Intro to PR - LEC1 - Dr. Alaa Fawzy (2024) PDF

Introduction to Public Relations Dr. Alaa Fawzy, PhD Assistant Professor/ Coordinator of International relations Faculty of Mass Communication, Cairo University Course Description Lec1 Public Relations Bsics  Main Points  PR Definition and purpose.  Public relations Vs other concept...

Introduction to Public Relations Dr. Alaa Fawzy, PhD Assistant Professor/ Coordinator of International relations Faculty of Mass Communication, Cairo University Course Description Lec1 Public Relations Bsics  Main Points  PR Definition and purpose.  Public relations Vs other concepts. Activity 1/ Brain Storming 5-10 minutes Did you hear about Public Relations? What is it? What is Public Relations?  Public Relations Defined Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.” Cutlip, Center and Broom  The primary focus of public relations (PR) is Managing how information about an individual or company is disseminated to the public.  PR activities may include press releases, news conferences, interviews with reporters, social media posts, and other similar communication channels. PR involves various techniques and strategies aimed at achieving three key objectives:  Disseminating important news or events.  Maintaining a positive brand image.  Minimizing the negative impact of adverse events.  PR’s Purpose To identify, build and sustain mutually beneficial relationships.  KEY Public relations (PR) refers to managing how others see and feel TAKEAWAYS about a person, brand, or company. PR for corporations, notably publicly traded companies, focuses on maintaining a positive corporate image. Public relations (PR) is crucial in managing any negative reactions from the public or investors after releasing unfavorable news. Public relations Vs other concepts Activity 2/ Game 5 minutes Spot The Difference  Public relations VS Marketing The difference between marketing and PR is that marketing sells products, while PR maintains a company's reputation. Here are some key differences:  Daily Activities Throughout their workday, marketing and PR professionals engage in distinct activities. PR professionals typically compose press releases, pitch positive company stories, and cultivate media connections. Meanwhile, marketing professionals dedicate their time to organizing product launches, developing marketing initiatives, and conducting research on clients.  Audience The PR department communicates with various audiences based on the company's requirements. They may establish a favorable relationship with the media, stakeholders, or even employees. Conversely, the marketing department is primarily concentrated on engaging with customers and potential clients.  Goals & Metrics of success When it comes to their jobs, the PR and marketing departments have distinct goals. PR aims to establish a favorable image for the company and foster positive relationships with stakeholders, while marketing aims to attract customers and prospects and boost sales for the company. PR measures success by generating positive attention, while marketing assesses product success through sales performance and ROI. PR creates a buzz, while marketing focuses on meeting sales targets.  Marketing Public Relations MPR is a way for companies to create a positive image for their products through publicity and promotion. It can raise awareness and recognition for new and existing products, and reach specific groups and local communities at a lower cost than advertising. MPR should be planned alongside marketing for the best results. (Product Image Building).  Public relations VS Advertising Public relations and advertising are two distinct methods of communication. While advertising is typically used to promote a product or service through paid channels, PR is focused on building relationships with both internal and external stakeholders in a more organic manner. Advertising seeks to gain public attention through various media sources, such as television or social media, while PR takes a more strategic approach to how a company interacts with its stakeholders. Thank You Good Day