Creating Customer Values PDF
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Shanza ayaz
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Summary
This document provides a presentation or lecture outline regarding creating customer value. It covers foundational concepts of marketing, including definitions of marketing and how companies manage customer relationships. The document also addresses current trends in technology, such as the internet's impact on marketing strategies.
Full Transcript
Shanza ayaz Chapter Objectives what is Marketing? Defined Marketing defined What are consumers Needs, Wants and Demands? What will satisfy Consumers Needs and Wants? How do consumers choose Among Products and services How do consumers obtain products and services? Modren marketing system M...
Shanza ayaz Chapter Objectives what is Marketing? Defined Marketing defined What are consumers Needs, Wants and Demands? What will satisfy Consumers Needs and Wants? How do consumers choose Among Products and services How do consumers obtain products and services? Modren marketing system Marketing Management Marketing Management Practices Marketing Management Philosophies Difference between Marketing and Sale Concepts Societal Marketing Concepts The new marketing Landscape Technologies for connecting The Internet Connections with Customers Direct connections with Customers Connections with Marketing Partners Connections with the world around us
