MIS Exam 2 Review PDF

# MIS Exam 2 ## Porter's Five Competitive Forces - Description: A framework for analyzing competition in an industry - Threat of New Entrants - Bargaining Power of Suppliers - Bargaining Power of Buyers - Threat of Substitute Products - Industry Rivalry ## Broad Organizational...

# MIS Exam 2 ## Porter's Five Competitive Forces - Description: A framework for analyzing competition in an industry - Threat of New Entrants - Bargaining Power of Suppliers - Bargaining Power of Buyers - Threat of Substitute Products - Industry Rivalry ## Broad Organizational Strategies - Description: Overall strategies organizations adopt, including cost leadership, differentiation, and focus. ## Value Chain Analysis - Description: Identifying and analyzing the activities that add value to products or services to improve competitive advantage. ## Technology/Strategy Fit - Description: Aligning technology initiatives with business strategies to maximize effectiveness. - Importance: Ensures that investments in technology support overall business objectives. ## Typical C-Suite Roles - Roles: - CEO (Chief Executive Officer) - CFO (Chief Financial Officer) - COO (Chief Operating Officer) - CIO (Chief Information Officer) ## Business Model - Description: A plan for how a company creates, delivers, and captures value. ## Typical Business and Revenue Models in the Digital World - Examples: Subscription, Freemium, Advertising, Affiliate marketing. ## Innovation - Description: The process of creating new ideas, products, or methods. ## Lean Startup Methodology - Description: A systematic approach to developing businesses and products that aims to shorten product development cycles. ## Radical Innovation or Disruptive Technology - Description: Innovations that significantly alter industries or create new markets. ## IS Infrastructure - Components: - Storage: Physical or cloud storage solutions - Networking: Connecting devices within an organization - Data Centers: Facilities to house computer systems and associated components - Applications: Software to perform specific tasks - Databases: Organized collections of data. - Networks: Systems that connect computers (PAN, LAN, WAN). - Servers and Clients: Server provides resources, clients request them. - P2P (Peer-to-Peer): Network where peers share resources. - Internet: Global network of interconnected computers. - WWW (World Wide Web): Information space accessed via the internet. - URL, Domain Name, IP Address: Addressing and locating resources online. ## Flow of a Basic Request - Description: Involves client-server interaction where a client requests resources from a server. ## Internet vs. Intranet vs. Extranet - Definitions: - Internet: Global network. - Intranet: Private network within an organization. - Extranet: Extension of an intranet that allows access to outside users. ## Drivers for Evolving IS Infrastructure - Examples: Technological advancements, business needs, regulatory changes. ## Moore's Law - Description: The observation that the number of transistors on a microchip doubles approximately every two years, leading to increased computing power. ## Big Data's Impact on IS Infrastructure - Description: Requires robust infrastructure to process and analyze large datasets effectively. ## Green Computing - Description: Environmentally sustainable computing practices. ## Cloud Computing - When to Consider: When scalability, flexibility, and cost-effectiveness are priorities. - Considerations in Picking and Managing Vendors: Reliability, support, security, compliance. ## Cloud Service Models - Types: - laaS (Infrastructure as a Service) - PaaS (Platform as a Service) - SaaS (Software as a Service) ## Public vs. Private Cloud - Public Cloud: Services offered over the public internet. - Private Cloud: Exclusive services for a single organization. ## SOA (Service-Oriented Architecture) - Description: A software design principle where services are provided to other applications via a network. ## Types of E-Commerce - B2C (Business-to-Consumer): Businesses selling to consumers (e.g., Amazon). - C2B (Consumer-to-Business): Individuals selling to businesses (e.g., freelance platforms). - B2B (Business-to-Business): Businesses selling to other businesses (e.g., wholesalers). - C2C (Consumer-to-Consumer): Consumers selling to other consumers (e.g., eBay). ## Types of E-Government - G2C (Government-to-Citizen): Services provided to citizens (e.g., online tax filing). - G2B (Government-to-Business): Services for businesses (e.g., business licenses). - G2G (Government-to-Government): Intergovernmental services (e.g., data sharing). ## Disintermediation - Description: The removal of intermediaries in a supply chain, allowing direct transactions between producers and consumers. ## Fintech - Description: Technology-based innovations in financial services. ## Types of Internet Marketing - Description: Strategies like SEO, social media marketing, email marketing. ## Business-To-Consumer Strategies - Types: - Brick & Mortar: Physical stores (e.g., Walmart). - Click & Mortar: Combination of online and physical presence (e.g., Target). - Click Only: Online-only businesses (e.g., Amazon). ## Revenue Models of E-Tailing - Examples: Direct sales, subscription services, advertising revenue. ## Keys to Successful E-Commerce Websites - Elements: User-friendly design, secure payment options, effective customer service. ## Opportunities Presented with Mobile E-Commerce - Examples: Location-based services, mobile payments, personalized marketing. ## Legal Issues in E-Commerce - Concerns: Privacy, data protection, consumer rights. ## Relational Functions - Examples - COUNTIF: Counts cells meeting a criterion. - COUNTIFS: Counts cells meeting multiple criteria. - SUMIF: Sums cells meeting a criterion. - SUMIFS: Sums cells meeting multiple criteria. - AVERAGEIF: Averages cells meeting a criterion. - AVERAGEIFS: Averages cells meeting multiple criteria. ## Charts and Graphs - Description: Visual representations of data to facilitate understanding and analysis.