Communication Processes PDF
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Uploaded by StimulatingJackalope
Sabaragamuwa University of Sri Lanka
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Summary
This document explains different aspects of communication, including processes, types, importance, and scenarios in a business context. It defines communication, identifies key elements, and discusses the importance of effective communication.
Full Transcript
What is COMMUNICATION? “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons” “Communication is common understanding through communion of minds and hearts.” “The English word ‘communication’ is derived from a Latin word “communis” which means ‘...
What is COMMUNICATION? “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons” “Communication is common understanding through communion of minds and hearts.” “The English word ‘communication’ is derived from a Latin word “communis” which means ‘common’.” “Communication is the sharing of information” “Communication is the giving and receiving of messages” Why COMMUNICATE? Purpose of COMMUNICATION? Inquire Inform Persuade Entertain Request Investigate convey Importance of COMMUNICATION? 1. Efficient and Smooth Running of an Enterprise 2. Basis of Decision Making 3. Proper Planning and Coordination 4. For Higher Productivity at Minimum Cost 5. Morale Building 6. Democratic Management 7. Binds People Together 8. Creates Mutual Trust and Confidence 9. An Aid to Managerial Performance 10.Helps in Smooth Working 11. Increase Managerial Efficiency 12.Maintaining Industrial Peace 13.Aid to Leadership 14.Aid to Job Satisfaction 15.Saving of Time 16.Aid to Public Relation and a Few Others 7 Steps of COMMUNICATION? Idea Formation Encoding Channel selection Message Transmission Message Reception Decoding Feedback Idea Formation The sender develops an idea or message that they want to communicate Encoding The sender converts the idea into a message that can be understood by the receiver. This may involve choosing the right words, tone, and body language. Channel selection The sender chooses the channel or medium through which they will send the message. This could be face-to-face, over the phone, via email, or through other means. Message Transmission The sender sends the message through the chosen channel. Message Reception The receiver receives the message through the chosen channel. Decoding The receiver interprets the message and tries to understand the sender's meaning. Feedback The receiver provides feedback to the sender, indicating whether or not they understood the message and how they feel about it. Components of COMMUNICATION Process? Sender Receiver Message Encoding Decoding Feedback Types of Noise in the Process? Physical Semantic Psychological Cultural Organizational Channel SCENARIO 01 A project team in a tech company is working on the development of a new software application. The team consists of various members, including developers, designers, and a project manager. Effective communication is essential for the success of the project. SCENARIO 02 A marketing team in a mid-sized advertising agency is tasked with creating a marketing campaign for a new client. Effective communication is crucial to ensure that team members are on the same page and that the campaign aligns with the client's expectations. TIPS for effective communication Be clear and concise in your message. Use language that is appropriate for your audience. Be mindful of your body language and tone of voice. Listen actively and provide feedback. Be respectful of others, even when you disagree with them. What is BUSINESS COMMUNICATION? Definitions Prof. J. Haste stated that when communication occurs between two or more business people for effective organization and administration of business, it is considered business communication. Raymond Lesikar views business communication as a process or activity that enables individuals to collaborate and work together. According to W.H., business communication is exchanging business- related views, ideas, and news among the related parties. Ricks and Gow defined business communication as a system that affects change throughout the whole organizatio How employees and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors. It’s important to work on both your communication skills and communication processes to achieve effective business communication. Types of Business Communication Why is it Important? Democratization Boost motivation and morale Build a better relationship Job satisfaction Higher productivity For efficient functioning of the business Helps in decision making Proper planning Minimize conflicts THANK YOU!