IM-BSAB-ALL-FINAL-EXAM-REVIEWER PDF
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This document is a review for a final exam, covering international marketing topics, including distribution channels, export strategies and promotional strategies. It details true or false questions and multiple choice questions for review, focusing on international marketing.
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Name: ________________________________________ Section: ____________ Date: ________________ WEEK 10-17 (COMPILATION OF ALL EXERCISES/ACTIVITIES ) International Marketing – Exercise No.7- Week 10-11-DISTRIBUTION I.Modified TRUE OR FALSE. Write TRUE on the space provided if the statement is correct....
Name: ________________________________________ Section: ____________ Date: ________________ WEEK 10-17 (COMPILATION OF ALL EXERCISES/ACTIVITIES ) International Marketing – Exercise No.7- Week 10-11-DISTRIBUTION I.Modified TRUE OR FALSE. Write TRUE on the space provided if the statement is correct. Write FALSE if otherwise, then identify the word/s that is making the statement wrong by ENCIRCLING IT, THEN CHANGE THE WORD/S to make the statement true and write it on the space provided at the end of each statement.. (1 Point Each, ) TRUE_____1.. Distribution channels include wholesalers, agents, retailers, distributors and the internet. _______ FALSE_____2. In Indirect Distribution Channels, the manufacturer sells directly to consumers. _______DIRECT FALSE_____ 3. Direct Distribution Channels involve multiple intermediaries before the product ends up in the hands of the consumers. _____ INDIRECT TRUE______ 4. Distribution Channels can be short or long, depending on the number of intermediaries required to deliver a product or service.______ FALSE_____ 5. Increasing the number of ways a consumer can find a good cannot increase sales, and it can also create a complex system that makes distribution management more difficult. _____ CAN INCREASE SALES FALSE_____ 6. Shorter distribution channels can also mean less profit for each intermediary along the way. _____ LONGER TRUE_____7. The distribution channels for Industrial products are generally short as retailers are not usually needed. TRUE_____ 8. An example of flexible distribution channel is the use of multiple sales channels, such as online marketplaces, social media platforms, and physical retail stores, to reach a diverse customer base. By utilizing various channels, companies can effectively meet the needs of different customer segments and adapt to shifts in consumer behavior. This approach allows for greater flexibility and agility in reaching and serving customers, ultimately leading to improved sales and customer satisfaction. ______ TRUE_____ 9. In Pull Approach to export channel strategy, The channel members store the product in their outlets to serve the consumer best. Thus, the manufacturer neither establishes his own set-up in the foreign market nor does he contact the middlemen to sell his product. The channel members are thus forced to contact the manufacturer. ___________ TRUE______ 10. The Pull Approach to export channel strategy requires substantial outlay of financial resources for intensive sales promotion campaigns to create the demand for the product and develop brand loyalty. ________ TRUE_____ 11. The push strategy on the other hand does not involve such huge costs. But it does require a proper discount structure and other incentives to motivate the distribution channel members. In addition, the exporter must be prepared to plan and partially finance proper sales promotional campaign. _______ TRUE_____ 12. As far as gravity approach is concerned, it has a very limited role to play in distribution of goods in foreign markets_______ FALSE_____ 13. In case of industrial products, the channel will be longer because there is a need for retailers.______ CHANNEL WILL BE SHORTER , NO NEED TRUE_____ 14. In indirect exporting, the firm delegates the task of selling products in a foreign country to an agent or export house. This figure is illustrative of distribution channel of GOODS. TRUE_____ 15. One of the advantages of a business opting for Direct Distribution Channel is the business having Knowledge about the Export Market because the exporter may have full information on marketing opportunities and trends, competitors, product acceptance in the market and other information regarding the market. II. Identify the letter of the choice that best completes the statement or answers the question D_____ 16. A _________ represents a chain of businesses or intermediaries through which the final buyer puchases a good or service. a. Marketing Channel b. Selling Channel c. Customer Channel d. Distribution Chanel D_____ 17. ________ are responsible for producing goods and ensuring their quality. Once the products are ready, manufacturers must decide how to get them into the hands of consumers. Some manufacturers choose to sell directly to consumers through their own stores or websites, while others use intermediaries such as wholesalers or retailers. a. Agents b. Wholesalers c. Distributor d. Manufacturers A_____ 18. _____ commonly act on behalf of the producer to accept payments and transfer the title of the goods and services as they move through distribution. a. Agents b. Wholesalers c. Distributor d. Manufacturers B_____ 19. A ______ purchases goods in bulk from manufacturers and sells them to retailers in smaller quantities at markup. They purchase large quantities of products from manufacturers and then sell them to retailers at discounted prices a. Agents b. Wholesalers c. Distributor d. Manufacturers C_____20. A _______ is similar to a wholesaler, they focus on efficient product distribution but often represents specific brands. They act as middlemen between manufacturers and retailers by purchasing goods from the former and selling them to the latter at marked-up prices. a. Agent b. Wholesalers c. Distributor d. Manufacturers B_____ 21. A _____ sells goods directly to consumers in smaller quantities and is the final link in the distribution chain. They directly interact with consumers by selling products through physical or online storefronts.. a. Consumer b. Retailer c. Intermediaries d. Producers A_____ 22. _____ represent the end point of any distribution channel. They are individuals or organizations that purchase goods for personal use or resale purposes. a. Consumer b. Retailer c. Intermediaries d. Producers D_____ 23. _____ combine labor and capital to create goods and services for consumers. a. Consumer b. Retailer c. Intermediaries d. Producers C_____ 24. _____ are entities that assist in moving products from manufacturers to consumers. These can include wholesales, distributors and retailers. a. Consumer b. Retailer c. Intermediaries d. Producers B_____ 25 ______ involves direct sales and online platforms. The manufacturer sells products directly to consumers without involving any intermediaries. This can be through door-to-door sales, telemarketing, or company-owned retail stores. a. Multi-Level Distribution Chanel b. Zero-Level Distribution Channel c. Flexible Distribution Channel A_____ 26. _________ incorporate wholesalers and retailers in the process of getting products from manufacturers to end consumers. Wholesalers purchase large quantities of goods from manufacturers and then sell them in smaller quantities to retailers, who finally sell the products to customers. a. Multi-Level Distribution Chanel b. Zero-Level Distribution Channel c. Flexible Level Distribution Channel C______ 27. This type of distribution channel is characterized by its adaptability and ability to respond to changing market conditions and customer preferences. a.Multi-Level Distribution Chanel b. Zero-Level Distribution Channel c. Flexible Level Distribution Channel A_____ 28. The ________ does not make use of any intermediaries. The manufacturer or producer sells directly to the end consumer. The direct form of distribution is typically used by producers or manufacturers of niche and expensive goods and items that are perishable. An example is a baker. a. Direct Distribution Channels b. Indirect Distribution Channels c. Hybrid Distribution Channel B_____ 29. The ______ makes use of intermediaries in order to bring a product to market. a. Direct Distribution Channels b. Indirect Distribution Channels c. Hybrid Distribution Channel A_____ The ______ channel entails product coming from a producer to a retailer and then to the end buyer. The retailers buy the product from the manufacturer and sell it to the end buyers. The one-level channel is ideal for manufacturers of furniture, clothing items, toys, etc. a. One-Level Channel b. Two-Level Channel c. Three- Level Channel B_____ 30. The ______ follows the following process:. Wholesalers generally make bulk purchases, buy from the producer, and divide the goods into smaller packages to sell to retailers. The retailers then sell the goods to the end buyers. The two-level channel is suitable for more affordable and long-lasting goods with a larger target market. a. One-Level Channel b. Two-Level Channel c. Three- Level Channel C_____ 31. This is similar to the two-level channel, except the goods flow from the producer to an agent then to a wholesaler. Agents assist with selling the goods and getting the goods delivered to the market promptly. The agents normally receive a commission & are allocated the task of product distribution in a particular area. This channel is suitable for goods that are in high demand and with a target market that stretches across a country. a. One-Level Channel b. Two-Level Channel c. Three- Level Channel B_____ 32. This channel strategy relies much upon the intensive promotional campaigns through advertising, personal selling & other promotional efforts & attempts to develop brand loyalty among consumers of the product in the market. Through advertising, publicity, & sales promotional activities, the manufacturer creates demand so that the consumers themselves create a pressure on the distribution outlets to carry and sell his product. a. Push Approach b. Pull Approach c. Gravity Approach d. Hybrid Approach A______ 33. Under this approach of distribution, the exporter should establish his own channel of distribution and assume full control over it to use it as a promotional instrument. The exporter, therefore, should make effective planning, establish organization to implement it and have effective control over it. The exporter will function as the channel leader. a. Push Approach b. Pull Approach c. Gravity Approach d. Hybrid Approach C_____ 34. This approach of distribution channel is essentially a passive approach. Under this approach, the seller or manufacturer exporter is in touch with intermediaries and sells his whole production to that intermediary. It is the intermediaries who look after the actual distribution work in the foreign markets. The manufacturer should not worry at all for its distribution function. The consumers do not know even who the producer of the product they are using. The manufacturer neither establishes his own sale organization in foreign market nor takes it seriously and the distribution work is done by the middlemen. a. Push Approach b. Pull Approach c. Gravity Approach d. Hybrid Approach A_____ 35. The exporting company will have direct control over the marketing operations and can devise and implement the proper marketing strategy in tune with the changing marketing conditions refers to which advantage when opting for Direct Distribution Channel in exporting a. Control b. Knowledge of the Export Market c. Increase in Profit d. Customer Satisfaction C_____ 36. By selling directly in the foreign market, exporter can save the commission that becomes payable to the agents. Moreover the manufacturer enjoys full returns on the sales of his goods because he does not have to share profits with anyone. In indirect exporting, the agents purchase the products at cheaper rates and sell them to importing country at higher prices refers to which advantage when opting for Direct Distribution Channel in exporting a. Control b. Knowledge of the Export Market c. Increase in Profit d. Customer Satisfaction D_____ 37. Buyers of highly specialised equipment prefer direct dealings with the manufacturers as they expect to be completely assured of the services. Distributors may not have highly qualified staff for conducting sales negotiation refers to which advantage when opting for Direct Distribution Channel in exporting a. Control b. Knowledge of the Export Market c. Increase in Profit d. Customer Satisfaction A______ 38. A new exporter’s name will be unknown in the foreign market, therefore, even though the price and quality of the product may match those of known companies, the new entrant will be at a disadvantageous position. In such a situation, it would be better to gain credibility in the market if a known distributor handle the product, because the standing of the distributor will help in assuring the customers about the quality of the product refers to which disadvantage when opting for Direct Distribution Channel in exporting a. Goodwill of the Middleman b. Huge Resources c. More Distribution Cost B_____ 39. Direct exporting requires large funds in order to support adequately the cost of selling, to provide necessary credits, the expense of financing, the development of an export organisation, engaging own staff refers to which disadvantage when opting for Direct Distribution Channel in exporting a. Goodwill of the Middleman b. Huge Resources c. More Distribution Cost C_____ 40. The distribution cost is more. In direct exporting, export house has to undertake the responsibility of marketing, while indirect exporting enables the manufacturer exporter to concentrate on production problems, leaving the question of foreign selling to the intermediaries. a. Goodwill of the Middleman b. Huge Resources c. More Distribution Cost International Marketing – Exercise No. 8-Week 12-13- PART 1 ( INTERNATIONAL PROMOTION) Modified TRUE OR FALSE. Write TRUE on the space provided if the statement is correct. TRUE_____1. International Promotion is the promotion of the the business internationally / worldwide or it is the marketing carried out by companies in overseas or across national borderlines. TRUE_____ 2. International Promotion’s Key function is to develop & spread credible communication about an offer / product / service. FALSE_____ 3. International Promotion’s key function is to encourage Customer Loyalty. USES TRUE_____4. One of International Promotion’s uses is to Attract customers and raise demand for the businesses product /service FALSE_____5. Encouraging Brand Switching is one of the Methods of International Promotion. USES TRUE______ 6. International Promotion uses are below enumerated items 1. Increase Sales 2. Attract Customers / Raising Demand, 3. Encourage Customer Loyalty 4. Create / Raise Awareness 5. Remind / Encourage Potential Customers 6. Raising Market Share 7. Encourage Brand Switching 8. Expanding into New Areas 9. Position a Product. FALSE_____7. Positioning a product is one of Promotional Strategy in International Promotion. USES TRUE_____ 8. Below enumerated items are the characteristics of International Promotion / Marketing It involves at least 2 different countries It needs to be flexible and adaptable Requires a high level of expertise, as it needs to adapt to different circumstances Faces uncontrollable variables, including political and cultural factors Requires unique strategies for every country Needs to abide by international restrictions and policies It has a high level of competition, as a business needs to stand out from foreign and local competitors Balances import and export to all countries it targets Requires long-term planning, just like other global expansion strategies, including transnational Strategy TRUE_____ 9. Promotional Strategies can either be a Push Approach or a Pull Approach TRUE_____ 10. Effective Utilization of Surplus Production is one of the Advantages of International Promotion II. Identify the letter of the choice that best completes the statement or answers the question A_____ 11. Public Relations (PR) is one of the ______ of International Promotion b. Below the Line Promotion Methods c. Features of International Promotion Methods c. Above the Line Promotion Methods d. Characteristics of International Promotion B______12. “TV , Radio & Cinema” is one of the ________ of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods b. Above the Line Promotion Methods d. Characteristics of International Promotion B______13. “Outdoor / Transport” is one of the ________ of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods b. Above the Line Promotion Methods d. Characteristics of International Promotion C_____14. “Multi-lingual Advertisements” is one of the _______ of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods b. Above the Line Promotion Methods d. Characteristics of International Promotion B______ 15, “Remind / Encourage Potential Customers” is one of the ______ of International Promotion a. Key Function of International promotion c. Promotional Strategies in International Marketing/Promotion b. Uses of International Promotion d. Methods of International Promotion B______16. “Encourage Customer Loyalty” is one of the ____ of International Promotion a. Key Function of International promotion c. Promotional Strategies in International Marketing/Promotion b. Uses of International Promotion d. Methods of International Promotion B______17. “Create / Raise Awareness” is one of the ____ of International Promotion a. Key Function of International promotion c. Promotional Strategies in International Marketing/Promotion b. Uses of International Promotion d. Methods of International Promotion B______18. “Position a Product” is one of the ____ of International Promotion a. Key Function of International promotion c. Promotional Strategies in International Marketing/Promotion b. Uses of International Promotion d. Methods of International Promotion A______19. Sponsorships is one of the ________ of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods a. Above the Line Promotion Methods d. Characteristics of International Promotion B______20. “Expanding into New Areas” is one of the ____ of International Promotion a. Key Function of International promotion c. Promotional Strategies in International Marketing/Promotion b. Uses of International Promotion d. Methods of International Promotion C_____ 21. “Wider Brand awareness through Different Medias (Internet / Magazines / Tv / Radio)” is one of the ______of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods b. Above the Line Promotion Methods d. Characteristics of International Promotion B______22. “The WEB” (Internet) is one of the _______ of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods b. Above the Line Promotion Methods d. Characteristics of International Promotion C_____23. “Advertising Campaigns on a large scale” is one of the _______ of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods b. Above the Line Promotion Methods d. Characteristics of International Promotion D_____24. “Requires a high level of expertise, as it needs to adapt to different circumstances” is one of the _______ of International Promotion a. Advantages of International Promotion c. Features of International Promotion Methods b. Disadvantages of International Promotion d. Characteristics of International Promotion A_____25. Sales Promotion is one of the _________ of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods b. Above the Line Promotion Methods d. Characteristics of International Promotion D_____26. “Needs to abide by international restrictions and policies “ is one of the _______ of International Promotion a. Advantages of International Promotion c. Features of International Promotion Methods b. Disadvantages of International Promotion d. Characteristics of International Promotion c. B______11. “Newspapers” is one of the ______ of International Promotion d. e. a. Below the Line Promotion Methods c. Features of International Promotion Methods f. b. Above the Line Promotion Methods d. Characteristics of International Promotion g. B______27. “Attract Customers / Raising Demand” is one of the ____ of International Promotion a. Key Function of International promotion c. Promotional Strategies in International Marketing/Promotion b. Uses of International Promotion d. Methods of International Promotion D_____28. “Balances Import & Export to all countries it targets “ is one of the _______ of International Promotion a. Advantages of International Promotion c. Features of International Promotion Methods b. Disadvantages of International Promotion d. Characteristics of International Promotion D_____29. “Requires long-term planning, just like other global expansion strategies, including transnational Strategy “ is one of the _______ of International Promotion a. Advantages of International Promotion c. Features of International Promotion Methods b. Disadvantages of International Promotion d. Characteristics of International Promotion A______30. Direct Sales is one of the ________ of International Promotion a. Below the Line Promotion Methods c. Features of International Promotion Methods b. Above the Line Promotion Methods d. Characteristics of International Promotion International Marketing – Exercise No. 8-Week 12-13- INTERNATIONAL PROMOTION-PART 2 Modified TRUE OR FALSE. Write TRUE on the space provided if the statement is correct. TRUE _____ 1. Multi-Lingual Advertisements is one of the features of International Promotion TRUE _____ 2. Public Relations is one of the Below the Line Promotion Methods of International Promotion FALSE______ 3. Sales Promotion is when a business communicates directly with its public through press releases & speaking engagements at conferences, including the press, organizing events & community engagement. PR activities aim to build & maintain a favorable image of the company & its products or services among the public. PUBLIC RELATIONS (PR) FALSE_____4. Public Relations (PR) are short-term incentives designed to stimulate immediate sales. Ex., discounts coupons, contests, & buy-1-get-1-free offers and is one of the Below the Line Promotion Methods in International promotion. SALES PROMOTION TRUE_____ 5. Sponsorships is where a business will pay to be associated with another product, person or event. Sportspersons are often sponsored by sports companies. And is one of the Below the Line Promotion Methods in International Promotion TRUE_____ 6. Direct sales is when a representative of the business will visit potential customers and is one the of Below the Line Promotion Methods in International Promotion. TRUE_____ 7. Direct marketing reaches out to customers directly through mail, email, telephone, or the internet, allowing for personalized communication. FALSE___ 8. Below the line promotions methods include promotion methods using “Mass Media”, usually seen as impersonal, design the reach as many people at as little cost as possible. ABOVE THE LINE PROMOTION METHODS FALSE_____ 9. The WEB (Internet) which allows businesses to reach a large international audience at a very low cost is a Below the Line Promotion Method. ABOVE THE LINE PROMOTION METHODS TRUE_____10. Outdoor / Transportation advertisements on the side of busses, outside shops & on billboards allows businesses to target a large group of people TRUE_____ 11. TV, Radio & Cinema which allows businesses to target a large group of people is one of the Above the Line Promotion Methods of International Promotion TRUE_____ 12. Newspapers which allow advertisers to reach specific groups of people is one the the Above the Line Promotion Methods in International Promotion TRUE_____ 13. Market Expansion is one of the Advantages of International Promotion TRUE_____ 14. Effective Utilization of Surplus Production is one of the Advantages of International Promotion FALSE_____ 15. Protects Against Economic Downturn is one of the Disadvantages of International Promotion. ADVANTAGES TRUE_____ 16. Employment Opportunities is one of the Advantages of International Promotion. TRUE_____ 17. High Foreign Country Debt is one of the Disadvantages of International Promotion TRUE_____ 18. Exchange Rate Volatility is one of the Disadvantages of International Promotion TRUE_____ 19. Other Risks like War, Terrorism, and Corruption is one of the possible Disadvantages of International Promotion TRUE_____ 20. Pull Approach Promotional Strategy are marketing strategies that motivates customers to seek out the brand International Marketing – Exercise No. 9 - Week 14-15- MARKET INTELLIGENCE - PART 1 I. Identify the letter of the choice that best completes the statement or answers the question B_____ 1. ______ is everyday data that is relevant to the marketing efforts of an organization. Once collected, this data can be analyzed and used to make informed decisions regarding competitor behaviors, products, consumer trends, and market opportunities. a. International Market Intelligence b. Market Intelligence c. Primary Data Sources d. Secondary Data Sources A_____ 2. _____ refers to the systematic collection, analysis, & dissemination of information about the international market environment to help companies develop effective marketing strategies to enter and compete in the global marketplace and provide critical information about customer behavior, product demand, pricing, distribution channels, and marketing communication strategies a. International Market Intelligence b. Market Intelligence c. Primary Data Sources d. Secondary Data Sources C_____ 3. _____ involves collecting data directly from Customers, Competitors, & Other Stakeholders (Data collected for the task at hand) a. International Market Intelligence b. Market Intelligence c. Primary Data Sources d. Secondary Data Sources D______ 4. _____ involve using existing data sources like Market Reports & Government statistics (Data that is not collected for the task at hand) a. International Market Intelligence b. Market Intelligence c. Primary Data Sources d. Secondary Data Sources A_____ 5. Blanket term for all data gathered through speaking to real people in your target market. Ways to collect it, may include face-to-face surveys & interviews, electronic methods like email surveys, via telephone, & more. a. Survey Data b. Experimental Data c. Primary Data Sources d. Secondary Data Sources B_____ 6. - _____is gathered through an experiment. For example, you could divide customers into groups and offer one a full-price product and the other a discounted product, then measure which has more uptake. is a useful since it yields real-world findings and allows you to draw concrete insights about how the product will be received. a. Survey Data b. Experimental Data c. Primary Data Sources d. Secondary Data Sources A_____7. “ Sales teams are in a unique position to help assist marketing intelligence efforts. Considering that sales teams speak directly with customers and prospects, they often have an inside look at industry trends, competitor strengths and weaknesses, and what clients are looking for in a solution, making them an invaluable asset when gathering marketing intelligence data.” Is describing which way of collecting & improving Marketing Intelligence a. Enlist the Sales Team c. Focus on Quality Data b. Set Up a Customer Advisory Board d. Utilize an Appropriate Marketing Analytics platform B_____ 8. “ Considering the importance of direct communication with consumers, marketing intelligence efforts can be bolstered by setting up an advisory board for direct contact with consumers. In doing so, organizations will be able to understand prospect interests, challenges and needs, which helps create more impactful messaging.” Is describing which way of collecting & improving Marketing Intelligence a. Enlist the Sales Team c. Focus on Quality Data b. Set Up a Customer Advisory Board d. Utilize an Appropriate Marketing Analytics platform C_____ 9. “Through agreements with external partners or third-party services that leverage such agreements, organizations can access a wide variety of online & offline data across the marketing mix” is describing which way of collecting & improving marketing intelligence a. Enlist the Sales Team c. Focus on Quality Data b. Set Up a Customer Advisory Board d. Utilize an Appropriate Marketing Analytics platform D_____ 10. “ Using a marketing analytics tool that goes beyond media mix modeling & marketing attribution can give you more insight into what is resonating with your customers. “ is describing which way of collecting & improving marketing intelligence a. Enlist the Sales Team c. Focus on Quality Data b. Set Up a Customer Advisory Board d. Utilize an Appropriate Marketing Analytics platform D_____ 11. “ Reaching out to current customers allows for a clearer understanding of perception around campaign efforts, customer experience, brand authority, product satisfaction, etc. With this info, marketing strategies can be better focused on areas of strength. Consider leveraging tools like polls, surveys and feedback prompts for insights into customer perception & brand equity.” Is describing which way of collecting & improving marketing intelligence a. Enlist the Sales Team c. Focus on Quality Data b. Set Up a Customer Advisory Board d. Collect Customer Feedback A______12. ______ is the data on your competitor’s strengths, weaknesses, position in the market, and business strategies to boost competitive advantage. a. Competitive Intelligence b. Product Intelligence c. Market Understanding d. Customer Understanding B_____ 13. _____ is the data Data on the lifecycles of products and competitors’ products. Includes tracking product development, pricing, and performance. Helps the business to innovate products to meet changing market needs. a. Competitive Intelligence b. Product Intelligence c. Market Understanding d. Customer Understanding C_____ 14. _____ is the Data on the broader market in which your business sits. Market understanding may include assessing overall market size, growth rate, trends, and market segments, that may drive changes in the market. a. Competitive Intelligence b. Product Intelligence c. Market Understanding d. Customer Understanding D_____ 15. _____ is the data to help deeply understand customers’ attitudes, behaviors, needs, and satisfaction. a. Competitive Intelligence b. Product Intelligence c. Market Understanding d. Customer Understanding A_____ 16. _______ is one of the possible sources of International Market Intelligence and is a a crucial step in international expansion planning, market research can help identify the best countries for a product and the likelihood of a successful venture. a. Market Research b. Overseas Business Research c. Trade Associations d. Census Bureau B_____ 17. _______ is one of the possible sources of International Market Intelligence and is a research conducted by other businesses can be a useful starting point for market research. a. Market Research b. Overseas Business Research c. Trade Associations d. Census Bureau C_____ 18. _______ are possible sources of International Market Intelligence and these organizations represent a specific industry or sector and provide valuable information and resources for their members, such as market reports, newsletters, and networking opportunities a. Market Research b. Overseas Business Research c. Trade Associations d. Census Bureau D_____ 19. _______ is a possible source of International Market Intelligence and is a free resource for searching census data by age, income, year, and location a. Market Research b. Overseas Business Research c. Trade Associations d. Census Bureau A_____ 20.. _______ is a possible source of International Market Intelligence and is a leading source of insights into the consumer goods, technology, and healthcare sectors a. Global Data b. Industry Analysis c. Trade Associations d. Census Bureau International Marketing – Exercise No. 10 - Week 14-15- MARKET INTELLIGENCE - PART 2 I. Identify the letter of the choice that best completes the statement or answers the question B______ 1. ____ is a possible source of International Market Intelligence and can include competitive analysis, research into how to resonate with consumers in different countries, and legal and cultural research a. Global Data b. Industry Analysis c. Trade Associations d. Census Bureau D_____ 2. _______ is one of the methods to collect market intelligence tools data and one of the most direct ways of gathering intelligence – especially customer intelligence. They can be conducted online, over the phone or in person, and give access to large samples of people. a. Interview & Focus Groups c. Websites & Marketing Collateral b. Social Media Monitoring d. Surveys A_____ 3. _______ is one of the methods to collect market intelligence tools data and 2 of the most popular forms of primary research, It involves direct interaction with everyone from customers to industry experts, and even employees of competitors. They can provide in-depth insights into customer preferences, competitor strategies and market trends. a. Interview & Focus Groups c. Websites & Marketing Collateral b. Social Media Monitoring d. Surveys D_____ 4. _______ is one of the methods to collect market intelligence tools data and a valuable market intelligence tools data often comes from public sources, like government reports, industry journals and financial reports of competitors. a. Interview & Focus Groups c. Websites & Marketing Collateral b. Social Media Monitoring d. Publicly Available Data B_____ 5. _______ is one of the methods to collect market intelligence tools data and an area of market intelligence intelligence that involves tracking conversations on social media platforms to understand customer opinions, feedback & trends. Brands can use monitoring tools to analyse commentary of themselves and their products – and the same for their competitors a. Interview & Focus Groups c. Websites & Marketing Collateral b. Social Media Monitoring d. Publicly Available Data C_____ 6. _______ is one of the methods to collect market intelligence tools data and this involves observing competitor websites, editorial, press releases and any other form of promotional material that can provide valuable insights about their strategies, upcoming products and target customers. a. Interview & Focus Groups c. Websites & Marketing Collateral b. Social Media Monitoring d. Publicly Available Data D_____ 7. _______ is one of the methods to collect market intelligence tools data and this method involves analysing data from customers’ purchases and product usage. In the age of the digital subscription, this is another area that’s become more influential of late. a. Interview & Focus Groups c. Websites & Marketing Collateral b. Social Media Monitoring d. Purchase & Usage Data A_____ 8. _____ is one possible source of International Market Intelligence and helps a a company understand the internal and external factors that make other organizations competitors a. Competitor Analysis b. Focus Groups c. Online Surveys d. Social Media Monitoring B_____ 9. ______ is one possible source of International Market Intelligence and consists of a group of people are chosen to represent a target market based on criteria such as demographics, interests, or occupation a. Competitor Analysis b. Focus Groups c. Online Surveys d. Social Media Monitoring C _____ 10. ______ is one possible source of International Market Intelligence and is a A cheap and easy way to gather information from anywhere in the world. Surveys can be translated into multiple languages and provide fast responses a. Competitor Analysis b. Focus Groups c. Online Surveys d. Social Media Monitoring TRUE OR FALSE. Write TRUE on the space provided if the statement is correct. TRUE _____ 1. Multi-Lingual Advertisements is one of the features of International Promotion TRUE_____ 2. Customer understanding helps the business adapt products and offerings to meet customer needs, which boosts customer loyalty in the long term. TRUE_____ 3. Market understanding may include assessing overall market size, growth rate, trends, and market segments, that may drive changes in the market. Market understanding helps the business identify opportunities and threats and adjust the business’s strategies FALSE_____ 4. Competitive Intelligence includes tracking product development, pricing, and performance. helps the business to innovate products to meet changing market needs. PRODUCT INTELLIGENCE TRUE______5. Possible sources of International Market Intelligence are 1. Market Research 2. Overseas Busines Research 3. Trade Associations 4. Census Bureau 5. Global Data 6. Industry Analysis TRUE_____ 6. Business /Trade Association examples are interest groups formed by merchants, creditors, business owners & other commerce related organizations. The goals s to promote business interest. Examples of business related interest groups include Chamber of Commerce, National Association of Manufacturers. TRUE_____ 7. Below enumerated items are methods to Collect Market Intelligence Tools Data 1. Surveys 2. Interviews & Focus Groups 3. Publicly Available Data 4. Social Media Monitoring 5. Websites & Marketing Collateral 6. Purchase & Usage Data FALSE_____ 8. When choosing and executing data collection methods, it's not important to ensure data privacy and ethical considerations. IT’S IMPORTANT FALSE_____ 9. Customer Research is one possible source of International Market Intelligence and is a A common source of market intelligence for many product categories. People share their preferences, experiences, and recommendations on social media. SOCIAL MEDIA MONITORING FALSE _____ 10. Social Media Monitoring is one possible source of International Market Intelligence and focuses on the key influences on target customers and how a company can make changes to encourage sales. CUSTOMER RESEARCH International Marketing – Exercise No. 11 - Week 16-17- SPECIAL TOPICS – PART 1 I. Identify the letter of the choice that best completes the statement or answers the question B______ 1. Identify the Principle of Trading System that is being described below “It reflects both a desire to limit the scope of free-riding that may arise because of the MFN rule and a desire to obtain better access to foreign markets” a. Non-Discrimination b. Reciprocity c. Binding & Enforceable Commitments d. Transparency A_______ 2.. Identify the Principle of Trading System that is being described below “ This principle has 2 major components : the (1) (MFN) most favored nation treatment & the (2) national treatment. Both are embedded in the main WTO agreements on goods, services, and intellectual property, a. Non-Discrimination b. Reciprocity c. Binding & Enforceable Commitments d. Transparency C_______ 3.. Identify the Principle of Trading System that is being described below “ The TARIFF commitments made by WTO members in trade negotiations are enumerated in a legal instrument known as a schedule (list) of concessions. These schedules establish "ceiling bindings": a country can change its bindings, but only after negotiating with its trading partners, which could mean compensating them for loss of trade.”, a. Non-Discrimination b. Reciprocity c. Binding & Enforceable Commitments d. Transparency D_______ 4. Identify the Principle of Trading System that is being described below “ The WTO members are required to publish their trade regulations, to maintain institutions allowing for the review of administrative decisions affecting trade, to respond to requests for information by other members, & to notify changes in trade policies to the WTO” a. Non-Discrimination b. Reciprocity c. Binding & Enforceable Commitments d. Transparency B_______ 5. Identify the Principle of Trading System that is being described below “ In specific circumstances, governments are able to restrict trade. The WTO's agreements permit members to take measures to protect not only the environment but also public health, animal health & plant health.” a. Non-Discrimination b. Safety Values c. Binding & Enforceable Commitments A_____ 6. Which WTO Advantage is being discussed below “WTO gradually reduces tariffs & other trade restrictions; it increases market access for goods & services worldwide. Customers experience lower prices as a result, & business competitiveness increases” a. Promotion of Free Trade b. Mechanism of Dispute Settlement c.Non-Discrimination Principle d. Economic Development Support B_____ 7. Which WTO Advantage is being discussed below “- Another advantage of the WTO is the robust dispute settlement mechanism that help end trade disputes through a properly structured legal process. The mechanism gives international trade integrity & thus predictability, which ensures conflicts are approached in an impartial & transparent manner” a. Promotion of Free Trade b. Mechanism of Dispute Settlement c.Non-Discrimination Principle d. Economic Development Support C_____ 8. Which WTO Advantage is being discussed below “WTO believes in a non-discrimination policy or showing preferential agreements when it comes to choosing trading partners. This ensures that there is fair competition & no trade war may be created as a result of discriminatory trade practices. ” a. Promotion of Free Trade b. Mechanism of Dispute Settlement c.Non-Discrimination Principle d. Economic Development Support D_____ 9. Which WTO Advantage is being discussed below “Thе WTO works for thе еconomic dеvеlopmеnt of all Countriеs, including dеvеloping nations, which is achieved by еncouraging imports from thе lеast- dеvеloped countriеs, rеducing poverty, & promoting dеvelopment. ” a. Promotion of Free Trade b. Mechanism of Dispute Settlement c.Non-Discrimination Principle d. Economic Development Support B_____ 10. Which WTO Advantage is being discussed below “WTO has been successful in lowering world tariff rates, boosting trading. The lowering of trade barriers has engineered economic integration & interdependence among member countries, thus paving the way for increased trading volumes, investments, and accelerated growth. ” a. Promotion of Free Trade b. Reduction of Trade Barriers c.Non-Discrimination Principle d. Economic Development Support TRUE OR FALSE. Write TRUE on the space provided if the statement is correct. TRUE _____ 1. WTO regulates & facilitates international trade with the Rules of Trade Between Nations. FALSE_____ 2. WTO was established on January 5, 1995 & replaced the General Agreement on Tariffs and Trade. Jan 1, 1995 TRUE_____ 3. WTO is a global body responsible for 1. Overseeing & Regulating International Trade Relations among its member countries 2. Aims to foster free trade though tariff reduction, & ensuring that trade practices are fair & transparent 3. Acts as a Forum for negotiating trade agreements, 4. Settles trade disputes between its members & 5. Supports the need of developing countries. TRUE_____ 4.One WTO Disadvantage is the slow decision-making process and the negative impact on local industries TRUE_____ 5.One WTO advantage is that it reduces global trade barriers and ensures non-discrimination in trade TRUE_____6. WTO Schedule of Concessions establish “ceiling bindings” and a country can change its bindings, but only after negotiating with its trading partners, which could mean compensating them for loss of trade. If satisfaction is not obtained, the complaining country may invoke the WTO dispute settlement procedures TRUE_____ 7. The WTO system tries to improve predictability and stability, discouraging the use of quotas & other measures used to set limits on quantities of imports. FALSE_____ 8. One of the Advantages of WTO is that it favors developed nations in trade rules. DISADVANTAGE TRUE_____ 9. One of the Advantages of WTO is that it provides a robust dispute settlement mechanism. TRUE_____ 10. One of the Advantages of WTO is that it promotes free trade through tariff reduction. TRUE_____ One WTO Disadvantage is the slow decision-making process and the negative impact on local industries TRUE_____ One WTO advantage is that it reduces global trade barriers and ensures non-discrimination in trade TRUE_____ One Disadvantage of WTO is that has limited focus on labor rights and its superseded by regional trade agreements TRUE_____ One WTO Advantage is that it provides consumers more options but reduced costs , providing customers more purchasing power & consequently more welfare. TRUE_____ One WTO Advantage is that it cuts down retaliatory measures & trade wars. Efficient dispute settlement mechanisms increase global trading systems credibility, encouraging countries to commit to WTO rules & agreements TRUE_____ One WTO advantage is that it protects intellectual property rights and supports economic developments International Marketing – Exercise No. 12 - Week 16-17- SPECIAL TOPICS – PART 2 I. Identify the letter of the choice that best completes the statement or answers the question D_____ 1. Which WTO Advantage is being discussed below “Thе WTO works for thе еconomic dеvеlopmеnt of all Countriеs, including dеvеloping nations, which is achieved by еncouraging imports from thе lеast- dеvеloped countries, rеducing poverty, & promoting dеvelopment. ” b. Promotion of Free Trade b. Mechanism of Dispute Settlement c.Non-Discrimination Principle d. Economic Development Support B_____ 2. Which WTO Advantage is being discussed below “WTO has been successful in lowering world tariff rates, boosting trading. The lowering of trade barriers has engineered economic integration & interdependence among member countries, thus paving the way for increased trading volumes, investments, and accelerated growth. ” b. Promotion of Free Trade b. Reduction of Trade Barriers c.Non-Discrimination Principle d. Economic Development Support B_____ 3. Which WTO Advantage is being discussed below “The WTO’s TRIPS agreement ensures that member countries protect patents, copyrights, & trademarks, hence promoting innovation & technological advancement· It sets intellectual property standards, hence promotes new technologies & knowledge dissemination, creating a secure environment for investment in research & development. ” a. Promotion of Free Trade b. Protection of Intellectual Property Rights c.Non-Discrimination Principle d. Economic Development Support A_____ 4. Which WTO Disadvantage is being discussed below “Some critics say WTO rules and agreements often favor developed countries more than developing countries. Developed countries, having used protectionist policies for a long time ago to nurture their industries, now advocate free trade that may hinder rearing of infant industries in poorer nations. ” a. Favorable Treatment of Developed Nations b. Slow Decision-Making Process c. Impact on Local Industries d. Environmental Issues A_____ 5. Which WTO Disadvantage is being discussed below “Some critics say WTO rules and agreements often favor developed countries more than developing countries. Developed countries, having used protectionist policies for a long time ago to nurture their industries, now advocate free trade that may hinder rearing of infant industries in poorer nations. ” a. Favorable Treatment of Developed Nations b. Slow Decision-Making Process c. Impact on Local Industries d. Environmental Issues B_____ 6. Which WTO Disadvantage is being discussed below “The WTO negotiations are simply too drawn out & complicated. Achieving consensus among the member countries may prove to be highly challenging, potentially resulting in missed opportunities, delayed development, & increased trade liberalization. ” a. Favorable Treatment of Developed Nations b. Slow Decision-Making Process c. Impact on Local Industries d. Environmental Issues C_____ 7. Which WTO Disadvantage is being discussed below “Free trade policies supported by the WTO may cause local industries in developing nations to become extinct. Import surges from more competitive foreign markets have the potential to undermine local producers that are unable to withstand global competition.. ” a. Favorable Treatment of Developed Nations b. Slow Decision-Making Process c. Impact on Local Industries d. Environmental Issues D_____ 8. Which WTO Disadvantage is being discussed below “Critics of the World Trade Organization argue that unrestricted free trade can result in environmental degradation.· Growing industrial and commercial activities may exacerbate environmental issues with pollution and resource depletion.” a. Favorable Treatment of Developed Nations b. Slow Decision-Making Process c. Impact on Local Industries d. Environmental Issues A_____ 8. Which WTO Disadvantage is being discussed below “The WTO’s customary emphasis on trade & economic issues frequently eclipses other social issues, such as labor rights..” a. Limited focus on Labor Rights b. Superseded by Regional Trade Agreements c. Impact on Local Industries d. Environmental Issues B_____ 9. Which WTO Disadvantage is being discussed below “Thе emergence of rеgional tradе agrееmеnts, such as thе Trans-Pacific Partnеrship & Transatlantic Tradе and Invеstmеnt Partnеrship, has taken away attеntion & resources from thе WTO· This detracts from thе leadership rolе that thе WTO is supposed to play in global tradе regulation.” a. Limited focus on Labor Rights b. Superseded by Regional Trade Agreements c. Impact on Local Industries d. Environmental Issues A_____10. Which category of Economic Integration Advantage leads to (a.) Reduction in the Cost of Trade (b.) Improved Availability of goods & services (c.) Leads to Wider Selection of Goods & Services (d.) Gains in Efficiency that lead to greater purchasing power in member nations a. Trade Creation b. Employment Opportunities c. Consensus & Cooperation TRUE OR FALSE. Write TRUE on the space provided if the statement is correct. TRUE_____1. One Disadvantage of WTO is that has limited focus on labor rights and its superseded by regional trade agreements FALSE_____ 2. One WTO Disadvantage is that it provides consumers more options, reduced costs , provides customers more purchasing power & consequently more welfare. ADVANTAGE TRUE_____ 3. One WTO Advantage is that it cuts down retaliatory measures & trade wars. Efficient dispute settlement mechanisms increase global trading systems credibility, encouraging countries to commit to WTO rules & agreements TRUE_____ 4. One WTO advantage is that it protects intellectual property rights and supports economic developments TRUE_____ 5. WTO Advantages are the ff. a. Promotion of Free Trade b. Mechanism of Dispute Settlement c. Non-Discrimination Principla d. Economic Development Support e. Reduction of Trade Barriers f. Protection of Intellectual Property Rights TRUE_____ 6. WTO Disadvantages are the ff a. Favorable Treatment of Developed Nations b. Slow Decision-Making Process c. Impact on Local Industries d. Environmental Issues e. Limited Focus on Labor Rights f. Superseded by Regional Trade Agreements TRUE_____ 7. Economic Integration is an agreement / arrangement among nations to reduce or eliminate trade barriers & to coordinate monetary and fiscal policies. It aims to reduce costs for both consumers & producers & to increase trade between the countries involved in the agreement. TRUE_____ 8. Economic integration is sometimes referred to as Regional Integration, as it often occurs among neighboring nations. TRUE_____ 9. The European Union, is an example of Economic Integration among 27 countries. TRUE_____ 10. The advantages of economic integration fall into three categories: (1) Trade Creation or Increase Trade benefiting both consumers & producers (2) Employment Opportunities (3) Consensus & Cooperation International Marketing – Exercise No. 13 - Week 16-17- SPECIAL TOPICS – PART 3 I. Identify the letter of the choice that best completes the statement or answers the question C_____1. Which category of Economic Integration Advantage leads to Political cooperation among countries because of stronger economic ties, which provide an incentive to resolve conflicts peacefully & lead to greater stability a. Trade Creation b. Employment Opportunities c. Consensus & Cooperation A_____2. Which category of Economic Integration Costs leads to trade being diverted from non-members to members, even if it is economically detrimental for the member state a. Diversion of Trade b. Erosion of National Sovereignty c. Employment Shifts & Reductions B_____3. Which category of Economic Integration Costs is being described when members are being typically required to adhere to rules on trade, monetary policy, and fiscal policies established by an elected external policy making body therefore eroding sovereignty a. Diversion of Trade b. Erosion of National Sovereignty c. Employment Shifts & Reductions C_____4. Which category of Economic Integration Costs is being described when Economic Integration causes companies to move their production operations to areas within the economic union that have cheaper labor prices a. Diversion of Trade b. Erosion of National Sovereignty c. Employment Shifts & Reductions A_____ 5. _____ is a Type of E-Commerce and is a business model that provides products from one business to another a. Business to Business (B2B) b. Business to Consumer (B2C) c. Direct to Consumer (D2C) d. Consumer to Consumer (C2C) B_____ 6. _____ is a Type of E-Commerce and is the most common type of business model where businesses sell products and services directly to individual online shoppers. a. Business-to-Business (B2B) b. Business-to-Consumer (B2C) c. Direct-to-Consumer (D2C) d. Consumer-to-Consumer (C2C) C_____ 7. _____ is a Type of E-Commerce and is a business model that allows companies to sell their product directly to their end customers. a. Business-to-Business (B2B) b. Business-to-Consumer (B2C) c. Direct-to-Consumer (D2C) d. Consumer-to-Consumer (C2C) D_____ 8. _____ is a Type of E-Commerce and is a digital platform for individuals to sell their own items directly to other consumers. a. Business-to-Business (B2B) b. Business-to-Consumer (B2C) c. Direct-to-Consumer (D2C) d. Consumer-to-Consumer (C2C) C_____ 9. _____ is a Type of E-Commerce and is a business model in which consumers sell goods or services to companies. a. Business-to-Business (B2B) b. Business-to-Consumer (B2C) c. Consumer-to-Business (C2B) d. Business-to-Government (B2G) D_____ 10. _____ is a Type of E-Commerce and is a business that involves selling and promoting goods, serices and information to government entities. a. Business-to-Business (B2B) b. Business-to-Consumer (B2C) c. Consumer-to-Business (C2B) d. Business-to-Government (B2G) TRUE OR FALSE. Write TRUE on the space provided if the statement is correct. TRUE_____ 1. Economic Integration Costs falls in 3 Categories, and they are as follows a. Diversion of Trade b. Erosion of National Sovereignty c. Employment Shifts & Reductions TRUE_____ 2. Examples of Economic Integration or Regional Integration are the ff a. EU – European Union – which was created ub 1993 & includes 27 member states b. USCMA – United States-Mexico-Canada Agreement c. EAEU – Eurasian Economic Union TRUE_____ 3. E-Commerce is the exchange of goods & services & the transmission of funds & data over the internet TRUE_____ 4. E-Commerce relies on technology & digital platforms, including websites, mobile apps & social media to make buying & selling possible, it involves online retailers & brands using eCommerce platforms or their own websites to accept payments, process and ship their products. FALSE_____ 5. The 4 Major Types of E-Commerce that can take place over the Internet are. 6 MAJOR TYPES OF E-COMMERCE 1. Business to Business (B2B) 2. Business to Consumer (B2C) 3. Direct to Consumer (D2C) 4. Consumer to Consumer (C2C) 5. Consumer to Business (C2B) 6. Business to Government (B2G) TRUE_____ 6. ISO (International Organization for Standardization) is an independent, non-governmental organization that develops standards to ensure the quality, safety & efficiency of products, services & systems. It serves as a Stamp of Approval and it means that an independent organization has verified that a company’s internal systems, like manufacturing processes or service procedures, meet internationally recognized standards for quality & consistency. TRUE_____ 7. Achieving an ISO quality management certification can pay huge dividends for the business in improved efficiency, productivity and customer satisfaction and the benefits go far beyond as sales & marketing, strategic planning & employee engagement. FALSE_____ 8. The ISO 9001 Logo is not a copyrighted symbol and it can be placed on a company’s website, catalog and signs. IS COPYRIGHTED TRUE_____ 9. One ISO Certification benefit companies reap is the identification of Risks & Opportunities present in a particular type of business which leads to improved planning, more effective decision-making & better relationships with suppliers, customers and employees TRUE_____ 10. One additional ISO Certification benefits companies reap is the Boost in the company’s marketing and sales efforts, because as an internationally recognized quality management system, achieving ISO Certification will support the company’s marketing & help increase sales, as many large companies require their suppliers to be ISO certified and certification can be particularly important if a company wants to enter foreign markets.
