Ezzah Vintage - Arabian Elegance & Vintage Authenticity (PDF)

Ezzah vintage/ Brand Name: Ezzah (Main) Meaning: Pride and Honor Arabic Name: "‫"ﻋﺰة‬ Explanation: Ezzah represents pride in one’s roots and the regal elegance of Arabian culture. It is a sophisticated fusion of Arabian symbols and vintage aesth...

Ezzah vintage/ Brand Name: Ezzah (Main) Meaning: Pride and Honor Arabic Name: "‫"ﻋﺰة‬ Explanation: Ezzah represents pride in one’s roots and the regal elegance of Arabian culture. It is a sophisticated fusion of Arabian symbols and vintage aesthetics. Each piece reflects heritage, artistry, and timeless pride, connecting wearers to their cultural roots with regal beauty. “Arabian elegance and vintage authenticity” (slogan) Other names to be considered; Sarab vintage : "Sarab" means mirage, representing the dreamlike, timeless feel of the designs. Turath Vintage ("Turath" means heritage in Arabic) Retro Souq / vintage - represent the unique style of fashion collectors by authentic pieces. Retro Rihla : fresh mix of "retro" (vintage) and "Rihla" (journey in Arabic), perfect for a travel-through-time aesthetic. Timeless journey To establish Ezzah as a premier Arabian vintage-inspired clothing brand, offering luxurious, culturally symbolic designs that merge heritage with modern elegance. Core Values: o Pride in Heritage: Celebrating Arabian culture and artistry. o Regal Elegance: Reflecting sophistication in every detail. o Sustainability: Committed to quality, craftsmanship, and eco-consciousness. Brand Goals: 1. Launch the first collection within six months. Deadline March 25 (soft) 2. Build a strong online presence across Instagram, TikTok, and a professional e- commerce website. 3. Establish partnerships with local artisans and influencers to enhance brand reach. 4. Build a strong team that like a family where we can level up the brand to be known as the best group.  Detailed Timeline Month 1: Foundation and Research (the most important) Dates: December 2024 Finalize the brand identity: Name, logo, and color palette. Conduct a market analysis: Identify competitors and define Ezzah's unique value proposition. Research artisans and suppliers: Focus on fabric sourcing (Bur Dubai Souq) and embroidery specialists. Register the business and secure a trade license in Dubai (Free Zone preferred). Deliverables: Official logo and branding guidelines. Comprehensive market research document. Legal registration completed. Month 2: Team Assembly & Concept Development Dates: January 2025 Hire the core team: 1. Creative Designer (Asma)+ fashion designer (Shaima) 2. Marketing and Social Media Specialist (Yousuf +Asma) 3. Operations Coordinator (Yousuf) 4. Sales & Customer Relations Representative (Asma) Begin designing the first capsule collection: Create sketches for 10–15 signature pieces. Start building an e-commerce platform. Deliverables: Team contracts signed till first half, payment on tasks First draft of capsule collection designs. Initial website mock-up ready. Month 3: Sampling and Content Creation  Dates: February 2025 Develop prototypes of 5–7 designs with selected artisans. Plan and execute a branding photoshoot for social media content. Create a detailed social media strategy: Develop a posting calendar and campaign ideas for storytelling. Deliverables: Finished prototypes. High-quality images and videos for marketing. Social media content calendar for February–April. Month 4: Marketing Pre-Launch Activities Dates: March 2025 Begin social media campaigns to build hype (teasers, behind-the-scenes footage). Collaborate with Middle Eastern influencers to promote the brand. Host a small preview event to showcase prototypes and gather feedback from fashion professionals. Deliverables: Initial social media buzz with influencer collaborations. Preview event with key industry contacts. Customer feedback incorporated into final designs. Month 5: Production & Launch Preparations Dates: April 2025 Begin full production of the capsule collection. Finalize the e-commerce website with payment and shipping options. Plan the official launch event: Select venue, decor, and guest list. Show limitation on the platform ex: lock website, limited drop time, no restock. Deliverables: Finished inventory ready for launch. Functional e-commerce website.  Launch event details finalized. It can be online Month 6: Official Launch Dates: May 2025 Host a grand launch event at a cultural venue in Dubai, such as Al Fahidi Historic District. Go live with the e-commerce website. Set a time limit for the lunch , choose wisely the date, drag the audience Begin targeted ad campaigns on social media and Google to drive traffic. Deliverables: Successful launch event with media coverage. First month of website sales and analytics. Brand awareness established online. Team Roles and Responsibilities 1. Creative Designer (Shaimaa + Asmaa) Develop designs that reflect Arabian culture and vintage aesthetics. Source fabrics and collaborate with artisans for production. Oversee the quality of prototypes and final pieces. 2. Marketing and Social Media Specialist (Yousuf + Asmaa) Create and manage all content for Instagram, TikTok, and email campaigns. Plan collaborations with influencers and photographers. Analyze campaign performance and adjust strategies accordingly. 3. Operations Coordinator (Yousuf) Manage production timelines, communicate with suppliers, and handle logistics. Monitor inventory levels and organize product shipments. Oversee quality control for all items. 4. Sales & Customer Relations Representative  Provide exceptional customer service via email, website, and events. Assist with in-person sales at pop-ups or the launch event. Gather customer feedback to inform future designs. Success Metrics 1. First Month Sales Target: Achieve 100+ units sold post-launch. 2. Social Media Engagement: Reach 10,000 Instagram followers within 6 months. 3. Customer Retention: Establish loyalty with personalized follow-ups and quality service. Focus all on good marketing camping, show exclusivity (limited edition), hand- crafted pieces which shows vintage one of one items. make people exited for the drop. First theme to be considered Coffee brown tracksuit reflecting: Wide-leg pants + oversized hoodie Coffee Culture (‫)ﺛﻘﺎﻓﺔ اﻟﻘﮭﻮة‬ Design: simple, elegance shade of coffee brown Includes Ezzah logo + slogan “Arabian elegance and vintage authenticity” Second theme to be considered Dark blue, navy – white embroider – tracksuit Wide-leg pants + oversized hoodie Arabian Nights (‫)أﻟﻒ ﻟﯿﻠﺔ وﻟﯿﻠﺔ‬ Inspiration: The magical tales of “One Thousand and One Nights.” Design Ideas o Create flowing gowns inspired by the opulence of Arabian palaces. o Use motifs like lamps, stars, crescent moons, or peacocks for a mystical feel.  o Add shimmering gold and silver embroidery to evoke a magical, vintage look. How to Make It Aesthetic and Vintage 1. Color Palette: Use muted, earthy tones, pastels, and jewel shades to give a vintage vibe while staying authentic to Arabian culture. 2. Fabric Choices: Incorporate natural materials like silk, cotton, and wool with subtle textures. 3. Details: Add delicate embroidery, lace, or beading to make each design timeless and unique. 4. Marketing Strategy: Use storytelling to explain the meaning of each theme in campaigns, creating emotional connections with your audience. 5. Photography: Style your shoots with vintage-inspired props and lighting that evoke Arabian elegance and nostalgia. There is some good location nearby which can be used to shoot an aesthetic and vintage theme. Inspiration: y.g.studios Trikko Arabcollective – study their approach? Who? where? what? Level up, - biggest competitor in the game, we have to work on a different flow, marketing campaigns, more global focus Maxbryder Selmanarts brokenplanet