Introduction to Digital Media in Event Planning PDF

Introduction to Digital Media in Event Planning First Lecture By : Dr Eman ElShamy  Event An event is a Definition and planned gathering Types...

Introduction to Digital Media in Event Planning First Lecture By : Dr Eman ElShamy  Event An event is a Definition and planned gathering Types Events are temporary and An event is An event is purposive gatherings of memorable temporary people.  Categorization of Events by Type Business and trade Arts and Education and Cultural ex meetings, entertainment ex scientific Ex carnivals and product launches , concerts and Ex conferences religious events trade shows performances and seminars Political Private events Recreational Sport competition Ex royal occasions Ex parties and Ex outdoor Local and and state visits weddings activities international  Event Planning Event Planning Definition the process of planning and coordinating the event which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, etc. Preparation Detailed planning Event concept (idea) Post event location selection, program plan, Establish objectives, budget , promotional plan financial planning Evaluation stackholder mapping Follow-up Feasibility study EVENT Event planning process Dawson & Bassett model Plan for a Successful Event What Are the 5 Ws of Event Planning? concept of the event. Who: Defining Your Audience Understanding your audience is the cornerstone of a successful event. Begin by asking yourself: Who are you planning the event for? Identify your target demographic audiences, their interests and preferences What: Crafting the Experience Is it about education, entertainment, launching a product, etc. Defining your event's purpose will guide your content creation, schedule, and overall structure. When: Timing plays a pivotal role in successful event management. When choosing the date and time, consider things like: Season ,Holidays , Industry events.  Plan for a Successful Event What Are the 5 Ws of Event Planning? concept of the event. Where: Selecting the Ideal Venue(s) the choice of venue is critical for an event, even for hybrid events. Decide whether to host in-person attendees at a physical location or a virtual studio setup. Ensure that your chosen venue has things like: High-quality audiovisual equipment, Robust internet connectivity, Professional ambiance. Why: Setting Clear Goals A successful event is driven by a purpose and clear goal.. Define the "why" behind your event — what you aim to achieve and the impact you want to make.  Differentiating Event Planning between eras Registration Location Attendees Promotion  Registration Before Hand-written registration Documents were physically mailed. After Online registration Mail document through online system  Location Before Physical map to find the location Now Google maps Attendees Before Telephones , call up to your friends or ask them in person. After Social media Event website Promotion Before Flyers, posters, and word of mouth were popular ways to advertise events Now Social media websites  Virtual and Hybrid Events As the world of technology evolves and changes, it has had an impact on everything we do, including events. While we were beginning to see an increase in the prevalence of virtual and hybrid events in the years leading up to 2020, the pandemic has forced the adoption of this technology in new and exciting ways. Virtual Events Hybrid Events A virtual event is a live event that takes place A hybrid event is a combination of in-person fully over the internet. and virtual elements. It’s usually held at a physical location with live presenters, but it can also be broadcast to remote participants Digital Media Digital media is any form of media that uses electronic devices for distribution.  Digital Presence Digital presence is the totality of all the online activities across web, mobile and social media. when it comes to digital presence,15 years ago digital presence meant having a web site, today we have social media, mobile, and all forms of online advertising to consider when it comes to creating digital presence.  When you engage with your target audience and provide great and valuable content, you are educating your future clients. WHY IT IS 24/7/365 – Commercials only run for 30 or so seconds at a time. Print advertising runs for a period ESSENTIAL TO and then it is done. An online presence works for you non-stop – 24 hours a day, 7 days a week, 365 HAVE DIGITAL days a year. It also has no geographical boundaries. Rapport – Sharing great content online helps you PRESENCE? build relationship with your audience of prospects and potential customers Developing rapport with clients can go a long way toward building customer trust and improving satisfaction rates.  What is Digital Media in Event Planning? Digital media in event planning refers to the integration of online platforms , tools , and technologies to improve the planning , management , and execution of events. This includes social media, live streaming, virtual platforms , and more.  The enormous impact of digital development on our daily lives is now more important than ever. Applying Customers preferred two-way communication instead Digital of one-way communication of traditional media by making live comments during the entire event process. Media in TV celebrities are being replaced by influencers and bloggers and people prefer to be in touch around the Event clock or even 24 hours a day, not just at the beginning, as on TV. Planning Globally the number of the internet and social media users is increasing day by day. The widespread and increasing popularity of social media has also left its mark on the event industry and social media has become an important part of events  Benefits of Digital Media in Event Planning Provides event management and planning tools. Increases event reach and engagement. Simplifies ticketing and registration. Enhances interaction( e.g. live polls , Q&A). Provides detailed analytics and insights. Support virtual and hybrid events formats.  Digital Media and Event Planning ( challenges and opportunities ) Challenges Opportunities Changing in consumer behavior as attendees are Event planners can reach wide audience and promote increasingly using digital channels to research and book events more effectively events. Digital technology allow event planners to collect and Event planners should adopt their marketing and sales analyze data about attendees , enabling them to create strategies according to the changing environment. personalized experiences and build stronger relationships. The abundance of data available through digital Digital tools can streamline event planning processes , technologies can be overwhelming , making it difficult reduce costs and improve efficiency. for event planners to identify and utilize the most relevant information. Maintaining audience engagement in virtual settings. Technical difficulties and platform integration Digital technologies have made it easier for event planners to handle issues such as crowd management. Ensuring data privacy and security