Digital Transformation of the Organization PDF

Better Managers for a Better World Digital Transformation of the Organization​ Master in: Digital Marketing Department: Academic romebusinessschool.com  Introduction Inde...

Better Managers for a Better World Digital Transformation of the Organization​ Master in: Digital Marketing Department: Academic romebusinessschool.com  Introduction Index 1. TheImportanceofLeadershipin DrivingChange 2. Business Strategy+ Digital Strategy= Transformation 3. ChangeManagement in Digital Transformation 4. TheRole ofCreativityand Idea Management 5. Methodologies& FrameworksforDigital Transformation 6. RiskManagement in DigitalTransformation 7. CaeStudies romebusinessschool.com Better Managers for a Better World  The Importance of Leadership in Driving Change romebusinessschool.com Better Managers for a Better World  Digital Transformation Starts and Ends Nothing with People happens without the right kind of leadership. romebusinessschool.com Better Managers for a Better World  Who Is the Right Kind of Leader for Digital Transformation? Leadership in digital transformation must be capable of guiding an organization through the adoption of digital technologies to improve business processes, culture, and customer experiences. romebusinessschool.com Better Managers for a Better World  Who Is the Right Kind of Leader for Digital Transformation? Leadership in digital transformation must be capable of guiding an organization through the adoption of digital technologies to improve business processes, culture, and customer experiences. Leaders in this context are capable of: 1. Vision Setting: Leaders articulate a clear and inspiring vision for digital transformation, aligning it with the organization's overall strategy and goals. 2. Decision-Making: Leaders make critical decisions about technology investments, partnerships, workforce development, and organizational changes necessary for digital transformation. 3. Change Management: Leaders are key to managing organizational change, addressing resistance, and ensuring stakeholders are on board with transformation efforts. romebusinessschool.com Better Managers for a Better World  Key Leadership Skills for Digital Transformation Formal Education: Computer Science, Information Systems, Business Administration, and Management. Technology Understanding: This might include knowledge of areas like AI, ML, data analytics, cloud computing, and cybersecurity. Industry Experience: Practical experience in the industry in which the organization operates is vital. Leadership Experience: Previous experience in a leadership role is important, as driving a digital transformation requires strong leadership skills. Change Management: Experience in change management is crucial as digital transformation involves significant organizational change. Continuous Learning: The digital landscape is constantly evolving, so continuous learning is essential. Networking: Networking can provide opportunities to learn from other digital leaders, gain insights into best practices, and stay updated on the latest trends and innovations. romebusinessschool.com Better Managers for a Better World  Leading the Way Typically, the responsibility for leading a digital transformation is assigned to a top executive or a team of executives. CEO: The Chief Executive Officer is often the key driving force behind digital transformation, setting the strategic direction and ensuring alignment with the organization's overall business goals. CIO: The Chief Information Officer traditionally oversees the organization's IT infrastructure and may be tasked with leading the digital transformation, especially if it's heavily tech-oriented. CDO: The Chief Digital Officer is a relatively new role that's specifically dedicated to managing and leading digital transformation initiatives. Cross-functional Team: In some organizations, digital transformation is led by a cross-functional team that includes representatives from various departments, such as IT, Marketing, HR, and Operations. This approach can help ensure that the digital transformation is aligned with the needs and goals of all parts of the organization. romebusinessschool.com Better Managers for a Better World  The Role of the Change Agent Change agents are individuals within an organization who drive and facilitate change by promoting, managing, and implementing change in a way that helps the organization achieve its objectives. IT Managers & Staff Departmental Leaders HR Managers Frontline Employees Project Managers romebusinessschool.com Better Managers for a Better World  The Role of the Change Agent Change agents are individuals within an organization who drive and facilitate change by promoting, managing, and implementing change in a way that helps the organization achieve its objectives. IT Managers & Staff Departmental Leaders HR Managers Frontline Employees Project Managers Digital Natives romebusinessschool.com Better Managers for a Better World  Business Strategy + Digital Strategy = Transformation romebusinessschool.com Better Managers for a Better World  Aligning Business and Digital Objectives Organizational alignment involves ensuring that digital strategies are not developed in isolation but are deeply integrated with overall business objectives. romebusinessschool.com Better Managers for a Better World  Aligning Business and Digital Objectives Organizational alignment involves ensuring that digital strategies are not developed in isolation but are deeply integrated with overall business objectives. This alignment means that digital initiatives should directly support the core goals of the company, whether it's market expansion, customer satisfaction, or operational efficiency. romebusinessschool.com Better Managers for a Better World  Aligning Business and Digital Objectives Organizational alignment involves ensuring that digital strategies are not developed in isolation but are deeply integrated with overall business objectives. This alignment means that digital initiatives should directly support the core goals of the company, whether it's market expansion, customer satisfaction, or operational efficiency. Achieving this requires ongoing collaboration and communication between IT, digital teams, and business units. romebusinessschool.com Better Managers for a Better World  Aligning Business and Digital Objectives Organizational alignment involves ensuring that digital strategies are not developed in isolation but are deeply integrated with overall business objectives. This alignment means that digital initiatives should directly support the core goals of the company, whether it's market expansion, customer satisfaction, or operational efficiency. Achieving this requires ongoing By meticulously navigating 5 phases of alignment, a business can effectively align its collaboration and communication digital strategy with its overall business objectives, ensuring that its digital between IT, digital teams, and transformation efforts are coherent, integrated, and capable of driving meaningful business outcomes. business units. romebusinessschool.com Better Managers for a Better World  Aligning Business & Digital Strategy The digital strategy of an organization is a roadmap, integrating technology not just for efficiency, but to fundamentally transform operations, customer experiences, and value creation. romebusinessschool.com Better Managers for a Better World  Aligning Business & Digital Strategy The digital strategy of an organization is a roadmap, integrating technology not just for efficiency, but to fundamentally transform operations, customer experiences, and value creation. It requires a clear vision and straight objectives. A clear vision articulates what the organization aspires to achieve in the digital realm, while concrete, measurable objectives set the stage for success. romebusinessschool.com Better Managers for a Better World  Aligning Business & Digital Strategy The digital strategy of an organization is a roadmap, integrating technology not just for efficiency, but to fundamentally transform operations, customer experiences, and value creation. It requires a clear vision and straight objectives. A clear vision articulates what the organization aspires to achieve in the digital realm, while concrete, measurable objectives set the stage for success. These objectives should align with the overall business goals, ensuring that the digital strategy contributes directly to the company's growth and competitiveness. romebusinessschool.com Better Managers for a Better World  Business Strategy vs. Digital Strategy While they have distinct focuses, their ultimate goal is the same: driving business success. The business strategy sets the overall The digital strategy is how technology direction and goals of the organization. can be used to achieve these goals. romebusinessschool.com Better Managers for a Better World  Business Strategy vs. Digital Strategy While they have distinct focuses, their ultimate goal is the same: driving business success. The business strategy sets the overall The digital strategy is how technology direction and goals of the organization. can be used to achieve these goals. Synergies arise when digital initiatives Digital and business strategies need to complement and enhance the broader work together to effectively contribute business objectives, creating a cohesive to the organization's objectives and approach that leverages technology for provide value: competitive advantage. better resource allocation more informed decision-making cohesive approach to market romebusinessschool.com Better Managers for a Better World  Phases of Alignment - Phase 1: Strategic Planning Setting Digital Goals Integrated Planning Roadmapping Begin by defining clear, Involve stakeholders from Create a strategic roadmap that measurable digital goals. different business units in outlines key milestones and These should directly the planning process to timelines for implementing support the broader ensure that digital goals digital initiatives. This roadmap business objectives. For align with various should detail the sequence of instance, if the business departmental objectives and actions required to achieve objective is to increase processes. digital goals and how they market share, a digital goal integrate with overall business could be to enhance online operations. customer engagement. romebusinessschool.com Better Managers for a Better World  Phases of Alignment - Phase 2: Implementation Resource Allocation Process Redesign Pilot Testing Allocate the necessary Some digital initiatives might Before full-scale resources, including budget, require changes to existing implementation, conduct technology, and personnel, business processes. This pilot tests or launch to the identified digital phase involves redesigning minimum viable products initiatives. This could involve these processes to (MVPs) to gather initial investing in new technology incorporate digital solutions feedback and make platforms, hiring digital effectively. adjustments. talent, or providing training to existing staff. romebusinessschool.com Better Managers for a Better World  Phases of Alignment - Phase 3: Flexibility and Adaptation Monitoring Market and Iterative Approach Technological Changes Adopt an iterative approach Stay abreast of emerging to implementation. Use market trends. The digital feedback from each stage to landscape evolves rapidly, and refine and improve digital staying informed enables the initiatives. This could involve business to adapt its strategy tweaking digital tools, revising as needed. customer interfaces, or altering digital marketing strategies. romebusinessschool.com Better Managers for a Better World  Phases of Alignment - Phase 4: Regular Review and Adjustment Performance Tracking Stakeholder Feedback Continuous Improvement Regularly track the Gather feedback from Use the insights gathered performance of digital internal and external from performance tracking initiatives against predefined stakeholders, including and stakeholder feedback to KPIs. This could involve employees, customers, and make continuous analyzing customer partners, to gain insights into improvements to the digital engagement metrics, sales the effectiveness of the strategy. This could involve figures, or operational digital initiatives. scaling successful initiatives, efficiency parameters. discontinuing underperforming ones, or pivoting strategies in response to new opportunities or challenges. romebusinessschool.com Better Managers for a Better World  Phases of Alignment - Phase 5: Sustaining Alignment Long-term Integration Cultural Integration Ensure that digital initiatives are fully Foster a company culture that supports integrated into the business’s ongoing digital innovation and operational fabric over the long term. transformation. Encourage a mindset of This means continuously aligning digital continuous learning and adaptation strategies with evolving business goals among employees. and market conditions. romebusinessschool.com Better Managers for a Better World  Developing the Digital Strategy – A) Identify Key Digital Initiatives Mapping Initiatives to Objectives: Break down the broad business objectives into specific digital initiatives. For instance, if a goal is to improve customer experience, one initiative could be the implementation of a CRM system. romebusinessschool.com Better Managers for a Better World  Developing the Digital Strategy – A) Identify Key Digital Initiatives Mapping Initiatives to Objectives: Break down the broad business objectives into specific digital initiatives. For instance, if a goal is to improve customer experience, one initiative could be the implementation of a CRM system. Exploring Technological Solutions: Evaluate new and emerging technologies such as AI, IoT, cloud computing, or blockchain to see how they can support business goals. For example, AI could be used for predictive analytics in sales, or IoT for enhancing supply chain management. romebusinessschool.com Better Managers for a Better World  Digitalizing Customer Interactions: Look at Developing the Digital Strategy – ways to enhance customer engagement A) Identify Key Digital Initiatives through digital channels. This could involve developing a mobile app, creating an e-commerce platform, or using social media for marketing and customer Mapping Initiatives to Objectives: Break service. down the broad business objectives into specific digital initiatives. For instance, if a goal is to improve customer experience, one initiative could be the implementation of a CRM system. Exploring Technological Solutions: Evaluate new and emerging technologies such as AI, IoT, cloud computing, or blockchain to see how they can support business goals. For example, AI could be used for predictive analytics in sales, or IoT for enhancing supply chain management. romebusinessschool.com Better Managers for a Better World  Digitalizing Customer Interactions: Look at Developing the Digital Strategy – ways to enhance customer engagement A) Identify Key Digital Initiatives through digital channels. This could involve developing a mobile app, creating an e-commerce platform, or using social media for marketing and customer Mapping Initiatives to Objectives: Break service. down the broad business objectives into Process Automation: Identify repetitive, specific digital initiatives. For instance, if a goal manual processes that can be automated to is to improve customer experience, one initiative increase efficiency. Automation tools and software, could be the implementation of a CRM system. like Robotic Process Automation (RPA), can streamline Exploring Technological Solutions: Evaluate operations and reduce costs. new and emerging technologies such as AI, IoT, cloud computing, or blockchain to see how they can support business goals. For example, AI could be used for predictive analytics in sales, or IoT for enhancing supply chain management. romebusinessschool.com Better Managers for a Better World  Digitalizing Customer Interactions: Look at Developing the Digital Strategy – ways to enhance customer engagement A) Identify Key Digital Initiatives through digital channels. This could involve developing a mobile app, creating an e-commerce platform, or using social media for marketing and customer Mapping Initiatives to Objectives: Break service. down the broad business objectives into Process Automation: Identify repetitive, specific digital initiatives. For instance, if a goal manual processes that can be automated to is to improve customer experience, one initiative increase efficiency. Automation tools and software, could be the implementation of a CRM system. like Robotic Process Automation (RPA), can streamline Exploring Technological Solutions: Evaluate operations and reduce costs. new and emerging technologies such as AI, Data Strategy and Analytics: Develop a IoT, cloud computing, or blockchain to see strategy for data collection, management, and how they can support business goals. For analysis. Use analytics to gain insights into customer example, AI could be used for predictive analytics in behavior, operational efficiency, and market trends. sales, or IoT for enhancing supply chain management. romebusinessschool.com Better Managers for a Better World  Digitalizing Customer Interactions: Look at Developing the Digital Strategy – ways to enhance customer engagement A) Identify Key Digital Initiatives through digital channels. This could involve developing a mobile app, creating an e-commerce platform, or using social media for marketing and customer Mapping Initiatives to Objectives: Break service. down the broad business objectives into Process Automation: Identify repetitive, specific digital initiatives. For instance, if a goal manual processes that can be automated to is to improve customer experience, one initiative increase efficiency. Automation tools and software, could be the implementation of a CRM system. like Robotic Process Automation (RPA), can streamline Exploring Technological Solutions: Evaluate operations and reduce costs. new and emerging technologies such as AI, Data Strategy and Analytics: Develop a IoT, cloud computing, or blockchain to see strategy for data collection, management, and how they can support business goals. For analysis. Use analytics to gain insights into customer example, AI could be used for predictive analytics in behavior, operational efficiency, and market trends. sales, or IoT for enhancing supply chain management. Cybersecurity and Data Privacy: As businesses become more digital, the risk of cyber threats increases. Plan for robust cybersecurity measures and ensure compliance with data privacy regulations. romebusinessschool.com Better Managers for a Better World  Developing the Digital Strategy – B) Prioritize Initiatives Assess Impact on Business Goals: Evaluate how each initiative aligns with and impacts the broader business goals. Prioritize initiatives that directly contribute to key objectives like revenue growth, customer satisfaction, or market expansion. romebusinessschool.com Better Managers for a Better World  Developing the Digital Strategy – B) Prioritize Initiatives Assess Impact on Business Goals: Evaluate how each initiative aligns with and impacts the broader business goals. Prioritize initiatives that directly contribute to key objectives like revenue growth, customer satisfaction, or market expansion. Feasibility and Resource Availability: Consider the feasibility of each initiative in terms of available resources, including budget, technology, and human capital. Some initiatives may require skills or technologies that are not readily available and may need longer planning. romebusinessschool.com Better Managers for a Better World  Developing the Digital Strategy – B) Prioritize Initiatives Assess Impact on Business Goals: Evaluate how each initiative aligns with and impacts the broader business goals. Prioritize initiatives that directly contribute to key objectives like revenue growth, customer satisfaction, or market expansion. Feasibility and Resource Availability: Consider the feasibility of each initiative in terms of available resources, including budget, technology, and human capital. Some initiatives may require skills or technologies that are not readily available and may need longer planning. Quick Wins vs. Long-Term Value: Balance the portfolio of initiatives between those that can deliver quick wins (such as process automation for immediate efficiency gains) and those that provide long-term strategic value (like a comprehensive data analytics program). romebusinessschool.com Better Managers for a Better World  Developing the Digital Strategy – B) Prioritize Initiatives Assess Impact on Business Goals: Evaluate Stakeholder Buy-In: Gauge the level of support how each initiative aligns with and impacts the from key stakeholders for each initiative. broader business goals. Prioritize initiatives that Initiatives with strong backing are more likely to succeed directly contribute to key objectives like revenue growth, and should be prioritized. customer satisfaction, or market expansion. Feasibility and Resource Availability: Consider the feasibility of each initiative in terms of available resources, including budget, technology, and human capital. Some initiatives may require skills or technologies that are not readily available and may need longer planning. Quick Wins vs. Long-Term Value: Balance the portfolio of initiatives between those that can deliver quick wins (such as process automation for immediate efficiency gains) and those that provide long-term strategic value (like a comprehensive data analytics program). romebusinessschool.com Better Managers for a Better World  Developing the Digital Strategy – B) Prioritize Initiatives Assess Impact on Business Goals: Evaluate Stakeholder Buy-In: Gauge the level of support how each initiative aligns with and impacts the from key stakeholders for each initiative. broader business goals. Prioritize initiatives that Initiatives with strong backing are more likely to succeed directly contribute to key objectives like revenue growth, and should be prioritized. customer satisfaction, or market expansion. Risk Assessment: Evaluate the risks associated Feasibility and Resource Availability: Consider with each initiative, including technical risks, the feasibility of each initiative in terms of market risks, and compliance risks. Prioritize available resources, including budget, initiatives with manageable risks. technology, and human capital. Some initiatives may require skills or technologies that are not readily available and may need longer planning. Quick Wins vs. Long-Term Value: Balance the portfolio of initiatives between those that can deliver quick wins (such as process automation for immediate efficiency gains) and those that provide long-term strategic value (like a comprehensive data analytics program). romebusinessschool.com Better Managers for a Better World  Developing the Digital Strategy – B) Prioritize Initiatives Assess Impact on Business Goals: Evaluate Stakeholder Buy-In: Gauge the level of support how each initiative aligns with and impacts the from key stakeholders for each initiative. broader business goals. Prioritize initiatives that Initiatives with strong backing are more likely to succeed directly contribute to key objectives like revenue growth, and should be prioritized. customer satisfaction, or market expansion. Risk Assessment: Evaluate the risks associated Feasibility and Resource Availability: Consider with each initiative, including technical risks, the feasibility of each initiative in terms of market risks, and compliance risks. Prioritize available resources, including budget, initiatives with manageable risks. technology, and human capital. Some initiatives Scalability and Sustainability: Consider the may require skills or technologies that are not readily scalability of the initiatives and their long-term available and may need longer planning. sustainability within the business ecosystem. Quick Wins vs. Long-Term Value: Balance the Initiatives that can scale and adapt to future growth and portfolio of initiatives between those that can changes in the market are often more valuable. deliver quick wins (such as process automation for immediate efficiency gains) and those that provide long-term strategic value (like a comprehensive data analytics program). romebusinessschool.com Better Managers for a Better World  Change Management in Digital Transformation romebusinessschool.com Better Managers for a Better World  Implementing Change Management Strategies This allows organizations to: align their digital initiatives with business goals lead sustainable change that supports long-term strategic visions obtain enhanced competitive advantage, employee satisfaction, and customer service maximize ROI by ensuring that technological implementations are used to their fullest extent romebusinessschool.com Better Managers for a Better World  Implementing Change Management Strategies This allows organizations to: align their digital initiatives with business goals lead sustainable change that supports long-term strategic visions obtain enhanced competitive advantage, employee satisfaction, and customer service 1. Identify the impact of new technologies maximize ROI by ensuring that 2. Prepare a change management plan technological implementations 3. Define measurable stakeholder aims are used to their fullest extent 4. Create a communication strategy 5. Provide training romebusinessschool.com Better Managers for a Better World  Key Pillars of Change Management Training and Support: Providing adequate training and support to equip staff with necessary skills. Monitoring and Feedback: Monitoring the implementation of change and using feedback to make adjustments. Managing Resistance: Identifying and constructively addressing resistance to change. Communication: Clearly communicating the Strategic Alignment: Ensuring that the reason for the change, the expected change is aligned with business strategy and benefits, and the impacts. objectives. Employee Engagement: Involving employees in the change process to increase buy-in and minimize resistance. romebusinessschool.com Better Managers for a Better World  Practical Change Management in Digital Transformation In implementing change management, start by mapping out the specific changes that digital transformation will bring to your organization. This might include new digital tools, changes in workflows, or shifts in team structures. romebusinessschool.com Better Managers for a Better World  Practical Change Management in Digital Transformation In implementing change management, start by mapping out the specific changes that digital transformation will bring to your organization. This might include new digital tools, changes in workflows, or shifts in team structures. Action Steps Develop a Change Management Plan: Outline Regular Check-Ins: Set up routine meetings to steps for introducing changes, including discuss the progress, address concerns, and timelines and responsible parties. gather feedback from employees. Create Training Programs: Design training Leadership Involvement: Have leaders actively sessions focused on new digital tools and participate in training sessions and use the new processes. Include hands-on workshops to digital tools, setting a positive example. enhance practical understanding. Establish a Change Champion Network: Identify and train key employees who can act as change advocates within different departments. romebusinessschool.com Better Managers for a Better World  Practical Change Management in Digital Transformation In implementing change management, start by mapping out the specific changes that digital transformation will bring to your organization. This might include new digital tools, changes in workflows, or shifts in team structures. Action Steps Develop a Change Management Plan: Outline Regular Check-Ins: Set up routine meetings to steps for introducing changes, including discuss the progress, address concerns, and timelines and responsible parties. gather feedback from employees. Create Training Programs: Design training Leadership Involvement: Have leaders actively sessions focused on new digital tools and participate in training sessions and use the new processes. Include hands-on workshops to digital tools, setting a positive example. enhance practical understanding. Establish a Change Champion Network: Identify Real-World Application: A retail company could and train key employees who can act as change implement a new inventory management system. Training sessions are conducted for staff, and a group of advocates within different departments. 'digital champions' from various departments is created to assist colleagues and provide feedback to the management. romebusinessschool.com Better Managers for a Better World  Change Management: Implementing KPIs for Digital Strategies Transition from theory to practice in KPI measurement by first identifying the specific aspects of your digital strategy you want to track. This might include online sales, customer engagement on digital platforms, or efficiency in digital processes. Action Steps Define Specific Metrics: For example, increase in online sales by 20%, or a 30% reduction in customer service response time due to a new chatbot. Use Digital Tools for Tracking: Implement analytics tools to monitor website traffic, social media engagement, or process efficiency. Regular Reporting: Create a monthly or quarterly reporting system to review these KPIs and share insights with the team. Adjust Strategies Based on Data: Use the insights gained from KPIs to fine-tune digital initiatives. romebusinessschool.com Better Managers for a Better World  Change Management: Implementing KPIs for Digital Strategies Transition from theory to practice in KPI measurement by first identifying the specific aspects of your digital strategy you want to track. This might include online sales, customer engagement on digital platforms, or efficiency in digital processes. Action Steps Define Specific Metrics: For example, increase in online sales by 20%, or a 30% reduction in customer service response time due to a new chatbot. Use Digital Tools for Tracking: Implement analytics tools to monitor website traffic, social media engagement, or process efficiency. Regular Reporting: Create a monthly or quarterly reporting system to review these KPIs and share insights with the team. Adjust Strategies Based on Data: Use the insights gained from KPIs to fine-tune digital initiatives. Real-World Application: An e-commerce company may track the conversion rate from a new mobile app. They use analytics to measure app performance and customer feedback to continually improve the user experience. romebusinessschool.com Better Managers for a Better World  Change Management: KPIs and Success Measurement Defining the right KPIs is critical to track and measure the success of a digital strategy. These KPIs should be closely aligned with the overall business goals and should encompass a range of dimensions such as: Financial performance - including digital revenue growth or cost savings from digital processes Customer experience - online customer engagement, digital channel conversion rates, or customer satisfaction scores Operational efficiency - tracking the efficiency gains from digital workflows, like reduced processing time or error rates Employee engagement and digital tools adoption - helps in making data-driven decisions, adjusting strategies as needed, and demonstrating the tangible value of digital initiatives to stakeholders romebusinessschool.com Better Managers for a Better World  Strategies for Managing Change romebusinessschool.com Better Managers for a Better World  Creating a Culture of Continuous Learning Amazon "Career Choice" program The program offers employees access to training, workshops, and resources to help them learn new skills or pursue career advancement opportunities. Amazon invests in its employees' development, covering up to 95% of tuition and fees for eligible courses. romebusinessschool.com Better Managers for a Better World  Creating a Culture of Continuous Learning Amazon "Career Choice" program Google's 20% Time The program offers employees access to Google encourages employees to spend 20% training, workshops, and resources to help of their time on side projects, allowing them them learn new skills or pursue career to explore new ideas and learn new skills. advancement opportunities. They provide a variety of resources for Amazon invests in its employees' learning and development, including in-house development, covering up to 95% of tuition training programs, online courses, and and fees for eligible courses. mentoring opportunities. romebusinessschool.com Better Managers for a Better World  Creating a Culture of Continuous Learning Amazon "Career Choice" program Google's 20% Time The program offers employees access to Google encourages employees to spend 20% training, workshops, and resources to help of their time on side projects, allowing them them learn new skills or pursue career to explore new ideas and learn new skills. advancement opportunities. They provide a variety of resources for Amazon invests in its employees' learning and development, including in-house development, covering up to 95% of tuition training programs, online courses, and and fees for eligible courses. mentoring opportunities. Microsoft "learn-it-all" culture Microsoft provides a range of resources to support learning and development, including online courses, training programs, and mentorship opportunities. romebusinessschool.com Better Managers for a Better World  Creating a Culture of Continuous Learning Amazon "Career Choice" program Google's 20% Time The program offers employees access to Google encourages employees to spend 20% training, workshops, and resources to help of their time on side projects, allowing them them learn new skills or pursue career to explore new ideas and learn new skills. advancement opportunities. They provide a variety of resources for Amazon invests in its employees' learning and development, including in-house development, covering up to 95% of tuition training programs, online courses, and and fees for eligible courses. mentoring opportunities. Microsoft "learn-it-all" culture IBM Think Academy Microsoft provides a range of resources to IBM's learning platform offers employees a support learning and development, including variety of learning resources, including online online courses, training programs, and courses, videos, and interactive experiences on mentorship opportunities. a wide range of topics, from technical skills to design thinking. romebusinessschool.com Better Managers for a Better World  Encouraging Innovation and Experimentation Amazon Two-Pizza Teams: Amazon organizes its teams into small, autonomous units (small enough to be fed by two pizzas) to experiment and innovate. Celebrating Failure: Amazon's culture celebrates failures as well as successes. Jeff Bezos encourages employees to take bold risks romebusinessschool.com Better Managers for a Better World  Encouraging Innovation and Experimentation Amazon Google Two-Pizza Teams: Amazon organizes its teams into Innovation Time Off: Similar to the "20% Time" small, autonomous units (small enough to be fed by two policy, Google employees are encouraged to spend pizzas) to experiment and innovate. some of their work time on innovative projects. Celebrating Failure: Amazon's culture celebrates failures Failure Reports: Google encourages teams to share as well as successes. Jeff Bezos encourages employees their failures and the lessons learned through to take bold risks "post-mortem" reports. romebusinessschool.com Better Managers for a Better World  Encouraging Innovation and Experimentation Amazon Google Two-Pizza Teams: Amazon organizes its teams into Innovation Time Off: Similar to the "20% Time" small, autonomous units (small enough to be fed by two policy, Google employees are encouraged to spend pizzas) to experiment and innovate. some of their work time on innovative projects. Celebrating Failure: Amazon's culture celebrates failures Failure Reports: Google encourages teams to share as well as successes. Jeff Bezos encourages employees their failures and the lessons learned through to take bold risks "post-mortem" reports. 3M 15% Culture: 3M allows its technical employees to spend up to 15% of their working hours on projects of their own choosing. Technical Councils: They review and fund promising projects. Rewarding Innovation: 3M has a number of awards, including the Carlton Society and the Golden Step Award. romebusinessschool.com Better Managers for a Better World  Encouraging Innovation and Experimentation Amazon Google Two-Pizza Teams: Amazon organizes its teams into Innovation Time Off: Similar to the "20% Time" small, autonomous units (small enough to be fed by two policy, Google employees are encouraged to spend pizzas) to experiment and innovate. some of their work time on innovative projects. Celebrating Failure: Amazon's culture celebrates failures Failure Reports: Google encourages teams to share as well as successes. Jeff Bezos encourages employees their failures and the lessons learned through to take bold risks "post-mortem" reports. 3M Adobe 15% Culture: 3M allows its technical employees to spend Kickbox: This program gives employees everything up to 15% of their working hours on projects of their own they need to experiment with a new idea, including choosing. a $1000 prepaid credit card. Technical Councils: They review and fund promising Failure Awards: It celebrates intelligent risk-taking projects. and learning from failure. Rewarding Innovation: 3M has a number of awards, Frequent Feedback: Frequent check-ins instead of including the Carlton Society and the Golden Step Award. annual performance reviews. romebusinessschool.com Better Managers for a Better World  Implementing Change Management Practices Airbnb Change Process: They faced significant challenges due to the COVID-19, and needed to pivot quickly. Open Communication: Brian Chesky communicated openly and honestly with both employees and hosts about the difficult decisions the company had to make, including layoffs. romebusinessschool.com Better Managers for a Better World  Implementing Change Management Practices LEGO Airbnb Organizational Agility: In their transformation Change Process: They faced significant challenges journey, LEGO emphasized agility. They broke down due to the COVID-19, and needed to pivot quickly. silos and restructured their teams to work cross- Open Communication: Brian Chesky communicated functionally. openly and honestly with both employees and hosts Adapting to New Retail Models: They focused on about the difficult decisions the company had to seamless integration of online and offline make, including layoffs. touchpoints for integrated experiences. romebusinessschool.com Better Managers for a Better World  Implementing Change Management Practices LEGO Airbnb Organizational Agility: In their transformation Change Process: They faced significant challenges journey, LEGO emphasized agility. They broke down due to the COVID-19, and needed to pivot quickly. silos and restructured their teams to work cross- Open Communication: Brian Chesky communicated functionally. openly and honestly with both employees and hosts Adapting to New Retail Models: They focused on about the difficult decisions the company had to seamless integration of online and offline make, including layoffs. touchpoints for integrated experiences. Microsoft Cultural Transformation: Satya Nadella led a significant cultural shift, fostering a "growth mindset". Transparent Communication: Nadella communicates openly with employees about strategic changes and the reasons behind them. Employee Empowerment: Employees get involved in decision-making processes. romebusinessschool.com Better Managers for a Better World  Implementing Change Management Practices LEGO Airbnb Organizational Agility: In their transformation Change Process: They faced significant challenges journey, LEGO emphasized agility. They broke down due to the COVID-19, and needed to pivot quickly. silos and restructured their teams to work cross- Open Communication: Brian Chesky communicated functionally. openly and honestly with both employees and hosts Adapting to New Retail Models: They focused on about the difficult decisions the company had to seamless integration of online and offline make, including layoffs. touchpoints for integrated experiences. Microsoft IBM Cultural Transformation: Satya Nadella led a Transformation Initiatives: IBM has undergone significant cultural shift, fostering a "growth multiple change management process. mindset". Clear Communication: IBM's leadership prioritizes Transparent Communication: Nadella communicates keeping employees informed about changes and openly with employees about strategic changes and the reasons behind them. the reasons behind them. Employee Participation: IBM engages employees in Employee Empowerment: Employees get involved in the change process, encouraging feedback. decision-making processes. romebusinessschool.com Better Managers for a Better World  Building Agile and Cross-Functional Teams Netflix High-performing Teams: High-performing individuals are given the autonomy to make decisions that directly affect their work. Speed and Innovation: Netflix's focus on speed and innovation is facilitated by these autonomous, cross-functional teams. romebusinessschool.com Better Managers for a Better World  Building Agile and Cross-Functional Teams Netflix Shopify High-performing Teams: High-performing Decentralized Decision-Making: Give power to the individuals are given the autonomy to make people who have the most information and allow decisions that directly affect their work. small cross-functional teams who are able to make Speed and Innovation: Netflix's focus on speed decisions quickly to avoid layers of management. and innovation is facilitated by these Trust and Autonomy: Teams at Shopify are given a autonomous, cross-functional teams. high degree of autonomy. romebusinessschool.com Better Managers for a Better World  Building Agile and Cross-Functional Teams Netflix Shopify High-performing Teams: High-performing Decentralized Decision-Making: Give power to the individuals are given the autonomy to make people who have the most information and allow decisions that directly affect their work. small cross-functional teams who are able to make Speed and Innovation: Netflix's focus on speed decisions quickly to avoid layers of management. and innovation is facilitated by these Trust and Autonomy: Teams at Shopify are given a autonomous, cross-functional teams. high degree of autonomy. Airbnb Cross-Functional Collaboration: Teams are structures around specific projects and initiatives, bringing together individuals from different departments to collaborate to consistently innovate and quickly adapt to market changes. User-Centric Design: Cross-functional teams have helped maintain a user-centric approach. romebusinessschool.com Better Managers for a Better World  Building Agile and Cross-Functional Teams Netflix Shopify High-performing Teams: High-performing Decentralized Decision-Making: Give power to the individuals are given the autonomy to make people who have the most information and allow decisions that directly affect their work. small cross-functional teams who are able to make Speed and Innovation: Netflix's focus on speed decisions quickly to avoid layers of management. and innovation is facilitated by these Trust and Autonomy: Teams at Shopify are given a autonomous, cross-functional teams. high degree of autonomy. Airbnb Spotify Cross-Functional Collaboration: Teams are Spotify Model: This model is characterized by structures around specific projects and initiatives, "tribes", "chapters", "guilds", and "squads”. bringing together individuals from different Guilds: They are informal organizations to share departments to collaborate to consistently innovate knowledge and collaborate on specific areas. and quickly adapt to market changes. Squads: They are small cross-functional teams with User-Centric Design: Cross-functional teams have the autonomy to decide what to build, how to build helped maintain a user-centric approach. it, and how to work together while building it. romebusinessschool.com Better Managers for a Better World  The Role of Creativity and Idea Management romebusinessschool.com Better Managers for a Better World  Brainstorming Sessions Brainstorming sessions are fundamental in unlocking creativity within teams. 1. Begin by setting a clear objective for the session and inviting participants from diverse backgrounds to contribute. 2. Encourage an open environment where judgment is suspended, allowing every idea, no matter how unconventional, to be voiced and recorded. romebusinessschool.com Better Managers for a Better World  Brainstorming Sessions Brainstorming sessions are fundamental in unlocking creativity within teams. 1. Begin by setting a clear objective for the session and inviting participants from diverse backgrounds to contribute. 2. Encourage an open environment where judgment is suspended, allowing every idea, no matter how unconventional, to be voiced and recorded. The aim is to generate a high volume of ideas, fostering creative thinking through quantity. Techniques like 'brainwriting' can ensure that even the quieter team members contribute ideas without the pressure of speaking up in a crowded room. romebusinessschool.com Better Managers for a Better World  Mind Mapping A mind map is a simple diagram that helps to brainstorm various ideas in an organized way. Mind mapping turns monotonous ideas and thoughts into a fun, colourful, and structured list of doing things. romebusinessschool.com Better Managers for a Better World  Mind Mapping A mind map is a simple diagram that helps to brainstorm various ideas in an organized way. Mind mapping turns monotonous ideas and thoughts into a fun, colourful, and structured list of doing things. Start with a central idea and branch out into associated topics, themes, and thoughts. This technique allows for a free flow of thoughts and helps in making connections between disparate ideas, fostering a comprehensive view of the problem and potential solutions. romebusinessschool.com Better Managers for a Better World  The Six Thinking Hats The Six Thinking Hats is a method for group discussion and individual thinking involving six coloured hats. Each hat represents a different direction of thinking, from facts (white hat) to emotions (red hat), caution (black hat), optimism (yellow hat), creativity (green hat), and process (blue hat). romebusinessschool.com Better Managers for a Better World  The Six Thinking Hats The Six Thinking Hats is a method for group discussion and individual thinking involving six coloured hats. Each hat represents a different direction of thinking, from facts (white hat) to emotions (red hat), caution (black hat), optimism (yellow hat), creativity (green hat), and process (blue hat). By metaphorically switching hats, participants can shift their perspective and explore the problem from multiple angles. romebusinessschool.com Better Managers for a Better World  The Five Whys Technique The Five Whys technique is a method used to explore the cause-and-effect relationships underlying a particular problem. By asking 'Why?' five times, you can often peel away the layers of symptoms and arrive at the root cause of a problem. This technique is straightforward but powerful in its ability to drill down to the essence of an issue, providing clear insights for creative solutions. romebusinessschool.com Better Managers for a Better World  The Lotus Blossom Technique This design thinking technique helps you expand upon an initial concept in an organized manner. It starts with a central idea and expands outward into themes or features, similar to the petals of a lotus flower. Each 'petal' then becomes the centre of its own lotus, developing the idea further. romebusinessschool.com Better Managers for a Better World  The Lotus Blossom Technique This design thinking technique helps you expand upon an initial concept in an organized manner. It starts with a central idea and expands outward into themes or features, similar to the petals of a lotus flower. Each 'petal' then becomes the centre of its own lotus, developing the idea further. It is a simple, but structured form of brainstorming that can yield as many as 72 unique ideas for solving a problem. It encourages comprehensive exploration and depth in the creative process. romebusinessschool.com Better Managers for a Better World  Hackathons Hackathons were originally events where programmers would collaborate on software projects. They provide a platform for rapid prototyping and are particularly effective when you want to develop a working model quickly or when exploring new domains. The communal energy and the intensity of the event often lead to breakthrough ideas and innovative solutions. romebusinessschool.com Better Managers for a Better World  Hackathons Hackathons were originally events where programmers would collaborate on software projects. Now they have evolved into inclusive marathons where anyone can contribute to solving challenges, often for continuous hours or even days. They provide a platform for rapid prototyping and are particularly effective when you want to develop a working model quickly or when exploring new domains. The communal energy and the intensity of the event often lead to breakthrough ideas and innovative solutions. romebusinessschool.com Better Managers for a Better World  Idea Management romebusinessschool.com Better Managers for a Better World  Idea management A critical component in the process of innovation (especially in the context of digital transformation), it involves collecting, organizing, tracking, and evaluating ideas generated within an organization to foster innovation and drive business growth. romebusinessschool.com Better Managers for a Better World  Idea management A critical component in the process of In incorporates elements such as innovation (especially in the context of digital Strategy, Processes, Culture, and transformation), it involves collecting, Methods. organizing, tracking, and evaluating ideas generated within an organization to foster innovation and drive business growth. romebusinessschool.com Better Managers for a Better World  The Importance Idea Management in Digital Transformation In 2023, the rapid advancement of digital technologies makes idea management not just a beneficial practice but a necessary one for businesses seeking to remain competitive and innovative in a fast-changing world. romebusinessschool.com Better Managers for a Better World  The Importance Idea Management in Digital Transformation In 2023, the rapid advancement of digital technologies makes idea management not just a beneficial practice but a necessary one for businesses seeking to remain competitive and innovative in a fast-changing world. Fostering a Culture of Innovation: It encourages a continuous flow of ideas which is essential in the digital era, where staying static can lead to obsolescence. Leveraging Collective Intelligence: Taps into the collective intelligence of the organization, often leading to more diverse and innovative solutions. Aligning Innovation with Strategy: Ensures that the innovation efforts are in line with the strategic objectives of the organization. romebusinessschool.com Better Managers for a Better World  Idea management - Processes and Tools Idea Collection: Gathering ideas from a variety of sources, including employees, customers, and external stakeholders. This can be facilitated through digital platforms, suggestion boxes, brainstorming sessions, or open innovation platforms. romebusinessschool.com Better Managers for a Better World  Idea management - Processes and Tools Idea Collection: Gathering ideas from a variety of sources, including employees, customers, and external stakeholders. This can be facilitated through digital platforms, suggestion boxes, brainstorming sessions, or open innovation platforms. Idea Evaluation and Filtering: Not all ideas are feasible or aligned with business objectives. Companies use criteria like potential impact, feasibility, and alignment with strategic goals to evaluate and prioritize ideas. romebusinessschool.com Better Managers for a Better World  Idea management - Processes and Tools Idea Collection: Gathering ideas from a variety of sources, including employees, customers, and external stakeholders. This can be facilitated through digital platforms, suggestion boxes, brainstorming sessions, or open innovation platforms. Idea Evaluation and Filtering: Not all ideas are feasible or aligned with business objectives. Companies use criteria like potential impact, feasibility, and alignment with strategic goals to evaluate and prioritize ideas. Idea Development: Selected ideas need to be fleshed out. This involves research, feasibility studies, and sometimes prototyping. Tools like SWOT analysis, business model canvases, or design thinking techniques can be used here. romebusinessschool.com Better Managers for a Better World  Idea management - Processes and Tools Idea Collection: Gathering ideas from a variety of sources, including employees, customers, and external stakeholders. This can be facilitated through digital platforms, suggestion boxes, brainstorming sessions, or open innovation platforms. Idea Evaluation and Filtering: Not all ideas are feasible or aligned with business objectives. Companies use criteria like potential impact, feasibility, and alignment with strategic goals to evaluate and prioritize ideas. Idea Development: Selected ideas need to be fleshed out. This involves research, feasibility studies, and sometimes prototyping. Tools like SWOT analysis, business model canvases, or design thinking techniques can be used here. Implementation and Tracking: Implementing the idea and tracking its progress is crucial. Project management tools and methodologies like Agile can be used to oversee the development and implementation. romebusinessschool.com Better Managers for a Better World  Idea management - Processes and Tools Idea Collection: Gathering ideas from a variety of sources, including employees, customers, and external stakeholders. This can be facilitated through digital platforms, suggestion boxes, brainstorming sessions, or open innovation platforms. Idea Evaluation and Filtering: Not all ideas are feasible or aligned with business objectives. Companies use criteria like potential impact, feasibility, and alignment with strategic goals to evaluate and prioritize ideas. Idea Development: Selected ideas need to be fleshed out. This involves research, feasibility studies, and sometimes prototyping. Tools like SWOT analysis, business model canvases, or design thinking techniques can be used here. Implementation and Tracking: Implementing the idea and tracking its progress is crucial. Project management tools and methodologies like Agile can be used to oversee the development and implementation. Feedback and Iteration: Continuously collecting feedback and making iterative improvements is key. This ensures that the idea evolves according to user feedback and changing market conditions. romebusinessschool.com Better Managers for a Better World  Idea management - Best Practices Open and Inclusive Approach: Encourage contributions from all levels of the organization and, where appropriate, from outside it. romebusinessschool.com Better Managers for a Better World  Idea management - Best Practices Open and Inclusive Approach: Encourage contributions from all levels of the organization and, where appropriate, from outside it. Transparent Processes: Keep the process transparent to maintain trust and engagement from contributors. romebusinessschool.com Better Managers for a Better World  Idea management - Best Practices Open and Inclusive Approach: Encourage contributions from all levels of the organization and, where appropriate, from outside it. Transparent Processes: Keep the process transparent to maintain trust and engagement from contributors. Integration with Other Processes: Idea management should not be siloed but integrated with other business processes like project management, R&D, and marketing. romebusinessschool.com Better Managers for a Better World  Idea management - Best Practices Open and Inclusive Approach: Encourage contributions from all levels of the organization and, where appropriate, from outside it. Transparent Processes: Keep the process transparent to maintain trust and engagement from contributors. Integration with Other Processes: Idea management should not be siloed but integrated with other business processes like project management, R&D, and marketing. Use of Technology: Leverage digital tools for idea collection, management, and tracking. This includes software like idea management platforms, which can streamline the process and provide analytics. romebusinessschool.com Better Managers for a Better World  Methodologies & Frameworks for Digital Transformation romebusinessschool.com Better Managers for a Better World  Design Thinking - The Design Thinking Canvas This one-page visual chart can guide us through the problem-solving process of Design Thinking. It typically includes areas for: defining the user understanding user needs brainstroming and ideating solutions prototyping options planning for implementation romebusinessschool.com Better Managers for a Better World  Design Thinking - The Design Thinking Canvas This one-page visual chart can guide us through the problem-solving process of Design Thinking. It typically includes areas for: defining the user understanding user needs brainstroming and ideating solutions prototyping options planning for implementation The canvas is typically used to keep user insights central as we iterate on prototypes and move towards a viable product. romebusinessschool.com Better Managers for a Better World  Focus on Design Thinking romebusinessschool.com Better Managers for a Better World  Design Thinking – Creative Thinking Developed by the British Design Council, it emphasizes divergent stages (the process of exploring an issue more widely or deeply) and convergent thinking stages (taking focused action). romebusinessschool.com Better Managers for a Better World  Design Thinking – Creative Thinking The Double Diamond Framework is used to manage the Design Thinking process. Developed by the British Design Council, it emphasizes divergent stages (the process of exploring an issue more widely or deeply) and convergent thinking stages (taking focused action). romebusinessschool.com Better Managers for a Better World  Double Diamond Framework – A Brief Step-by-Step Guide Using the Double Diamond Framework in a hypothetical scenario: Developing a new edu. app for High School Students Discover Research: Conduct surveys and interviews with high school students, teachers, and parents to understand their needs and challenges in education. Observation: Observe classrooms and study environments to gather insights on how students interact with existing educational tools. Data Gathering: Collect data on current trends in educational technology and student learning preferences. romebusinessschool.com Better Managers for a Better World  Double Diamond Framework – A Brief Step-by-Step Guide Using the Double Diamond Framework in a hypothetical scenario: Developing a new edu. app for High School Students Discover Define Research: Conduct surveys Problem Identification: From and interviews with high the research, identify that school students, teachers, students struggle with and parents to understand engaging in self-paced their needs and challenges in learning. education. Define the Challenge: The Observation: Observe challenge becomes creating classrooms and study an educational app that is environments to gather engaging and supports self- insights on how students paced learning for high school interact with existing students. educational tools. Create a Design Brief: Data Gathering: Collect data Develop a design brief that on current trends in outlines the key objectives for educational technology and the app, the target audience, student learning preferences. and the core problem it aims to solve. romebusinessschool.com Better Managers for a Better World  Double Diamond Framework – A Brief Step-by-Step Guide Using the Double Diamond Framework in a hypothetical scenario: Developing a new edu. app for High School Students Discover Define Develop Research: Conduct surveys Problem Identification: From Idea Generation: Brainstorm and interviews with high the research, identify that ideas for app features – school students, teachers, students struggle with interactive lessons, and parents to understand engaging in self-paced gamification, personalized their needs and challenges in learning. learning paths. education. Define the Challenge: The Prototyping: Create Observation: Observe challenge becomes creating wireframes and prototypes of classrooms and study an educational app that is the app interface. environments to gather engaging and supports self- User Testing: Conduct testing insights on how students paced learning for high school sessions with a group of interact with existing students. students and gather educational tools. Create a Design Brief: feedback. Data Gathering: Collect data Develop a design brief that Iterate: Refine the app design on current trends in outlines the key objectives for based on feedback, iterating educational technology and the app, the target audience, through different versions. student learning preferences. and the core problem it aims to solve. romebusinessschool.com Better Managers for a Better World  Double Diamond Framework – A Brief Step-by-Step Guide Using the Double Diamond Framework in a hypothetical scenario: Developing a new edu. app for High School Students Discover Define Develop Deliver Research: Conduct surveys Problem Identification: From Idea Generation: Brainstorm Final Design: Finalize the app and interviews with high the research, identify that ideas for app features – design incorporating all school students, teachers, students struggle with interactive lessons, feedback and test results. and parents to understand engaging in self-paced gamification, personalized Development: Collaborate their needs and challenges in learning. learning paths. with developers to build the education. Define the Challenge: The Prototyping: Create app. Observation: Observe challenge becomes creating wireframes and prototypes of Launch: Launch the app with classrooms and study an educational app that is the app interface. a pilot program in a few environments to gather engaging and supports self- User Testing: Conduct testing schools. insights on how students paced learning for high school sessions with a group of Evaluation: Collect feedback interact with existing students. students and gather post-launch and plan for educational tools. Create a Design Brief: feedback. subsequent updates or Data Gathering: Collect data Develop a design brief that Iterate: Refine the app design improvements. on current trends in outlines the key objectives for based on feedback, iterating educational technology and the app, the target audience, through different versions. student learning preferences. and the core problem it aims to solve. romebusinessschool.com Better Managers for a Better World  Design Sprints Design sprints are intensive, time-constrained processes originally developed by Google Ventures to solve and test new ideas within just five days. romebusinessschool.com Better Managers for a Better World  Design Sprints Design sprints are intensive, time-constrained processes originally developed by Google Ventures to solve and test new ideas within just five days. Start with unpacking the problem on the first day, and then move on to sketching individual solutions. Decide on the most promising ideas and turn them into a testable hypothesis. The penultimate step involves creating a high-fidelity prototype, which is then tested with real users on the final day. romebusinessschool.com Better Managers for a Better World  Design Thinking - The Empathy Map Canvas Teams can use it to gain deeper insight into their customers by helping to create a shared understanding of the user needs. It is particularly useful in the Empathize phase of the Design Thinking process to ground the project in genuine user needs. romebusinessschool.com Better Managers for a Better World  Design Thinking - The Empathy Map Canvas Teams can use it to gain deeper insight into their customers by helping to create a shared understanding of the user needs. It is particularly useful in the Empathize phase of the Design Thinking process to ground the project in genuine user needs. It is divided into sections representing what the user says, thinks, does, and feels. And each section must be filled with observations and insights from user research. romebusinessschool.com Better Managers for a Better World  End of Focus on Design Thinking romebusinessschool.com Better Managers for a Better World  Customer Development Steve Blank’s approach: Focus on customer needs to reduce risks. Startups fail from lack of customers, not products. Success lies in iterative learning and customer-driven innovation. Customer-Centric Digital Transformation. romebusinessschool.com Better Managers for a Better World  Customer Development Steve Blank’s approach: Focus on customer needs to reduce risks. Startups fail from lack of customers, not products. Success lies in iterative learning and customer-driven innovation. Customer-Centric Digital Transformation Key Strategies: Start with Minimum Viable Products (MVPs). Create a continuous feedback loop with customers. Emphasize learning and problem-solving, not rigid plans. romebusinessschool.com Better Managers for a Better World  Customer Development Steve Blank’s approach: Process: Focus on customer needs to reduce risks. Customer Discovery: Identify pain points Startups fail from lack of customers, not and validate solutions with real products. customers. Success lies in iterative learning and Iterative Process: Test assumptions, pivot customer-driven innovation. based on feedback, and adapt. Customer-Centric Digital Transformation Digital Tools: Use real-time analytics and platforms to gather insights and engage. Key Strategies: Start with Minimum Viable Products (MVPs). Create a continuous feedback loop with customers. Emphasize learning and problem-solving, not rigid plans. romebusinessschool.com Better Managers for a Better World  Customer Development Steve Blank’s approach: Process: Focus on customer needs to reduce risks. Customer Discovery: Identify pain points Startups fail from lack of customers, not and validate solutions with real products. customers. Success lies in iterative learning and Iterative Process: Test assumptions, pivot customer-driven innovation. based on feedback, and adapt. Customer-Centric Digital Transformation Digital Tools: Use real-time analytics and platforms to gather insights and engage. Key Strategies: Start with Minimum Viable Products Benefits: (MVPs). Faster Market Fit: Build what customers Create a continuous feedback loop with need. customers. Resource Efficiency: Reduce waste Emphasize learning and problem-solving, through targeted solutions. not rigid plans. Scalable Growth: Develop repeatable, customer-aligned processes. romebusinessschool.com Better Managers for a Better World  The Lean Startup The Lean Startup, pioneered by Eric Ries, is a methodology that favours: experimentation over elaborate planning customer feedback over intuition iterative design over traditional 'big design up front' development romebusinessschool.com Better Managers for a Better World  The Lean Startup The Lean Startup, pioneered by Eric Ries, is a methodology that favours: experimentation over elaborate planning customer feedback over intuition iterative design over traditional 'big design up front' development This approach reduces market risks and ensures that the product remains aligned with customer needs as it evolves based on real-world usage and feedback. romebusinessschool.com Better Managers for a Better World  Javelin Board The Javelin Experiment Board is a visual tool to validate ideas through experimentation. It helps understand if an hypothesis is correct by identifying the riskiest assumptions, and defining experimentation methods and success criteria to test it. romebusinessschool.com Better Managers for a Better World  Javelin Board The Javelin Experiment Board is a visual tool to validate ideas through experimentation. It helps understand if an hypothesis is correct by identifying the riskiest assumptions, and defining experimentation methods and success criteria to test it. Startups and companies alike can use it to understand whether they should persevere, pivot or abandon an idea. romebusinessschool.com Better Managers for a Better World  Business Model Canvas A strategic management and lean startup template that helps organizations visualize and describe their value proposition, infrastructure, customers, and finances. romebusinessschool.com Better Managers for a Better World  Business Model Canvas A strategic management and lean startup template that helps organizations visualize and describe their value proposition, infrastructure, customers, and finances. It can be particularly helpful in assessing your current business model and identifying areas to pivot for digital transformation. romebusinessschool.com Better Managers for a B