Learning Objectives Lecture Week 5 PDF
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HAN University of Applied Sciences
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Summary
This document outlines learning objectives for a lecture on marketing topics, including pricing strategies, distribution channels, and interview preparation. The document is likely part of a course on business, marketing, or a similar subject.
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Learning Objectives 10.1 Explain the importance of pricing and how marketers set objectives for their pricing strategies. 10.2 Describe how marketers use costs, demand, revenue, and the pricing environment to make pricing decisions. 10.3 Understand key pricing strategies and tactics. 10.4 Understand...
Learning Objectives 10.1 Explain the importance of pricing and how marketers set objectives for their pricing strategies. 10.2 Describe how marketers use costs, demand, revenue, and the pricing environment to make pricing decisions. 10.3 Understand key pricing strategies and tactics. 10.4 Understand the opportunities for Internet pricing strategies and innovations in payment. 10.5 Describe the psychological, legal, and ethical aspects of pricing. 10.6 Understand the important considerations in job compensation, how to set realistic expectations, and how to improve your chances of getting a great first job Learning Objectives 11.1 Explain what a distribution channel is, identify types of wholesaling intermediaries, and describe the different types of distribution channels. 11.2 List and explain the steps to plan a distribution channel strategy. 11.3 Discuss the concepts of logistics and supply chain. 11.4 Understand how to prepare for an interview to maximize your chances of getting the job. Copyright © 2023 Pearson Education Ltd. All Rights Reserved.
