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1. Private and non-profit sectors – include industry associations which have been estavlished to proctect special interest groups, such as travel agency associations, financial services, academe, media, and insurance companies. 2. Public sector services – cover either national region...

1. Private and non-profit sectors – include industry associations which have been estavlished to proctect special interest groups, such as travel agency associations, financial services, academe, media, and insurance companies. 2. Public sector services – cover either national regional, or provincial tourism organizations. They come up with marketing programs to promote their destinations to both intermediaries and individual tourists. The Department of Tourism and provincial tourism offices fall under this category. 3. Suppliers a. Transportation industry – crucial to the success of tourism. Without an effiecient transport system and road networks, tourists would not be encouraged to come to destinations that have lengthy, tiresome, and costly travel. This industy includes airlines, cruises, buses, and railways. Accommodation sector – covers a huge part of tourists expenditure during travel. There are a variety of accomodation facilities to meet the customer’s needs, preferences, and budget. Types of accommodation facilities range from five-star to economy hotels, apartelles, inns, lodges, motels, bed and breakfasts, timeshare apartments, and campsites. Food and beverage sector – another important supplier of the tourism industry. Restaurants, bars, food stalls and coffee shops help shape the total travel experience of tourists. These can range from establishments serving local food to multinational franchise restaurants such as McDonalds and Starbucks. Attractions – basic requirements in having a successful tourist destination. These can be classified as natural or man-made. Tourists are drawn to attractions for various reasons such as entertainment, leisure and recreation, education, adventure, etc. A variety of attractions should be made availabe in destinations for tourists to keep coming back to your destination. Events and conferences – play a key role in attracting both leisure and business travelers to a destination. Huge sporting events such as the Olympics and the World Cup attract tourists from all over the world either as participants or spectators in the event. Festivals such as Sinulog Festival in Cebu and Panagbenga Festival in Baguio are able to attract thousands of tourists, both local and foreign. 4. Travel intermediaries – help bring the tourism product to the customer. These are also known as channels of distribution. Travel intermediaries include travel agents, tour operators, web-based distributors, etc. They normally offer travel packages that make the experience less complicated to the tourists. These packages include transportation, accommodation, food, city tours, etc. Events and conferences – play a key role in attracting both leisure and business travelers to a destination. Huge sporting events such as the Olympics and the World Cup attract tourists from all over the world either as participants or spectators in the event. Festivals such as Sinulog Festival in Cebu and Panagbenga Festival in Baguio are able to attract thousands of tourists, both local and foreign. 4. Travel intermediaries – help bring the tourism product to the customer. These are also known as channels of distribution. Travel intermediaries include travel agents, tour operators, web-based distributors, etc. They normally offer travel packages that make the experience less complicated to the tourists. These packages include transportation, accommodation, food, city tours, etc. 5. Tourists – the center of the tourism industry. Being the main consumers of tourism products, they choose where they want to go, what they want to eat, and what they want to do. The tourist’s satisfaction is the utmost goal of all other key players in this industry. For the tourism industry to grow, more people need to be attracted to travel - The center of the tourism industry. Being the main consumers of tourism products, they choose where they want to go, what they want to eat, and what they want to do. The tourist’s satisfaction is the utmost goal of all other key players in this industry. For the tourism industry to grow, more people need to be attracted to travel

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