturing relationships, maintaining a client list and leveraging marketing efforts, You gradually build momentum and move closer to your target of a 125 customers. 1, build your skills. Why build your skills? Your salon skills are your brand, so dedicate time to perfecting cutting, coloring, styling, and customer service expertise. The quality end result and experience you consistently deliver is what keeps clients coming back. To help you leverage your school's resources, the best place to refine abilities with low risk is practicing on volunteer public clients or mannequins at school under educator guidance. Seek critiques on areas needing improvement as you build speed, precision and adaptability, creating varied looks. Creative styling for events also expands your proficiency. Compile the positive feedback and before after images to showcase your abilities By focusing intently on honing techniques and customizing consultations while at school, you can graduate with a portfolio, demonstrating advanced skills in your specific service niches that attract loyalty beyond basics from an established following. Fourteen things you can do to help build your salon skills while you are still in school. Ask for feedback from educators on techniques, practice new looks and trends on mannequins, volunteer for school events and fashion shows, Build speed by doing more services in allotted time. Shadow experienced stylists or educators on complex services to learn new techniques. Cross promote other student services like nails, facials or makeup to build referral partnerships. Document practice on mannequins through lookbooks or video to track growth. Photograph your work at multiple angles to see areas for refinement. Suggest professional products that suit each client's hair type needs for retail opportunities. Create an ideal visit schedule for biweekly monthly maintenance clients need. Watch tutorials on emerging coloring, cutting methods to stay on top of trends. Send birthday or anniversary cards to build relationships beyond the salon. Recreate celebrity red carpet or editorial looks to expand creative vision. Use the quiet times when you're learning in the salon to get better at talking with customers, knowing about products to sell, scheduling appointments well, and getting people to come back again. Doing this will help you earn more money when you have your own customers in the future. 2, build relationships. Relationships matter when attracting your ideal clients. Your network of people is your net worth. [What your connections can become:] As a new professional, consciously building authentic relationships, both personal and professional, lays the foundation for the customers you ultimately attract. Fellow students become future industry colleagues with their own spheres of influence. Educators become trusted mentors who can continue advising throughout your career. Family and friends serve as initial models, brand advocates and referral pipelines. Local businesses present partnership and cross promotion opportunities. But it's more than just the direct connections. Each person interacting with you holds tremendous indirect influence as well. Satisfied clients share experiences with their inner circles. Family and friends spread word-of-mouth marketing through their communities. Industry affiliations and local vendors endorse your services to their networks. School educators often consult privately after graduation. Early classmates progress into salon managers and brand representatives. Over time, intentionally nurturing all relationships directly and tangentially compounds visibility and trust into your personal brand. So approach every interaction with genuine care and intentionality. The impression you leave lasts well beyond the service itself. When authenticity and skill shine consistently, referrals and loyalty build your books faster than any advertisement ever could. The relationships you begin cultivating now lay the foundation for lifelong community and career advocates. So shine light others can't help but reflect. [How to utilize your connections:] In building relationships with educators and peers, collaborating on advanced techniques and giving honest feedback fosters growth. Sharing industry news and trends keeps everyone updated while covering shifts builds goodwill. Organizing group outings provides networking opportunities. To build relationships with new customers, offering coupons or free services attracts them. Hosting an open house event at the school creates a welcoming atmosphere. Referring family and friends for discounted services and networking with former clients helps. Partnering with local businesses expands reach. Asking for referrals can be done by approaching happy clients directly or offering incentives like discounts. Having referral cards printed and sending referral request emails are effective strategies. Prominently displaying signage requesting referrals also reminds clients to spread the word. To reach potential customers, offering free consultations and setting up booths at local events are effective. Distributing service menus and coupons, advertising student work on social media, and volunteering salon services increase visibility. Finally, attracting friends, family, and future clients to the school clinic involves strategies like creating professional social media pages, offering discounts for first time clients, and sending emails with service specials. Distributing coupons and flyers, asking for reviews, and hosting referral reward programs contribute to attracting more clients. Additionally, advertising available salon services and hosting open house events promote the school's clinic. 3, build your customer list. Promoting your personal brand and salon services to the general public is crucial for attracting potential new clients. But it is equally vital to understand exactly who composes your ideal clientele demographics. Beyond general social media promotion, you need to be able to directly communicate with specific individuals who already know, like, and trust you enough to book trials or services. This is why coming out of school with a sizable client prospect list complete with detailed contact information can accelerate word-of-mouth referrals critical for immediate bookings. It also enables targeted marketing to qualified leads. Continuously build this portable asset by adding every person you directly interact with. Whether a one time encounter or long term relationship, connect the dots down the road after trust builds. Family and friends, classmates, school clients, salon owners, brand reps, local business owners, event attendees, conference participants, and social media followers. Compile essential details like full name, phone, email, demographics, preferences, past services, frequency, transaction details, special occasions, and personal backstory for highly customized consultations and future marketing. This ever growing contact database fuels referral rewards programs, review requests, rebooking reminders, new service promotions, and seasonal offers to drive repeat sales. Cultivating ongoing trusting relationships combined with a well organized prospect list is the most valuable business asset emerging stylists can create. This portable CRM powers your booking calendar today while containing the seeds for expanding influence exponentially through lifelong client retention tomorrow. Here are 10 ways to build your customers list. 1st, collect client info at time of booking and each visit. Next, request emails to send service specials, capture emails for free consultations, exchange business cards with everyone, note who is giving you referrals, Track your followers and engagement on social media. Save online reviews and reviewers. Enter competition entries and event sign ups. Add salon owners for future job contacts and finally, compile classmates contact info before graduating. What kind of basic information should you collect? First and last name, email address, cell phone number, birth date or age, gender preference. Service preferences, frequency of visit, referral source, and social media handles. Do you wanna win lasting loyalty with your customers? Know these six things about your customers to win lasting loyalty, occupation or industry. Understanding someone's job or workplace can provide meaningful small talk and allow more tailored recommendations specific to their needs or any workplace appearance guidelines. Special events. Note any weddings, school dances, award ceremonies or milestone birthdays coming up to market limited time services. Events also provide nice follow-up or appreciation gift opportunities to surprise and delight while making sure they keep coming back to you for big moments instead of trying a new stylist. Concerns or problem areas, document any hair related confidence concerns. Issues like difficult cowlicks or scarring from past accidents that require sensitive consultations so you can compassionately build trust and craft solutions. Product preferences or allergies. Log favorite styling products, tools they already own, ingredients that cause irritation or strongly disliked scents to prevent assumptions. This avoids returns or reactions while allowing product sampling tailored to their liking. Peak availability. If weekday or weekend appointments are preferred, morning or night slots are easiest or if flexibility is an option, that availability insight assists optimal booking to meet their needs. Reference images. Suggest clients send inspiration photos from Pinterest, Instagram or magazines that represent their personal style goals, so you can better match desired looks or colors. Building highly personalized profiles on each client by gathering occupational, lifestyle, and preferential insights beyond just dates and services allows thoughtful communications. This wins lasting loyalty. 4, build your social media and marketing ecosystem. Now that you've started building your skills, cultivating relationships, and assembling your customer lists, it's time to bring it all together into your very own social media and marketing ecosystem. This is where the magic happens, where the pieces of the puzzle come together to form a cohesive strategy. Pulling it all together, creating an effective ecosystem requires synergy between these elements. Your skills are the foundation of what you offer. Your relationships provide credibility and referrals, and your customer lists are your potential gold mine. Now let's connect the dots. Create a unified strategy. To ensure success, craft a unified strategy that aligns all your efforts. Your skills should shine through in the content you create, demonstrating your expertise to your audience. Your relationships can be leveraged to amplify your message and expand your reach. Engage your customer lists. Your customer lists are a valuable asset. Engage with them by creating targeted content, exclusive offers, and personalized messages. Transform them into your loyal advocates who not only return for your services, but also refer others to you. Integrating offline and online efforts. Remember, your ecosystem isn't limited to the digital realm. Integrate your offline efforts seamlessly with your online presence. For instance, make sure your flyers or coupons are synchronized with your Instagram posts or your text messaging. This will help to provide a consistent brand experience. Adapting and growing. As you implement your ecosystem, stay agile and open to adaptation. Analyze the data, seek feedback and make improvements where necessary. Growth is a continuous process and your ecosystem should evolve with you. Achieve your goal of getting 125 customers. Now with all these pieces in place, you're well on your way to achieving your goal of finding 125 customers for your salon services. Your social media and marketing ecosystem is the vehicle that will drive you toward that target. So seize this opportunity to transform your skills, relationships, and customer list into a powerful tool for your success. Your ecosystem will not only help you find customers, but also nurture lasting relationships with them. Let's say that you've made it through your training and you have your license. Now it's time to talk about what happens after graduation. This is a crucial part of your journey because success in the beauty industry isn't just about getting started. It's about maintaining momentum and building a lasting career. So why is it important to continue the plan even after graduation? Well, remember that the beauty industry is always evolving and your skills, your relationships and clients need to evolve with it. Build your skills. Continue to build your skills. The journey doesn't end at graduation, it's just the beginning. Beauty trends, techniques and products are constantly evolving. Invest in advanced training, attend workshops and stay updated. The more skills you acquire, the more valuable you become to your clients. Build your relationships. Keep nurturing and expanding your relationships. Your network is your net worth in this industry. Stay connected with fellow graduates, mentors and clients. You never know when a relationship can open new doors or lead to valuable referrals. Tell your story. This is a key element. Constantly tell your story. Share your journey, your passion and your expertise on social media and other marketing channels. Regularly engaging with your audience keeps you top of mind and builds trust. And finally, here's the bigger picture. Think of your marketing efforts as a system, not just a plan. Your marketing system should evolve over time, adapting to changing trends and technologies. It should be like a well oiled machine that continually attracts and retains clients. To sum it up, don't stop evolving, connecting and marketing yourself. Your success in the beauty industry is not a one time event. It's an ongoing process. Never give up, keep on building and let your passion for making people look and feel great shine through in everything you do. Your success is within reach and with determination there's no limit to what you can achieve. Keep building, keep growing and never stop reaching for your dreams. _______________________________________________________________________________________ Summary. Through this comprehensive step by step blueprint, you now have the key strategies and tools to continually acquire happy, high value clients that sustain your earning power over the lifelong career ahead. By dedicating yourself first to skill mastery, relationship building, customer communications, and an amplified online ecosystem, your unique abilities and genuine care will magnetically attract an ideal community seeking your services. Stay resilient, follow this system, and trust that when passion meets preparation, success naturally follows. You've got this. Now let's get out there and help people look and feel amazing. In this lesson, we've covered the essential strategies for attracting your first customers to be successful in the beauty industry. By mastering the fundamentals of identifying your target audience, building brand visibility, creating enticing offers, and delivering exceptional experiences, you've laid a solid foundation for your career. We also guided you through setting clear income objectives and calculating the number of clients needed to achieve your desired financial outcomes. Armed with this knowledge and a comprehensive strategic plan, you're now well prepared to build a thriving clientele and achieve long term success in the exciting world of beauty.