INTRO-TO-MMA-REVIEWER.pdf

INTRODUCTION TO MULTIMEDIA MULTIMEDIA - Refers to CONTENT THAT USED A COMBINATION OF DIFFERENT CONTENT FORMS. - It CONTRASTS WITH MEDIA THAT USE ONLY INVOLVING COMPUTER DISPLAYS such as text-only or traditional forms of printed or hand-produced ma...

INTRODUCTION TO MULTIMEDIA MULTIMEDIA - Refers to CONTENT THAT USED A COMBINATION OF DIFFERENT CONTENT FORMS. - It CONTRASTS WITH MEDIA THAT USE ONLY INVOLVING COMPUTER DISPLAYS such as text-only or traditional forms of printed or hand-produced material - Includes a COMBINATION OF TEXT, AUDIO, STILL IMAGES, ANIMATION, VIDEO, OR INTERACTIVITY CONTENT FORMS. - It is USUALLY RECORDED AND PLAYED, DISPLAYED, OR ACCESSED BY INFORMATION CONTENT PROCESSING DEVICES, but can also be part of a live performance - DISTINGUISHED FROM MIXED MEDIA IN FINE ART; by including audio, for example, it has a broader scope. o RICH MEDIA – SYNONYMOUS FOR INTERACTIVE MULTIMEDIA o HYPERMEDIA – CONSIDERED ONE PARTICULAR MULTIMEDIA APPLICATION WHAT IS MULTIMEDIA? - Comes from the LATIN WORDS “MULTUS”-THAT MEANS NUMEROUS AND “MEDIA” – THAT MEANS MIDDLE OR CENTRE. o MULTIMEDIA -therefore means “MULTIPLE INTERMEDIARIES OR MULTIPLE ELEMENTS” o TEXT, GRAPHICS, ANIMATION, SOUND, VIDEO MULTIMEDIA APPLICATION - An application which uses a COLLECTION OF MULTIPLE MEDIA SOURCES DIGITIZED MULTIMEDIA - Today, this integration is accomplished by DIGITIZING in different media elements and then manipulating them with computer software. - Media elements have been CAPTURED IN A CODE that the computer can understand MULTIMEDIA APPLICATIONS - Examples of Multimedia Applications Include: o World Wide Web o Multimedia Authoring, e.g. Adobe/Macromedia Director o Hypermedia courseware o Video CHARACTERTISTICS OF MULTIMEDIA PRESENTATIONS AND APPLICATIONS o MULTIPLE MEDIA o NON-LINEARITY o SCOPE OF INTERACTIVITY o INTEGRITY o DIGITAL REPRESENTATION  MULTIPLE MEDIA PICTURES ARE SUB-DIVIDED INTRO TWO TYPES - IMAGES – a REAL-WORLD PICTURE CAPTURED BY A CAMERA - GRAPHICS – a HAND-DRAWN PICTURE LIKE SKETCHES, DIAGRAMS, AND PROTRAITS. o Text, images and graphics are together referred to as STATIC ELEMENTS, because they DO NOT CHANGE over time. With further improvement in technology, time varying elements like sound and movies were used. MULTIPLE MEDIA - MOVIES ARE DIVIDED INTO TWO CLASSES. They are: o MOTION PICTURES o ANIMATION HYPERMEDIA - It is not constrained to be text-based. It can include other media, e.g. graphics, images, and especially the continuous media – sound and video. EXAMPLES OF HYPERMEDIA APPLICATIONS o The WORLD WIDE WEB is the best example of a hypermedia application o POWERPOINT o ADOBE ACROBAT o ADOBE FLASH o MANY OTHERS ▪ Ps – Photoshop ▪ En – Encore ▪ Ae – After Effects ▪ ▪ Pr – Premiere Pro ▪ Id – InDesign ▪ Fl – Flash ▪ Fb – Flash Builder ▪ Ai – Illustrator ▪ Br – Bridge ▪ Fw - Fireworks ▪ Dw – Dreamweaver ▪ Au – Audition ▪ Sg – SpeedGrade ▪ Pl – Prelude ▪ Lr – Lightroom  LINEAR AND NON-LINEAR MULTIMEDIA LINEAR MULTIMEDIA - Which users START AT THE BEGINNING and PROGRESS THROUGH A SET OF SEQUENCE OF EVENTS until they reach the end. NONLINEAR MULTIMEDIA - Which USERS HAVE MORE CONTROL over what they are interested in pursuing. INTERACTIVE MULTIMEDIA - It enables the user to directly RESPOND TO AND CONTROL ANY OR ALL OF THE MEDIA ELEMENTS IMPORTANCE OF MULTIMEDIA o “Tell me and I will forget; show me and I may remember; involve me and I will understand” (CHINESE PROVERB) o Each person learns differently, and each person is inspired by something different. The use of multimedia allows developers to tap into these differences. o Research shows that people remember only 20% of what they see, 30% of what they hear. When they see and hear it, they remember 50%, if we include some interaction; they will remember 80% of it. BENEFITS OF MULTIMEDIA o Addresses multiple learning styles o Provides an excellent way to convey content o Uses a variety of media elements to reinforce one idea o Activates multiple senses creating rich experiences o Gives life to flat information o Enhances user enjoyment o Improves retention o Enables users to control Web experience WHERE DO WE USE MULTIMEDIA? MULTIMEDIA IN BUSINESS - Include PRESENTATIONS, TRAINING, MARKETING, ADVERTISING, product demos, databases, catalogues, and networked communications MULTIMEDIA IN SCHOOL - Potential for DELIVERING EFFECTIVE TEACHING - Lets the students learn at their own pace and open learning systems  - Students can learn while having fun MULTIMEDIA AT HOME - From cooking to gardening, home design to repair, indeed multimedia has made itself useful at home - Enables you to CONVERT YOUR VIDEO TO DIGITAL FORMAT, store your pictures in a compact disc, and many more MULTIMEDIA IN PUBLIC PLACES - It is present IN STANDALONE TERMINALS, OR KIOSKS, in airport terminals, hotels, mall, train stations, museums, grocery stores, and more. - PROVIDES INFORMATION ABOUT A PARTICULAR PLACE - Enables you to make a transaction without talking to a sales agent. MULTIMEDIA ON THE INTERNET - ENABLES MULTIMEDIA TO BE DELIVERED ONLINE - You can VIEW INFORMATION IN PLAIN TEXT - E-learning systems use it on the internet as a method to deliver learning materials to student anywhere MULTIMEDIA IN MOBILE DEVICES - Mobile devices such as PERSONAL DIGITAL ASSISTANTS AND SMARTPHONES, and mobile devices are not exceptions to multimedia. - MMS – is a store-and-forward method of transmitting graphics, video clips, sound files, and short text messages WEB-BASED MULTIMEDIA CATEGORIES ELECTRONIC COMMERCE (E-COMMERCE) - Involves USING WEB TO SERVE CLIENTS AND CUSTOMERS and is one way to provide solutions for companies that wish to sell products or services online. - Used EXTENSIVELY IN ADVERTISING AND MARKETING WEB-BASED TRAINING AND DISTANCE LEARNING - The Web offers many options for DELIVERING AND RECEIVING EDUCATION OVER THE DISTANCE. - Web-based training is an instruction delivered over the Internet using a web browser. RESEARCH AND REFERENCES - Today, newspaper, newsletters, magazines, books, encyclopedias, and other REFERENCE MATERIALS ARE BEING OFFERED ONLINE VIA WEB. - Represent “ELECTRONIC VERSIONS” of existing research and reference materials  CAREERS IN WEB-BASED MULTIMEDIA MANAGEMENT-RELATED POSITIONS o Executive Producer – move a project through production o Project Manager – forming a project, moving it into production and overseeing its creation PRODUCTION-RELATED POSITIONS o Audio Specialist – music scores, sound effects, voice overs, vocals, and transitional sounds o Computer Programmer – creates the underlying code that makes the website interactive and responsive to user’s actions o Video Specialist – manages the process of capturing and editing original video o Web Designer – develops or refines a design process and efficiently creates a cohesive and well-planned website from the front end o Web Developer – ensures the communication between the front end of the website and its back end is working o Web Master – making sure the web page is technically correct and functional on the Web Server ART-RELATED POSITIONS o Animation Specialist – creates 2D/3D animation by taking a sequence of static images o Art Director – coordinate the creation of the artwork o Graphic Artist/Designer – Designing all the graphic images for a project o Interface Designer – Responsible for the look of the website interface o Photographer – Captures high quality photos o Videographer – Captures high quality video footage CONTENT-RELATED POSITIONS o Content Specialist – Providing authenticity and accuracy of information o Instructional Specialist – Expert in designing instructional projects o Writers/Editors – Creative writers or journalists involved in the project SUPPORT-RELATED POSITIONS o Quality Assurance – Responsible for testing the website o Sales/Marketing – Provides input and feedback on the website o Customer Support – Responds to the users who have questions and problems  PIONEERS IN GRAPHIC DESIGN EDDIE OPARA - Continued to bring his impressive mix of interactive, print and web skills STEFAN SAGMEISTER - His work mixes sexuality with humor and always tries to push the envelope of indecency CHIP KIDD - A contemporary American graphic designer, author and editor. He is best recognized as graphic designer for book covers DAVID CARSON - The original “grunge” designer - Most widely known for his anti-Swiss style, placing type and images anywhere on the page – over pictures, over itself, even upside down RUTH ANSEL - Worked as Art Director for the New York Times Magazine in the 1970s JACQUELINE CASEY - Iconic posters for MIT - Had a real talent for depicting concepts through simple forms and type MASSIMO VIGNELLI - Lives by his famous mantra - Is a packaging designer, furniture designer, graphic designer and much more. HERBERT MATTER - He crafted his intense, yet precise style ALVIN LUSTIG - Contributions to book designs, magazines, interiors and textiles LILLIAN BASSMAN - Had a successful photography career, being sought after for her commercial portraits of models in lingerie, cosmetics, and fabric BRADBURY THOMPSON - Distinguished by his talent for color, composition and understanding of the power of the letter forms - Uses color overlays, gives his work a refreshing energy HERB LUBALIN - The grandfather of typography - Influenced the way people saw letter forms and words, by adding movement and transforming text into pictures and meaningful messages. GRAPHIC DESIGNER CELEBRITIES ANDY SERKIS - STUDIED VISUAL ARTS AT LANCASTER UNIVERSITY - BEFORE BEING KNOWN FOR GOLLUM, HE MADE MOVIE AND THEATRE POSTERS DAVID BOWIE - WENT TO BROMLEY COLLEGE OF ART, SPECIALIZING IN LAYOUT AND TYPESETTING ALAN RICKMAN - GRADUATED AT CHELSEA COLLEGE OF ART AND DESIGN, AND COMPLETED A POSTGRADUATE DEGREE AT THE ROYAL COLLEGE OF ART - HE WORKED AT RCA, AND EVEN STARTED HIS OWN AGENCY GRAPHITI JEMIMA KIRKE - GRADUATED FROM THE RHODE ISLAND SCHOOL OF DESIGN IN 2008 WITH A BACHELOR OF FINE ARTS DEGREE. CHUCK D - STUDIED GRAPHIC DESIGN AT NEW YORKS ADELPHI UNIVERSITY FREDDIE MERCURY - GRADUATED EALING COLLEGE OF ART IN GRAPHIC DESIGN (ALONGSIDE PETE TOWNSHEND OF THE WHO)