Digital Professionalism 2023.pptx
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Digital Professionalism Dr. Zamantha Marshall 19th September 2023 Year ILOs: CP3001 Demonstrate growth in the skills, attitudes and responsibilities, in relation to year 3 topics, required of a veterinary surgeon and be able to reflect on these. CP3002 Demonstrate effective written and verbal com...
Digital Professionalism Dr. Zamantha Marshall 19th September 2023 Year ILOs: CP3001 Demonstrate growth in the skills, attitudes and responsibilities, in relation to year 3 topics, required of a veterinary surgeon and be able to reflect on these. CP3002 Demonstrate effective written and verbal communication, in relation to year 3 topic, expected of a veterinary surgeon. Lecture ILO: • Demonstrate an understanding of digital professionalism in relation to the responsibilities of being a veterinary student and a veterinary professional. Bad Online Review • Do your research • Gather accurate information • Contact the client – sometimes not possible, then go to next step • Respond to the post • Do NOT remove a bad review from any platform. EVER. • Clients just want to be heard, especially when they have lost a pet. • While you can’t control what people write about you online, you can control how you respond. 'I found her in bed with another man': British medical student, 23, accused of 'trying to shoot' his vet girlfriend in the US says he only 'threw a few punches' at love rival and 'the gun just went off' Profession – a paid occupation, especially one that involves prolonged training and a formal qualification (Oxford English Dictionary) Professional – worthy of or appropriate to a professional person; competent, skilful, or assured What is Digital Professionalism? • Loosely defined as “the competence or values expected of a professional when engaged in social and digital communicatio • Digital Communicatio n Encompasses all technology that can be used to share opinions and insights, information, knowledge, ideas and interests and enables the building of communities and networks. (RCVS) – Public posts & comments (Twitter) – Content sharing sites (YouTube, Instagram, Flickr) – Professional & social networking sites (LinkedIn, Facebook – Internet forums (vetsurgeon.org) – Discussion boards & blogs (Tumblr, Wordpress) – Instant messaging But I’m not a professional yet….. Digital Professionalism: We recognise that students use technology to connect, collaborate and communicate with each other and that online forms of expression are as important to student development as traditional oral and written expression. We also recognise the value of open sharing, diversity of opinion, and civil debate. However, please adhere to the points addressed below: There are limits to privacy in online social spaces and we expect our students to be respectful, responsible, and accountable while using digital platforms. If a student is posting/sharing images or photos, they must ensure they have the proper permissions from the School or other relevant organisations/individuals before doing so. Mobile phones must not be used to take photographs in laboratories, lecture theatres, clinics, or any other teaching location on or off campus unless express permission is given by academic staff. Students should be aware of what they post online. Social media venues including wikis, blogs, photo and video sharing site/platforms are very public. Contributions leave a digital footprint for all to see. Students should not post anything they would not want friends, enemies, parents, members of staff or future employers to see. Students should not use inappropriate or abusive language Students should not use social platforms to bully, harass or intimidate students, staff, professionals, the public or others. Students should follow the School’s code of conduct when writing online. It is acceptable to disagree with someone else’s opinions, however, do it in a respectful way. Make sure that criticism is constructive and not hurtful. Students should familiarise themselves with the University’s Code for Electronic Publishing. SCHOOL OF BIODIVERSITY, ONE HEALTH & VETERINARY MEDICINE Code of Professional Conduct and Fitness to Practise Why should you care now? Erasing what you put on the internet (even as a student) is nearly impossible. Anything you place online, whether text or images, has the potential to be available online forever. (Forever is a long time) Screenshots!!! (Need I say more) You should presume that everything you share online will be there permanently and widely available. Points to Ponder…… • • • • • • • • • Think twice, post once Never post or send something while angry Beware of non-vet “friends” Do you want everyone you know to see this photo? – For the rest of your life??? Can it be misinterpreted? Anonymous is not anonymous! Are you giving a reason not to hire you? Do you understand the social media sites you use? Privacy, privacy, privacy….. Digital Professionalism • Professionals should follow a framework structured around the concepts of: – Proficiency – Reputation – Responsibility • 28.3 Veterinary surgeons have a responsibility to behave professionally and responsibly when offline, online as themselves and online in a virtual world (perhaps as an avatar or under an alias). They may put their registration at risk if they demonstrate inappropriate behaviour when using social media. The standards expected of veterinary surgeons in the real world are no different to the standards they should apply online, and veterinary surgeons must uphold the reputation of the veterinary profession at all times. Social Media Good Practice - be respectful of and protect the privacy of others, and comply with the data protection laws -consider whether they would make the comments in public or other traditional forms of media. -be proactive in removing content which could be viewed as unprofessional -remember that innocent references to social activities that might be construed as taking place on duty / on call could be misinterpreted or used as the basis for a complaint -maintain and protect client confidentiality by not disclosing information about a client or a client’s animal which could identify them on social media unless the client gives explicit consent -comply with employer’s or organisation’s internet or social media policy When using social media veterinary surgeons should avoid making, posting or facilitating statements, images or videos that: • a. contravene any internet or social media policy set out by their employer or organisation (Remember that comments or statements made or facilitated by veterinary surgeons may reflect on your employer / organisation and the wider profession as a whole) b. cause undue distress or provoke anti-social or violent behaviour c. are offensive, false, inaccurate or unjustified (Remember that comments which are damaging to an individual’s reputation could result in a civil claim for defamation for which veterinary surgeons could be personally liable. Defamation law can apply to any comments posted online made in either a personal or professional capacity) d. abuse, bully, victimise, harass, threaten or intimidate clients, colleagues, staff or others (the Codes of Professional Conduct states that veterinary surgeons and veterinary nurses should not speak or write disparagingly about another veterinary surgeon or veterinary nurse. This covers all forms of interaction and applies to comments about individuals online) e. discriminate against an individual based on his or her race, gender, disability, sexual orientation, age, religion or beliefs, or national origin f. bring the veterinary profession into disrepute (veterinary surgeons should be mindful that their online persons can have a negative impact on their professional lives) But, not all doom & gloom! When done right, a digital footprint can provide a great first impression! • What can your future employer find out about you? What do these things say about you?? Review privacy settings Review your content How to protect yourself DOB??? Hometown??? Signing in to sites through FB or Google? Use of # (#dontdoit) Any Questions??? PaCE Task Introduction • Go to PaCE page on Moodle • Professional & Legal Responsibilities section – BVMS 3 Digital Professionalism and Your Online Presence – will open at noon today – Complete and submit by 2nd October 9am
