Search Engine Optimization (SEO) PDF

Search Engine Optimization (SEO) Chintan Umraliya Content What is SEO SEO Tactics Need of SEO SEO Optimization Search Engine Working Search Engine Ranking  Search What people do when they want to find an answer to a question or a product o...

Search Engine Optimization (SEO) Chintan Umraliya Content What is SEO SEO Tactics Need of SEO SEO Optimization Search Engine Working Search Engine Ranking  Search What people do when they want to find an answer to a question or a product or service that meets their needs. Search Search Engine A site (like Google or Bing) where a person can perform said search. Search Engine Optimization What you do to get said search engine to connect said search with your site. Search Engine Optimization A set of practices designed to increase the quantity and quality of traffic to a website  Search engine optimization is a set of technical and content practices aimed at aligning a website page with a search engine’s ranking algorithm so it can be easily found, crawled, indexed, and surfaced in the SERP for relevant queries. SEO SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. SEO is what you do to rank higher on Search Engine and get more traffic to your site. Need of SEO  More website traffic: When your site is optimized for search engines, it gets more traffic which equates to increased brand awareness. More customers: To get your site optimized, it has to target keywords—the terms your ideal customers/visitors are searching—meaning you’ll Benefits and get more relevant traffic. Importance Better reputation: Ranking higher on Google builds instant credibility for your business. If of SEO Google trusts you, then people trust you. Higher ROI: You put money into your website, and into the marketing campaigns that lead back to your website pages. A top-performing site improves the fruits of those campaigns, making your investment worth it.  Web Crawling Google downloads text, images, and videos from pages it found on the internet with automated programs called crawlers. How does Indexing Google analyzes the text, images, and video files SEO Work? on the page, and stores the information in the Google index, which is a large database. Ranking and Serving Results When a user searches on Google, Google returns information that's relevant to the user's query. How does SEO Work?  White Hat SEO SEO tactics that work within search engines’ terms of service to improve a site’s search engine results page (SERP) rankings. Tactics and Black Hat SEO Methods tactics that may get a site higher SERP rankings, but are unethical and violate search engine guidelines.  If it conforms to the search engine's guidelines. If it does not involves any deception. It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see. White Hat It ensures that a Web Page content should have SEO been created for the users and not just for the search engines. It ensures the good quality of the web pages. It ensures the useful content available on the web pages.  Quality content Content-relevant keywords Keyword-rich page titles and metadata White Hat Lean code/well-structured markup language SEO Authoritative inbound links Simple website navigation Fast page loading times  Try to improve rankings that are disapproved of by the search engines and/or involve deception. Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic. Black Hat Using Hidden or invisible text or with the SEO page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections. Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.  Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing. Creating low-quality web pages that contain Black Hat very little content but are instead stuffed with SEO very similar key words and phrases. These pages are called Doorway or Gateway Pages Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.