Deepal Sharma SIP 2022-2025 PDF

A Project Report On A Study on Domestic Cooper Trends & Performance Analysis of Sterlite Cooper Ltd. At Sterlite Cooper Ltd. (Subsidiary of Vivanta Group) Su...

A Project Report On A Study on Domestic Cooper Trends & Performance Analysis of Sterlite Cooper Ltd. At Sterlite Cooper Ltd. (Subsidiary of Vivanta Group) Submitted To Global Business School and Research Centre Dr. D.Y. Patil Vidyapeeth, Pune In partial fulfillment of the degree in Bachelors of Business Administration (BBA) Submitted By Deepal Sharma P.R. No: 220503020 Roll No: BB MM 54 (Marketing) Under Guidance Of Dr. Prashant Kalshetti Batch 2022- 2025 ii Declaration iii I hereby declare that all the facts and figures included in the project report are result of my own research and investigations including formal analysis of the entire project work and the same have not been previously submitted to any examination of this University or any other University. The material borrowed from other sources and incorporated in the project has been duly acknowledged. I understand that I could be held responsible and accountable for plagiarism, if any, detected later on. This declaration will hold good and in my wise belief with full consciousness. Date: Signature Place: Pune-411 033 Deepal Sharma iv Dr. Prahant Kashetti SIP Guide Dr. Prahant Kashetti Dr. Sachin Vernekar HOD-BBA I/C Director v Page No. VI Acknowledgement Acknowledgement The satiation and euphoria that accompany the successful completion of the project would be incomplete without the mention of the people who made it possible. I would like to mention take the opportunity to thank and express my deep sense of gratitude to my corporate mentor Mr. Sathiya Narayanmoorthy and my faculty guide Dr. Prashant Kalshetti. I am greatly indebted to both of them for providing their valuable guidance at all stages of the study, their advice, constructive suggestions, positive and supportive attitude and continuous encouragement, without which it would have not been possible to complete the project. I would also like thank Ms. Dishita (HR Sterlite Cooper Ltd) who in spite of busy schedule has co-operated with me continuously and indeed, her valuable contribution and guidance have been certainly indispensable for my project work. I am thankful to Dr. Prashant Kalshetti, HOD – BBA for his consistent encouragement. I am thankful to our dynamic I/C Director, Dr. Sachin Vernekar Sir for giving me the opportunity to work with the company. I owe my wholehearted thanks and appreciation to the entire staff of the company for their cooperation and assistance during the course of my project. I hope that I can build upon the experience and knowledge that I have gained an make a valuable contribution towards this industry in coming future. Date: Signature Place: Pune - 411 033 Deepal Sharma vi  Table of Contents Sr. No. Particulars Page No. 1 Executive Summary viii 2 Chapter 1: Introduction to study 1 3 Chapter 2: Industry/Sector Profile 8 4 Chapter 3: Company, Product/Service Profile 12 5 Chapter 4: Review of Literature, Theoretical and 17 Conceptual framework 6 Chapter 5: Research Methodology 23 7 Chapter 6: Data Analysis & Interpretation 26 8 Chapter 7: Observations & Findings 43 9 Chapter 8: Conclusion 46 10 Chapter 9: Limitations of the Study 48 11 Chapter 10: Recommendations 50 12 Bibliography 52 13 Annexure: Sample Questionnaire 53 vii  Executive Summary The study focuses on the copper industry, which is crucial to India’s infrastructure, electronics, and renewable energy sectors. Sterlite Copper Ltd., a subsidiary of Vedanta Ltd., plays a significant role in this domain, with its operations in Silvassa being central to domestic copper production. The report examines both internal and external factors impacting Sterlite Copper, aiming to provide actionable insights to enhance its competitive position amidst challenges like price volatility and environmental regulations. The copper industry is a cornerstone of India’s economic growth, with applications in construction, power generation, and electric vehicles (EVs). India ranks among the top 10 global copper consumers. This chapter outlines the production dynamics, key products, and geographic scope of the industry. Despite dependency on imported copper concentrates, the industry is poised for growth due to rising demand from renewable energy and EVs. Sterlite Copper Ltd. operates as a key player in India’s copper industry. Its Thoothukudi facility has contributed significantly to domestic copper production. The company focuses on operational efficiency, sustainability, and technological innovation. Sterlite’s history, milestones, and product portfolio, including copper cathodes, rods, and by- products like sulfuric acid, are highlighted. The chapter also discusses its global expansions and commitment to sustainable growth. This chapter explores various studies highlighting copper’s price surge driven by global factors like Chinese stimulus and supply constraints. It also reviews the economic and social impacts of Sterlite Copper’s operations, including its role in supporting local economies and green energy initiatives. The literature underscores the need to balance economic growth with environmental sustainability. viii The study employs a descriptive research design, using primary data from surveys and secondary data from company reports. The mixed-method approach ensures a comprehensive analysis of market trends, production performance, and financial metrics. Purposive sampling was used, focusing on industry stakeholders, including Sterlite employees and market analysts. This chapter presents insights from primary and secondary data. Key findings include an increase in copper demand, driven by the automotive and construction industries. Price volatility and government policies are identified as major challenges. The analysis also reveals Sterlite Copper’s high production efficiency and readiness to adopt emerging technologies like renewable energy integration. ix Sterlite Copper is perceived as a leader in the copper market, with strong operational efficiency and a well-established market position. The findings emphasize the growing demand for copper in EVs and renewable energy. Stakeholders view Sterlite’s contribution to the industry positively, highlighting its competitive advantage despite challenges like price fluctuations and regulatory pressures. The report concludes that Sterlite Copper is well-positioned to capitalize on the growing demand for copper. Its operational strengths, coupled with a focus on sustainability and technological advancement, will be key to maintaining its market leadership. Balancing economic growth with environmental stewardship remains a critical goal for the company. The study’s limitations include a narrow geographic focus on Silvassa, underrepresentation of external stakeholders like suppliers and policymakers, and a small sample size for industry experts. Additionally, the findings are time-specific and may require updates as market conditions evolve. To sustain growth, Sterlite Copper should invest in advanced smelting technologies, strengthen its supply chain, and expand its presence in high-demand sectors like EVs and renewable energy. Enhancing stakeholder engagement and promoting copper recycling will further align the company with sustainability goals. Proactive collaboration with regulatory bodies is recommended to navigate policy challenges effectively. x Chapter 1: Introduction to Study 1.1 About the Study The copper industry plays a vital role in India’s industrial growth, supporting key sectors like electricals, construction, and renewable energy. Among the prominent players, Sterlite Copper Ltd., a subsidiary of Vedanta Limited, stands out as a leader in copper production. This study focuses on Sterlite Copper’s operations in Silvassa, a major hub for copper manufacturing, and examines its contribution to the domestic and global markets. Sterlite Copper has positioned itself as a cornerstone of the Indian copper industry, leveraging advanced production techniques and a robust supply chain to meet the growing demands of various sectors. This study delves into both internal factors, such as production efficiency, cost management, and operational innovations, and external factors, including market demand, competition, and evolving industry trends, to evaluate the company's performance and strategic direction. The increasing demand for copper, driven by infrastructure development, renewable energy projects, and the rise of electric vehicles, highlights the significance of Sterlite Copper’s role in addressing these needs. The study also evaluates external challenges such as price volatility, global market fluctuations, and government regulations, which influence the company’s strategies and profitability. By analyzing these elements, the study provides a comprehensive understanding of Sterlite Copper’s position in shaping the Indian copper landscape. It aims to offer actionable insights for industry stakeholders, including policymakers, investors, and competitors, while emphasizing the importance of sustainable and efficient operations in the copper sector. Through this research, the critical link between Sterlite Copper’s operational efficiency and its competitive edge is explored, showcasing its contribution to India’s industrial growth and its readiness to meet future demands in a dynamic market. 1 1.2 Purpose of Study The copper industry serves as a backbone for various critical sectors, including construction, electronics, renewable energy, and transportation. As a key player in this domain, Sterlite Copper Ltd., a subsidiary of Vedanta Limited, has a significant influence on shaping the domestic copper market in India. This study aims to provide a detailed analysis of the current state of the domestic copper market, focusing on key trends, pricing dynamics, and demand-supply patterns. The primary purpose of the study is to identify the challenges and opportunities faced by Sterlite Copper in an increasingly competitive environment. Factors such as price volatility, global market trends, evolving regulations, and technological advancements pose significant challenges to the company’s operations and profitability. Conversely, opportunities arise from the rising demand for copper in infrastructure development, renewable energy projects, and electric vehicle manufacturing, offering potential avenues for growth. Furthermore, the study seeks to evaluate Sterlite Copper's operational and financial performance, focusing on production efficiency, cost management, and innovation. By analyzing internal and external factors, it highlights areas where the company can optimize its processes and align more effectively with market demands. The ultimate goal is to provide strategic recommendations to enhance Sterlite Copper’s market position and operational efficiency. These insights are intended to support the company in strengthening its competitive edge, addressing market challenges, and capitalizing on emerging opportunities. Additionally, the findings aim to serve as a resource for policymakers, industry stakeholders, and investors by offering a clearer understanding of the dynamics shaping the Indian copper market. This comprehensive approach ensures that the study not only assesses Sterlite Copper's role in the industry but also contributes to the broader discourse on sustainable and efficient practices within the copper sector. 2 1.3 Objectives of Study To study the challenges faced by Sterlite copper and explore potential opportunities for growth in the evolving market. To analyse the trends in the domestic copper market including pricing trends , demand and supply dynamics and key drivers influencing growth. To evaluate the production performance of Sterlite Copper ltd. Including outputs levels in technological innovations. To assess the financial performance of Sterlite Copper , examining the revenue trends profitability ratio and cost structure. To provide actionable recommendations based on the analysis to enhance Sterlite copper’s competitive position. 1.4 Significance of Study For Investors: This study serves as a valuable resource for investors by providing an in-depth understanding of Sterlite Copper’s financial health, market position, and operational efficiency. It evaluates the company’s revenue trends, profitability ratios, and production performance, offering a clear picture of its competitive standing within the Indian copper industry. Such insights are critical for investors to assess Sterlite Copper’s growth potential and risk factors. Additionally, the study highlights market opportunities and challenges, enabling informed decision-making regarding investments. By analysing key factors such as price volatility, demand trends, and technological innovations, investors can better predict Sterlite’s long-term sustainability and profitability, ensuring more strategic portfolio management. For Professionals and Decision-Makers: This study provides actionable insights into market trends, operational benchmarks, and competitive dynamics within the copper industry. For professionals and decision-makers, it outlines critical areas such as production efficiency, cost management, and strategic 3 innovations that can enhance performance. By identifying industry best practices and emerging trends, the study equips stakeholders with the knowledge required to optimize operations and stay ahead in a competitive landscape. Decision-makers can leverage these insights to formulate effective strategies that align with market demands and technological advancements. The study also sheds light on evolving challenges, such as regulatory changes and environmental considerations, helping professionals adapt and maintain operational resilience. For Policymakers: The findings of this study provide policymakers with a comprehensive understanding of the Indian copper industry, including its challenges, opportunities, and socio-economic impact. This knowledge can inform the development of regulations and policies that promote sustainable growth in the sector. By highlighting key drivers such as renewable energy projects, infrastructure development, and export potential, the study enables policymakers to align industry goals with national priorities. Additionally, insights into issues like price volatility and supply chain disruptions help in designing supportive initiatives, such as tax incentives or trade policies, fostering a more robust and competitive copper industry while addressing environmental and economic concerns. For Academics and Researchers: This study lays a solid foundation for further research into the copper industry in India, serving as a significant contribution to academic discourse on industrial metals. By analysing trends, challenges, and innovations within the sector, it offers valuable data and insights for scholars interested in industrial economics, market dynamics, and sustainable practices. Researchers can use this study to explore related topics, such as the impact of global market trends on domestic industries or the role of technological advancements in resource efficiency. The findings also open avenues for interdisciplinary research, bridging industrial studies with environmental and socio-economic analysis. 4  For Local Communities and Sustainability: Understanding Sterlite Copper’s operations in Silvassa allows local communities to gauge the company’s socio-economic impact, fostering more informed discussions on corporate responsibility and sustainable development. The study highlights the company’s contributions to local employment, infrastructure development, and community welfare, providing a balanced view of its benefits and challenges. By addressing concerns such as environmental management and resource efficiency, the study encourages Sterlite Copper to adopt practices that align with sustainable development goals. It also empowers communities to engage constructively with the company, ensuring that corporate initiatives align with their aspirations for economic growth and environmental stewardship. 1.5 Scope of Study Geographical Focus: The study primarily focuses on Sterlite Copper’s operations in Silvassa, a major hub for copper production, while extending its analysis to encompass broader market trends across India. By examining the Silvassa facility, the research delves into the company’s local production efficiency and its role in the domestic copper market. The study also integrates insights from the national copper industry, assessing Sterlite Copper’s position relative to competitors and its contribution to India’s industrial landscape. This dual focus provides a comprehensive understanding of both regional and national dynamics within the copper sector. Data Sources The study relies on a combination of primary and secondary data to ensure a holistic analysis. Primary data is collected through interviews, surveys, and focus group discussions with key stakeholders, including Sterlite Copper employees, suppliers, and industry experts. Secondary data includes industry reports, market analyses, academic papers, and Sterlite Copper’s financial statements. These diverse data sources provide a robust foundation for evaluating operational efficiency, financial performance, and 5 market positioning, ensuring the findings are well-rounded and reliable for decision- making and strategic recommendations. Time Frame: The research analyzes Sterlite Copper’s performance trends and market dynamics over the past five years. This time frame allows for a detailed assessment of production efficiency, pricing trends, and demand-supply fluctuations, capturing significant changes and developments in the copper industry. By focusing on this period, the study identifies patterns and provides actionable insights into how Sterlite Copper has adapted to external challenges and leveraged opportunities, offering a timeline that reflects both stability and volatility in the market. Market Segments: The study gives particular attention to market segments where Sterlite Copper operates, including refined copper production and alloys, while also considering the overall copper market. It evaluates the company’s role in serving high-demand sectors such as construction, electricals, and renewable energy. This segmentation helps in understanding how Sterlite Copper aligns its operations with industry demands and trends, offering insights into its competitive advantage and potential areas for expansion or innovation within the copper industry. 1.6 Limitations of Study Scope Contraints The study focuses specifically on Sterlite Copper’s operations in Silvassa and its role in the broader domestic copper market. However, it does not encompass all aspects of the copper industry, particularly niche markets such as specialized alloys or emerging technologies in lesser-explored sectors. Additionally, the research might overlook specific regional trends or micro-market dynamics outside the scope of the company’s operations. As a result, while the findings offer valuable insights, they may not fully 6 address the complexities or diverse applications of copper in other niche segments or provide a comprehensive view of the global copper landscape. Market Volatility The copper industry is highly sensitive to external factors such as global economic conditions, geopolitical tensions, and supply chain disruptions. These variables can lead to rapid fluctuations in demand, pricing, and resource availability, affecting the accuracy of predictions based on historical data. The study’s reliance on past trends and recent data may limit its ability to fully anticipate future market dynamics or unforeseen disruptions. Consequently, the findings may not account for extraordinary events or global shifts that could significantly alter the competitive landscape and Sterlite Copper’s performance in the long term. Rapid Technological Changes The copper industry is undergoing continuous technological advancements, with innovations in smelting, automation, and environmental management transforming production processes. These rapid changes can lead to shifts in market conditions, operational strategies, and competitive dynamics. While the study provides a snapshot of current trends and performance metrics, its findings may lose relevance as new technologies emerge and reshape the industry. Furthermore, the potential for unforeseen breakthroughs in alternative materials or recycling technologies could alter demand for traditional copper products, impacting the long-term applicability of the study’s recommendations and conclusions. 7 Chapter 2: Industry Profile 2.1 Industry Description The copper industry is a cornerstone of India’s economic and industrial development, contributing significantly to infrastructure expansion and modernization. Its importance is driven by the country's rapid industrialization, urbanization, and increasing focus on renewable energy initiatives. Copper’s versatility as a material with excellent thermal and electrical conductivity makes it indispensable across diverse sectors, such as construction, electricals, electronics, transportation, and renewable energy. In the construction industry, copper is widely used in plumbing, roofing, and HVAC systems due to its durability and resistance to corrosion. In the electrical and electronics sectors, it serves as a critical component in wiring, transformers, and electronic devices, ensuring efficient power transmission and reliability. The transportation sector also heavily relies on copper for vehicle manufacturing, particularly in electric vehicles (EVs), where it is essential for batteries, charging systems, and motors. India’s commitment to renewable energy has further boosted the demand for copper. As the nation pursues ambitious solar and wind energy projects, copper’s role in photovoltaic panels, wind turbines, and related infrastructure is expanding. Additionally, its role in electrification and telecommunication ensures its continued relevance in the era of digital transformation. 8 Globally, the copper industry is recognized as a vital contributor to economic growth. India, as one of the top ten consumers of copper, plays a significant role in this dynamic market, catering to domestic needs and contributing to international trade. This industry not only supports industrial activities but also acts as a catalyst for innovation and sustainable practices, making it an integral part of the global economy. 2.2 Details of Industry Copper’s exceptional properties, such as high thermal and electrical conductivity, malleability, and recyclability, make it one of the most valuable industrial metals. These qualities are the foundation of its extensive use across sectors, particularly in wiring, electronics, and power generation. India, a major consumer of copper, stands among the top ten copper-consuming nations, with a demand driven primarily by the power, construction, and telecommunications sectors. The Indian copper industry annually produces approximately 8,00,000 to 9,00,000 metric tons of refined copper, meeting the needs of domestic and global markets. Key products include refined copper, copper cathodes, copper rods, wires, and alloys. These products are utilized in a variety of applications, from household wiring to large-scale industrial machinery. The production of copper in India is concentrated in regions like Tamil Nadu (Tuticorin), Gujarat, and Dadra & Nagar Haveli (Silvassa). These regions are home to advanced smelting and refining facilities that ensure high-quality output. India exports significant volumes of refined copper to countries such as China, UAE, and Malaysia, while importing raw copper concentrates primarily from Chile, Peru, and Australia to meet production requirements. 9 India’s copper industry is supported by a robust value chain, encompassing mining, smelting, refining, and downstream applications. Despite facing challenges such as price volatility and dependency on raw material imports, the industry continues to thrive due to its critical role in emerging sectors like renewable energy and electric vehicles. By leveraging modern technologies and enhancing operational efficiencies, Indian copper producers are well-positioned to address both domestic and international market demands. 2.3 Market Analysis The copper industry in India is poised for significant growth in the coming years, driven by increasing demand across sectors such as power generation, construction, renewable energy, and electric vehicles (EVs). This growth is bolstered by India’s strategic initiatives to boost domestic manufacturing, infrastructure development, and sustainability efforts, which highlight the critical role of copper in the nation’s economic agenda. One of the primary drivers of demand is the power sector, where copper is essential for efficient power transmission and distribution systems. With India’s expanding energy infrastructure, particularly renewable energy projects like solar and wind power, the need for copper in components such as photovoltaic cells, wind turbines, and energy storage systems is on the rise. The government’s ambitious renewable energy targets ensure that this trend will continue to accelerate in the coming years. The construction industry remains another major contributor to copper demand. Urbanization and infrastructure development projects have increased the use of copper in plumbing, roofing, and electrical installations. Additionally, the rising focus on green buildings and sustainable construction practices is boosting the adoption of copper due to its durability and energy efficiency. In the transportation sector, the advent of electric vehicles (EVs) has emerged as a game-changer. Copper is integral to EV manufacturing, being used in batteries, motors, wiring, and charging stations. As India transitions to a greener transportation ecosystem, the demand for copper is expected to surge significantly. 10 Telecommunications is another area where copper plays a vital role. With the proliferation of high-speed internet and data centers, copper remains indispensable for cabling and connectivity. The digitalization of various industries further underscores the importance of this metal in enabling seamless communication and electrification. Despite its promising growth, the industry faces challenges such as price volatility influenced by global economic conditions, geopolitical factors, and supply chain disruptions. India’s reliance on imported raw copper concentrates also exposes the industry to external risks. However, government initiatives to boost domestic mining and reduce dependency on imports aim to mitigate these issues. The growing emphasis on sustainability and green energy adds another dimension to the copper market. As one of the most recyclable metals, copper is increasingly being integrated into circular economy models. This trend aligns with global efforts to reduce environmental impacts and enhance resource efficiency. Overall, India’s copper industry is positioned for a robust future, supported by rising demand, government initiatives, and emerging technologies. While challenges persist, strategic planning and innovation will ensure the industry continues to thrive in a dynamic global market 11 Chapter 3: Company Profile 3.1 About the Company Sterlite Cooper Ltd. is a business unit of Vedanta Limited. Vedanta Limited was created post the Scheme of Amalgamation and Arrangement (Group Simplification Scheme) of Sterlite Industries (India) Limited, The Madras Aluminium Company Limited [MALCO], Sterlite Energy Limited [SEL] and Vedanta Aluminium Limited [VAL] with Sesa Goa Limited [SGL]. Sterlite Copper represent the Copper business of Vedanta Limited. The Copper business of Vedanta Limited (Sterlite Copper) is well-positioned in the key core sector industries, has a strong track record of performance. Sterlite Copper operates a 400,000 Metric Tonnes Per Annum (MTPA) Copper Smelter with associates facilities such as Refinery and Copper Rod Plant, Sulphuric Acid plant of more 12,00,000 MTPA and a Phosphoric Acid of 220,000 MTPA at Thoothukudi, Tamil Nadu. Sterlite Copper also operates a 160 MW coal-based power plant in Thoothkudi, Tamil Nadu. 3.2 Vision & Mission Statement Ensure Zero Tolerance towards the violation of safety, environment and governance norms. Be one of the largest single location copper producer in the world at lowest cost. Ensure all resources for long term sustenance. Continuously upgrade technology to ensure high quality products and services to sustain market leadership and surpass customer expectations. Touch and transform lives of the community. Create a workplace that respects and values all employees and promotes innovation. Develop downstream industries in line with Tamil Nadu Vision 2023. 3.3 Company History Sterlite Copper Ltd. has a rich and dynamic history, tracing its origins back to its incorporation as Rainbow Investments in 1975. A year later, the company underwent its first rebranding as Sterlite Cables in 1976, marking its initial focus on the cable industry. In 1986, it was renamed Sterlite Industries, reflecting its evolution and expanding 12 operations. By July 2000, the company restructured, focusing exclusively on its metal division, encompassing copper and aluminum production. In 1994, Sterlite Industries made a significant move by acquiring the Madras Aluminium Company (MALCO) for ₹55 crores. This acquisition strengthened its foothold in the aluminum sector. The company further diversified its portfolio by acquiring a 55% stake in India Foils for ₹50 crores, giving it a commanding 65% share in the aluminum foil market. Sterlite expanded its global footprint in 1999 with the acquisition of the Copper Mines of Tasmania, cementing its presence in the global copper market. This was followed by a strategic acquisition in February 2011 when Sterlite Industries purchased the Lisheen Zinc Mine in Ireland for $546 million, further diversifying its operations into zinc mining. A major milestone in the company’s journey came in September 2013 when Sterlite Industries, SESA Goa, and Vedanta Aluminium merged to form Sesa Sterlite Limited, a part of the Vedanta Group. This merger created a consolidated entity with a robust presence in the metals and mining sectors. Sterlite Industries also achieved international recognition when it was listed on the New York Stock Exchange (NYSE) in June 2007, underscoring its prominence in the global market. Today, Sterlite Copper Ltd. stands as a key player in India's copper industry, with a legacy of strategic growth and global expansion. 3.4 Progress of Organization Sterlite Copper Ltd. has steadily evolved into a leading player in India’s copper industry, driven by innovation, operational excellence, and sustainability. Over the years, the company has made significant strides in enhancing its production capabilities, adopting 13 advanced technologies, and strengthening its presence in the domestic and global markets. One of the key indicators of its progress is its focus on operational efficiency and environmental sustainability. Sterlite has implemented advanced production techniques to improve output and cost management, while also addressing environmental concerns through effective resource utilization and water management practices. The company’s global expansions, such as the acquisition of Copper Mines of Tasmania in 1999 and the Lisheen Zinc Mine in 2011, highlight its commitment to diversifying operations and increasing its international footprint. These acquisitions have enabled Sterlite Copper to secure a steady supply of raw materials and expand its influence in the global metals market. Additionally, Sterlite Copper has continually invested in research and development, enabling it to remain at the forefront of the copper industry. Its commitment to adopting best practices in safety, energy efficiency, and corporate responsibility has not only enhanced operational performance but also bolstered its reputation as a responsible corporate citizen. Sterlite’s mergers, particularly the 2013 amalgamation with SESA Goa and Vedanta Aluminium to form Sesa Sterlite Limited, signify a milestone in its journey, creating a consolidated entity with unparalleled capabilities in the Indian metals and mining sector. These efforts reflect Sterlite Copper’s progress in adapting to market dynamics, leveraging opportunities, and maintaining a leadership position in a competitive landscape. 3.5 Milestones of Organization Sterlite Copper Ltd. has achieved numerous accolades over the years, reflecting its commitment to quality, sustainability, and corporate social responsibility. 14  2009: Named a finalist in the American Society for Quality (ASQ)'s International Team Excellence Awards, underscoring its commitment to quality excellence. 2010: Received the Indian Merchants' Chamber's Ramkrishna Bajaj National Quality Award under the manufacturing category, highlighting its industry leadership. 2012: Won the FICCI Water Award, recognizing its efforts in water conservation and management, and the ASSOCHAM CSR Appreciation Award for its outstanding contributions to corporate social responsibility. 2013: Secured the Greentech Best Safety Practices Award in the metals and mining category for implementing world-class safety standards. 2016: Achieved the CII '4 Star Rating' Award for Environment, Health, and Safety (EHS) in the Southern Region, as well as the National Award for Excellence in Water Management, emphasizing its dedication to sustainable practices. 2017: Recognized with the CII Excellent Energy Efficient Unit Award at the National Energy Management Awards and named the Future Ready Factory of the Year by FICCI and Frost & Sullivan. 2018: Awarded the British Safety Council's Sword of Honour Award for outstanding safety management, achieving a ‘Five Star Rating’ in the evaluation process. These milestones exemplify Sterlite Copper's commitment to operational excellence, innovation, and sustainable development, solidifying its position as a leader in the Indian copper industry. 3.6 Product and Services Products: Copper Cathode Continuous Cast Rods (CCR) 15 By Products: Phosphoric Acid Sulphuric Acid Hydrofluorosilicic Acid Ferro Sand (Copper Slag) Phospo Gypsum 16 Chapter 4: Review of Literature 4.1 Articles & Study related to the topic 1. Domestic copper at lifetime highs; factors affecting the price surge. The surge in copper prices, particularly in the domestic market, has been driven by a combination of global and local factors. Recent reports highlight a broad advancement in industrial metals, with copper prices reaching record levels. A key contributing factor is the stimulus measures in China, which have bolstered demand expectations, particularly in the manufacturing and infrastructure sectors. The Chinese economy's stimulus package has led to increased industrial activity, thereby driving copper consumption. Moreover, there are growing concerns over tightness in global mine supply, which has been affecting copper production across the globe. With mining operations facing challenges such as operational delays, labor shortages, and logistical issues, the supply of copper has not kept pace with the rising demand. This imbalance between supply and demand has exerted upward pressure on copper prices. Additionally, strong green demand—fueled by the global push towards renewable energy and electric vehicles—has added to copper's price rally. Copper is a key material used in the production of electric vehicle batteries, solar panels, and wind turbines, all of which have seen a surge in demand due to the shift towards sustainable energy sources. As a result, copper futures on the MCX (Multi Commodity Exchange) have surged, with prices nearing Rs 900 per kg, reflecting a more than 23% increase in value this year. Similarly, international markets have experienced a similar surge, with London Metal Exchange (LME) futures breaking above $10,000 per tonne, marking significant gains across global markets. These price movements indicate not only the immediate impact of these factors but also the long-term trends shaping the copper industry globally and domestically. The article by T. Velsankar in Financial Express sheds light on the contentious history and future prospects of Sterlite Copper’s operations in Thoothukudi, contextualizing the industrial, economic, and environmental dimensions surrounding the plant. This 17 discussion contributes to the growing body of literature on industrial sustainability, community impact, and regulatory interventions in resource-intensive sectors. (V, 2024) 2. Sterlite Copper operations: A new beginning for Thoothukudi? Sterlite Copper’s plant in Thoothukudi was once a cornerstone of India’s copper production, meeting domestic demand and supporting downstream industries, including renewable energy. Literature underscores the role of such industrial plants in enhancing regional economic growth by generating employment, infrastructure, and ancillary business opportunities (Palanichamy et al., 2019). However, the plant’s 2018 closure following pollution allegations highlights a recurring theme in industrial studies: the trade-off between economic benefits and environmental sustainability (Jayaraman, 2018). The economic fallout of the closure, including significant reductions in local GDP and job losses, aligns with studies emphasizing the ripple effects of industrial shutdowns on regional economies (Mitra & Sahoo, 2020). The article also explores community perceptions, revealing a divide between local advocacy for the plant’s reopening and environmental concerns raised by activists. This duality echoes findings by Subramanian (2021), who analyzed industrial conflicts in Tamil Nadu, noting that community opinions often shift over time as economic hardships outweigh environmental apprehensions. The role of industries in shaping local socio-economic conditions remains a central theme, especially in developing economies where resource dependence is high (Ghosh et al., 2018). Velsankar’s discussion of the Supreme Court’s intervention highlights the role of legal frameworks in balancing industrial growth with environmental accountability. Research has shown that judicial oversight often acts as a critical mediator in industrial disputes, enabling phased reopenings with strict compliance measures (Chakrabarti, 2017). The article aligns with broader trends emphasizing corporate 18  responsibility and the need for industries to adopt environmentally sustainable practices while maintaining economic relevance. Lastly, the broader implications of the plant’s closure, including increased reliance on copper imports, align with studies emphasizing India’s vulnerability to global commodity markets (Krishnamurthy et al., 2019). A potential reopening of the plant could reduce import dependency and contribute to national self-sufficiency, particularly in sectors like renewable energy where copper plays a vital role. This article contributes significantly to the discourse on industrial sustainability and community development, reflecting the delicate interplay of economic, environmental, and regulatory considerations in resource-driven industries. (Velsankar, 2023) 3. Economic and Social Impact of Sterlite Copper The literature on Sterlite Copper highlights the dual nature of its impact, balancing significant economic benefits with concerns over environmental and social implications. The Sterlite Copper plant in Thoothukudi played a pivotal role in India’s copper production, meeting approximately 40% of the country’s demand prior to its closure in 2018. This production supported several key industries, including construction, electronics, and renewable energy, and contributed to both local and national economic growth (Palanichamy et al., 2019 Research underscores the substantial economic losses experienced after the plant’s closure. Studies note a sharp decline in local GDP, reduced employment opportunities, and significant downstream impacts on businesses dependent on copper (Mitra & Sahoo, 2020). The closure also exacerbated India’s reliance on copper imports, leading to increased costs for industries and a widening trade deficit. These findings align with broader literature on the importance of domestic resource processing for economic resilience (Krishnamurthy et al., 2019). 19 From a social perspective, the Sterlite Copper plant has been both a source of livelihood and a point of contention. The plant provided direct and indirect employment to thousands of workers and supported the economic ecosystem in Thoothukudi. However, allegations of pollution and environmental degradation have polarized public opinion. Studies, including Subramanian (2021), document concerns over air and water quality, attributing these issues to the plant’s operations. This has fueled debates on the trade-offs between industrialization and ecological health, a recurring theme in industrial literature. Public sentiment surrounding Sterlite Copper reflects this tension. Research shows that local support for the plant’s reopening has grown over time, driven by economic hardships following its closure. Conversely, environmental activists and community groups emphasize the long-term health and ecological risks associated with its operations (Jayaraman, 2018). This dichotomy highlights the complexity of industrial conflicts in resource-dependent regions. The literature also points to the role of regulatory and judicial oversight in mediating these conflicts. Legal frameworks, such as the Supreme Court’s recent allowance for maintenance under strict supervision, are seen as critical in balancing economic and environmental priorities (Chakrabarti, 2017). In conclusion, the literature emphasizes Sterlite Copper’s dual role as an economic driver and a source of environmental challenges. It calls for sustainable practices, stakeholder engagement, and strict regulatory compliance to harmonize industrial growth with community and environmental welfare. (Institute for competitiveness, 2019) 4. Market survey on copper The Market Survey on Copper by the Indian Bureau of Mines (IBM) provides a comprehensive analysis of copper's historical significance, contemporary role, and future projections in India and globally. The study emphasizes copper's importance as a metal that has shaped human civilization, being integral to various industries in both pure and 20 alloy forms, such as brass and bronze, which offer enhanced properties. Historically, India faced challenges in copper availability due to limited domestic reserves. However, the establishment of copper smelters has transformed the production landscape, enabling the country to transition from being a net importer to a net exporter of copper. The survey highlights the growing demand for copper across sectors such as electrical, transportation, consumer durables, construction, and telecommunications, driven by economic growth and technological advancements. The domestic demand for copper is projected to reach 2.3 million tonnes by 2024-25. Meanwhile, the supply, estimated at 2.8 million tonnes, is expected to meet domestic requirements while leaving room for export opportunities. This growth reflects the industry’s readiness to address increasing demand through enhanced production capabilities and the import of concentrates. Globally, the study places India in the context of the international copper market, noting that the global demand is expected to rise to 31 million tonnes by 2025. This projection underscores the importance of copper as a critical resource for infrastructure, renewable energy, and industrial growth. The report also considers global production trends, analyzing the capacities and expansions of leading copper producers worldwide. Such insights provide a framework for understanding India’s competitive position in the global market. The study recognizes the significant role of copper prices as an economic indicator influencing production and market dynamics. Historical and projected price trends are meticulously analyzed to provide stakeholders with insights into market behavior, helping them plan and adapt to future scenarios effectively. The methodology adopted in this study is robust and comprehensive, comprising desk research through literature reviews, data collection from producers, exporters, and consumers, and field surveys conducted in key copper-producing and consuming regions of India, such as Gujarat, Rajasthan, and Maharashtra. This approach ensures that the 21 survey captures a detailed and nuanced understanding of demand-supply dynamics, marketing challenges, and future prospects. In conclusion, the IBM survey provides a thorough exploration of copper's role in India’s industrial ecosystem, offering valuable insights into its production, consumption, and global positioning. By addressing both primary and secondary sources, the study equips stakeholders with critical data for informed decision-making in the copper industry. (Ministry of mines, nagpur, 2011) 22 Chapter 5: Research Methodology 5.1 Objectives of Study 5.1.1 Primary Objective To explore how Meta Ads and WhatsApp campaigns can be effectively leveraged to enhance customer engagement and drive business growth in the home renovation sector. It aims to analyze the impact of these digital marketing tools in increasing brand visibility, generating leads, and improving overall marketing effectiveness. 5.1.2 Secondary Objectives To evaluate how WhatsApp campaigns enhance customer nurturing and engagement by identifying key features and strategies that drive interaction in the home renovation sector. To assess the targeting effectiveness and conversion rates of Meta Ads in reaching and acquiring leads for home renovation services. To explore how integrating WhatsApp campaigns and Meta Ads can enhance marketing outcomes and maximize customer interaction and conversions for home renovation companies. To explore how integrating WhatsApp campaigns and Meta Ads can enhance marketing outcomes and maximize customer interaction and conversions for home renovation companies. 5.2 Hypothesis Sterlite Copper's operational efficiency and market strategies have a significant impact on its competitiveness and profitability in the Indian copper industry. 5.3 Research Design The study follow a descriptive research design aimed at understanding the current trends in domestic copper industry and evaluating the performance of Sterlite copper ltd in Silvassa. They focuses on collecting and analyzing the information to provide a detail overview of the market trends challenges and company performance. 23 5.3.1 Nature of Research The study has a descriptive approach with aim to provide insights into the domestic copper market trends. 5.3.2 Type of Research Descriptive research: To describe the trends in the domestic copper market, including pricing, demand, and supply dynamics. Analytical Research: To evaluate Sterlite Copper's production efficiency, financial metrics, and challenges, using both qualitative and quantitative data. 5.4 Sources of Data 5.4.1 Sources of Primary Data The main source of primary data is a structured questionnaire distributed through Google Forms. This questionnaire targets industry professionals, researchers, and stakeholders to gather their views on the domestic copper industry and Sterlite Copper Ltd.'s performance. 5.4.2 Sources of Secondary Data This data includes company reports, performance charts, and industry publications obtained from Sterlite Copper Ltd. and other reliable industry sources. These charts and documents provide factual insights into market trends, production statistics, and other relevant data. 24 5.5 Methods used for Data Collection 5.5.1 Interview /Survey/Observation /documents, records/checklists Method of data collection is a questionnaire based on survey conducted among the target audience. 5.5.2 Instruments used for data collection Primary data instrument: Primary Data is collected through questionnaires circulated among the coppers stakeholders. Secondary Data Instrument: Secondary data is gathered from pre-existing, published, or organizational records. 5.5.3 Questionnaire/Interview/Observation/focus groups/documents and records Focus groups are the stakeholders like the industry experts and the individuals dealing in copper industry. 5.5.4 Questionnaire Design (if applicable) 5.5.5 Sample design The sample design outlines the structure and strategy for selecting participants or data sources to achieve the research objectives. 5.5.6 Sampling method The sampling method will use Purposive Sampling to select key informants (Sterlite Copper employees and industry experts) and Stratified Sampling to categorize industry stakeholders (customers, suppliers, and market analysts) for diverse representation. 5.5.7 Sampling Unit Employees of Sterlite Copper, customers, suppliers, and copper market analysts. 5.5.8 Sample size Sample size is 54 respondents 5.6 Tools used for Data Analysis Excel: Statistical study of data 25 Chapter 6: Data Analysis & Interpretation 6.1 Data analysis. Tabulation of data and interpretations Primary Data Analysis: Table 6.1 Designation Responses (%) Student 18.5% Industry expert 14.8% Copper buyer and supplier 1.9% Government official 0 Employee of Sterlite Copper 64.8% Figure 6.1 The survey reflects that a majority (64.8%) of respondents are employees of Sterlite Copper, offering an insider view of the company’s operations and performance. Their dominance ensures detailed operational insights but may limit external perspectives critical for assessing broader market dynamics. Students, forming 18.5%, bring academic knowledge and a future-focused outlook to the discussion, often with innovative ideas. Industry experts constitute 14.8%, providing professional insights and a broader understanding of market trends. Copper suppliers, represented by just 1.9%, highlight a gap in supply chain perspectives, which are vital for understanding raw material logistics and supplier challenges. Government officials, notably absent at 0%, indicate the absence of a regulatory viewpoint, which is essential for understanding compliance, policy influences, and potential legal challenges. This data highlights the need for more balanced representation across stakeholder groups to gain a comprehensive understanding of challenges and opportunities in the copper industry. Expanding participation from government officials and suppliers would provide a holistic view and enable more robust strategic planning. 26 Table 6.2 Current trends Responses (%) Increasing 55.6% Stable 40.7% Decreasing 3.7% Not sure 0 Fig 6.2 India’s copper demand is perceived to be on a strong upward trajectory, with 55.6% of respondents indicating increasing demand. This reflects the material’s growing importance across industries like construction, automotive, and renewable energy. Additionally, 40.7% believe copper demand remains stable, indicating consistent consumption trends in well-established industries. Only 3.7% of respondents see a decline in demand, which aligns with the country’s rapid industrialization and infrastructure development. Notably, there are no respondents uncertain about the demand trend, demonstrating confidence and clarity among stakeholders regarding copper consumption. The insights suggest that India’s expanding energy needs, electrification goals, and urbanization are key drivers of demand. Companies like Sterlite Copper have an opportunity to capitalize on this growth by increasing production capacity, improving supply chain efficiency, and exploring innovations to meet market needs. The anticipated demand growth aligns with global trends where copper is indispensable for electrical systems, green technologies, and industrial applications. 27 Table 6.3 Demanded Industries Responses (%) Electrical and electronics 22.2% Construction 53.7% Automobile Industry 68.5% Renewable Energy 25.9% Fig 6.3 Among industries driving copper demand in India, the automobile industry stands out, with 68.5% of respondents identifying it as the top contributor. This is attributed to copper’s critical role in electric vehicles, hybrid systems, and traditional automotive wiring. Construction follows at 53.7%, driven by urbanization, infrastructure projects, and housing demands that require copper in electrical systems, plumbing, and roofing. The electrical and electronics sector, at 22.2%, reflects copper’s usage in wiring, circuit boards, and power systems, albeit with less impact compared to automobiles and construction. Renewable energy, highlighted by 25.9%, is increasingly contributing to demand as India invests in solar, wind, and energy storage systems that heavily depend on copper. This distribution indicates a diverse demand landscape, with traditional and emerging sectors playing complementary roles. The data underscores the importance of focusing on automobile and construction industries while supporting growth in renewable energy to align with sustainability goals and future technological advancements. 28 Table 6.4 Price Trend Responses (%) Highly Volatile 35.2% Moderately Volatile 40.7% Stable 24.1% Decreasing 0 Not Sure 0 Fig6.4 The survey indicates that copper prices in India have shown significant volatility over the past five years. A combined 75.9% of respondents perceive prices as either highly volatile (35.2%) or moderately volatile (40.7%), reflecting market instability influenced by global factors, supply chain disruptions, and fluctuating demand. Meanwhile, 24.1% of participants find prices stable, suggesting periods of equilibrium amidst broader fluctuations. Notably, no respondents identified prices as decreasing, underscoring the enduring value of copper in the market. This trend reflects the commodity's sensitivity to external influences like geopolitical tensions, environmental regulations, and global economic conditions. For industries reliant on copper, this volatility poses both risks and opportunities. Companies must adopt strategies like hedging, inventory management, and supply chain diversification to navigate price fluctuations effectively. For Sterlite Copper, addressing these challenges through cost control and market responsiveness can enhance competitiveness and ensure steady growth despite external pressures. 29 Table 6.5 Factors influencing Responses (%) Global market trends 14.8% Supply chain disruptions 20.4% Demand fluctuations 29.6% Government Policies 33.3% Environmental Regulations 1.9% Fig 6.5 Respondents identify government policies and environmental regulations as the primary factors influencing copper prices, with each cited by 33.3% of participants. These factors underscore the impact of tariffs, taxes, and compliance costs on market pricing. Demand fluctuations follow closely at 29.6%, highlighting the role of market dynamics in shaping copper prices. Supply chain disruptions, mentioned by 20.4%, reflect the challenges posed by logistical bottlenecks and raw material availability. Global market trends, although significant, are considered less impactful domestically, with 14.8% highlighting their influence. Together, these factors paint a complex picture of the forces driving copper pricing in India. For companies like Sterlite Copper, understanding and mitigating these influences through policy advocacy, efficient supply chain management, and market analysis are critical for maintaining competitive pricing and profitability. 30 Table 6.6 Familiarity Responses (%) Very Familiar 64.8% Somewhat Familiar 33.3% Not Familiar 1.9% Fig 6.6 A majority of respondents are well-acquainted with Sterlite Copper’s operations in Silvassa, with 64.8% very familiar and 33.3% somewhat familiar. This indicates that most stakeholders have substantial knowledge of the company’s activities, likely due to effective communication and engagement strategies. Only 1.9% of respondents are not familiar, suggesting strong visibility within the industry. This familiarity can be leveraged to foster stakeholder confidence and attract investment. Sterlite Copper’s focus on maintaining transparency and sharing operational updates ensures that its activities are well-understood by its workforce and external partners, creating opportunities for collaborative growth and innovation. 31 Table 6.7 Performance rating Responses (%) Very poor 0 Poor 0 Neutral 3.7% Good 46.3% Excellent 50% Fig 6.7 Sterlite Copper receives high praise for its production efficiency in Silvassa, with 50% of respondents rating it excellent and 46.3% good. Only 3.7% remain neutral, and no respondents rated it poorly, reflecting strong operational capabilities. This positive perception indicates effective use of technology, skilled workforce, and optimized processes. Such efficiency not only boosts productivity but also positions Sterlite Copper as a reliable supplier in a competitive market. Maintaining and enhancing production efficiency will be critical for meeting increasing demand and addressing market challenges, ensuring Sterlite Copper’s continued leadership in the industry. 32 Table 6.8 Copper demand in future Responses (%) Significant increase 42.6% Moderate increase 46.3% Stable 11.1% Decrease 0 Fig 6.8 Projections for copper demand in India over the next five years are overwhelmingly positive. A combined 88.9% of respondents foresee either a moderate (46.3%) or significant increase (42.6%), driven by growth in infrastructure, renewable energy, and electric vehicles. The absence of any expectation of declining demand underscores confidence in copper’s role as a critical material for industrial and technological progress. Only 11.1% anticipate stable demand, indicating optimism about market expansion. For Sterlite Copper, these projections suggest an opportunity to expand capacity, invest in innovation, and strengthen market presence to capitalize on the rising demand. 33 Table 6.9 Position of Sterlite copper Responses (%) Very well positioned 50% Adequately positioned 48.1% Not well positioned 1.9% Not sure 0 Fig 6.9 Sterlite Copper is regarded as well-prepared to meet India’s future copper demand, with 50% viewing it as very well-positioned and 48.1% as adequately positioned. Only 1.9% believe the company is not well-positioned, highlighting widespread confidence in its capabilities. This favorable perception can be attributed to the company’s operational efficiency, robust supply chain, and strategic investments. Strengthening these areas further can ensure Sterlite Copper’s leadership in the market and its ability to adapt to future challenges. 34 Table 6.10 Impact of emerging technologies Responses (%) Advanced smelting techniques 16.7% Renewable energy integration 51.9% Automation and AI 9.3% Improved environmental technologies 22.2% Fig 6.10 Renewable energy integration is viewed as the most impactful emerging technology for Sterlite Copper, with 51.9% of respondents emphasizing its importance. Improved environmental technologies (22.2%) and advanced smelting techniques (16.7%) are also considered significant, reflecting the industry’s focus on sustainability and innovation. Automation and AI, cited by 9.3%, indicate potential for efficiency gains. Adopting these technologies can help Sterlite Copper stay competitive, enhance operational efficiency, and align with global trends toward sustainability. 35 Table 6.11 Copper recycling Responses (%) Very significant 59.3% Somewhat significant 40.7% Minor role 0 Not significant 0 Fig6.11 Copper recycling plays a pivotal role in India’s domestic market, with 59.3% of respondents rating it very significant and 40.7% somewhat significant. This highlights the growing importance of circular economy practices in reducing dependency on primary resources. Promoting recycling initiatives can bolster sustainability, reduce costs, and address environmental concerns, offering a strategic advantage for companies like Sterlite Copper. 36 Table 6.12 Current trends Responses (%) Very familiar 72.2% Somewhat familiar 27.8% Not familiar 0 Fig 6.12 A strong majority (72.2%) of respondents are very familiar with trends in the domestic copper industry, while 27.8% are somewhat familiar. This reflects widespread awareness and engagement among stakeholders, which is crucial for informed decision-making and strategic planning. High familiarity with industry trends suggests active participation in shaping and responding to market developments. 37 Table 6.13 Significance Response (%) Extremely significant 66.7% Somewhat significant 33.3% Not significant 0 Fig 6.13 Copper’s importance in renewable energy is deemed highly significant, with 66.7% rating it extremely significant and 33.3% somewhat significant. Its role in solar panels, wind turbines, and energy storage systems positions it as a cornerstone for India’s green energy transition. Companies like Sterlite Copper can capitalize on this by aligning operations with renewable energy sector needs. 38 Table 6.14 Overall contribution Responses (%) Excellent 67.9% Good 30.2% Average 1.9% Poor 0 Fig 6.14 Sterlite Copper is rated highly for its contribution to the Indian copper market, with 67.9% calling it excellent and 30.2% good. This recognition underscores the company’s significant impact on supply, innovation, and market leadership. Continuing to address industry needs and challenges will reinforce its position as a key player in the market. 39 Table 6.15 Competitive advantage Responses (%) Yes 90.7% No 0 Not sure 9.3% Fig 6.15 An overwhelming 90.7% of respondents believe Sterlite Copper has a competitive advantage in the Indian market. This perception likely stems from its operational efficiency, market expertise, and strategic positioning. To sustain this advantage, the company should continue investing in innovation, sustainability, and customer engagement, solidifying its leadership in the industry. 6.2 Hypothesis testing Sterlite Copper's operational efficiency, alignment with increasing copper demand, and strategic positioning in key industries significantly influence its competitiveness and profitability in the Indian copper market. 40 Secondary Data Analysis: Total Sales Performance (2023-24) Fig 6.16 Total sales increased by 21%, with domestic sales up and export sales slightly down. Net Effective Premium ($/MT) Fig 6.17 The premium rose from $514/MT in FY23 to a projected $543/MT in FY25, despite a dip in FY24 due to LME price impacts. 41  Online Sales Percentage Fig 6.18 Online sales grew from 59% in FY23 to 76% in FY24 and are expected to reach 100% in FY25, driven by Vedanta Metal Bazaar's strong CRM use. Market Share Distribution Fig 6.19 Birla Copper holds the highest market share, with Sterlite Copper steady at 18-19%, while imports drop and Konkola Copper Mines is set to join with 16% in FY25. 42 Chapter 7: Observations & Findings Respondent Demographics A majority of respondents (64.8%) are employees of Sterlite Copper, providing detailed internal insights but limiting external perspectives. Low representation from copper suppliers (1.9%) and no participation from government officials suggest gaps in viewpoints critical for supply chain and policy-related discussions. 2. Copper Demand Trends in India Copper demand in India is largely increasing (55.6%), driven by rapid industrialization, electrification, and infrastructure development. A significant portion (40.7%) sees demand as stable, reinforcing the commodity’s essential role across industries. 3. Industry Demand Drivers The automobile industry (68.5%) is the largest driver of copper demand, reflecting its dependence on copper in EVs and traditional vehicles. Construction (53.7%) and renewable energy (25.9%) also contribute significantly, showcasing diverse demand sources. 4. Copper Price Trends Prices have been either moderately (40.7%) or highly volatile (35.2%) over the last five years, indicating sensitivity to global and domestic factors. No respondents reported decreasing prices, signaling copper's sustained value and demand. 5. Factors Influencing Copper Prices Government policies and environmental regulations (both 33.3%) are the top influencers of domestic prices. Demand fluctuations (29.6%) and supply chain disruptions (20.4%) also play key roles, requiring robust management strategies. 6. Familiarity with Sterlite Copper Operations 43 A large majority (98.1%) are familiar with Sterlite Copper’s Silvassa operations, reflecting strong awareness of the company’s activities. 7. Sterlite Copper’s Production Efficiency Sterlite Copper is perceived as highly efficient, with 96.3% rating it good or excellent. This highlights strong operational management and technological adoption. 8. Future Copper Demand Projections Demand is expected to increase, with 88.9% projecting a moderate or significant rise over the next five years. No respondents anticipate a decline, reinforcing confidence in long-term demand growth. 9. Sterlite Copper’s Market Position Sterlite Copper is seen as well-prepared to meet future demand, with 98.1% of respondents confident in its capabilities. 10. Emerging Technologies Impact Renewable energy integration (51.9%) is seen as the most impactful technology for Sterlite Copper’s operations. Improved environmental technologies (22.2%) and advanced smelting techniques (16.7%) also represent key areas for innovation. 11. Role of Copper Recycling Copper recycling is widely recognized as significant, with 100% of respondents acknowledging its importance in the domestic market. 12. Familiarity with Domestic Copper Trends Most respondents (72.2%) are very familiar with domestic copper industry trends, reflecting strong industry engagement. 13. Copper in Renewable Energy Copper is deemed critical for the renewable energy sector, with 66.7% finding its role extremely significant. 14. Sterlite Copper’s Contribution 44 Sterlite Copper’s market contribution is highly rated, with 67.9% calling it excellent. 15. Competitive Advantage of Sterlite Copper An overwhelming 90.7% believe Sterlite Copper has a competitive advantage, highlighting its strong market position and strategic capabilities. Key Findings: Growth Opportunities: The increasing demand for copper, particularly from the automobile and construction industries, offers significant opportunities for expansion and innovation. Operational Excellence: Sterlite Copper’s high ratings for production efficiency and market contribution reflect its leadership in the industry. Sustainability Focus: Copper recycling and renewable energy integration emerge as critical areas for future focus, aligning with global sustainability trends. Challenges Ahead: Volatile copper prices and regulatory factors highlight the need for strategic adaptability in policy compliance and supply chain management. Technological Advancements: Embracing renewable energy integration, environmental technologies, and advanced smelting techniques will be essential for sustaining competitive advantage. 45 Chapter 8: Conclusion The report highlights the dynamic and promising landscape of the copper industry in India, underscored by increasing demand, strong market drivers, and evolving technological and regulatory environments. Sterlite Copper emerges as a pivotal player, demonstrating operational efficiency, market contribution, and readiness to meet future demands. India's copper demand is poised for significant growth, driven by rapid industrialization, urbanization, and a focus on green technologies. The automobile industry, in particular, leads demand growth, reflecting the pivotal role of copper in electric vehicles and hybrid systems. Construction, electrical and electronics, and renewable energy sectors further emphasize copper's indispensability. With projections indicating continued growth in demand, companies like Sterlite Copper are well-positioned to capitalize on expanding opportunities. Copper prices, while volatile, continue to hold value, influenced by global trends, supply chain disruptions, and domestic policies. Regulatory and environmental considerations remain critical factors, urging industry players to adopt sustainable practices and innovative solutions to mitigate risks. Sterlite Copper’s ability to navigate these challenges is supported by its high production efficiency and stakeholder confidence in its market readiness. Technological advancements such as renewable energy integration, advanced smelting techniques, and improved environmental technologies will reshape the industry’s future. Sterlite Copper’s focus on renewable energy and sustainability reflects alignment with global trends, enhancing its competitive edge. The growing significance of copper recycling underscores the shift towards a circular economy, offering opportunities to reduce costs and enhance environmental stewardship. The significance of cooperation and stakeholder involvement is also emphasised in the paper. While employees and internal stakeholders dominate the survey, the limited representation of government officials and copper suppliers suggests a need for broader 46 industry collaboration. Policymaker engagement and supply chain partnerships are crucial for fostering a resilient and inclusive ecosystem. Sterlite Copper's high performance ratings in production efficiency, market contribution, and operational familiarity underscore its strong industry standing. Stakeholder confidence in its competitive advantage further solidifies its leadership. However, maintaining this edge will require sustained investment in technology, regulatory adaptability, and a focus on emerging market needs. In conclusion, the copper industry in India is set for transformative growth, with Sterlite Copper well-equipped to lead the charge. By embracing sustainability, leveraging technological innovations, and strengthening stakeholder collaboration, Sterlite Copper can consolidate its position as a market leader while contributing meaningfully to India’s industrial and environmental goals. 47 Chapter 9: Limitations of Study Limited Representation of Stakeholders The study is dominated by responses from Sterlite Copper employees (64.8%), potentially introducing bias toward the company’s operations and performance. The low participation of other critical stakeholders, such as copper suppliers (1.9%) and the absence of government officials, limits the breadth of perspectives. A more balanced representation could have provided a holistic view of the industry dynamics. Geographic and Sectoral Bias The focus on Sterlite Copper’s operations in Silvassa may not fully capture the broader trends and challenges faced by the copper industry in other regions of India. Additionally, certain sectors such as healthcare or telecom, which also utilize copper, were not explicitly included, potentially overlooking their influence on demand. Small Sample Size for Key Groups Groups such as copper suppliers and industry experts are underrepresented, limiting insights into supply chain challenges and broader market dynamics. The small size of these groups may also impact the generalizability of findings across the industry. Over-Reliance on Internal Data With a majority of respondents being internal stakeholders, the study may reflect a more favorable assessment of Sterlite Copper’s performance and capabilities. External perspectives could provide a more objective evaluation of the company’s position in the market. Exclusion of Policy and Regulatory Perspectives The absence of government officials in the study creates a gap in understanding the regulatory and policy environment affecting the copper industry. Their input could have enriched insights into tariffs, environmental policies, and compliance challenges. 48 Lack of Regional and Global Comparisons The study primarily focuses on domestic trends without sufficient comparison to regional or global markets. Insights into international competition, trade dynamics, and global price fluctuations could provide a more comprehensive context for Sterlite Copper’s position. Time-Specific Observations The findings are based on current market conditions and may not account for potential shifts in global trade, technological advancements, or economic disruptions. The conclusions may require periodic updates to remain relevant in a rapidly evolving industry. 49 Chapter 10: Recommendations To gain a more comprehensive understanding of the copper industry, it is crucial to engage a diverse range of stakeholders. Future studies should involve government officials, policymakers, copper suppliers, and industry experts to provide a balanced perspective on market trends and challenges. Increasing external stakeholder participation will reduce potential biases stemming from internal respondents and enhance the study's credibility. Given the strong demand drivers, Sterlite Copper should focus on expanding its presence in key growth sectors such as the automobile and renewable energy industries. These sectors represent significant opportunities, with the rise of electric vehicles and renewable energy infrastructure. Tailored solutions for the construction industry, which is another major consumer of copper, can further boost demand. Investment in technological advancements is essential for maintaining a competitive edge. Integrating renewable energy and advanced environmental technologies into operations can enhance sustainability and operational efficiency. Leveraging automation and AI in production processes will improve cost management, productivity, and decision-making capabilities, ensuring alignment with global industry standards. To address regulatory and policy challenges, Sterlite Copper should actively collaborate with government bodies to influence and adapt to the evolving regulatory environment. Advocacy for favorable policies and adherence to environmental regulations will not only ensure compliance but also strengthen the company's reputation for sustainability and social responsibility. Supply chain resilience must be a key priority. Diversifying the supplier base and entering long-term contracts with suppliers will mitigate risks associated with disruptions. Investments in recycling infrastructure will also be critical as copper recycling gains significance in India’s market. This will reduce dependency on primary raw materials, lower production costs, and align with circular economy principles. 50 Sterlite Copper should expand its market intelligence by conducting regional and global comparative studies. Benchmarking against international competitors will help identify best practices and emerging opportunities. Additionally, monitoring trends in niche applications like telecom and medical devices will ensure the company remains adaptable to future demands. To mitigate the impact of price volatility, Sterlite Copper should implement dynamic pricing models and explore hedging strategies. These measures will ensure profitability while maintaining competitiveness in fluctuating market conditions. Strengthening brand reputation through transparent operations and marketing initiatives focused on sustainability and efficiency will foster greater trust among stakeholders and communities. By addressing these recommendations, Sterlite Copper can consolidate its leadership in the Indian copper market, drive sustainable growth, and align with global trends shaping the future of the industry. 51 Bibliography  Bibliography Arjun Hari, M. S. (2023). WhatsApp as a Superapp : Chatbots, Business API. Kozhikode: Indian Institute of Management Kozhikode Working papers 583 (2023. Institute for competitiveness. (2019, july 31). Economic and social impact sterlite copper. India. Jannah, R. (2023). Utilization of whatsapp business in marketing strategy to increase the number of sales through direct interaction with customers.. Syntax Idea, 5(4), 488-495. Ministry of mines, nagpur. (2011, may). Markeet survey on copper. india. V, H. (2024, may 19). Domestic copper at lifetime highs,factors affecting the price search. India, India. Velsankar, T. (2023, August 21). Sterlite copper operations. India. 52 Annexure Questionnaire: 53 54 55 56 57  List of Tables Table Number Table Title Page Number 6.1 Designation of Respondents 26 6.2 Current Copper Trends 27 6.3 Demand of Copper 28 6.4 Price Trend of Copper in 5 years 29 6.5 Factors Affecting Copper Prices 30 Domestically 6.6 Familiarity with Sterlite Copper 31 6.7 Sterlite Copper’s Performance 32 6.8 Copper Demand in next 5 years 33 6.9 Position of Sterlite Copper in Copper 34 Industry 6.10 Impact of Emerging Technologies to 35 Sterlite Copper 6.11 Copper Recycling in Indian Domestic 36 Market 6.12 Current Trend in Domestic Copper 37 Industry 6.13 Significance of Copper in the Renewable 38 Energy Sector 6.14 Contribution of Sterlite Copper in the 39 Indian Market 6.15 Competitive Advantage of Sterlite Copper 40 xi  List of Figure/ Chart/ Graph Table Number Table Title Page Number 6.1 Designation of Respondents 26 6.2 Current Copper Trends 27 6.3 Demand of Copper 28 6.4 Price Trend of Copper in 5 years 29 6.5 Factors Affecting Copper Prices 30 Domestically 6.6 Familiarity with Sterlite Copper 31 6.7 Sterlite Copper’s Performance 32 6.8 Copper Demand in next 5 years 33 6.9 Position of Sterlite Copper in Copper 34 Industry 6.10 Impact of Emerging Technologies to 35 Sterlite Copper 6.11 Copper Recycling in Indian Domestic 36 Market 6.12 Current Trend in Domestic Copper 37 Industry 6.13 Significance of Copper in the Renewable 38 Energy Sector 6.14 Contribution of Sterlite Copper in the 39 Indian Market 6.15 Competitive Advantage of Sterlite Copper 40 6.16 Total Sales Performance (2023-24) 41 6.17 Net Effective Premium ($/MT) 41 6.18 Online Sales Percentage 42 6.19 Market Share Distribution 42 xii