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## Part I - Multiple Choice Questions Instructions: Answer All the Questions [15 Marks, 3 marks for each question] 1. What is the primary purpose of a loyalty program in the hospitality industry? * a) To attract new customers * b) To offer discounts to all guests * c) To reward and r...

## Part I - Multiple Choice Questions Instructions: Answer All the Questions [15 Marks, 3 marks for each question] 1. What is the primary purpose of a loyalty program in the hospitality industry? * a) To attract new customers * b) To offer discounts to all guests * c) To reward and retain loyal customers * d) To increase employee satisfaction 2. What role does social listening play in hospitality marketing? * a) It involves creating social media accounts for hotels * b) It helps hotels understand and respond to customer feedback and conversations online * c) It refers to monitoring competitors' marketing strategies * d) It focuses solely on tracking social media advertising metrics 3. What is the primary purpose of a responsive website in hospitality marketing? * a) To increase loading time * b) To decrease search engine rankings * c) To provide a seamless browsing experience across different devices * d) To limit access to certain users 4. How does user-generated content (UGC) benefit hospitality businesses? * a) By limiting exposure to potential customers * b) By providing authentic recommendations and experiences from previous guests * c) By solely focusing on company-generated content * d) By increasing advertising costs 5. Which social media metric is most relevant for evaluating the effectiveness of a hospitality marketing campaign? * a) Likes * b) Impressions * c) Engagement rate * d) Follower count