LESSON-1-and-2.pptx

LESSON 1: TRENDS PREPARED BY: LONGBOAN, GLIDELYN G DEFINITION TRENDS: refers to a product, service, or idea that appears suddenly, enormously popular, and doesn’t disappear. FAD: refers to a product, service, or idea that appears suddenly and enormously popular but suddenly disappears. TYPE...

LESSON 1: TRENDS PREPARED BY: LONGBOAN, GLIDELYN G DEFINITION TRENDS: refers to a product, service, or idea that appears suddenly, enormously popular, and doesn’t disappear. FAD: refers to a product, service, or idea that appears suddenly and enormously popular but suddenly disappears. TYPES OF TREND MEGATREND: a larger pattern of broad trends that reshape and transform lives. MICROTREND: advocates localizations as opposed to globalization, recognizing that people and communities have never been sophisticated and more knowledgeable about choices they make. TREND IS EASY TO SPOT WHEN: It comes from a fad. It stays long-term in the market. It provides solutions to people’s problems. It assesses a successful evolution of the product. CHARACTERISTICS OF FAD Fad is confined to particular segments in society. Fad is trivial because of its short life expectancy. It is prone to being outmoded. Fad is not created but it is just revived from a style that existed all along in the lives of some subgroup (Meyers and Katz, 1957 as cited by Brannon, 2000,53). ELEMENTS AND CHARACTERISTICS OF A TREND Duration of time Acceptability Cultural basis Transitory increase or decrease DIFFERENCE OF TRENDS AND FADS They vary in terms of Trend Fad Duration of time Can remain popular for Enjoys a few months of decades. unexpected popularity, but disappears just as it appears. Number of industries Appears mostly to a lot of Often appears in a single affected industries and crosses industry and rarely crosses over into others. over into others. Industry acceptance Lager companies tend to Risky for companies wait until the initial smoke known for setting trends, clears and a trend can be very difficult to tell the determined. difference one and the other before the product or service reaches the buying public, smaller companies often have the flexibility necessary to  CONTINUATION…. They vary in terms of Trend Fad Consumer adoption and Greater consumer adoption Some fads that eventually perception of overall quality due to their effectiveness. lose following are products of false advertising so they eventually die after a few months or years. Reason for rise Generally have identifiable Based on publicity and and explainable increases fervent product opinions. caused by consumers’ needs and in consonance with other consumer lifestyle trends. Incubation period and life Develop slowly, longer Increase, decrease and span staying power, take longer to eventually die quickly. build and their effects maybe felt for years and sometimes even decades. scope Products are applicable to Single brand or product has diverse consumer. limited appeal outside of one narrow consumer segment. Cultural roots Have cultural attachments to Lack of cultural grounding or the society connections to the society it UNDERSTANDING LOCAL NETWORKS This unit introduces us to the idea and importance of a network for us human beings.  STRATEGIC ANALYSIS & INTUITIVE THINKING DEFINITION Strategic Analysis: the process of conducting research on the business environment within which an organization operates and on the organization itself, in order to formulate strategy. PURPOSE Identify and evaluate the records significant to formulate strategy. Define the internal and external environment for analysis. Employ a list of methods subject for analysis. TOOLS FOR STRATEGIC ANALYSIS VALUE CHAIN ANALYSIS Based on the principle that organizations exist to create value for their customers. Three steps for conducting a value chain analysis 1. Separate the organization’s operations into primary and support activities. 2. Allocate cost to each activity. 3. Identify the activities that are important to customer’s satisfaction and the market success. Motivation Management Drivers Financial goals Assumptions Corporate culture Company's perceptions of its strengths and weaknesses Organizational structure Cultural traits Leadership team background Organizational value External constraints Perceived industry forces Business philosophy Belief about competitor's goals. Competitors' Future strategy Actions "Current strategy - How the business will create value Capabilities - Where the business will choose to Marketing skills invest Ability to service channels - Relationships and networks the Skills and training to work force business Patents and copyrights had developed" Financial strength Leadership qualities of CEO (Downey, 2007) INTUITIVE and NON- INTUITIVE THINKING Intuitive: without the use of facts and data in decision making. Non-Intuitive: stems from reading books and knowledge derived from school.  THREE WAYS OF DISCOVERING NON- INTUITIVE THINGS. 1. Gaining more experience allows the individual to gain new ideas and develop ways to address issues and problems. Thus, life experiences hone ones intuitive skills. 2. Doing research helps understand inconsistencies, and solve problems. 3. Learning by reading, studying, and seeking advice from mentors and teachers shape critical thinking THANK YOU! REFERENCES De Vera, A. (13 Nov 2018). Understanding local networks. Slideshare. Retrieved: Feb 5 2021, From: https://www.slideshare.net/AnnaDeVera1/understanding-local-networks- 122903504. Damva-as, G.T. (2020). TRENDS, NETWORKS AND CRITICAL THINKING IN THE 21 ST CENTURY. Dela Cruz, A.R., Fadrigon, C., & Mabaquiao, N. (2017). Trends, Networks, and critical thinking in the 21st century culture. Quezon City: Phoenix Publishing. SyGaco, S. (2017). Through the looking glass: Trends, Networks, and critical thinking in the 21st century. Quezon City: Great books trading.