Document Details

FunIodine

Uploaded by FunIodine

Deccan Education Society Secondary School

2016

Francis Cherunilam

Tags

international marketing marketing business globalization

Summary

This textbook covers international marketing, including topics such as market selection, pricing, and international product decisions. It discusses the international marketing environment and strategies for multinational corporations. The book is suitable for MBA and related postgraduate courses.

Full Transcript

INTERNATIONAL MARKETING (Text and Cases) Francis Cherunilam M.A., M.B.A., D.D.P., Ph.D. Dean, School of Management Studies, Viswajyoti College of Engineering & Technology, Vazhakulam - 686 670, Keral...

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