IT-WS06 Web Digital Media Lesson 4 PDF

College of Information and Communications Technology 1st Semester, A. Y. 2024-2025 Web Digital Media IT-WS-06 Presentation by: JOHN PHILLIP M. MEDINA FACULTY - IN - CHARGE  College of Information and Communications Technology Web Digital Media...

College of Information and Communications Technology 1st Semester, A. Y. 2024-2025 Web Digital Media IT-WS-06 Presentation by: JOHN PHILLIP M. MEDINA FACULTY - IN - CHARGE  College of Information and Communications Technology Web Digital Media 1st Semester, A. Y. 2024-2025 IT-WS-06 COLOR THEORY LESSON 4  College of Information and Communications Technology 1st Semester, A. Y. 2024-2025 Lesson understand the significance of color in digital media. Objectives differentiate between various theories and their application. color Points for discussion learn to analyze the emotional impact of colors. Let‘s have a QUIKIE!!! Timeline of Activities for Finals (IT-WS06) Date Modality Activity October 07 – 11, 2024 Online Blended Discussion for Lesson 4 October 14 – 18, 2024 Face-to-Face Presentation of PT#5 October 21 - 25, 2024 Online Blended Discussion for Lesson 5 October 28 – 31, 2024 Face-to-Face Quiz - Lesson 4 & 5 November 04 – 8, 2024 Online Blended PREPARATION FOR CAPSTONE DEFENSE ( UNIVERSITY MEET) November 11 – 15, 2024 Face-to-Face CAPSTONE DEFENSE November 18 – 22, 2024 Online Blended PREPARATION OF FINAL REQUIREMENTS November 25 – 29, 2024 Face-to-Face Discussion for Lesson 6; DEADLINE OF FINAL REQUIREMENT December 02 – 06, 2024 Face-to-Face FINAL EXAM  VISUAL ORGANIZES EVOKES IMPACT EMOTION The Power of Color THE POWER OF COLOR VISUAL Color is a visual magnet, drawing attention through IMPACT contrast, shade, and intensity. Once you capture attention, color becomes a tool for guiding the eye seamlessly through your design, creating a captivating flow. THE POWER OF COLOR ORGANIZES Color can sort and clump to indicate what goes with what. That’s the principle behind color-coding systems, such as electrical wiring and mall parking lots. THE POWER OF COLOR EVOKES EMOTION Colors evoke emotions, especially in team colors, strategically used by designers to inspire specific feelings. Colors that evoke strong emotions often align with psychological associations COLOR THEORY  WHAT IS COLOR THEORY? “…. a framework that explains how colors are created, perceived, and how they interact with one another. It combines science and art to help us understand the visual effects of color combinations and the psychological impacts of different hues. ” (Keung, 2023) KEY COMPONENTS OF COLOR THEORY The key components of color theory include foundational concepts that explain how colors work, how they interact, and how they can be combined to achieve specific effects. COLOR SCHEMES COLOR PSYCHOLOGY COLOR WHEEL Isaac Newton first developed the color wheel during the 17th century which paved the way to understanding color theory. KEY COMPONENTS OF COLOR THEORY | 01/05 COLOR WHEEL KEY COMPONENTS OF COLOR THEORY 4 Aspects of Color  COLOR SCHEMES Also known as color harmony, which refers to the property that certain aesthetically pleasing color combinations can have. 7 Types of Color Schemes 1. Monochromatic 2. Analogous 3. Complementary 4. Split Complementary 5. Triadic 6. Tetradic (Double Complementary) 7. Square KEY COMPONENTS OF COLOR THEORY COLOR SCHEMES COLOR SCHEMES | 01/07 COLOR SCHEMES COLOR SCHEMES | 01/07 COLOR SCHEMES COLOR SCHEMES | 02/07 COLOR SCHEMES COLOR SCHEMES | 02/07 COLOR SCHEMES COLOR SCHEMES | 03/07 COLOR SCHEMES COLOR SCHEMES | 03/07 COLOR SCHEMES COLOR SCHEMES | 04/07 COLOR SCHEMES COLOR SCHEMES | 04/07 COLOR SCHEMES COLOR SCHEMES | 05/07 COLOR SCHEMES COLOR SCHEMES | 05/07 COLOR SCHEMES COLOR SCHEMES | 06/07 COLOR SCHEMES COLOR SCHEMES | 06/07 COLOR SCHEMES COLOR SCHEMES | 07/07 COLOR SCHEMES COLOR SCHEMES | 07/07 COLOR PSYCHOLOGY | 01/10 COLOR PSYCHOLOGY | 03/10 COLOR PSYCHOLOGY | 02/10 COLOR PSYCHOLOGY | 04/10 COLOR PSYCHOLOGY | 05/10 COLOR PSYCHOLOGY | 06/10 COLOR PSYCHOLOGY | 07/10 COLOR PSYCHOLOGY | 08/10 COLOR PSYCHOLOGY | 09/10 COLOR PSYCHOLOGY | 10/10 How to Choose Color in Design?  RESEARCH Understand your audience, cultural meanings, and accessibility needs. Identify current color trends relevant to your design or industry, and balance them with timeless choices to ensure longevity. HOW TO CHOOSE COLOR IN DESIGN?  IMPLEMENT Use color theory to create harmonies(complementary, monochromatic, or analogous). Balance warm, cool, and neutral colors for contrast and visual appeal. HOW TO CHOOSE COLOR IN DESIGN?  MODIFY Test your color choices in different contexts (screens, print, lighting) and gather feedback. Refine and adapt based on results for the best impact. HOW TO CHOOSE COLOR IN DESIGN? How to Choose Color in Design? esearch mplement odify Do you have any questions? Do you have any questions? References: IT-WS-06 Module, JPMeds2024 Ctrl Shift, Infographics