Exam 2 Review PDF
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This document provides a review of key topics in international business, including political environments, legal systems, marketing research methodologies, and global marketing management strategies.
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**Exam 2 Review** **Chapter 6,7,8,12** **Chapter 6: Political Environment** 1\. Factors influencing the political environment of a country (know details, refer back to examples used in class) a. i. 1. a. b. c. 2. ii. 3. 4. d. e. i. f. iii. 5. 6....
**Exam 2 Review** **Chapter 6,7,8,12** **Chapter 6: Political Environment** 1\. Factors influencing the political environment of a country (know details, refer back to examples used in class) a. i. 1. a. b. c. 2. ii. 3. 4. d. e. i. f. iii. 5. 6. g. h. ii. iv. 7. i. j. k. v. 8. vi. 9. 2\. Political Risks (know what each means) - - - - - - - 3\. PSAs (refer back to the discussions in class and examples) - 4\. Politically sensitive products and services - - - - - - - - - - - - - - - - - **Strategies that MNCs use to minimize political vulnerability and risk** - - - - - - - - - - - - - - **Chapter 7: Legal Environment** 1\. Bases of legal systems (know examples) - - - - - - - - 2\. Differences between the systems (examples) - - - - - - - - - - - - - - - - - - - - - **3. International dispute resolution tactics** - - - - - - - - - 4\. How is jurisdiction determined? - - - - - - - - **5. Intellectual property rights and its protection** - - - - - - - - - - - - - **Chapter 8: Marketing Research** 1\. Why use marketing research? - - - - - - - 2\. Different data types (know examples) - - - - - - 3\. Secondary data, use, issues, reliability and validity of secondary data - - - - - - - - - - - - - - - - - 4\. Primary data collection issues - - - - - - - - - - - - - - - - - - - 6\. Managing communication barriers in international marketing research. - **Chapter 12: Global Marketing Management** 1\. The planning process (Screening, Marketing Plan, Entry strategies) - - - - - - - - - - 2\. The screening process **The Screening Process** 1. - 2. - - - - 3. - - - **Example**: When choosing between entering markets in Brazil and Germany, a company might prioritize GDP growth in Brazil but emphasize competition levels in Germany. 3\. Marketing plan components #### **Marketing Plan Components** 1. - 2. - 3. - 4. - 5. - 4\. Market entry strategies (know examples, know difference between each strategy, #### **Market Entry Strategies (Know Examples and Differences)** 1. - - - - - - 2. - - - 3. - - - 4. - - - 5. - - - 6. - - - #### **Advantages and Disadvantages of Market Entry Strategies** - - - - - - - - - - - -
