Innovation Week 7 PDF

Innovation Week 7 INNOVATION & MARKETING Assoc. Prof. Evrim İldem DEVELİ INNOVATION & MARKETING INNOVATION & MARKETING Innovative Readiness Framework Role of marketers Innovation process Innovation flow chart  Green innovatio...

Innovation Week 7 INNOVATION & MARKETING Assoc. Prof. Evrim İldem DEVELİ INNOVATION & MARKETING INNOVATION & MARKETING Innovative Readiness Framework Role of marketers Innovation process Innovation flow chart  Green innovation usually distinguishes itself from non-green innovations as it has the following characteristics: It reduces negative environmental impact. The target of innovation is a product, a procedure, a service, or a system. It meets customer expectations while remaining competitive on the market. It considers and innovates the entire product life cycle to develop a green offering. Economic or environmental considerations back it.  It increases economic and social performance through a reduction in waste, cost, and other inefficiencies. It attracts new customers. According to the Nielsen Global Corporate Sustainability Report, 66 percent of respondents are willing to pay more for sustainable products. The study conducted by Harris Interactive survey found that 77 percent of American adults purchase green products/services. Green Innovation is used in the manufacturing process by companies to minimise production time and costs. It improves market position and gives an edge over their competition.  Green Innovation is the key to enabling environmentally sustainable growth as it can lead to a cleaner and safer world.