Understanding Customer Needs and Market Insights - Lesson Plan PDF
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GBUI - Global Build Up Initiative
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Summary
This document is a lesson plan designed to help trainees understand customer needs and market insights. It covers topics such as customer pain points, market research, and data utilization. The lesson plan includes exercises and activities aimed at helping trainees build customer-centric strategies, especially for small businesses. The use of AI prompts for communication improvement is also included.
Full Transcript
📘 Lesson: Understanding Customer Needs & Market Insights 📜 Vocabulary: Customer Pain Points Market Needs Consumer Behavior Data Utilization Customer Journey MOM/DAD Framework 🎯 Comprehension Goal: Trainees will understand how to identify customer pain po...
📘 Lesson: Understanding Customer Needs & Market Insights 📜 Vocabulary: Customer Pain Points Market Needs Consumer Behavior Data Utilization Customer Journey MOM/DAD Framework 🎯 Comprehension Goal: Trainees will understand how to identify customer pain points, analyze market needs, and leverage data to make informed business decisions. 🛠️ Implementation Goal: Trainees will be able to use customer insights and the MOM/DAD framework to build customer-centric strategies for small businesses. 📌 Subtopics & Exercises: Understanding Customer Pain Points (20 minutes): ○ Define and identify customer pain points. ○ Discuss why addressing pain points builds loyalty. ○ What is a customer pain point? (Financial, Productivity, Support, Convenience) ○ How do businesses identify these challenges? ○ How do pain points differ by industry? ○ What happens when businesses ignore customer pain points? Impact on Small Businesses: Businesses that use data to forecast trends gain a competitive advantage. Helps businesses refine services/products to meet evolving demands. 🖊️ Exercise: List three potential pain points a customer might face when using a local business. Case Study Review: Analyze a company that successfully solved a customer pain point (e.g., Netflix eliminating late fees vs. Blockbuster). Discussion Prompt: "Think of a time you were frustrated with a product/service. What was the issue, and how did you solve it?" Market Needs and Data Utilization (20 minutes): ○ Explain the importance of understanding market needs. ○ What is market need? ○ How do businesses collect data on consumer trends? ○ How does market research impact decision-making? ○ Data-driven vs. assumption-based business strategies. ○ Introduce sources for gathering market data (e.g., Google Trends, Statista). Impact on Small Businesses: Businesses that proactively address pain points create loyal customers. Identifying pain points leads to innovation and product/service improvements. 🧠 Exercise: Research and share one recent trend in small business markets. Hands-on Research Task: Trainees visit data websites (Statista, Pew Research, Google Trends, Census Bureau) to find insights on emerging market trends. Presentation: Each trainee presents 2 key market trends relevant to small businesses. The MOM/DAD Acronym for Customer-Centric Strategy (20 minutes): ○ MOM: Meet, Observe, Match M: Meet customers where they are O: Observe their journey M: Match solutions to their needs ○ DAD: Discover, Adapt, Deliver D: Discover customer needs A: Adapt based on feedback D: Deliver exceptional value Impact on Small Businesses: Enhances customer relationships and retention. Builds businesses that prioritize problem-solving over hard selling. Helps trainees become proactive leaders who anticipate customer needs. 🗒️ Exercise: Create a MOM/DAD strategy for a business type of your choice. ○ Group Simulation: One team role-plays as "MOM" (customer service-based solutions). One team role-plays as "DAD" (strategic sales-based solutions). Each team responds to a common customer complaint and presents a solution. 🔗 Bonus: AI Prompts for Business Communication Improvement: 1. "Can you rephrase my description of customer pain points for clarity?" 2. "Can you restructure my MOM/DAD strategy to be more concise?" 3. "Can you adjust my market trends summary for a business proposal?" 4. "Can you refine my customer insights for a millennial audience?" 5. "Can you translate my findings into a LinkedIn post suitable for executives?" 📹 Video Resources: (Add your curated playlist or YouTube links)
