Module 1: Principles of Marketing - PDF

Module 1: Principles of Marketing Module 1.1: Introduction to Marketing: Its Components and Philosophy SLIDESMANIA.COM SLIDESMANIA.COM  Philosophy Emilio Aguinaldo College...

Module 1: Principles of Marketing Module 1.1: Introduction to Marketing: Its Components and Philosophy SLIDESMANIA.COM SLIDESMANIA.COM  Philosophy Emilio Aguinaldo College is a private, non- sectarian, co-educational institution of learning that fosters equal and fair opportunities of education, the total development of our students, conscious of their national identity and their role in the global community. SLIDESMANIA.COM  Vision Emilio Aguinaldo College envisions itself as an internationally recognized private non-sectarian academic institution rooted in the Filipino nationalist tradition that consistently pursues the advancement and welfare of humanity. SLIDESMANIA.COM  Mission Emilio Aguinaldo College provides a learner- centered, inquiry-based, and socially relevant academic community. SLIDESMANIA.COM  Core Values: Virtue Excellence Service SLIDESMANIA.COM ― Irene M. Pepperberg  Module 1: Principles of Marketing Module 1.1: Introduction to Marketing: Its Components and Philosophy SLIDESMANIA.COM  Our Targets! Define marketing and its role in the business through visual metaphor. Describe the marketing philosophy using the 3Cs of marketing and its KRAs. SLIDESMANIA.COM  Outline of Discussion 01 Definition of Marketing 02 Components of Marketing and Key Results Area 03 Key Objectives of the 3Cs of Marketing 04 SLIDESMANIA.COM Marketing Philosophy  Guided Question: What is the importance or relevance of marketing in the business industry? SLIDESMANIA.COM  Analyze the image and map out the customer/s journey from awareness to purchase and beyond. Afterward, try to answer this question, “how do marketing activities influence each stage of the journey?” SLIDESMANIA.COM  What is Marketing? Marketing is the process of 01 continuously and profitably satisfying target customers’ needs, wants, and expectations superior to competition. It is managing profitable customer relationships. SLIDESMANIA.COM  Did you know? Did you know that Marketing has existed for centuries? Years before social media advertisements, television commercials, and even mainstream printed advertising, business owners used branding and marketing to sell their products and services. SLIDESMANIA.COM  02 Components of Marketing and KRAs SLIDESMANIA.COM  Two Interacting Components of Marketing COMPANY MARKET SLIDESMANIA.COM  Two Interacting Components of Market MARKET COMPETITION SLIDESMANIA.COM  Key Results Area of Marketing SALES Are the results of satisfying the customer’s needs and wants SLIDESMANIA.COM  MARKET SHARE It is the ratio of the brand sales versus the total sales in the market. Key Results Area of Marketing SLIDESMANIA.COM  Key Results Area of Marketing PROFIT It is an indispensable component for a firm to continuously satisfy its customers. SLIDESMANIA.COM  03 Key Objectives of the 3Cs of Marketing SLIDESMANIA.COM  To satisfy the needs, Key Objectives of the 3Cs wants, and expectations of target customers of Marketing Customers Company To ensure corporate Competition health and profit To outperform competition SLIDESMANIA.COM Based on EACs PVM, which statement/s, phrases, or words reflect in the 3Cs of Marketing?  Philosoph Vision Mission y Emilio Aguinaldo College is a Emilio Aguinaldo College Emilio Aguinaldo private, non-sectarian, co- envisions itself as an educational institution of College provides a internationally recognized learning that fosters equal private non-sectarian learner-centered, and fair opportunities of education, the total academic institution rooted inquiry-based, and in the Filipino nationalist development of our students, socially relevant conscious of their national tradition that consistently identity and their role in the pursues the advancement academic global community. and welfare of humanity. community. SLIDESMANIA.COM  How do we differentiate needs, wants, and expectations? You may give an example. SLIDESMANIA.COM  NEEDS WANTS EXPECTATIONS The basic The The values or reason determining intangibles consumers look dimension associated with for in a product among many a product or or service choices service Gatekeeper SLIDESMANIA.COM  FEATURES Product attributes offered by a company (proof of benefit/reasons why they buy your product) ADVANTAGES What these features can do BENEFITS Not desired by a customer are of dubious value SLIDESMANIA.COM  Product: Mobile Phone Feature: 5G internet connection Advantage: Benefit: SLIDESMANIA.COM  Marketin 04 g Philosoph SLIDESMANIA.COM  Marketing Philosophy 3Cs of Marketing KRA Philo Better than before Better than expected Better than others SLIDESMANIA.COM Questions Any ? SLIDESMANIA.COM  Guided Question: What is the importance or relevance of marketing in the business industry? SLIDESMANIA.COM  Activity: Visual Metaphor of Marketing Choose an object or material that may represent the essence and role of marketing in the business. For example, Just as a bridge connects two separate areas, marketing connects businesses with their customers. It bridges the gap between the company and its target audience, enabling effective communication and interaction. SLIDESMANIA.COM  Reminders: Bring the following next week: Pentel pen Manila paper Scissors SLIDESMANIA.COM  Thank you! Do you have any questions? SLIDESMANIA.COM